NICHE PACK

Survival
(hobby)

[DOCUMENT SUBTITLE]
TST

[COMPANY NAME] | [Company address]

 Product Examples

#1: Portable First Aid Kit Box

#2: Waterproof Bags

 Pre-Approved Target Audiences

Audience Matrix

Celebrities Brands Shows & Websites Where They Who Buys

Magazines Shop
Bear Grylls Big Agnes American Preppers The audience is
Backwoods Network Bug-out bag mostly male, age 18-
Dave Scott Cold Steel 45; outdoor
Home Magazine Camping Survival dollar days activities; nature
David Canterbury Coleman lover.
Camping Survival Prepper Chicks Military surplus
Les Stroud First aid kit Adventurist
Doomsday Preppers The Survival Mom Survival kit (Camping, Hiking,
Mykel Hawke Lazarus Mountain climbing,
Extreme Survival Survival Life Sky diving), and
Ray Mears Phoenix travellers.
Falling Skies
The North Face
Man vs. Wild

Mother Earth News

Survival Life

Survivalists Prepping

INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH
450,000 4,900,000 2,700,000 580,000 4,400,000 n/a
Celebrities
 Bear Grylls
 Dave Scott
 David Canterbury
 Les Stroud
 Mykel Hawke
 Ray Mears
Brands
Shops, tools/accessories, websites

 Big Agnes
 Cold Steel
 Coleman
 First aid kit
 Lazarus
 Phoenix
 The North Face
Shows & Magazines
 Backwoods Home Magazine
 Camping Survival
 Doomsday Preppers
 Extreme Survival
 Falling Skies
 Man vs. Wild
 Mother Earth News
 Survival Life
 Survivalists Prepping
Blogs & Websites
 Blogs & Websites
 American Preppers Network
 Camping Survival
 Prepper Chicks
 The Survival Mom
Where They Shop
 Bug-out bag
 dollar days
 Military surplus
 Survival kit
 Survival Life

Who Would Buy

 The audience is mostly male, age 18-45; outdoor activities; nature lover.
 Adventurist (Camping, Hiking, Mountain climbing, Sky diving), and travellers.
 Other Related Audiences (Less Refined)

Audiences:

American Preppers Network, Backwoods Life, Big Agnes, Camping Survival, Cold Steel, Coleman,
Doomsday Preppers, Extreme Survival, Falling Skies, First aid kit, Lazarus, Man vs. Wild, Mother
Earth News, Prepper Chicks, Survival Life,, Survivalists Prepping, The North Face, The Survival Mom

Reach of Mined Audience: 7,700,000

 Demographic Profile

Social Influencers

Facebook Pages:

https://www.facebook.com/survivalkit.com/ (863,663 Likes)

https://www.facebook.com/survivalrevelations/ (142,676 Likes)

https://www.facebook.com/SurvivalistTips/ (393,715 Likes)

https://www.facebook.com/SurvivalLife/ (1,040,453 Likes)

https://www.facebook.com/SurvivalCache/ (188,997 Likes)

YouTube Channels:

https://www.youtube.com/watch?v=PKBQIK50QFE (264,905 Subscribers)

https://www.youtube.com/watch?v=Xo0fMIdXQqs (51,496 Subscribers)

https://www.youtube.com/watch?v=E_ybEwHTYXQ (6,397,009 Subscribers)

https://www.youtube.com/watch?v=WASK7oF9dog (359,999 Subscribers)