You are on page 1of 11

NICHE PACK

Quilling

[DOCUMENT SUBTITLE]
TST

[COMPANY NAME] | [Company address]


Product Examples

#1: Quilter's Grid Guide

#2: Quilling Paper


Pre-Approved Target Audiences

Audience Matrix

Celebrities Brands Shows & Websites Where They Who Buys


Magazines Shop
Peter Callesen Custom Pinterest Our audience is men
Rob Ryan Image Pinterest DIY Network Jo-Ann Stores and women, ages
Andy Warhol Canoe Make (magazine) Do It Yourself - Jo-Ann Fabric and between 18 and 50.
Chuck Close ad:tech asean The LifeStyle DIYideas.com Craft Stores
Cindy Sherman Abrams Books Channel DIY and Crafts - Official Hobby Lobby They are mostly
Claude Monet American Crafts Instructables Diyncrafts.com Stores young college
Claudio Monteverdi Anna Griffin Inc. Maker Faire CraftGossip.com Michaels Stores students live with
EL SALVADOR DALI BasicGrey Maker culture Craft Ideas Weekly Hobby Lobby parents.
Diego Velázquez Bazzill Basics Paper Quill Instructables michaels arts crafts
Giotto Beacon Quill & Pad Creative Options store Mix of mobile
Henri Matisse Becky Higgins LLC Thingiverse Craftingeek* Etsy renters, and first time
Francisco Goya Bella Blvd Freshly Inked Paper Source micheals craft store homeowners, living
Gianni Versace Bic (company) Magazine Crafters Corner DIY Network in condos and single-
John Singleton Bottle cap Quill Corporation Craftsy BuzzFeed DIY family houses.
Carpe diem Inked (magazine) OfficeMax Handmade with love
Chronicle Books InkSpired Magazine Office Depot Handmade Middle income, this
Clover Shapeways Staples Inc. Everything Etsy group tends to live in
Copic Markers Paper (magazine) Rifle Paper Co. Handicraft smaller cities around
Crafter's Companion Arts Magazine Everything Etsy Amazon.com the country.
UK Staples Inc. Craftgawker AliExpress
Hero Arts DIY Network ErinCondren.com DHgate.com
Doodlebug Design BuzzFeed DIY Oh So Beautiful Alibaba.com
Creative Options Rebel Ink Magazine Paper ebay.com
Cuttlebug by Provo OfficeSupply.com
Craft May Designs
Cricut, Darice Scrapbook & Cards
Dover Publications Today
Echo Park Paper The Papercrafting
EK Success Brands Club
Doodlebug Designs Crafty
Eclipse PaperCrafter's Corner
Elmer's PaperCraft Art
Epiphany Crafts Creative
F+W Paper Craft Planet
Faber-Castell SVG Cuts
Graphic 45 PaperCraft
Studio Calico inspirations
Crate Paper, Inc. Cricut - The Official
Imaginisce Page!
Stampington & The Scrapbooking
Company Club
Sizzix
Fancy Pants

INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH
1,700,000 71,000,000 64,000,000 59,000,000 61,000,000 n/a
Celebrities
 Peter Callesen
 Rob Ryan
 Andy Warhol
 Chuck Close
 Cindy Sherman
 Claude Monet
 Claudio Monteverdi
 EL SALVADOR DALI
 Diego Velázquez
 Giotto
 Henri Matisse
 Francisco Goya
 Gianni Versace
 John Singleton
Brands
Shops, tools/accessories, websites

 Custom  Doodlebug Design


 Image  Creative Options
 Canoe  Cuttlebug by Provo Craft
 ad:tech asean  Cricut, Darice
 Abrams Books  Dover Publications
 American Crafts  Echo Park Paper
 Anna Griffin Inc.  EK Success Brands
 BasicGrey  Doodlebug Designs
 Bazzill Basics Paper  Eclipse
 Beacon  Elmer's
 Becky Higgins LLC  Epiphany Crafts
 Bella Blvd  F+W
 Bic (company)  Faber-Castell
 Bottle cap  Graphic 45
 Carpe diem  Studio Calico
 Chronicle Books  Crate Paper, Inc.
 Clover  Imaginisce
 Copic Markers  Stampington & Company
 Crafter's Companion UK  Sizzix
 Hero Arts  Fancy Pants
Shows & Magazines
 Pinterest  Quill Corporation
 Make (magazine)  Inked (magazine)
 The LifeStyle Channel  InkSpired Magazine
 Instructables  Shapeways
 Maker Faire  Paper (magazine)
 Maker culture  Arts Magazine
 Quill  Staples Inc.
 Quill & Pad  DIY Network
 Thingiverse  BuzzFeed DIY
 Freshly Inked Magazine  Rebel Ink Magazine
Blogs & Websites
 Pinterest  Everything Etsy
 DIY Network  Craftgawker
 Do It Yourself - DIYideas.com  ErinCondren.com
 DIY and Crafts - Diyncrafts.com  Oh So Beautiful Paper
 CraftGossip.com  OfficeSupply.com
 Craft Ideas Weekly  May Designs
 Instructables  Scrapbook & Cards Today
 Creative Options  The Papercrafting Club
 Craftingeek*  Crafty
 Paper Source  PaperCrafter's Corner
 Crafters Corner  PaperCraft Art Creative
 Craftsy  Paper Craft Planet
 OfficeMax  SVG Cuts
 Office Depot  PaperCraft inspirations
 Staples Inc.  Cricut - The Official Page!
 Rifle Paper Co.  The Scrapbooking Club
Where They Shop
 Jo-Ann Stores
 Jo-Ann Fabric and Craft Stores
 Official Hobby Lobby Stores
 Michaels Stores
 Hobby Lobby
 michaels arts crafts store
 Etsy
 micheals craft store
 DIY Network
 BuzzFeed DIY
 Handmade with love
 Handmade
 Everything Etsy
 Handicraft
 Amazon.com
 AliExpress
 DHgate.com
 Alibaba.com
 ebay.com
Who Would Buy

 Our audience is men and women, ages between 18 and 50.

 They are mostly young college students live with parents.

 Mix of mobile renters, and first time homeowners, living in condos


and single-family houses.

 Middle income, this group tends to live in smaller cities around the
country.
Other Related Audiences (Less Refined)

Audiences:

Quilling, Paper craft, Paper Crafting, Crafts and Paper, Scrapbooking and Card Making, Card Making
and Scrapbooking, The Scrapbooking Club, Paper Crafts & Scrapbooking Magazine, Scrapbook.com,
Scrapbook Trends magazine, Scrapbook Expo, Handmade Crafts, PaperCrafter's Corner, PaperCraft
inspirations, The Papercrafting Club, Paper Craft Planet, PaperCraft Art Creative, Cardmaking &
Papercraft Magazine, JoAnn Fabrics and Crafts, Scrapbook & Cards Today, Official Hobby Lobby
Stores, michaels arts crafts store, Michaels Stores, Jo-Ann Fabric and Craft Stores, Jo-Ann Stores,
Hobby Lobby, DIY Network, Diy Craft Projects, Craftsy, DIY (magazine), DIY and Crafts -
Diyncrafts.com, DIY & Craft Ideas, Do It Yourself - DIYideas.com, DIY Craft Zone, Craftingeek*, Do It
Yourself Projects, CraftGossip.com, Crafters Corner, Crafty, DIY Projects World, Creativity
(magazine), Make it Crafty, Craftaholics Anonymous, We love Crafts Magazine, Quill, Crafts by
Amanda, Quill & Pad, Quill Corporation, Quillota, Quillacollo, Craft Ideas Weekly, BuzzFeed DIY, 3M
DIY, Staples Inc., Office Depot, OfficeMax, Amazon.com, EBay, AliExpress, Alibaba.com, ebay.com,
DHgate.com, OfficeSupply.com, Walmart or Paperback

Reach of Mined Audience: 74,000,000


Demographic Profile

Social Influencers

Facebook Pages:

https://www.facebook.com/Peys-Quilling-Crafts-363975000448699/
(487 Likes)

https://www.facebook.com/ArchiDesiign/
(25,532,092 Likes)

https://www.facebook.com/QuillingCard1/
(17,375 Likes)

YouTube Channels:

https://www.youtube.com/user/DiscoverQuilling
(9,485 subscribers)

https://www.youtube.com/channel/UCwq06LukcCW-8COwBE8zRaw
(28,328 subscribers)

https://www.youtube.com/channel/UCvXlouEU4ZuFzJ8m4y36A4A
(9,987 ssubscribers)

You might also like