COMPANY ANALYSIS-HUL

Hindustan Unilever Limited (HUL) is India’s biggest quick moving purchaser products organization.
The Anglo-Dutch organization Unilever claims a 52% lion’s share stake. HUL was framed in 1933 as
Lever Brothers India Limited and appeared in 1956 as Hindustan Lever Limited through a merger of
Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. furthermore, United Traders Ltd. It is
headquartered in Mumbai, India and has employee strength of more than 15,000 representatives and
contributes to indirect livelihood of more than 52,000 individuals. The organization was renamed in
June 2007 as “Hindustan Unilever Limited”. The organization meets each day requirements for
sustenance, cleanliness, and individual care, with brands that individuals feel great, look great and get
more out of life.
HUL have a to a great degree wide market introduction with more than 35 brands traversing crosswise
over 20 particular classifications, for example, cleansers, cleansers, shampoos, healthy skin,
toothpastes, antiperspirants, beautifying agents, tea, espresso, bundled sustenance, dessert, and water
purifiers. HUL’s brands – like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair and Lovely, Sunsilk,
Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr, Annapurna, Kwality-Walls – are
commonly recognized names the nation over and traverse numerous classifications – cleansers,
cleansers, individual items, tea, espresso, marked staples, dessert and culinary items. They are
fabricated in more than 35 manufacturing plants, a few of them in reverse territories of the nation. The
operations include over 2,000 suppliers and partners. HUL’s conveyance organizes covers 6.3 million
retail outlets counting direct reach to more than 1 million.

BCG analysis OF HUL

Stars
Star is a specialty unit that has a substantial piece of the overall industry in a quickly developing
industry. Stars produce a lot of money on account of their solid relative piece of the overall industry,
additionally expend a lot of money in view of their high development rate; consequently the money in
every bearing roughly nets out. On the off chance that a star can keep up its substantial piece of the
overall industry, it will end up being a cash cow when the market development rate decays.
HUL stars are
1. AXE Deodorant
2. Fair & Lovely
3. Lakme Anti Ageing
4. Vim
5. Wheel
6. Surf Excel
7. Lifebuoy
8. Lux
9. Kwality Walls
10. Kissan Jam
11. Knor Soup
All these products are contributing maximum to the market share. Taking AXE Deodorant as an
example is contributing almost 25% in the market share.

Cash Cows
Cash Cow – a specialty unit that has a vast piece of the pie in develop, moderate developing industry.
As pioneers in a develop showcase, cash cows display an arrival on resources that is more prominent
than the market development rate, and along these lines create more money than they expend. Such
specialty units ought to be “drained”, separating the benefits and contributing as meager money as
could reasonably be expected.
The cash cows of HUL are:
1. Clinic Plus
2. Sunsilk
3. Vaseline
4. Red Label
Sunsilk made the biggest group for Indian young ladies . Sunsilk inventively thinks of a whole item
scope of Soft and Smooth, Thick and Long, Damaged Repair, Hair Fall Solution, Stunning Black
Shine and Hostile to Dandruff. Similar steps are taken for the other cash cows as well.

Question Marks
Question Mark (or Problem Child) – a specialty unit that has a little piece of the pie in a high
development showcase. Question marks are becoming quickly and in this way devour huge measures
of money, but since they have low pieces of the pie they don’t produce much money. The outcome is
huge net money utilization. A question mark (otherwise called an “issue kid”) can possibly pick up
piece of the pie and turn into a star, and in the end a money dairy animals when the market
development moderates.
The HUL question marks are
1. Close Up
2. Pepsodent
3. Annapurna
4. Fair & Lovely Menz Active
5. Domex
6. Rin
7. Breeze
8. Taj Mahal Tea Bags
9. Kissan Ketchup
10. Knor Meal Maker
Since they are the new participants or strugglers in the market for real share where the market is
changing at a high pace, endeavors are being made to ensure that the pick up on their piece of the pie.
Pepsodent went into a noteworthy change of its Germ check and Whitening toothpaste by thinking of
the Sensitive and Gum care scope of toothpastes. Knor soups thinking of the whole scope of soups
running from tomato blend vegetable, Chinese to chicken soups.

Dogs
Dogs – a specialty unit that has a little piece of the overall industry in a develop industry. A dog may
not require significant money since they have low piece of the pie and a low development rate and in
this manner neither create nor expend a lot of money, and they are money traps as a result of the cash
tied up in a business that has minimal potential and the capital that could better be conveyed
somewhere else.
The dogs of HUL are
1. Taaza
2. Brooke Bond Sehatmand
3. Bru
Brooke Bond Sehatmad ought to be sold off in light of the fact that the client tastes and wholesome
necessities have changed from tasting vitamin B improved tea to hostile to oxidants improved tea.
With the advancement of green tea, the request by wellbeing cognizant people is a greater amount of
against oxidants rather vitamin b, as natural products give an abundant wellspring of vitamins.