Professional Documents
Culture Documents
PRESENTED BY:
DANIEL FELIPE CASAMACHIN DIAZ SHEET:
1667992
brand: the name of the product to be launched in the market will be named
because: they offer greater resistance and protection to the product, they are easy
to recycle
polyethylene bag
the label:
barcode
logo:
advertising tools
web advertising tools:
free websites
professional websites
web positioning tools
mobile optimization
social networks:
facebook, twitter, whatsapp etc.
email marketing:
direct mailing
massive mail
others:
personal business cards
normatividad that applies to suggested packaging
resolution 4143 of 2012
(december 7)
our strategic plan is to make the presentation of our packaging attractive and
inspire the confidence of all buyers, our product
frozen fruit pulp is highly viable. since it is a product free of preservatives,
chemicals and also price according to customers is highly accessible. therefore,
they need an alternative in such products that is competitive with market prices.
we focus this project based on the demand of the pulp of frozen fruit in the
colombian market given the need to always have pulps in the home for the
frequency with which these products are used (malted desserts, juices, etc.). the
project ends with the creation of a microenterprise called
pulpifruit that manufactures a natural product that is not harmful to health. our
company wants to provide the public with confidence, security and economy as we
work to be recognized in the market by offering a good quality product. we are
interested in selling our product to all supermarkets, stores and other points of
sale.
The product that will be offered to the community is the sale of the fruit pulp, a
concentrated product, obtained from sifting the edible part of ripe, healthy and
clean fruits. The fruit pulps come in different flavors and are known to possess a
varied range of nutritional compounds among which are fiber, vitamins and
minerals. Comes in 250-to-300-gram presentations packed in a 2-gauge
polyethylene bag
Product without any contraindication, in such a way that it complies with all the
expectations of the community and that its commercial value is within the reach of
the population in general.
The type of product is a consumer product intended for personal consumption
In the homes.
product characteristics.
. frozen fruit pulp is a high-yielding product with low constant temperature, which
contributes to the economy of colombian society
. for each bag of 300 grams you get 10 glasses of natural juice in terms of direct
consumption
. this product is consumed by people from 5 years old and upwards, generally
everyone
. of accessible use
good of the consumption: as it is a product of frequent use it is possible to be
obtained with facility, to a consto very accessible in several presentations for
benefit in general.
product benefits
freezing preserves the aroma, color and flavor of the fruit over a period of time,
much greater than that of fresh fruit.
with respect to the natural fruit, the pulps have a great advantage, if they are not
consumed, they do not rot in a couple of days, what happens with the fresh fruit.
they facilitate the preparation of juices put in the blender the pulp of fruit, add water
(i do not use sugar), process for less than a minute and ready
high nutritional value, fruit consumption has multiple benefits, as is widely known;
they are an indispensable source of fiber for a good functioning of the digestive
system, they have important levels of vitamin a, e and c, proteins, natural sugar,
water and does not contain cholesterol.
thank you for conducting the user satisfaction survey. It will not take more than five
minutes to complete it and it will be of great help to improve our services. The data
that is included in it will be treated anonymously
¿which one or which of the following aspects attract you from the product?
simplicity
easy to use
it's fashionable
¿which one or which of the following aspects do not attract you from the product?
i do not need it
it's boring
it's complicated
¿would you buy this product at a price of [1000 and 1200 pesos]?
very likely
probably
it is unlikely
it is not likely
this product is from the pulpifruit company. ¿does that make it more, or less interesting for
you?
more interesting
less interesting
i do not know
appalling
Regular
acceptable
good
excellent