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    Rosalie Pintado
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    Sam Walton opened the first Walmart store in 1963 in Arkansas and it is now the largest retail company worldwide with over 4000 stores globally. Walmart believes the key to successful retailing is giving customers what they want, including a wide selection of good quality merchandise at low prices, satisfaction guaranteed, friendly service, convenient hours and a pleasant shopping experience. While Walmart has expanded significantly in China, it currently has no stores in Hong Kong, so it would need to make decisions around location, products, pricing and hiring employees if it were to open a store there.

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    Sam Walton opened the first Walmart store in 1963 in Arkansas and it is now the largest retail company worldwide with over 4000 stores globally. Walmart believes the key to successful retailing is giving customers what they want, including a wide selection of good quality merchandise at low prices, satisfaction guaranteed, friendly service, convenient hours and a pleasant shopping experience. While Walmart has expanded significantly in China, it currently has no stores in Hong Kong, so it would need to make decisions around location, products, pricing and hiring employees if it were to open a store there.

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    © All Rights Reserved
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    5 views1 page

    A Case Study

    Uploaded by

    Rosalie Pintado
    Sam Walton opened the first Walmart store in 1963 in Arkansas and it is now the largest retail company worldwide with over 4000 stores globally. Walmart believes the key to successful retailing is giving customers what they want, including a wide selection of good quality merchandise at low prices, satisfaction guaranteed, friendly service, convenient hours and a pleasant shopping experience. While Walmart has expanded significantly in China, it currently has no stores in Hong Kong, so it would need to make decisions around location, products, pricing and hiring employees if it were to open a store there.

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    © All Rights Reserved
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    A Case Study

    • Sam Walton (1918-1992) opened the first Wal-Mart general store in Arkansas, USA in
    1963. It is now the largest retail company in the world. It has more than 4000 stores
    globally. Revenue in 2005, Ranking in Global 100

    "The secret of successful retailing is to give your customers what they want. And really,
    if you think about it from your point of view as a you think about it from your point of
    view as a customer, you want everything: a wide assortment of good-quality
    merchandise; the lowest possible prices; guaranteed satisfaction with what you buy;
    friendly, knowledgeable service; convenient hours; free parking; a pleasant shopping
    experience." Wal-Mart currently has 46 stores in 17 provinces of China. It has 11 stores
    in Shenzhen. It plans to open another 42 new stores in China this year.

    But Wal-Mart has no store in Hong Kong. Why?


    If Wal-Mart decides to open a store in Hong Kong, what decisions do they need to
    make?

    Answer:

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