Budućnost vijesti

Internetsko doba nije blagonaklono prema novinskim nakladnicima. Gotovo da je uništilo reklamno oglašavanje,
ubrzalo smanjenje naklade i usmjerilo pogled na naizgled beskrajnu ponudu blogova, video zapisa i mrežnih
stranica. No nakon više od desetljeća pokušaja hvatanja koraka s ometajućom tehnologijom, tračak nade obasjao
je sve sumorniju izdavačku industriju. A s tom nadom dolazi i sam izvor tolikih njezinih nevolja: Silicijska
dolina. Apple i Facebook najavili su servise s vijestima koji bi mogli postati važan izvor prihoda za nakladnike,
povećati njihovo čitateljstvo i — s vremenom — omogućiti izravan put ka pretplatnicima...

The future of news

The internet era has not been kind to newspaper publishers. It has almost killed classified advertising,
accelerated a decline in circulation and directed eyeballs towards a seemingly infinite supply of blogs, videos
and websites. But after more than a decade of struggling to keep up with disruptive technology, a glimmer of
hope has brightened the pervading gloom in the industry. And with that hope comes the very source of so many
of its woes: Silicon Valley. Apple and Facebook have announced news services that could potentially create an
important revenue stream for publishers, broaden their readership and — eventually — offer them a direct path
to paying subscribers...

Zabrinutost zbog moći Applea i Facebooka

No postoji i zabrinutost da će Apple News i Facebook Instant Articles — koji ne plaćaju sadržaj — ugroziti
pojam internetskih novina ili časopisa kao samostalnog brenda koji treba čitati kao cjelinu, a ne razlomljenog na
pojedinačne priče i razbacanog na različitim aplikacijama. Takvi bi servisi mogli "oslabiti brend nakladnika kao
ciljanog internetskog odredišta i ojačati brend platforme", kaže Gordon Crovitz, medijski savjetnik i nekadašnji
nakladnik The Wall Street Journala. Nakladnici su također privatno izrazili zabrinutost oko moći koju će Apple i
Facebook steći te potencijalne štete koju nove agregacijske usluge mogu prouzročiti modelima plaćene
pretplate...

Concerns about the power of Apple and Facebook

But there are concerns that Apple News and Facebook Instant Articles — which are not paying for the content
— will chip away at the notion of a newspaper or magazine website as a standalone brand to be digested whole,
rather than broken up into individual stories and scattered across different apps. The services could "dilute
publisher brands as destination sites and boost the platform brand", says Gordon Crovitz, a media adviser and
former publisher of the Wall Street Journal. Publishers have also privately voiced concerns about the power
Apple and Facebook will wield and the potential harm the new aggregation services could cause to paid
subscription models...

Jačanje nakladništva

Dvije najveće svjetske tehnološke kompanije koje prepoznaju vrijednost u sektoru otpisanom od mnogih drugih
ulagača u pravilu bi bile uzrok za slavlje u industriji koja se donedavno i nije baš imala čemu radovati. U SAD-u,
kombinirani prihod od novinskog oglašavanja u tiskanim i digitalnim medijima pao je s oko 50 milijardi dolara u
2005. godini na 20 milijardi u protekloj godini, tvrdi istraživački centar Pew. U tom razdoblju, prihodi od
digitalnog oglašavanja na mrežnim novinskim stranicama porasli su s 2 milijarde na samo 3,5 milijarde dolara.

Publishing boost

Two of the world's biggest technology companies identifying value in a sector written off by many other
investors would normally be cause for celebration in an industry that has lately not had much to cheer about. In
the US, combined newspaper advertising revenues from print and digital sources tumbled from close to $50bn in
2005 to $20bn last year, according to the Pew Research Center. In that period, digital advertising revenues on
newspaper websites increased from $2bn to just $3.5bn.