Ge

ogr
aphy
 Geography
workbook

This workbook is suitable for:

KS3 and KS4

The topics included in this booklet are:

•An overview of Cadbury and Kraft Foods as a TNC
•Factors affecting location of industry
•Inputs, Processes, Outputs
•Primary, Secondary, Tertiary Industries
•Fairtrade, Sustainability and the Environment

This booklet can be completed whilst you tour Cadbury World,

during an educational talk or back at school. Use the key below to
help you complete the booklet effectively

During Cadbury During an Back at School

World educational talk
An Overview
 This booklet requires you to answer the
questions as you make your way around the
exhibition. Some answers may require further
research when you get back to the classroom

Q1. The cocoa tree scientifically known as Theobroma cacao (food of the
Gods) is originally indigenous to the upper Amazonian Rainforest. What
conditions are essential for their healthy growth and crop yield?

Q2. These conditions are found between the Tropic of Cancer and
the Tropic of Capricorn. Name 5 countries where cocoa trees can
be grown,
Q3. Rainforests are essential to help control the world’s climate.
What are the potential effects of continued deforestation?
 Factors Affecting Location

Q4. Where was John Cadbury’s first shop? What products did he
sell?

Q5. Growth is essential to the prosperity of any business. What

reasons influenced John Cadbury to expand?

Q6. In 1861, two of John’s sons, Richard and George inherit the
Cadbury Brothers business. What was their vision?
Q7. Name 3 reasons why they chose to locate their new factory
in Bournville.

Q8. Why were these reasons ideal?

 Globalisation

Q9. As previously mentioned growth is essential to the

prosperity of any business. Below are factors affecting industry.
Underneath each, give reasons why they influence industrial
location.

Land

Transport Infrastructure

Market Place
Labour

Raw Materials

Energy Source
Other

Q10. Research your area and list below historical and present
services or products offered or manufactured.
 Factors affecting
location
What factors do you think affect location in Britain and in Ghana?
Remember that Britain is an MEDC and Ghana is an LEDC. Fill in
the table below.

Britain Ghana
Q11. Since 1908 Ghana has supplied Cadbury with cocoa
beans, Where is Ghana? Pinpoint it on this map with a cross.
 Chirk
15% energy and GHG
reduction
Will be zero waste to landfill
and 15% water reduction by
2015 Sheffield
Zero waste to
landfill
15% energy and
waste reduction

Bournville
Zero waste to landfill
30% energy reduction
15% waste, GHG and Banbury
water reduction Zero waste to
landfill
15% energy
reduction

Marlbrook
32% energy
reduction 24% Crediton
GHG reduction Zero waste to landfill
66% water Over 30% waste and
reduction water reduction
38% waste 15% reduction in GHG
reduction
 Inputs

What resources do Cadbury need for production? Complete the

following table:

Buildings/Land

Equipment/Machinery

People

Raw Materials

Where do Cadbury’s raw materials come from?

Raw Materials Country of Origin

 Processes
Once we have sourced all of the inputs, we need to then process
them into outputs. The diagram below shows you how the raw
materials, machinery and labour help do this.

COCOA BEAN

CLEAN

ROAST

WINNOW

MILK SUGAR
NIB
SUGAR MIX &
EVAPORATE

GRIND

MIX &
EVAPORATE
MASS
PASTE
COCOA COCOA
GRIND BUTTER PRESS BUTTER

CONCHE
CAKE CRUMB
TEMPER

PASTE

GRIND
GRIND CONCHE

TEMPER
Q14. Cadbury have two food stock factories in the UK. Detail
what happens at the factory in Chirk.

Q15. Detail what happens at the factory in Marlbrook.

To remain competitive with our global rivals such as Mars Wrigley,
Nestle, Hershey etc., continuous improvement in business activities
is essential. Computer Aided Manufacture (CAM) is one such
method and is vital to our success.

Q15. Detail below the advantages of using CAM.

Q16. Detail below the disadvantages of using CAM.

 Outputs

Q17. Now that we have looked at the inputs and processes, what
are the outputs? Try to think about all the aspects of the business,
not just the chocolate!
 Primary, Secondary and
Tertiary Industries
18. Identify which industrial sectors Mondelez International and
Cadbury operate within e.g. production, providing a service. Fill in
the table and give examples.

Industrial Examples
Sector

Primary

Secondary

Tertiary
 Fairtrade and Cocoa Life

19. What does this organisation represent?

20. Can you name all the Cadbury products that carry this logo?
Why is this important to Cadbury?
21. Mondelez International and Cadbury are a Trans-national
company and regard corporate social responsibility very highly.
Detail what you think they do to ensure that this is instilled. Make
reference to both UK and Ghana.
 Empower Consumers to Snack Mindfully

PRODUCTS PARTNERSHIPS

Provide
Create
new clear
nutrition
solutions information

Support
Improve
our products' healthy
nutrition lifestyles

Partner
Market with
government
responsibly and social
to children
innovators
INFORMATION

22
Notes
Notes
Notes
 Useful Websites
Here are some websites that you may find useful when
completing this booklet and also some which relate to the
topics that are discussed.

www.mondelezinternational.co.uk
www.cadbury.co.uk
www.wateraid.org
www.earthshare.co.uk
www.freerice.com
www.carbontrust.co.uk
www.environment-agency.gov.uk
www.practicalaction.org.uk
www.ethibel.org
www.standardandpoors.com
www.sustainability-index.com
www.fairtrade.org.uk

Cadbury World is not responsible for the content of other

sites.