Tristan Otto

404-772-3271 | ottotristan@gmail.com | Portfolio | LinkedIn

SUM MA RY
A young professional with experience in communications, marketing and graphic design, as well as
knowledge and proficiency in a range of social media platforms, Adobe Creative Cloud and Google
Analytics. Detail-oriented and experienced in both project and internal relation management.

EDU CA TIO N
University of Georgia | May 2019
Honors College Student | 4.0 Overall & Major GPA
Bachelor of Business Administration in Marketing, Terry College of Business
Minor in Sport Management
First Honor Graduate (graduating with 4.0 GPA)

MAR KE TIN G EXP E RIE NCE

Account Management Intern | Chispa House January 2019-May 2019
 Evaluating feasibility of intellectual property pitching to subscription streaming services (i.e. Hulu,
HBO, Netflix) through case study research
 Assisting in day to day management of clients’ needs while keeping paid projects on task
Corporate Communications Intern | WestRock Company May 2018-Present
 Orchestrating extensive research project to identify educational opportunities at trade shows
around the world, allowing company segments to demonstrate industry thought leadership
 Increasing brand presence of Fortune 500 company through content generation
Marketing Intern | Fitspot Wellness June 2017-May 2018
 Moved creation of marketing and sales collateral in-house
 Assisted in pivoting branch of company from corporate to apartment complex wellness programs
through extensive research and relationship formation
Marketing & PR Intern | Athens Convention and Visitors Bureau August 2017-December 2017
 Established Athens CVB website and social media platforms as go-to source for visiting football
fans
 Boosted weekend website traffic by over 50% through UGA football-specific media campaign

LEA DE RSH IP EX PE RIE NC E

University of Georgia Lacrosse Team | Treasurer August 2015-Present
 Reduced apparel and travel expenses by $10,000 by leveraging competing contracts with
equipment vendors and travel companies
 Increased clinic revenues by 100% through promotional materials and contract implementation
 Built and managed an $80,000 budget for men’s lacrosse team at UGA
 Rehabilitated ugalax.com website
Hungarian National Lacrosse Team | Player | Budapest, HU May 2015-Present
 Anchored national team to 28th place finish (46 teams total) at 2018 FIL World Championships and
17th place finish (24 teams total) at 2016 European Championships
Beta Gamma Sigma International Society | Member April 2018-Present
 Top 10% of Junior class selected to apply to international scholastic business administration society
American Marketing Association | Member August 2018-Present

Certifications Skills
 Google Analytics Individual Qualification  Adobe Creative Cloud
 Google Ads Fundamentals (InDesign, Photoshop, Illustrator)
 Google Ads Search  Microsoft Office Suite
 WordPress
RE FE R E N C E S
John Pensec, WestRock Company
Director of Corporate Communications
1000 Abernathy Road
Atlanta, GA 30328
404-216-2278
john.pensec@westrock.com
Sam Birdsong, Chispa House
Chief Operations Officer
1368 Prince Avenue
Athens, GA 30605
404-966-0340
sam@chispahouse.com
Sammy Courtright, Fitspot Wellness, Inc.
Co-Founder & COO
620 Glen Iris Dr., Suite 1A
Atlanta, GA 30308
305-877-0277
sammy@fitspotwellness.com
Hannah Smith, Athens Convention and Visitors Bureau
Director of Marketing & Communications
300 North Thomas St. Athens, GA 30601
706-357-4408
hsmith@visitathensga.com