1

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2
Oracle WebCenter 11g PS3 Workshop

<Insert Picture Here>

Oracle WebCenter 11g PS3

Ronaldo Viscuso | Oracle PTS
 Oracle’s Portal Evolution

Most Scalable Portal and WebLogic

Leader in Internet Web Sites Portal 10g

Oracle Best Application Mash-Up &

WebCenter Social Computing Platform

Leader in Business User WebCenter

Interaction 10g
Portal and Communities

Oracle Portal Best in Class Integration

11g with Oracle Applications

Leader in Driving Adoption Sun Portal

of Java and Open Standards

Application Best Features of

Centric Portals Application Specific Portals

Most Scalable, Industry Oracle ECM

Leading ECM Platform

5 5
 Oracle’s Portal Evolution

WebLogic
Portal 10g

Oracle
WebCenter

WebCenter
Interaction 10g

Oracle Portal
11g

Sun Portal

Application
Centric Portals

Oracle ECM

6 6
 Oracle WebCenter Suite
The Modern User Experience Platform for the Enterprise and the Web

Portals, Composite
Websites Applications

Portals Websites Packaged Custom

Applications Applications

Communities Personalization Mash-Ups

Social, Content
Collaboration Management
Enterprise
Blogs, Wikis Activity Streams Repository

Web Intelligent Enterprise Web Content

Conferencing Collaboration Content Mgmt Management

7 7
 WebCenter Development
Tools for both Business Users and IT

BUSINESS USER IT DEVELOPER

• Easily compose • Broad choice of

business solutions
• Respond to business
needs immediately
• Surface enterprise
applications to create
custom mash-ups
• Target mobile
devices and tablets
development tools
• Leverage business
user assembled
scenarios
• Build reusable
components
• Robust management
and rapid upgrade
cycles

EFFICIENCY Improved Productivity IT MANAGEABILITY

8 8
 Oracle WebCenter Suite
Best of Breed Portal & Social Computing Capabilities

• Best Solution to Deliver Broadest Set of Use Cases

– Deliver modern and rich user experience to portals, websites, composite
applications, enterprise applications, mobile applications, dashboards, multi-site
and communities
• Best in Developer Choice
– Broad choice of development tools for developers and business users:
JDeveloper, Eclipse, ADF, Java Scripts Frameworks, Dojo, Jquery
• Best Application Integration Platform
– Leveraging the Fusion Applications technologies, delivers flexible application
integration tooling and OOTB and certified integrations with Oracle Applications
• Best Content Management
– Capture and manage the entire content lifecycle (Oracle Universal Content
Management)
• Best Set of Social Computing Services
– Comprehensive set of social network and social computing services (Oracle
WebCenter Services)

9 9
Oracle WebCenter - “Growing the Momentum”

CUSTOMERS
“Oracle WebCenter Suite enables Land O’ Lakes to better engage our
customers by providing them with a feature rich user experience with
access to our back office applications and systems.”

“Oracle WebCenter provided a broad set of reusable components that

made the assembly and deployment of the solution much faster than
initially expected.”

“We are anxious to migrate our current system to the new WebCenter
Portal Framework as soon as possible.”

PARTNERS
“Oracle WebCenter Suite 11g provides enterprise class features
including Social Computing capabilities, improved user experience
and seamless integration with Oracle Applications.”

“The latest release of WebCenter Suite is the ideal user experience

platform for customers on other portal platforms to migrate towards.”

10
 WebCenter - Leveraged by Fusion Applications

Lane Franks
Stuart Ogawa updated the sales stage of Opportunity 1M Sudoku
1 hour ago - 3 Comments YouDaily
and 2toother
Negotiation
like this - Unlike

Bharath Reddy created contact Leo Cheng for Customer Yahoo

2 hours ago - 0 Comments You and 2 other like this - Unlike

Mark Ke created contact Mukundu Kumaran for Customer Yahoo

4 hours ago - 0 Comments You and 2 other like this - Unlike
Rahul Vadodkar
Stuart Ogawa updated the sales stage of Opportunity 10M Bejeweled
5 hours ago - 2 Comments You Twist
and 2 to Shortlist
other like this - Unlike

Jackie Sakurai We were able to run a benchmark with 50M

users! This is great
9 hoursnews
ago that if we can get 10M users running concurrently.

Rahul Vadodkar We are waiting for additional PSR results but

I’m hopeful we
can easily reach that number of users.

Bharath Reddy updated the sales stage of Opportunity Text Twist to Upsell

Jackie Sakurai created contact Babu Muttineni for Customer Yahoo

11
WebCenter 11gR1 PS3 Highlights

Teams & Portals

Social and
Networks Sites

Personalization Mashups

Content
Search & Management
Discovery

12
WebCenter 11gR1 PS3 Highlights

13
 A Typical Portal Site

Global Chrome – Template – Navigation – Search – Personalization

Useful
RSS Content Integration / Links
Publishing

CI / Portlets
Publ. Portlets Third
Party
Business Intelligence

Polls Content Integration / News

Publishing

14
 Comprehensive Development Options

Enterprise Team Dashboards Composite Collaborative Multi-Channel

JDeveloper, Eclipse, Dreamweaver, Notepad

Portals Spaces Apps & RIA Applications Access

Multiple Choices of Page and Site Development

WebCenter Portal / ADF WebCenter Spaces / WCM, JSP, Ruby, PHP

Composite Applications ADF and other Web Platforms

Open REST and Portlet APIs

REST Portlets & Navigation

WCM Tags Security CMIS
Services Pagelets Model API

Web Pagelets JSR 286, WSRP, ADF Portal and Web2.0 Content
& .NET Struts, Spring Taskflows Personalization Services
portlets Portlets resources

15
Most Comprehensive Component Integration
Well beyond standards

GWT GWT

Sharepoint

16
 Portal and Site Navigation Model

• Serves as the underlying “Model” for

rendering navigation menus and tabs
• Static Nodes: Links, Folders,
Spacers, Text
• Dynamic Nodes: content folders,
pages, spaces, lists, Wikis etc.
• Supports dynamic queries
• Support custom nodes
• Java and REST APIs
• ELs for template development

17
Full Control Over Your Navigation UI
Use Your Favorite JavaScript Framework

18
 Portlets

• Full support for portlet

standards
– Java Portlet Specification 1.0
and 2.0 (JSR 168 and JSR
286)
– Full WSRP 1.0 and 2.0 support
• JSF Portlet Bridge (JSR 301
and 329): Specs headed up by
Oracle
• Identity Propagation
• Automatic portlet wiring
• Certified with Oracle’s portals,
portlet producers, and 3rd party
producers

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Portal/Site Resource Management

• Structure
– Resource Catalogs
– Navigations
– Page Templates
• Look and Layout
– Page Styles
– Mashup Styles
– Skins
– Content Presenter
• Mashups
– Task Flows
– Data Controls

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Portal/Site Resource Management
Portal Lifecycle Experience

• Refine any resource in design time or

run time if necessary Edit in
Composer
– Full design time environment and
development experience
available Import into
Export and
continue in
WebCenter
– Download resources from JDev

the runtime environment

of WebCenter and import
them into JDeveloper
• Support entire lifecycle Export from
Import and
modify in
JDev
Jdev

21
Building Portals Using WebCenter
Complete Solution for All Styles of Portal Adoption
Flexibility & Control

WebCenter Portal
Framework
• Custom Context, • Resource Management
Session management • Page Templates

WebCenter Spaces
• Site Navigation
• OOTB Portal &
WebCenter Portal

• Application Community
• Multi-Lingual Support
development Templates
approach • Portlet Support
• Standards Support • Portal development
• Complete flexibility approach
over J2EE
configuration • Pre-built Communities
WebCenter Services
and Sites functionality
• Complete flexibility on • Content Presenter
connection • Social Networking
• Social Networking
management and and Profiles
• Worklist
code configuration • Personalization • Delegated Admin
• Pagelet Producer
• Analytics

Leverage and reuse of OOTB functionality

22
WebCenter Suite Highlights
WebCenter 11gR1 PS3

23
Content Management

• Seamless Integration with UCM 11g

• Web Content Library in WebCenter Portal
• For Content Publishing from any Portal
• Item level security
• Content publishing via CP and WCM Regions
• Integrated Content Contribution
• Document Library
• Composible and Extensible UI
• Integrated commenting/likes
• Integrated UCM meta-data and Workflow
• In-place rendering for all content
• Multi-file upload
• CMIS support for REST/JS interactions
• Available in WebCenter Portal and WebCenter Spaces

24
Content Management

• Site structures and Navigation Integration

– Content driven pages and menus
– SEO support
– Friendly URLs
• Content Integration
– Sharepoint, Documentum,
Files and Domino content
access adapters
– Document Library support
– Search adapters for Sharepoint

25
Wikis and Blogs are now in UCM!!
WebCenter 11gR1 PS3

• Wikis and Blogs fully integrated into UCM

• Supports Search, Navigation, Workflow, Security,
IRM, URM and so on…
– Treated as true Enterprise content

26
WebCenter Suite Highlights
WebCenter 11gR1 PS3

27
WebCenter Personalization Server
Next-Generation Personalization

• Declarative and dynamic personalized applications

– Dynamic personalization experience
– More than simple, static customization
– Execute Business Logic to determine personalization for an
end user
• Dynamically provide targeted user personalization in
Applications, Portals and Sites
– Look & Feel
– Content
– Any other business process related personalizable activities
• Unified User Profiles and Property providers
• Integrates with WCM and RTD

28
WebCenter Personalization Server
Next-Generation Personalization

• Declarative and dynamic personalized applications

• It’s about optimizing differences between individuals
• Oracle Personalization Conductor – A New Paradigm

29
 Oracle WebCenter Personalization
Conductor High-Level Architecture

Properties and Profiles

Conductor
Apps

Personalization
Personalization
Personalization
Scenario
Scenario
Scenario Content
• REST
Services Provider
• EL SPI
• API

Activity Graph

Scenarios

Custom Providers

30
WebCenter Suite Highlights
WebCenter 11gR1 PS3

31
Search and Discovery

• Information Discovery is much more than Search

– Search will give you what you ask for, we can do better by
giving you what you would want to know
• We can do better because we know what people are doing
and we know how they are connected and who they work with
– Activity Graph
• We don’t know everything people do in their applications, so
this system is extensible for applications to participate in
understanding activities

Menus and Activity

Search Recommendations
Navigations Streams

Personalization Platform

32
Improving Search Relevance
Smarter Search

• Top results are the

items which people
use most often and
like the best
• Top authors are the
people who
contributed the items
which people use
most often and like
the best

33
Contextual Recommendations
Activity Graph

• Similar Items
People who worked on this
document also worked on these
documents, wikis, blogs and
topics

• Similar Spaces
People who participate in this
Space also are active in these
other Spaces

34
Context-free Recommendations
Activity Graph

• Recommended Connections
People who work on and like
the same things as you

• Recommended Items
Personalized recommendations
of Spaces, documents, wikis,
blogs, and topics

35
WebCenter Suite Highlights
WebCenter 11gR1 PS3

36
Mashups

• Business user tools and

scripting technologies
deliver transformative data
and UI that combines
multiple sources
• Modern Portal technologies
can be leveraged for UI and
data abstraction and
assembly

37
WebCenter Business Mashup
Mashups for Business Users
Pages

1. Represent External Data

Task Flows / Portlets

2. Create Custom Visualizations

3. Create Reusable Mashups

Data Controls 4. Share to Business Dictionary

SQL Web Services XML

CRM Data Sources ERP

38
WebCenter Suite Highlights
WebCenter 11gR1 PS3

39
WebCenter Spaces: Key Features

WebCenter Spaces
Built completely using WebCenter Portal Social Networking
People Connections
Information Sites, Team Sites and Social
Networks in a browser-based Portal Extensible Profiles
Message Boards
Embeddable in any Portal enabled
application Activity Streams
Wikis and Blogs
Supports MSOffice, Outlook, Web Folders
and iPhone native Pre-built Analytics
Business User Reports
Customizability and Extensibility
Site & Content usage reports
Upgrade proof customizability of look and
Team analytics
feel and behavior
Recommendations and Discovery
IDE support for extensibility with full iterative
Recommended Items, People and
life cycle support Spaces
Full support for CSS and HTML5 directly Subscriptions and Notifications
from browser tools Intelligent Search
Role and Identity awareness Templates
Targeted delivery of content, pages and Business domain and role specific
sites to Enterprise Roles templates
Role-based delegation and administration Extensible page types and templates
Dynamic roles support

40
WebCenter Spaces
Multi-Sites and Communities

41
Hierarchical Spaces

• Sites can be organized in hierarchies

– Organizations
– Products
– Complex, multi-part projects
– etc.
• Delegate Administration of Sub-Hierarchies
• Flexible Security
– Inherit Security from the Parent
– Possibility to break inheritance at any point
• Full support to integrate hierarchies into navigations
– Build dynamic navigation UIs based on a Sub-spaces query
– Navigation components to navigate to parent Space

42
Activity Streams
Enterprise discovery and navigation

• Enables discovery of who did what

• Honors personal privacy and
enterprise data security
• Configurable, Extensible and
Queryable
• Embeds content and objects
summary directly into the stream
• Supports contextual navigation to
related people, content or data
• Supports social networking using
sharing, liking and commenting

43
Subscriptions and Channels

• Subscribe / Unsubscribe
UI embedded into
application
• Subscription available on
wide category of objects
• Channel preference via
Email, SMS or Worklist
task.

44
 WebCenter Social Services
Connections
Connect with friends
Message Board, Kudos
Activity Stream
Wired to all important artifacts
In place rendering of content and objects
Extensible, Customizable, Filterable
Commenting, Like, Share
Easy way to publish messages, documents
Profile Management
Rich array of customizable attributes
Customizable UIs
Commenting, Like, Sharing
Publish to activity stream
Enabled for documents, wiki/blogs, discussions Activity Graph
Notification *
UI embedded into application
Subscribe to wide category of objects
Channel preference - Email, SMS or Worklist task
* Available only in WebCenter Spaces only
Polls
Tool to design sections & layouts in a poll
Analyze polls by viewing Poll results and
status
Presence/Chat
Shows presence anywhere user is shown
Adapter based, supports OCS, Beehive,
Yahoo
Document Management
Manage documents, folders, Workflow,
security, etc
Commenting, Like, Share, Similar documents
Wikis and Blogs
Managed in content management system
Supports Search, Navigation, Workflow,
Security, IRM, URM and so on
Recommends people, documents, forums,
wikis and blogs
Extensible, customizable
45
WebCenter Social Services - Continued

Analytics Announcement
Instrumentation of all major events View, create and manage
Out of the reports Mail
Extensible, Open View, compose, reply emails
Worklist SMTP/IMAP4 adapter
Federated Worklist Associate distribution list to Spaces
Discussions Adhoc mailing of objects
Forum for each Space Linking
Group Events * Associate one object to another
Manage events in Spaces Favorite *
Integrates with Personal Events Server based bookmarks
Personal Calendar Pages, Documents, Wiki, Blogs, Spaces,
View personal calendar Extensible
Integrates with MS Exchange
Tags
Tag any object – Pages, Documents,
Wikis, Blogs
Tag Center

* Available only in WebCenter Spaces only

46
WebCenter Suite Highlights
WebCenter 11gR1 PS3

Portals
Teams & Portals
and
Social and
Sites
Networks Sites

Mobility
Analytics
Personalization Mashups
Systems
Management
Content
Search & Management
Discovery

47
MS Office Integration

• Web Edit in context from

Web UI
• Interact with Document
Library from MSOffice
editors
• Access to related content
and people

48
 Outlook Integration

• My Spaces in Outlook
– Activities
– Documents
– Discussions
– Group Events
– Members
• Spaces Web UI
blended into Outlook
where needed
• Initiate Spaces
teamwork via Emails
– Create Spaces
– Attach content

49
Mobile Access – iPhone App

50
Analytic Taskflows: Custom Dashboards

• Enable WebCenter administrators to quickly

answer common usage questions.
• Event Collections: Metrics for pages,
portlets, content usage, services, and
response times.
• Flexible UI: Analytic console, individual
reports, and/or export data.

51
Enterprise Manager
WebCenter Systems Management

• Monitor and manage

system components
• Unified, Integrated and
complete management
platform
• Manage Portal, Services
and Servers (UCM,
Discussion Forum,
Personalization, Portlets)

52
Questions?

Oracle Enterprise 2.0 Newsletter:

http://oracle.com/newsletters

Oracle WebCenter Homepage:

http://www.oracle.com/webcenter

Twitter:
http://twitter.com/OracleE20

Facebook:
http://facebook.com/OracleE20

Oracle’s Enterprise 2.0 blog:

http://blogs.oracle.com/enterprise20

53
The preceding is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

54
55
56
Customer Cases

• Business Challenges <Insert Picture Here>

• Oracle’s Solution
• Customer Cases
• Summary

57
 Alcatel-Lucent
Customer Service & Support

COMPANY OVERVIEW
• Enables service providers, enterprises and governments RESULTS
worldwide, to deliver voice, data and video communication
services to end-users • Strategic advantage in
• 76,000 employees and operations in over 130 countries customer service
• Single Portal platform to
CHALLENGES/OPPORTUNITIES service Customer, Partners
• Increase the push of dynamic information to the users and Employees resulting in
based on customer profile lower TCO
• Design extranet website to support customers generate • Portal localized in 6 languages
new opportunities

SOLUTION
• Global Support Portal with complete personalization and
integration with UCM, OBIEE, Oracle EBS Product
Catalog and Configurator
• Accelerated development leveraging existing assets
• Provide users with collaboration tools like Wikis, Blogs and
Forums

58
 Department Of Energy
Employee Portal for Organizational Productivity

COMPANY OVERVIEW
• Mission to advance the national, economic, and energy RESULTS
security of the United States
• Over 30 years in existence, operates 24 preeminent • Using WebCenter Spaces for
research labs and facilities as well as manages delivering an Employee Portal
environmental cleanup from defense activities. Employs
14000 Federal Employees
• Achieving organizational goals
by enabling knowledge sharing
and social computing services
CHALLENGES/OPPORTUNITIES in their portal
• Need for being more productive with a leaner workforce
• Improving knowledge management and information sharing
amongst employees
• Ability for employees to connect and improve organizational
effectiveness and productivity

SOLUTION
• Leveraged WebCenter Spaces for enabling knowledge
sharing amongst employees
• Targeted dashboards surfacing data from Oracle apps
including EBS and PeopleSoft

59
 Wind River
Personalized Customer Service Website
COMPANY OVERVIEW
• Global leader in device software optimization (DSO)
• Technology is deployed in more than 300 million devices
RESULTS
worldwide by industry leaders like Apple, Hewlett-Packard,
Boeing, Motorola, NASA, and Mitsubishi
• Improved customer experience
leading to increased customer
loyalty
CHALLENGES/OPPORTUNITIES
• Increased customer satisfaction
• Replace an Online Customer Support Application built on from 47% to 82%
PHP, PERL and CGI.
• Integrate with Oracle eBS and iSupport. • Flexible infrastructure leading to
• No clear view of customer fast upgrade time and lower TCO

SOLUTION
• Personalize customer online experience based on the
product and services relevant to their profiles
• Composite Application with eBS functionality surfaced as
ADF components and related content from UCM through
WebCenter
• Extensible Enterprise 2.0 platform to rollout out discussions
& wiki & blog
WebCenter Suite + UCM 60
 Schneider National
Executive Dashboard For Key Business Initiatives
COMPANY OVERVIEW
• Nearly $4 Billion in annual revenues with a 70-year track
record of providing expert transportation and logistics RESULTS
solutions servicing over 29 states
• 19,300 total associates and over 13,000 drivers and • Using WebCenter Spaces for
independent contractors delivering executive dashboard
to view key applications
CHALLENGES/OPPORTUNITIES systems
• Transportation management info held in isolated system • Easy, fast lookup interface for
• Sales tracking management not integrated with drivers and staff to provide
transportation management instant information on
• Ad-hoc interactions kept separate from other systems shipments
• Rolled out to over 900 top
SOLUTION executives to drive business
goals
• WebCenter Suite used for ad-hoc processes tied into
simplified, dynamic UI
• Targeted UI across eBusiness Suite Transportation Mgmt
& Siebel CRM

61
 Balfour Beatty
Knowledge Management Portal – BB Workplace
COMPANY OVERVIEW
• Balfour Beatty (http://www.balfourbeatty.com) is a world-class
company providing professional, construction and support RESULTS
services and infrastructure investments
• Balfour Beatty Group employs over 50,000 people working in • Internal collaborative workspace
nearly 30 Operational Companies across the Globe. FY 2009 providing rich user profile and social
revenue exceeded 10 billion GBP services
• A central place for accessing and
CHALLENGES/OPPORTUNITIES working with documents
• Balfour Beatty OpCos are running various (often home-grown) • A unified search across OpCo’s
Intranet sites with minimum or none content sharing content
• Locating and accessing expertise across the company
• Integrated project and service delivery for multi OpCo projects
• Accelerating the realization of value from acquisitions
• Enabling employees who work full time at customer sites to
connect with each other
SOLUTION
• Leveraging WebCenter Spaces, Social Services and UCM
Balfour Beatty delivered a collaborative Workspace for
employees working in remote locations and in the field
• Using OID & OVD with custom connectors user credentials and
user profile information is aggregated from different repositories
across OpCos

62
Customer Cases

• Get the latest and relevant slides from here:

• http://ias.us.oracle.com/pls/portal/url/ITEM/8549DCE
C1E4522C5E040E50AE8AB36F8

63