SEO Plan of action for BBIL (www.bharatbiotech.

com)

Search Engine Optimization:

Getting top ranking in Google will be impossible unless we follow proper SEO
Process. Many companies fail to gain ranking due wrong strategy and now
following process.

Google Search Algorithm is becoming more intelligent now. Search engine

optimization is becoming very difficult every day for those people who are not
keeping their knowledge updated about the latest things happening in SEO
industry. Due to recent changes made by Google in their search algorithm,
doing SEO is becoming very difficult for many people who are not following
Google guidelines.

Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page
SEO.

Here I mentioned SEO Process step by step:

1. Website Analysis & Suggestions

2. We will do On-Page SEO
3. Webmaster Tool setup and monitoring (Google/Bing)
4. Creation and submission of XML sitemaps to Google and Bing
5. Indexing all URL’s
6. Google Analytics setup and monitoring
7. Insert Analytics code on website
8. Blog setup if needed
9. Do Off-page SEO (For getting more back links we need to do optimize
regularly)
(a) Search Engine Submissions
(b) Directory submissions
(c) Social book markings
(d) Articles & Press release submissions
(e) Blog commenting
(f) Quora Question & Answers
(g) PPT/PDF Submissions
(h) Web 2.0 submissions
10. Monitor ranking and keep updating content
 Website Analysis Report for Bharatbiotech
S.
No. Analysis Factors SEO Strategy Effectiveness Comments
1 Meta Title Available Poor On Page Optimization Required
2 Meta Description Available Poor On Page Optimization Required
ALT Tags and Anchor Create All Keywords related ALT Tags and Anchor
3 Links Not Available Poor Tags
4 Title Tags Not Available Poor On Page Optimization Required
5 Google Page Rank 3 Average Off Page Optimization Required
6 Domain Authority 32 Good Off Page Optimization Required
7 Page Authority 39 Good Off Page Optimization Required
8 Linking Structure Available Good Nill
9 Mobile Responsive Not Available Poor Need to Develop
19 Years 60
10 Age Of Web Site Days Good Nil
11 Canonical Redirection Available Good Nil
12 Site Loading Speed 4.23 Seconds Average On Page Optimization Required
13 HTML Site Map Available Good Nill
14 XML Site Map Not Available Poor Create XML Site Map
15 404 Page Found Not Available Poor Create 404 Page
16 Robots.txt Available Poor Modification Required
17 del.icio.us Bookmarks Not Available Poor Have to Submit
18 Digg.com Submission Not Available Poor Have to Submit
19 RSS Feed Not Available Poor Off Page Optimization Required
20 Blog Not Available Poor Off Page Optimization Required
21 Content Duplication Available Average Content Required
22 Internal links 103links Good nil
23 External links 6 links Good Nil
24 Broken Links Available Good Need to develop
25 Back Links 1992 Good Need to develop
26 Social Links Available Poor Need to Create
27 SSL Available Good Nil

28 Spam Score Great Nil

ON-PAGE SEO Strategy

1) Make sure title is between 50-70 characters

2) Meta description should be between 120-160 characters

3) Make sure our target keyword is in the title, URL, and meta description

4) Start Title tag with our target keyword

5) Wrap our Title in an H1 Tag.

6) Add modifiers to our title ( "vaccine","first" "world" "2019", etc.,)

7) Make SEO Friendly URLs

8) Make sure our meta description is clear and calls for action from the user.

9) Make sure we have a unique meta description and title for every page.

10) Dazzle with Multimedia (Engaging images, videos & diagrams can reduce bounce rate and
increase time on site.)

11) Wrap Sub headings in H2 tags (Include our target keyword in at least one subheading)

12) Drop our keyword in first 100 words

13) Make Responsive Design (Google started penalizing mobile unfriendly sites in 2015.

14) Use outbound links (Outbound links to related pages is a relevancy signal that helps google
figure out our page's topic)

15) In content add 2-3 Internal Links to every post.

16) Image optimization (Make sure image file names include our target keyword. Ex:
Rotavac_Vaccine_bharatbiotech.png)

17) Should have Alt tags

18) Should Check keyword Density

19) Boost site speed (Load in 1 to 4 sec)

20) Use Social sharing buttons

21) Create sitemap.xml and robots.txt

22) Post Long Content (Longer content tends to rank significantly higher on Google's first page.)
After performing the above on page optimization, we complete the process of ON-Page
optimization and follow the OFF-Page tasks as shown below to build back links and
increase traffic.

OFF- Page SEO Strategy:

Off-Page SEO refers to all the things that we can do directly OFF our website to help
you rank higher, such as social networking, article submission, forum & blog
marketing, etc.

Search Engine Submissions:

Search engine submissions are helpful in getting your web site listed with search engines.
These are constantly looking for new and changed sites on the web, and without search engine
submissions, still there are chances for your site to get listed.

Directory Submissions:
Manual directory submission is the right and effective option for those who like to make their
directory submission truly successful. By using this strategy we will get back links to our website
once we got approval from the admin of the directory.

Social book markings:

The idea behind social bookmarking is that people “bookmark” something that they have seen
on the internet to publicly accessible social websites, other people can then see your social
bookmark, read what you have bookmarked and then share it again. This creates a much larger
level of exposure for the content.

Image submissions:
If we have used any of our own photos or images on our site, then we can share then on many
of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be
able to see them and comment on them, hopefully following a link to our site.

Article and press release submissions:

The process of article and press release submission involves in publishing informational articles
to online article directories. By using article directories we will get good traffic as well as relevant
back links which will be benefits for our website.

Question and Answers:

This is one of an off page task usually we need to answer the existing questions as like a
common user. After reaching from level 1 to level 2 we will answer for relevant questions by
using website link then we will get back links as well as traffic to our website.

Blog Commenting:
Research and comment on blogs that compliment your business and have the same audience
for you to really see the benefits. By regularly engaging on blogs you’re building your contacts
and this can lead to more connections, guest post opportunities and new business.

PPT/PDF Submissions:
PPT/PDF Submissions can definitely help you generate targeted traffic to your website. As the
numbers of high quality links continue to increase, the search engine rankings also improve
gradually. With these submissions we can assure that it will certainly create a positive impact on
the promotion of your site.
Social Media Marketing:
Facebook: Our goal is increase Likes/Followers
 We need to post multiple posting in a week
 Create engaging multimedia content
 Handling fans engagement
 Curated content to constantly keep up with our industry’s day to day
updates
 Use our E-mail Signature to Display our Fan Page URL
 Determine the Best Day to Post (Friday, Saturday, Sunday & Monday)
 Facebook Ad campaigns (Engagement campaigns)
 Check audience insights (Demographics, Location etc.,)
 Monitor Page performance by using tools

Linkedin: Our goal is increase followers to our company Page

 Encourage our employees to create and complete LinkedIn profiles and ask
them to include a link to our company page in their email signatures. We can
also encourage them to follow our company page. After all, they should be our
biggest advocates. As our employees’ networks grow, people following our
company page will grow too.

https://www.linkedin.com/company/902088/admin/

 Post articles on company page

 We need to put article link on our profile post
 LinkedIn SEO
 Using LinkedIn tools
 Connect with who are working in Biotech companies
 Connect with doctors
 Follow our competitors