Certified Business Analytics Professional course curriculum

Topic What does it mean?

Introduction to business analytics
 What is analytics & why is it so important? In this section we shall provide you an overview
 Applications of analytics into the world of analytics. You will learn about the
various applications of analytics, how companies
 Different kinds of analytics
are using analytics to prosper and study the
 Various analytics tools analytics project methodology through a real-world
 Analytics project methodology case study
 Real world case study
R Training
Fundamentals of R
 Installation of R & R Studio
 Getting started with R
 Basic & advanced data types in R
 Variable operators in R This part is all about learning how to manage and
 Working with R data frames manipulate data and datasets, the very first step of
 Reading and writing data files to R analytics. We shall teach you how to use R to work
 R functions and loops with data using a case study.
 Special utility functions
 Merging and sorting data
 Case study on data management using R
 Practice assignment
Data visualization in R
 Need for data visualization Data visualization is extremely important to
 Components of data visualization understand what the data is saying and gain
insights in just one glance. Visualization of data is a
 Utility and limitations strong point of the R software and you will learn
 Introduction to grammar of graphics the same in this module.
 Using the ggplot2 package in R to create visualizations
Data preparation and cleaning using R
 Needs & methods of data preparation
Real world data is rarely going to be given to you
 Handling missing values perfect on a platter. It will always be dirty with
 Outlier treatment missing data points, incorrect data, variables
needing to be changed or created in order to
 Transforming variables
analyze etc. A typical analytics project will have
 Derived variables 60% of its time spent on preparing data for analysis.
 Binning data This is a crucial process as properly cleaned data
will result in more accurate and stable analysis. We
 Modifying data with Base R
shall teach you all the techniques required to be
 Data processing with dplyr package successful in this aspect.
 Using SQL in R
 Practice assignment
 Setting the base of business analytics
Understanding the data using univariate statistics in R
This is where you shall learn how to start
 Summarizing data, measures of central tendency
understanding the story your data is narrating by
 Measures of variability, distributions summarizing the data, checking its variability and
 Using R to summarize data shape by visualizing it. We shall take you through
various ways of doing this using R and also solve a
 Case study on univariate statistics using R
case study
 Practice assignment

Hypothesis testing and ANOVA in R to guide decision making

 Introducing statistical inference With 95% confidence we can say that there is an
85% chance, people visiting this site twice will
 Estimators and confidence intervals enroll for the course . Here, you learn how to
 Central Limit theorem create a hypothesis, test and validate it through
 Parametric and non-parametric statistical tests data within a statistical framework and present it
with clear and formal numbers to support decision
 Analysis of variance (ANOVA) making.
 Conducting statistical tests
 Practice assignment
Predictive modelling in R
1. Correlation and Linear regression
 Correlation A statistical model is the core of predictive analytics
 Simple linear regression and regression is one of the most powerful tools for
making predictions by finding patterns in data. You
 Multiple linear regression shall learn the basic of regression modelling hands-
 Model diagnostics and validation on through real world cases
 Case study
2. Logistic regression Logistic regression is the work-horse of the
predictive analytics world. It is used to make
 Moving from linear to logistic
predictions in cases where the outcomes are dual in
 Model assumptions and Odds ratio nature i.e. an X or Y scenario where we need to
 Model assessment and gains table predict if X will be the case or will Y, given some
 ROC curve and KS statistic data. This is a must-know technique and we shall
make you comfortable with it through real world
 Case Study problems.
3. Techniques of customer segmentation
 Need for segmentation
 Criterion of segmentation Learn why and how to statistically divide a broad
 Types of distances customer market into various segments of
customers who are similar to each other so as to be
 Clustering algorithms
able to better target and meet their needs in a cost
o Hierarchical clustering effective manner. This is one of the most essential
o K-means clustering techniques in marketing analytics.
 Deciding number of clusters
 Case study
4. Time series forecasting techniques The ability to forecast into the future is very
 Need for forecasting important for any business and it is necessary to
 What are time series? have as accurate a forecasting as possible for
 Smoothing techniques financial and strategic planning. In this module
 Time series models learn the techniques of time series analysis without
 ARIMA being misled by seasonal and cyclical impacts.
5. Decision trees Decision trees are predictive models which map
 What are decision trees observations about an item to conclusions about
 Entropy and Gini impurity index the item's target value. Learn the technique of
  Decision tree algorithms decision trees, one of the most popular predictive
analytics techniques
 CART & CHAID
 Case Study
SAS Training
Fundamentals of SAS
 What is the SAS software?
 Why is it used? In this section we shall provide you an overview
 SAS GUI layout into the SAS software and the SAS language.
 Components of a SAS program
 SAS libraries and library referencing
 SAS datasets & variables
Accessing Data in SAS
 Creating SAS datasets
 Referencing SAS files
 Reading SAS datasets
In this module you will learn how to read a SAS data
 Read/Import raw data files in SAS file and import or read into SAS any raw data file
 INPUT statement and its components for eg: an excel file or a csv file.
 Infile, Informat statements and Proc Import
 Reading delimited data
 Combine SAS datasets using DATA step
Managing Data in SAS
 Investigate SAS datasets using basic Procs
 Sorting observations
 Conditional execution of SAS statements This is where you shall learn how to manage and
 Assignment statements in DATA step manipulate data using SAS to meet business
 Variable attribute modification requirements
 Using BY statement to create totals and sub-totals
 Various SAS functions to manipulate data
 Merging datasets
Advanced SAS
This is where you shall learn advanced ways to
 PROC SQL for ETL in SAS
manage and work with data using SAS
 Writing and working with SAS Macros
Predictive Analytics in SAS 1
 Hypothesis testing
 Correlation , Variable Transformations In this module you will learn the SAS for predictive
 Simple Linear Regression modeling basics
 Multiple Linear Regression
 Model Diagnostics
 Model Performance Assessment and Validation
Predictive Analytics in SAS 2
 Introduction to classification
 Supervised Classification : Logistic Regression In this module you will learn the SAS for advanced
 Model Scoring and Cutoffs predictive modeling
 Unsupervised Classification : Clustering
 Cluster Profiling
Final Case Study
Simulation of an actual analytics project where you
shall be completely hands-on and you will
Solving an actual business problem through analytics –
understand how everything you have learnt so far
Simulating an analytics project
comes together to solve a business problem
through analytics