Data Analysis

From theoretical to implementation

Using Excel, python and flourish

Lecture #5/8
DA interpretation
Moving forward to storytelling DA

Dr.Ghoniem Lawaty
GHONIEM.GHONIEM@GMAIL.COM
MIS, DA, ML, Digitization and Micro-Services, TOGAF, DEVOPS
Certified ATM for CMMI SCAMPI (A) method, DA,DS,ML, ICAgile
https://www.linkedin.com/in/ghoniem-abdel-azim-mostafa-33860691
 Session Topics
 What do We mean by data interpretation?
 Moving forward to meter-based measurements
 RGY Model
 The importance of Race Model
 Storytelling process
 What to storify?
 Storification example
 Our Model:
 Budget data model
 Budget storification
 What Do We mean by data Interpretation
 What do we mean by data interpretation?
 We should move from:
 Report
 To query
 To measurement
 To dashboard
 To “Tell the story”
40
Linechart
30

20
 Tell the story of the findings 10

 Transform your measurement in story-telling format, in order to enable 0

Jan Feb March Aug May Jun
end users understand rational behind your ratios and figures.
 For example:
 Salary average: 3000
 Employees % below average = 60%
 “Telling the story”: We noticed that around 60% of employees are
below average, so you should create a root cause analysis, and
enhance salary structure and R&R matrix to map between them
 Meter based measurements
 The rational behind the Meter based measurements is to focus
on the measurements that affect your decision making to
achieve objectives
 Car as an example:
 Driver has a meters board, always seen and carefully noticed
by him
 Each meter has both healthy and risky ranges
 The driver should take corrective actions, before the risky
status
 The corrective actions may be changed, if he can’t cover the
mitigation plan to reduce the impact of the risk
 RGY Model
 Absolute measurements is useless without references
 Red/Green/Blue are the key reference points to our
measurement
 Red Meaning:
 If you reach this point, you are not on track, and have risk,
so you should implement risk mitigation plan
 Green
 You are on track on achieved your objectives, without
known risks, cause risks may come from external parties
 Yellow:
 You have a deviation, that will increase in the future and
cause the real risks and damages, so you should take the
corrective action early as possible.
 RGY Method - Cont
 So: We should define
 Green reference
 Yellow reference
 Red reference
 Action plan for Yellow points
 Action plan for Red points
 How to define GYR reference points?
 Historical data
 Expert judgement
 Board objectives
 Empirical process
 Marketing surveys
 Action plans:
 What shall you do to prevent the damage?
 What shall you do to mitigate the impact?
 Bar-chart Race Model
 What is Bar-Chart race?
 Dynamic bar-chart model that represent the evolution
of values between different objects over the time, so
that they call it a race.
 Steps:
 1. Data model
 2. Data attribute
 3. Object attribute
 4. Pivoting with matrix date columns
 Advantages:
 Smooth Building evolutionary model over the time
between large amount of objects
 Tool:
 Flourih Studio
 Power BI
 Our Sample Model
 https://public.flourish.studio/visualisation/9141236/
 RGY: Measurement matrix
 What is the meaning of the measure?
 Why we got this measure value?
 What is the comparative model of the measure?
 What is the time-series of the measure?
 What if the measure ?
 How to enhance the measure?
= > < Between In No in Comparative of Evolution of
measure measure

Measurement #1
Measurement #2
Measurement #3
Measurement #4
Measurement #5
Measurement #6
 Storytelling process
Define story objectives

Determine key
Architect for dynamic
bounded central
storytelling according
tendency measures to
to measurements
be used

Determine key
Draw the story logical
bounded desperation
flow
measures to be used

Determine key images Determine key

to be used in each relational measures to
bounded measure/fact be used

Determine key
forecasting to be used
 Storytelling process
 Storytelling is extremely different than data
visualization.
 It’s about how to represent long/silly data in visuals
 Data visualization is in charge presenting the data in its
suitable statistical graph according to its nature,
targeting professional users, like pie chart and bar
chart
 Storytelling is 22 times more memoizable than
traditional ways
 Storytelling is about delivering a clear messages and
answers for questions to the audience using shapes
and visuals inherited from the data itself.
 Additional friendly visuals for audience and content
types enrich the model, which is inherited from the
content, like cars, employees and stock shapes
 #Storytelling in more user friendly, for normal people
rather than experts
Storytelling process key pillars
 Storytelling Model: What to storify?
 Organization Level
• The objectives journey, mapped to resources,
cost, revenues, with comparing previous behavior,
and forecasting the future
Organizational Level
 Business Unit Level
• Plans vs resources, with relevant processes
improvements, and forecasting the future
 Operation Level
Business Unit Level
• Plans vs resources, with relevant processes
improvements, and forecasting the future

Operational Level

Baselined Collaborative Comparative

Logical Display Time-lined Growth Trends Forecasting
Measurements objects elements
Storytelling Sample
Budget Practice Storytelling

https://github.com/Ghoniem-
Ghoniem/DataAnalysis/blob/main/Budget.xlsx
Sheet: 08-Story telling
 References
 Data Model:
 https://github.com/Ghoniem-Ghoniem/DataAnalysis/blob/main/Budget.xlsx
 Sheet: 08-Story telling

 Sessions
 https://sites.google.com/view/technologyops/software-approaches/data-
analysis
 TechnologyOps Portal
 https://sites.google.com/view/technologyops