PROJECT REPORT ON

As a partial fulfillment the requirement for the Award of Degree

“BACHELOR`S OF BUSINESS ADMINISTRATION”

SUBMITTED
BY
NITISH RAJ

Reg no.:- B1071602072

BBA 3rd Year(2016 -2019)

SCHOOL OF BUSINESS STUDIES, RANCHI

(Affiliated to DR C.V RAMAN UNIVERSITY)
SCHOOL OF BUSINESS STUDIES
Opp.Army Ground.Khelgaon Tatisilway Road,

Near Lalganj Chowk.Ranchi Jharkhand

Mobile no-93047-66662/93047-66662

Website-www.sbsr.co.in

CERTIFICATE OF EXAMINATION

This is to certify that the project entitled.. 3M…submitted by NITISH RAJ of 6th semester ,
Ranchi, is accepted as partial fulfillment of requirements for the degree in Bachelor of
Business Administration, under SBS College, Ranchi.

This has been verified by us and found to be original up to our satisfaction.

Examiner Internal

SCHOOL OF BUSINESS STUDIES

Opp.Army Ground.Khelgaon Tatisilway Road,

Near Lalganj Chowk.Ranchi Jharkhand

Mobile no-93047-66662/93047-66662

Website-www.sbsr.co.in

CERTIFICATE

This is certify that NITISH RAJ.. student of BBA, Dr. C.V. RAMAN
UNIVERSITY, session 2016-2019.. has completed the project work successfully
at Miss . Kumari Menka, Management Co-ordinate , SBS College,
RANCHI

I wish his all success in his life.

Mr. Chandra Shekher

Director of SBS College

SCHOOL OF BUSINESS STUDIES

Opp.Army Ground.Khelgaon Tatisilway Road,
Near Lalganj Chowk.Ranchi Jharkhand

Mobile no-93047-66662/93047-66662

Website-www.sbsr.co.in

CERTIFICATE

This is to certify that the project entitled..3M.. has been done and submitted by …NITISH
RAJ… student of BBA( 2016-2019) SCHOOL OF BUSINESS STUDIES, Ranchi, has
been examined by us.

He is found fit and approved for the award of “BBA” Degree.

To the best of my knowledge this work has not been submitted for the award of
any other degree.

I wish his all success in his life.

Miss . Kumari Menka

Management Co-ordinator

SCHOOL OF BUSINESS STUDIES

Opp.Army Ground.Khelgaon Tatisilway Road,

Near Lalganj Chowk.Ranchi Jharkhand

Mobile no-93047-66662/93047-66662

Website-www.sbsr.co.in

DECLARATION

I, NITISH RAJ,hereby declare that the project entitles 3M is of my work carried

out with “Miss . Kumari Menka, Management Co-ordinater, SBS College
Ranchi, ”. The above work is submitted to “Dr.C.V. RAMAN UNIVERSITY”,
for the award of “Bachelor of Business Administration” Degree.

To the best of my knowledge, this work has not been submitted or published
anywhere for the award of any degree.

NITISH RAJ
Regd. No: - B1071602072
BBA 3rd Year

SCHOOL OF BUSINESS STUDIES

ACKNOWLEDGMENT

I would like to express my gratitude to Miss.Kumari Menka,

Management Co-ordinater “SBS College Ranchi “for her guidance and
support during the project work.
 I acknowledge the help and co-operation received
from all the staff members of SBS College Ranchi, in making this project.
I am sincerely thankful to Mr. Chandra Shekher, Director of
our SBS College for all the support and help.
My obligations remain to all those people and friends who have
directly or indirectly helped me in successful completion of my project. No
amount of words written here will suffice for my sense of gratitude towards all of
them.
Last but not the least; I thank my parents for giving us
continuous support and motivation for the growth in professional approach.

NITISH RAJ

Regd. No.: - B1071602072

BBA 3rd Year

SCHOOL OF BUSINESS STUDIES

CONTENT

1 EXECUTIVE SUMMARY

2 OBJECTIVE OF STUDY

3 RESEARCH METHODOLOGY
 4 INTRODUCTION : -
 ABOUT 3M COMPANY

5 MARKETING MIX
6 POSITIONING
7 COMPETITORS
8 MARKET SHARE

9 SWOT ANALYSIS
10 DATA ANALYSIS
11 SUGGESTIONS

12 CONCLUSION
13 BIBLIOGRAPHY
14 APPENDIX

EXECUTIVE SUMMARY
The 3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American
multinational conglomerate corporation operating in the fields of industry, worker safety, health care, and
consumer goods. The company produces a variety of products, including adhesives, abrasives, laminates,
passive fire protection, personal protective equipment, window films, paint protection films, dental and
orthodontic products, electrical & electronic connecting and insulating materials, medical products, car-care
products,electronic circuits, healthcare software and optical films.It is based in Maplewood, Minnesota, a
suburb of St. Paul.
Over 50,000 patents extended over 13 technology platforms ranging from abrasives to polymers ¦ Global
company – companies in over 60 countries and 139 plants worldwide ¦ Strong recognition for standard
innovations with practical applications ¦ Operational efficiencies – cost of sales declining and margin %
increasing over the years.

ENTERPRISE SOFTWARE SOLUTIONS LAB Pvt. Ltd.

Corporate brand strength and technology behind its products with exclusive supplier status, product driven
organization with strong R&D direction, and geographic specialization

Access to experience and knowledge pool of the worldwide organization and profiting
from close connection in the marketing strategies of over 50 divisions in 3M

If distributors have predictable buying patterns, salespeople could work with them to place blanket orders to
ensure that inventory will always be available and their products will be pulled from stock. The last risk
involved is that there are a handful of national distributors and if they were to lose business of one
distributor, their sales would drop drastically. To overcome these risks, 3M should build close relationships
with their distributors, always pledge to have open communications and avoid any risks mentioned above.

OBJECTIVE OF THE STUDY

 Understand the need for automotive industry in a market.

 To Analyse the buying pattern in conusrumer.
 To understand the role of companies will benefit from this line of business.
 To Analyse the purchasing behaviour of the customer.
 To Analyse the product competitors in the market.
 To suggest and implement changes and innovative techniques in row marketing and sales.
 RESEARCH METHODOLOGY

Research Type

My research is based on the primary and secondary data has been usesd to understand the scope of 3M
business in India and then to make suggestion useful for the company under study in 3M.

SAMPLE DESIGN:-

To collect the data, I am working in 3M Authorised distributor named Needs Services & solutions at the post of Sales
and Marketing Executive for all districts of Jharkhand.

Due to which I everyday deals with B2B and B2C marketing and I got lots of data from the customers as well as
dealers.
Sample Size :- 10

Sample Region :- Jharkhand.

PRIMARY DATA:-

Primary data collection method used was personal interview of the person in change of the income. Though self
administrated questionnaire. The aim of this questionnaire to gather the information of brand 3M reach among
the sami urban consumers and what are the benefits of products and accordingly the perceptions of consumers.
This help to look at the retail business from different perspectives and better suggestion could be given to the
company under study to improve upon the same.

SECONDRY DATA:-

Secondary data was collected though magazines, research papers and Internet .

Questionnaire Design:-

As questionnaire is self administered one, the survey is kept simple and user friendly. Words used in questionnaire is
easily understandable to all respondent and technical jargons avoided to make it most worthwhile without any
confusion to respondents.

LOGO OF 3M

8
 Introduction

The 3M Company, formerly

known as the Minnesota
Mining and Manufacturing Company, is an American multinational conglomerate corporation operating in the
fields of industry, worker safety, health care, and consumer goods.[3] The company produces a variety of
products, including adhesives, abrasives, laminates, passive fire protection, personal protective equipment,
window films, paint protection films, dental and orthodontic products, electrical & electronic connecting and
insulating materials, medical products, car-care products,[4] electronic circuits, healthcare software and optical
films.[5] It is based in Maplewood, Minnesota, a suburb of St. Paul.[6]

3M Company

3M wordmark.svg

Formerly

Minnesota Mining and Manufacturing Company (1902-2002)

Type
 Public

Traded as

NYSE: MMM

DJIA Component

S&P 100 Component

S&P 500 Component

Industry

Conglomerate

Founded

June 13, 1902; 116 years ago (as Minnesota Mining and Manufacturing Company)

Two Harbors, Minnesota, U.S.

Founders

John Dwan

Hermon Cable

Henry Bryan

William A. McGonagle

Headquarters

Maplewood, Minnesota, U.S.

Area served

Worldwide

Key people

Mike Roman

(Chairman, President, and CEO)

Revenue

Increase US$31.657 billion (2017)[1]

Operating income
 Increase US$7.820 billion (2017)[1]

Net income

Decrease US$4.858 billion (2017)[1]

Total assets

Increase US$37.987 billion (2017)[1]

Total equity

Increase US$11.563 billion (2017)[1]

Number of employees

93,516 (2018)[2]

Website

3M.com

In 2017, 3M made $31.7 billion in total sales,[3] and the company ranked No. 97 in the 2018 Fortune 500 list of
the largest United States corporations by total revenue.[7] The company has 91,000 employees[8] and has
operations in more than 70 countries.[3]

MARKETING MIX

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the
market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the
marketing mix increasingly includes several other Ps like Process, People and Physical Evidence as vital mix
elements.
 PRODUCT

In automotive industry. Is one of the top leading companies

 Adhesives.
 Abrasives.

 laminates

 Passive fire protection.

 Personal protective equipment.

 Window films.

 Paint protection films.

 Dental and orthodontic products.

 Electrical & electronic connecting and insulating materials, .

 Medical products.

 Car care Products.

 Road safety Equipment.

 Home care.
12
13

14

15
 16

17
22
 PRICE

3M targets all groups of persons regarding their income .

It contains Premium price for the High income group and economic persons. Such as Car care .Below is the
pricing strategy in 3M marketing strategy:

3M products have a value and competitive based pricing strategy. Their prices depend on countries owing to
the various taxes applicable as well as transaction costs. The product prices of 3M products tend to rise
owing to innovation and competition in the market. The new innovative products are priced at premium rates
whereas older ones vary. Being such a big brand, 3M often dictates the market pricing as it has huge volumes
of products which are being manufactured. This gives an overview of the pricing strategy for 3M marketing
mix.

Premium Pricing :- 3M targets all income groups. For high Income groups 3M launches self 3M Care
washing Centre and many other Products with at high price.

As compare to its competitor price is comparatively High and quality is so good due to which its demand
increases day by day.

PLACE
3M is present globally with operations in more than 65 countries and retailers, distributors in 200 countries
worldwide. Besides stores they are also present online. Being a conglomerate brand they cater to the needs of every
target market they are based in. They have their largest customer base in Europe followed by America and Middle
East. Every 3M customer loves their products and have remained loyal inspite of competition.

They used create new sub-dealers ,dealers and customers. 3M never deals with its end customer and all leads forwaded
to its distributot,dealers and sub dealers. In all the places even in all the districts of India have more then 20+ its
dealers and sub dealers.

The 3M Product uses in according their needs ,offices,Home care , Doctor,Road safety,etc.. and all the sectors where
need to.

PROMOTION

24
3M having a vast range of products focuses a lot on shelf space at stores or supermarkets to attract as many customers
as possible. Their advertising campaign on TV and social media was very successful in attracting millions of
customers’ world over. 3M focuses on marketing its products so as to acquire the best customers in the markets and
this is not only through their ad campaigns but also through the various offers they provide. Before launching any new
product they always focus on protecting the environment and also engage their employees to work for green projects.
The employees also donate a lot of items like books, clothes, etc. to charities annually. Hence, this concludes the
marketing mix for 3M.

He distributes large no. of catalogue to their clients , and customers also with product specification . In internet he
provide all details regarding its product . These days 3M promotes its product in youtube mostly.And provide many
technical helping video.

PEOPLE
Man power is the factor without which no one can grow any company. 3M have 300+ employees with high
remuneration and satisfactory.All human actors who play a part in service delivery and thus influence the buyers’
perceptions; namely, the firm’s personnel, the customer, and other customers in the service environment.

People are the most important element of any service or experience. Services tend to be produced and consumed at the
same moment, and aspects of the customer experience are altered to meet the individual needs of the person
consuming it.

3M provides technical and marketing persons for every states who guides the dealers and distributors regarding
training of marketing and technicals skills.

They focus best services to their customers . The marketing person responsible for sales and technical person for
technical support.

PROCESS
 PRODUCT

DISTRIBUTOR

DEALER CUSTOMER

The process indicates that how the 3M products reach at its customer .

Its Products unit made in U.S ,after all products it sends to its authorized distributor in India and after that product
send to dealers and customers.

PHYSICAL EVIDENCE
It shows the body of the product ,its colour,its ,size due to which it will be attractive towards customers .

Maximum of the 3M are Red in colours .In weightage its about

Its body is of thermo plastic,its Products qualityis very long lasting as compare to its competitor.
 POSITIONING
Positioning contains how the product keep on the mind of the customer.3M approx all products name by its use so
customer remember

3M products USP is that it is very long time to maintaining quality product,which indicates 3M is Good product
 COMPETITORS OF 3M

Competitors who gives tuff competition to 3M.

 Waxpol

 Moto Max

 Vistra

 And Local payalers.ect.

MARKET SHARE
 SWOT ANALYSIS

STRENGTH1. WEAKNESS

1.Strong research and development capability with
over 80,000 employees worldwide
2. Diversified business with over 55000 products in its
portfolio
3. It has operations in over 65 countries and
commands a strong brand name
1.Few Service Centre :- In India 3M have few no. of
authorised dealer due to which customers have to bear
extra delivery charge to send any products to other places
.2.Environmental issues and litigations have sometime
affected the image

4.Its product reach through retailers and 3.Being a market leader, any mistake hurts the brand
distributors is in nearly 200 countries image world over

5. activities for environmental benefits is a good

way to enhance market position

OPPORTUNITY THREATS

1. Acquisitions to strengthen existing businesses 1. Unfriendly environmental regulations and strct

govt policies can affect position
2. Automotive industry on road to recovery would
mean more business 2. Intense competition can lead to loss of market
share

3.local player effects more

3. More global presence through tie-ups and
diversification in businesses can lead to more growth
 DATA ANALYSIS

S.NO. Name of Brand Products Issue of Review of

office/Institute Products customer
01 Persons Motars 3M 10 No issue Satisfy
02 Poddar Motars 3M 7 No issue Satisfy
03 Sudha Motar 3M 8 No issue Satisfy
04 MFC 3M 4 No issues Satisfy
05 Om Sai Car wash 3M 5 No issue Good
06 Republic Hyundai 3M 6 No issue Punching issue

07 Impex Motar 3M 5 No issue Quality

08 Baba Motar 3M 5 No issue Not up to mark
09 Bombay Motar 3M 8 No issue Fulfill their
requirement
10 Car Decor 3M 1 No issue Very Good

Maximum users of 3M have not any issue in their products,sometimes only there is punching issue and
Pricinghandling issue . The report is up to the mark but due to Pricing

And maximum of its competitor have quality issue,but this issue is very less in 3M Products and also it fulfills the
customers requirements.
 SUGGESTIONS

 3M must have to improve in their Pricing ,which can easily buy a economic people .

 It must have a economic Products and economic Pricing.

 3M Work in rural area.

 It should finished the users limitation in their that high range product will be purchased by the customers.

 It must have to open more authorised centres as required ,so that servicing work can be easily done within a
short duration of time and customers have not bear extra charges.
 CONCLUSION

In this data analysis I found that 3M product is more demanded as compare to its competitors.

It have a wide range of products as compare to another due to which its sale is also more.

All car care products are satisfactory and uses in all car polish

It gives its important role in security products.

 Now a days as a major projects it is used in various places for cleaning services such as airport,Railway
stations, Metro cities etc.

 Glass cleaner are also very useful for car,office ,Corporate,Schools and Colleges for cleaning glass window
,door ,table glass.etc..
 BIBLIOGRAPHY

Websites:-
 WWW.3m.com

 www.wikipidia.3m.com
 WWW.google.com

 http://marketstrategy.com

 http://marketshare.com/3m

Catalogue of 3M
 APPENDIX

1. How many 3M Products you have to sell out?

a. 0-5 b. Aprrox all products

2. Which product sell More in Car care

a. Liquid polise b. Wax polise……….

3. Which 3M Products like most or good?

a. Car Care b. Road Safety c. Home Care d. Medical care e. others

If others …………………..

4. How many employees in your companies?

a. 0-100 b. 100-500 c. 500-1000 d. 1000-10000

5. Why 3M is like most in 3M Car care?

a. Good Quality b. Good in Shine c. Price d. Others.

6. Which Products good in car care

a. Car care polise b. 3M cloth c. Glass Cleaner d. Others

7. Is any issues with 3M?

a. Quality b. Price c. Delivery d. Others

If others……..

8. Is any issue with 3M authorised dealer?

a. Yes b. No

9. 3M Is it easy to Use?

a. Yes b. No

10. 3M Is it satisfactory or not?

a. Yes b. No