Students' and Aspirants' Perceptions of BYJU'S

Students and Job Aspirants Perception Towards BYJU’S
CHAPTER-1
INTRODUCTION
1.1 introduction
1.2 literature review
1.3 objective of the study
1.4 statements of the study
1.5 scope of the study
1.6 research methodology
1.7 limitations
Department of IMSR, Kuvempu UniversityPage 1

CHAPTER-1
INTRODUCTION
1.1 Introduction
E-learning has become a trend in education nowadays and is becoming an important part of our
education system. Due to widespread of internet access by people e-learning is seeing a massive
growth, and there are many educational applications/websites that are been developed for this
purpose. And thus, this paper explores the effectiveness of educational applications and websites
on students. The research problem enacted from this concept is that on whether the students are
benefiting and understanding the concepts taught by educational applications/websites or are
they finding any difficulty because of the method opted by the educational applications/websites
and the traditional method through which they are taught in their schools. The main objective of
this study is to analyse the effectiveness of the content and material provided by the educational
applications/websites to the students, and if they are getting confused or facing any difficulties
due to the different method opted in teaching by schools and the applications/websites. The
researcher intends on giving out the questionnaires to students in order to meet the objective of
this study. With the growth in the technology, students are preferring both where the schools opt
the e-learning methods that is the visuals to teach them new concepts.
In this technological era education has conquered the major chunk in this era. Education is one
such area where the students are benefitting with it being taught on internet. The education
taught and learnt on an online platform is called E-learning. These educational applications and
websites try to teach the students through visuals and videos as it is believed that visuals are an
easy way to remember and understand a concept. There are many educational websites and
applications for the students all over the world, which is easily accessible and student friendly,
and all we need is internet to access them no matter which country you stay in. This chapter
gives detailed information on how E-learning became a way to educate people, a short insight
about the educational applications in abroad and India.
E-learning can be considered in two levels: the educator level and the trainer level. The educator
level is where the educator could use it for both primary and higher studies. The trainer level is
where the employees could be trained and updated by their companies.

The adoption and usage of e-learning in schools, corporates in India is very low as compared to
the international market. E-learning in India has been more successful in the corporates segment
where it is seen as a means to achieve business goals and motivate the employees. There are a lot
of strategies been made and implemented in India to change the mindset of people and build faith
in them for online degrees apart from the degrees provided by top institutes like IITs in India.
The highly educated professors are based in cities and they do not educate the people of rural
areas. And with e-learning their lectures could reach them. Hence if e-learning reaches the
remote and rural part of India then it would be much faster to educate the people (Sharma Sunil,
Wasim Javed, Dr.Siddique Jamshed, 2014).
Byju’s is an educational learning application with 10 million downloads. It is a Bangalore based

educational technology (edtech) and online tutoring firm. Byjus was founded by Byju
Raveendran in 2011.Byjus application not only teaches and provides materials from classes 4-12,
but also trains students for competitive exams like IIT, JEE, NEET, CAT, IAS, GRE and
GMAT. Delivering world class learning experience, BYJU‟S is making learning contextual and
visual, and not just theoretical. The app has been designed to adapt to the unique learning style.
1.2 Literature Review

1.2.1 Prashant:
joined BYJU’S team on a whim, brimming with curiosity to know more about sound and music.
Since 2015 it has been an exhilarating journey filled with new experiences. Meeting Prashant
was pure chance (we work in a big office), but I would never have guessed his poetic side if we
at team Story Weaver hadn’t interviewed him. We asked him what his alter ego would be if not
composing music for BYJU’S sound team and his answer was short and prompts, “Poems,
anytime, any day!”
Approaching Prashant and getting familiar with his myriad interests and projects was no easy
task. When we learned that BYJU’S sound team creates music for the app from scratch, we
began to realize the enormous amount of workload they go through every day. Prashant is a
sound ace, something which he inherited from his childhood exposure to sounds, tunes, and
music. He credits his father for filling his younger days with early morning music.

1.2.2 J Anand:
Ed-tech start-up Biju’s plans to start offering its services outside India from September, as it
enters its next growth phase after raising around $200 million (around Rs 1,303 crore) till date
from a clutch of domestic and foreign investors. Following in the footsteps of Zomato, Practo
and Ola, the Bengaluru-based company will launch its app for English-speaking international
markets in later this year, founder and chief executive Biju Raveendran told TechCircle. “We
will roll out in these markets and test the acceptance of the product before spending money on
marketing in a particular market. With almost a million paid subscribers paying upwards of Rs
10,000, we will generate a lot of cash surplus from India and our last funding can support our
global ambitions," he said.
1.2.3 Jose Hector, Darlington:
It’s just past midnight at Bengaluru’s popular sporting facility—the Play Arena—and the last
group of players are trooping out, sapped. And in walks Byju’s Raveendran and team for a
customary 12 midnight to 2 am slot. Employees at Think and Learn Pvt Ltd, which runs the
education technology start-up Byju’s, are well-versed with the founder’s love for football and his
penchant to use the game as a tool to keep himself motivated. The midnight-2 am game takes
place once every two days and the game is played at full tilt, just the way Byju’s Raveendran
likes it. “I don’t like half measures, whether at work or play,” he says, as we settle into a
conversation at a coffee shop.
Byju’s App, which is now a Harvard Business School case study, is today valued at $600 million
and is hoping to turn a unicorn soon. The firm generated revenues of about Rs 260 crore last
fiscal, and is aiming to turn profitable in FY18. “A profitable unicorn is a dream,” Raveendran
says. The Harvard case study, authored by John Jong-Hyun Kim and Rachna Tamilian, studies
the growth of this K-12 app, its impact on students and how it can be used by students the world
over.

1.2.4 Soni Sandeep:
Byju’s – India’s most loved tutoring app is on a growth rampage and perhaps among the rare
product innovations that has come out of India in recent times. The edtech start-up is now a part
of India's prestigious unicorn club with $1 billion in estimated worth. Bengaluru-based Byju's in
its runway to changing how students learn recently snapped up two of the earliest businesses in
technology-based education – Tutor Vista and Erudite. The start-up had earlier raised funding
from Verlinvest, a large Belgian family-owned, consumer-focused, diversification investment
holding company and had also secured $50 million in a round co-led by Mark Zuckerberg's and
Priscilla Chan's investment arm - The Chan Zuckerberg Initiative (CZI) and Sequoia Capital,
along with a bunch of other investors such as Sofina, Lightspeed Ventures, and Times Internet
Ltd. Given below is the chronology of events related to Byju's journey of becoming a unicorn.
1.2.5 Dwivedi, Vinay:
Byju’s Raveendran, 35, was training graduate students on how to crack the Common Aptitude
Test (CAT)—the entrance exam conducted by IIMs—when he decided to shift focus to early
childhood education. Students taking competitive exams, says Raveendran, have a much higher
chance of success, if they are taught some of the basic subjects, such as math and science, in an
engaging and interesting way in school. “My experience with graduate students made me realise
that you can make a bigger impact if you can make an intervention in the way students learn in
their formative years,” he says. So, Raveendran, a mechanical engineer from Calicut University,
founded Byju’s in October 2012.Byju’s, which seeks to alter the way students learn, offers
programmes for children from Classes IV to XII, besides preparing graduates for competitive
exams—CAT, IAS.SSC, KPSC.

1.2.6 Dubey, Tanya:
You’re probably one of those people who was scared of math as a kid, and many children still
find doing mathematics a chore which becomes more boring and uneventful especially as you
grow older. Students often overlook the fact that math concepts are interwoven in their daily
lives and not as abstract as it may seem. This is exactly what Byju’s wants to highlight with its
new gamified app for lower grades, the BYJU’S Math App. The application has been designed to
offer younger children a platform to explore the world of maths through games, interactive
videos, and quizzes. Ideated, designed and developed in-house, the class 4 and 5 app merges
appealing features of game design and technology with innovative and rich interactive videos
that create a whole new and fun way for students to strengthen their foundation in math. This app
is available both on iOS and Android.
1.2.7 Venkatesh Ganesh:
Byju’s, which started off as a tutorial centre in 2011, is metamorphosising into an ed-tech
company. It has around four lakh paid customers across K-12 and JEE, NEET, CAT, IAS, GRE
and GMAT, which are taught with a mix of physical classrooms, interactive videos and delivered
through an app. Recently, it received funding from Verlinvest, a Belgium-based fund, and World
Bank Group member IFC, amongst others. Byju’s Raveendran, CEO, spoke to Business Line on
the way apps can help students and parents, employability issues in India and plans to be
profitable.
1.2.8 Nair, Roshani:
Byju’s was conceived by Byju’s Raveendran in the living room of his friend’s house in
Bengaluru where he used to give free tuitions to friends aspiring to crack management
entrance tests, while he was on a break from his stint as a service engineer at Pan Ocean
Shipping. Today, the EdTech giant has managed to raise over $ 200 million in
investments and counts names like Chan-Zuckerberg initiative, Sequoia Capital India,
Sofina, Verlinvest, Light Speed Venture Partners, Times Internet, Aarin Capital, IFC and
Tencent among their investors.

1.2.9 Malik, Yuvaraja:
The Walt Disney Company and education firm Biju’s are jointly rolling out a new leaning app
targeted at children aged 6-8 years, Biju’s said on Thursday. Disney. BYJU’S Early Learn app
will feature Disney cartoon characters in new course material designed for class 1-3 students. For
Biju’s, the announcement marks its foray into a new category. At present, its Learning App, the
company’s core platform launched in 2015, offers courses in class 4-12 category, and for various
competitive exams.
For Disney, the partnership is a first in education space. While the contours of the partnership
were not revealed, sources said the two would share the revenue on sales of the new product.
Sources added that Biju’s would look to leverage the Disney-partnered course content in
international markets like the US, where it is preparing to launch soon. The new app will offer
personalised learning programmes featuring Disney’s timeless stories and characters from
Disney Princess, Frozen, Cars, and Toy Story franchises, Byju’s said. The courses are in the
form of videos, games, stories, and interactive quizzes. It also has worksheets with capabilities
for parents to track their children’s learning.
1.2.10 Sayan Chakraborty:
Education technology start-up Biju’s (Think and Learn Pvt. Ltd) has acquired global education
company Pearson Plc.’s Tutor Vista and Erudite for an undisclosed amount, in a move aimed at
expanding global reach as well as offerings for students. “This partnership will enhance our
product offerings and give us access in some of the new markets when we launch our
international products. We are excited to work with the talented and experienced team who will
come on-board as a part of this acquisition,” Byju’s Raveendran, founder and chief executive at
Byju’s said in a statement.
“With increased brand awareness, our core offering has witnessed massive adoption amongst
students across grades (classes 4-12). We strongly believe that a product like ours can change the
way students learn all across the world. Today, with a wider bandwidth, we have started creating
similar products for the international markets that further boost our reach as well as product
portfolio,” he added.

1.3 Objectives of the study:

 To Determine the profile of the Biju’s
 To study on Job aspirant’s perception towards Byju’s App
 To assess the student’s perception towards Byju’s App
 To know the levels of awareness about Byju’s App in the study area
 To provide proper findings and suggestion to this project
1.4 Statement of the Problem
Byju’s App is a one of the leading online coaching app in India, it provides a well coaching to
students as well as job aspirants. In India we can see many students wants to study in online
basis why because the online coaching app have a potential faculties and they always concentrate
on students improvement .In this scenario many job aspirants like IAS,IPS IRS, IBPS, SSC etc
they always prefer Byju’s app, it provide a very good resources and coaching to the aspirants.
Now days many students willing to prefer Byju’s app why because this app provides a well
resource regarding their academic studies. So, this study undertaken to understand the job
aspirants and student’s perception towards Byju’s app special reference with Shivamogga city.
1.5 Scope of the Study
The Scope of the study is mainly confined to Job aspirants and student’s perception
towards Byju’s app special reference with Shivamogga city. The research mainly focuses on
several features of the Byju’s app services, analysing the nature of its competitors and analysing
relationship between Byju’s and public. This study provides a complete feedback from students
as well as job aspirants towards Byju’s . Further it covers the sample area of Shivamogga and
this study take 30 students and 30 job aspirants for this project.
1.6 Research Methodology

Research methodology is the specific procedures or techniques used to identify,

select, process, and analyse information about a topic. Here in this study both qualitative and
quantitative approaches are used.
1.6.1 Type of Research

Survey method of research is one of the types of descriptive research, in this study I use
survey method of research, here participants answer questions administered through interviews
or questionnaires. After participants answer the questions, I describe the responses given. In
order for the survey to be both reliable and valid it is important that the questions are constructed
properly. Questions should be written so they are clear and easy to comprehend.
1.6.2 Sources of Data

To fulfil the objectives of the study data was collected from both the primary as well as
secondary sources.
 Primary Data
The primary data is defined as the data which is collected for the first time and fresh
in nature, for this study the data is collected through preparing a structured questionnaire
and also through face to face interactions with the students and job aspirants.
 Secondary Data
The secondary data are those which have already been collected by someone
else and have been passed through statistical process. For this study collected by referring
several books, company web sites, journals, magazines, and by visiting libraries.
1.6.3 Sampling Design and techniques
For the purpose of achieving the objectives of the study, 30 students and 30 job aspirants
are selected. The present study uses tables, graphs, charts, figures, and diagram for analyzing and
interpreting the collected data.
1.7 Limitations of the study

 Time is one of the major constraints.

 The area of study is only limited to Shivamogga.
 All the respondents are not provided proper information.
 Lack of cooperation from job aspirants and students for the collection of data.

1.8 Chapters Scheme
Chapter 1
Introduction
Introduction to the overall topic, this chapter deals with specific objective, research methodology
scope and Limitations.
Chapter 2
Conceptual Frame work
This chapter deals with conceptual background and E- learning education in India.
Chapter 3
Company profile
This chapter deals with profile of BYJU’S company and its area of operation across the country .
Chapter 4
Data Analysis and Interpretation
This chapter deals with the analysis and interpretation of the data collected from the respondents.
Chapter 5
Findings, Suggestions and Conclusion
This chapter deals with the findings, suggestions and conclusion drawn from the study.

CHAPTER-2
CONCEPTUAL FRAMEWORK
2.1 Introduction
2.2 Concept of E-learning
2.3 Objective
2.4 E-learning In India
2.5 Role of E-Learning in the Quality Improvement of Higher
Education
2.6 Types of E- Learning
2.7 Popular Online Classes Applications in India
2.8 Interesting facts about Online education in India
2.9 Popular Online Courses in India
2.10 Top five strategies for success in online learning

CHAPTER-2
Conceptual Framework
2.1 Introduction
In this technological era education has conquered the major chunk in this era. Education is one
such area where the students are benefitting with it being taught on internet. The education
taught and learnt on an online platform is called E-learning. These educational applications and
websites try to teach the students through visuals and videos as it is believed that visuals are an
easy way to remember and understand a concept. There are many educational websites and
applications for the students all over the world, which is easily accessible and student friendly,
and all we need is internet to access them no matter which country you stay in. This chapter
gives detailed information on how E-learning became a way to educate people, a short insight
about the educational applications in abroad and India
2.2 Concept of E-learning
E-Learning is learning through electronic technologies to access educational curriculum

outside of a traditional classroom. It mostly refers to a course, program or degree delivered
completely online. In simple terms, Education via internet is called e-learning. E-learning is
mostly interactive learning on internet, where the students can interact, ask doubts to the
professor teaching online etc. sometimes e-learning is also done where there are pre recordings
of topics done by professors with the help of diagrammatic presentations and e-learning has been
proven to be an efficient way of studying (elearninggvc.gov). With e-learning, learners can
access the information from anywhere and at any time. The advantage of learning is that it can be
used at any time of the day according to the learner’s convenience, and this is one thing that the
classroom and office learning cannot compete with. E-learning saves time, money, materials and
resources by keeping them online and saving papers as well and less chances of the materials and
resources getting lost (Bridge). E-learning has grown exponentially after the growth of internet.
In the early 1920s Sidney Pressey developed a machine to provide drill and practice items to
students in his introductory courses. Training can become a logistic nightmare if you are working

long period of times in remote locations, e-learning is the best way solution for students and
organizations in these circumstances and it can also act as a tool of communication-learning
enhances the techniques like self-motivation, self-discipline and time management (20/20)
2.3 Objective
2.3.1 General Objective
 To find out the percentage of the economically affordable students

 To analyse the health issues faced by the students due to e-studying.
 To find out the difficulties faced by the students due to style of teaching opted in e-
studies apps.
 To analyse the number of students preferring the e-education provided by the educational
applications.
2.3.2 Specific Objective
 To analyse the number of students preferring the e-education provided by the

educational applications in Bengaluru.
 To analyse the effectiveness of the understanding of the content on the applications on
the students of Bengaluru
2.4 E-learning In India

E-learning can be considered in two levels: the educator level and the trainer level. The
educator level is where the educator could use it for both primary and higher studies. The trainer
level is where the employees could be trained and updated by their companies. The adoption and
usage of e-learning in schools, corporates in India is very low as compared to the international
market. E-learning in India has been more successful in the corporates segment where it is seen
as a means to achieve business goals and motivate the employees. There are a lot of strategies
been made and implemented in India to change the mindset of people and build faith in them for
online degrees apart from the degrees provided by top institutes like IITs in India. The highly
educated professors are based in cities and they do not educate the people of rural areas.

2.5 Role of E-Learning in the Quality Improvement of Higher Education
E – Learning is a type of teaching and learning that can be obtained by means of on line
technology. E learning can involve a greater of equipment than on line training or learning of as
the same implies, “on line” involves using the internet or intranet. E-Learning involves all kinds
of electronic media by utilizing all the potentialities of information technology (Kalaivani A,
2014). E-learning can be divided into several categories but the three important categories are:
Web Supplemented-where the way of teaching is the traditional method but there are notes or
some things related to the subject sent on line (e-mail) to the students. Web Dependent- without
the reduction of classroom timings, the students are required to use the internet for key elements
like online discussions, project etc. Mixed Modes- courses begin to replace the classroom
timings. There are four ways to approach e-learning and they are: Computer based learning;
Computer based trainings, Computer Supported Collaborative Learning (CSCL), Technology
Enhanced learning (TEL). The e-learning system not only provides learning objectives, but also
evaluates the progress of the student and credit can be earned towards higher learning
institutions. E-learning is naturally suited to distance learning and flexible learning, but can also
be used in conjunction with face-to-face teaching (Dr. A. Kalaivani, 2014, p.17).
2.6 Types of E- Learning
 Computer Managed Learning (CML)

In the case of computer-managed learning (CML), also known as Computer
Managed Instruction (CMI), computers are used to manage and assess learning processes.
Computer managed learning systems operate through information databases. These
databases contain bits of information which the student has to learn, together with a
number of ranking parameters which enables the system to be individualized according to
the preferences of each student.

 Computer Assisted Instruction (CAI)

Computer Assisted Instruction (CAI), also sometimes referred to as computer-
assisted learning (CAL), is another type of e-learning which uses computers together with
traditional teaching. This could mean interactive software for the students or the kind of
training software used by Patrick Suppers of Stanford University in 1966. Computer-
assisted training methods use a combination of multimedia such as text, graphics, sound,
and video in order to enhance learning.
 Synchronous Online Learning

Synchronous online learning enables groups of students to participate in a learning
activity together at the same time, from any place in the world. Real-time synchronous
online learning often involves online chats and videoconferencing, as these tools allow
training participants and instructors to ask and answer questions instantly while being
able to communicate with the other participants.
 Adaptive E-Learning
Adaptive e-learning is a new and innovative type of e-learning, which makes it
possible to adapt and redesign learning materials for each individual learner. Taking a
number of parameters such as student performance, goals, abilities, skills, and
characteristics into consideration, adaptive e-learning tools allow education to become
more individualized and student-centered than ever before.
 Individual Online Learning
Individual learning in this context refers to the number of students participating in

achieving the learning goals, rather than the student-centeredness of the material. This type of
learning has been the norm in traditional classrooms for thousands of years. When practicing
individual learning, the students study the learning materials on their own (individually), and
they are expected to meet their learning goals on their own.

2.7 Popular Online Classes Applications In India
In this digital era, smartphone could well be your best tutor-all thanks to a plethora of
education apps. With the increasing stress of exams and parents worrying about extensive use of
cell phones by their wards which may be distracting, edtech apps may make their use more
productive. Some are providing online courses in various fields, some are providing career
advice. While some are merging education with Virtual Reality to change how education is
perceived in the country.
 BYJU’S APP
Byju's is now India's largest Ed-Tech (Learning) company. The idea is to reinvent how
students learn and transform learning into fun by their learning classes and the learning app.
They target for high quality, engaging and accessible education with fun learning sessions they
provide. BYJU'S is India's largest education company and the creator of India's largest K12
learning app which offers highly adaptive, engaging and effective learning programs for students
in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT.
 Gradeup
Gradeup is India's largest exam preparation platform for competitive exams. Through its
website and app, it helps more than 1.3 crore registered students across 2500 cities in the
country to prepare actively for various exams & score better. It has been leveraging the
latest technologies to fill the gaps in the current education system. Their online live
classes have been a game changer. They offer a virtual classroom learning experience. It
includes interactive live classes, mind maps, mock tests with live analysis, as well as 1-
to-1 mentorship. These have proven to be more effective in driving student activity, with
4X higher engagement compared to recorded videos and lectures. This becomes a
formidable model when it is combined with structured planning and methodology to offer
a day-wise study plan.

 Unacademy
Through Unacademy, thousands of students have cracked toughest of examinations,
improved their ability to speak and write better and increase their knowledge. In a span of 6
months, over 300,000 students have benefited from over 2,400 online lessons and specialized
courses on cracking various competitive examinations, on this platform.
 Toppr
Toppr is India's leading after-school learning app on a mission to make learning
personalised. It caters to the individual learning styles of candidates and provides the widest K12
syllabus coverage with 1 million course combinations. It currently has over 8 million students on
its platform and helps them prepare for various school, board, and competitive exams.
 Adda247
Adda247 is one of the largest education-technology companies in India, focused on
helping every student access quality education and training to become capable of cracking the
most intensive competitive examinations. The mobile app, which currently holds the position of
being the second largest Ed-tech platform in terms of paid users. The company's focus on
leveraging an integrated cross-channel approach has helped Adda 247 emerge as the largest
online player in the ed-tech segment and cement its position among the top 5 educational apps in
India.
 Vedantu
Vedantu is India's leading online tutoring company. Its USP is its quality of teachers. It
has some 500+ teachers who have taught more than 1 Million hours to 40,000+ students spread
across 1000+ cities from 30+ countries. On Vedantu a teacher is able to give personalized
teaching using two-way audio, video and whiteboarding tools where both teacher and student are
able to see, hear, write and interact in real-time.

2.8 Interesting facts about Online education in India
 Online education market in India was worth $ 247 million in 2016, which is expected to
grow about $ 1.96 billion by 2021. That is a compound annual growth rate of 52%.
 The number of users enrolled for various online learning courses is estimated to be 1.6
Million in 2016, Which is expected to grow about 9.6 Million by the end of 2021.
 It is estimated that there is a 175% increase in the cost of classroom education, this gives
online education more preferred because it is cost effective.
 Nearly 48% population in India between 15–40 age group with high aspirations but lower
income is a good target market for online education. And, the acceptability of online
channel is high in the younger demographic.
2.9 Popular Online Courses in India

2.9.1 Online MBA in India
 Online MBA by ICFAI

 Online MBA BY Symbiosis
 Online MBA By Indira Gandhi Open University
 Online MBA by Amity University
 Online MBA by Sikkim Manipal University
2.9.2 Big Data and Business Analytics
 Big Data By Coursera

 Big Data Courses by EdX
 Big Data training tutorials by Lynda
 Big Data Courses by Udemy

2.9.3 Digital Marketing

 Digital Marketing Course By NIIT
 Digital Marketing and SEO by Digital Vidya
 Digital Marketing by Manipal Global Education
 Digital Marketing by AIMA
2.9.4 Programming Courses

 Computer programming by EdX
 Free programming courses by Alison
 Programming courses by Coursera
 Online programming courses by Lynda
 Web development and programming by Udemy
2.10 Top five strategies for success in online learning
 Devote consistent blocs of time to the class

Online courses are often attractive to students because they offer flexibility,
particularly for those with demanding professional or personal responsibilities. This flexibility,
however, can lead students into trouble. It can be tempting for students to delay working through
the course material, thinking they’ll find time later in the week
 Communicate regularly with the professor

Opening and using these lines of communication will benefit you both during and beyond
the course. During the course, it’s important to ask questions when the material or assignments
are unclear and discuss larger assignments such as research papers. Use the mode of
communication preferred by the instructor (e.g. email, Skype, phone) but don’t shrink away from
these conversations. Students who fail to get their questions answered and concerns addressed
often fall behind quickly and significantly.

 Engage with your classmates

Don’t limit your discussion postings to responding to the prompts posted by the instructor.
Add your own insights and questions to the discussion. I always appreciate when students post a
relevant news article or scholarly publication they’ve come across. These contributions help
other students relate the course material to the real world and other areas of study. In addition,
share appropriate information about yourself, such as your career interests and other courses
you’ve enjoyed.
 Begin your work early

In an online class, particularly for first-time students, there may be technical difficulties to
overcome. Take the risk of these difficulties into account, and give yourself time to acclimate to
new software and hardware. Further, give your instructors a reasonable amount of time to answer
your questions. In an online class, exchanging emails or arranging phone conversations takes
time. In short, expect that you will encounter hurdles when completing the work and leave
yourself time to overcome them.
 Remember that online classes vary greatly

Just as with on-the-ground classes, there are many ways to design an online class. Research
course offerings ahead of time to determine if the instructor, structure and material are a good fit
for you. Some online classes, for example, rely largely on the discussion boards to further your
learning while others make heavier use of group projects, individually-written papers or
collaborative problem sets. Don’t be shy about contacting the professor (and students who have
taken the course previously) to find out what you can expect. Online instructors are using a wide
array of exciting technologies to enhance their instruction. Think seriously about how you learn
best, and select a course that meets your needs.

CHAPTER-3
COMPANY PROFILE
3.1 Introduction
3.2 History of BYJU’S
3.3 Profile
3.4 Nature of the business

3.5 Product and Service
3.6 Mission and Vision Statement
3.7 Awards and Achievements
3.8 Area Of Operation
3.9 Ownership Pattern
3.10 Competitors
3.11 Brand Building Strategies Fallowed by BYJU’s
3.12 New Trends in BYJU’s

CHAPTER-3
COMPANY PROFILE
3.1 Introduction
Byju’s is an educational learning application with 10 million downloads. It is a

Bangalore based educational technology (EdTech) and online tutoring firm. Byju’s was founded
by Byju’s Raveendran in 2011.Byjus application not only teaches and provides materials from
classes 4-12, but also trains students for competitive exams like IIT, JEE, NEET, CAT, IAS,
GRE and GMAT. Delivering world class learning experience, BYJU‟S is making learning
contextual and visual, and not just theoretical. The app has been designed to adapt to the unique
learning style. Byju’s, the creator of leading educational app in the country, is expecting a
quantum jump in its revenue for the next fiscal given the rapid growth of its users.
3.2 History of BYJU’S
This is Byju’s Raveendran's story. Byju’s, a graduate who started working as an engineer.
During one of his work breaks, he sat for a CAT exam with no preparation and scored a 100
percentile! Totally surprised at his score, he took the test again to get 100 percentile again. This
was just the beginning to the creation of India's largest Learning App, BYJU'S! Byju's friends
encouraged him to teach and help them prepare for the CAT exam and before he knew he was
conducting workshops for over 1000 students in packed auditoriums.
Byju’s eventually quit his job as an engineer and took up teaching full-time. He travelled to other
cities to reach as many students as possible. With a strong dedicated team in place, Byju’s
launched online video-based learning for CAT through VSAT. This helped the team to conduct
lectures in multiple centres across the country. Through these sessions, Byju’s realised that if he
wanted to make a real impact on the way students learn, he needed to make students fall in love
with learning. The crucial and founding years of learning are when the students start feeling the
subject. Byju’s launched Think and Learn Pvt. Ltd. (the parent company of BYJU'S) with a
focus on K-12 segment (school going students from 4-12) in 2011 followed by their flagship
product of BYJU'S learning app in 2015.

3.3 Profile
Type : Private
Industry : Edtech, distance education, m-learning
Founded : 2011; 9 years ago
Founder : Byju Raveedran (Founder, CEO)
Headquarters : Bengaluru, Karnataka, India
Area served : Multinational
Product : BYJU’S - The Learning App
Total equity : $5.4 billion (2019[5])
Number of employees: 3200 (2019[6])
Subsidiaries : TutorVista, Osmo
Website : byjus.com
3.4 Nature of the business

BYJUs follows a freemium business model, so most of the revenue is incurred from the
subscription amount which is paid by the students for learning. BYJU also earns from product
purchase from its website, offline career counselling, offline coaching, and revenues from API.
BYJUs is a platform which was created by Byju Raveendran. BYJU’S app was developed by
Think and Learn Pvt Ltd in 2011. It is a platform and a way for the teachers to teach and students
to learn, different educational concepts through the app and understand them better. It mainly
focuses on mathematics and science.

3.5 Product and Service
BYJU’S runs on a freemium model. Free access to content is limited to 15 days after the
registration. Their main product is a mobile app named BYJU'S-The Learning App launched in
August 2015.It provides educational content mainly to school students from class 1 to 12
(primary to higher secondary level education).The company trains students for examinations in
India such as IIT-JEE, NEET, CAT, IAS as well as for international examinations such as GRE
and GMAT.
The main focus is on mathematics and science, where concepts are explained using 12-20-minute
digital animation videos. BYJU'S reports to have 33 million users overall, 2.2 million annual
paid subscribers and an annual retention rate of about 85%. The app purports to tailor the content
provided to the individual student’s learning pace and style. The average student spends 53
minutes daily using BYJU’S. The company announced that it will launch its app in regional
Indian languages in 2019. It also plans to launch an international version of the app for English-
speaking students in other countries in 2019.
 CBSE/ICSE
Byju’s Provides a CBSE and ICSE classes from class 4 th to class 10th students can get a best
training from this application so for many students are going to prefer this for their studies. The
latest product offering from Byju's does what it does best - gets your child to fall in love with
learning! Engaging video lectures that appeal to the young minds, not only do the video lectures
stimulate interest towards math & science but also boost the overall retention and learning
capability of the student. This provide a very good coaching regarding maths and science and
also they have a well-qualified teachers these people are mainly concentrate on student’s
development.
 JEE/NEET
This course for PCMB contains CBSE syllabus and is valid for 2 years. It helps target entrance
exams like NEET and IIT JEE with equal ease. The adaptive learning is made using artificial
intelligence to boost retention and revision. High definition visualization techniques help in
exam preparations like NEET and JEE. Made by top professors, this course is everything you

need for your NEET and JEE. Also, this has been done using NCERT and other preferred
reference books, so this is the complete study material one requires to ace the JEE or NEET.
 Competitive Exam
The Civil Services Examination is conducted by Union Public Services Commission (UPSC) for
recruitment to various Civil Services, including Indian Administrative Services (IAS), Indian
Foreign Services (IFS), and Indian Police Services (IPS), among others. This examination is
conducted in three phasesAt BYJU’s, we have handpicked India’s Best Trainers for all these
subjects and made their classes available in a Tablet. These high-quality engaging video lectures
by India’s Best Trainers will prepare you for all the three stages of this examination in the most
comprehensive way. This product consists of a Tablet, a SD Card, Current Affairs, Study
Material & All India Test Series (Pre & Mains). Please note that this tablet can only be used to
attend classes during the course. You can use the tablet as a normal tablet after the course is over.
3.6 Mission and Vision Statement
 Mission statement
“Mission is to help children fall in love with learning. Our learning products have enabled
millions of students across the globe to take the initiative to learn on their own.”
 Vision statement
“vision was to complete learning experience that integrates classes from the best of the teachers,
assessments and assignments which are personalised for every student, along with in-depth
analysis and recommendations”

3.7 Awards and Achievements
 EY Entrepreneur of The Year Award – Start-up – 2018

 VC Circle Awards for Education Company of the year (2016, 2018, 2019)
 Deloitte Technology Fast 50 India and Fast 500 Asia Award Year (2012-2017 and
2019)
 NASSCOM Design4India Design Award 2018 for the ‘Best Design’- Mobile Category
 Business Standard- Start-up of the year 2017
 Google Play’s “Best Self Improvement” App in India
 CNBC TV18 Young Turks evangelist at the 6th Annual Young Turks Summit 2016
3.8 Area Of Operation
BYJU'S is a company that operates an online learning platform. It also develops a related
mobile app that provides a number of learning programs for students. It also offers exam
preparation classes. The platform comprises original content, watch-and-learn videos, rich
animations and interactive simulations for its users.
BYJU'S is headquartered in BENGALURU, India and has 6 office locations across 2 countries,
Byju’s also doing their business in CHENNAI and HYDRABAD. Byju’s also doing their
business DUBAI, United Arab Emirates Byju’s is one of the famous online training applications
in the modern era, it always concentrates on students’ career as well as job aspirants. Basically, it
is a Multinational company even the foreign students can willing study in the app because it has
effective and efficiency teaching.
Recently, BYJU's app replaced Oppo as Indian cricket team's official sponsor. "The BCCI is
pleased to welcome India's leading education and learning app BYJU'S as the official Team
India sponsor from 5th September, 2019 until 31st March, 2022," a BCCI statement said.

3.9 Ownership Pattern
Byju Raveendran, the founder of BYJU's learning app, is India's newest billionaire. The
parent company of the app, Think & Learn Pvt., recently raised $150 million in fresh funding
taking the company's valuation to nearly $6 billion. Raveendran, a former classroom teacher who
developed the education app, currently owns more than 21 per cent stake in the company. Today,
42 million students are learning on the company's flagship learning app, which was launched in
August 2015. It has launched an early learning program for younger children in collaboration
with Disney in June 2019. There are 1 million students learning on this new app as of July 2019.
Byju Raveendran : Founder and CEO
Mrinal Mohit : COO
Ranjit Radhakrishna : Chief Product officer
Siddhesh Joglekar : Associate VP
Arjun Mohan : Vice President Marketing
Cherian Thomas : Vice President, International Business
3.10 Competitors
 Vedantu
Vedantu is a company providing a live online tutoring platform that enables personalized
learning. It uses technology to bring together teachers and students on a single platform to enable
live learning between them. The company has technology tools that enable teachers to provide
teaching to students in an interactive manner using a whiteboard, audio and video technology.

 Meritnation
Meritnation.com is the division of Applet Learning Systems that caters to the learning needs of
students for classes IV-XII from CBSE, ICSE, and leading state boards. Meritnation’s online &
correspondence courses cater to students from classes 1st to 12th in subjects such as Maths,
Science and English for CBSE, ICSE and other leading State Boards.
 Toppr
Toppr develops a test preparation platform designed to support students preparing for various
entrance exams in India. It offers learning programs and focuses on school curriculum and test
preparation for engineering and medical entrance exams.
 Wonder school
Wonder school is a provider of a network of in-home early childhood programs. The company
helps educators and childcare providers start their own preschools out of their homes and
provides assistance with licensing, program setup, and marketing. Its digital marketplace
platform allows teachers to manage their students, parents, and programs, as well as enables
parents to search programs, schedule visits, enroll children, and make payments.
 Simplilearn
Simplilearn Solutions provides online education and in-house training for professional
certification courses. It creates course programs, exams, and labs that help in cracking the
certification exams. The company offers various business and technology courses in the areas of
project management, agile and scrum certification, quality management, IT service and
architecture, big data and analytics, finance management, sales and marketing, business
productivity tools, design and multimedia.

3.11 Brand Building Strategies Fallowed by BYJU’s
Raveendran's experience outside the rigours of a structured education system, or spoon-

feeding, underpins much of Byju's product strategy today. “Our product is built on that strong
belief that when students learn on their own, where they take the initiative, whatever you call
learning, that counts for 50%.
 Thinking Big
“If you are copying someone, maybe thinking big is not that important because you need to copy
it very well and you need to execute it well but if you’re doing something new, thinking big is
50%. From a classroom of 40 I thought of going 30x without ever worrying... I was sure that if
I’m booking 1,200 I will fill it. Sixth or seventh week the auditorium was full. Then I never
looked back," says Raveendran.
 Growing up
Raveendran self-assuredly rattles off the story of how the company came to be (speaking an
average of 138 words per minute during the course of our hour-long interview) while repeatedly
insisting that he’s not trying to be boastful. He grew up in Azhikode in Kannur district of Kerala.
His parents were teachers at the Malayalam-medium government school he attended, but always
made sure he wasn’t in any of their classes. It would have been awkward, you see. Raveendran
had a habit of bunking classes to play football, cricket, badminton and table tennis.
 Potentially vast market
Byju’s initial offerings were all centred around test-preparation, and these were much more low-
key than the jazzy, high-production-value videos and content that it currently generates for the
K-12 (kindergarten-Class XII) segment, with more than 500 members in the research and
development team.This content is what’s helping Byju’s accelerate growth and be one of the top
education start-ups in the country.

There are about 20 million children between Classes VI and XII in India who have access to the
Internet and take private coaching classes, which translates to an addressable market opportunity
of about $2.5 billion, according to research by consulting firm RedSeer Consulting.
 Cracking the B2C market
Raveendran’s experience outside the rigours of a structured education system, or spoon-feeding,

underpins much of Byju’s product strategy today. “Our product is built on that strong belief that
when students learn on their own, where they take the initiative, whatever you call learning, that
counts for 50%. Unfortunately, today it’s 100% spoon-feeding in a lot of students’ cases, 100%
learning for exams and not the other way around. The other way around is you learn such that
exams are taken care of. They are just part of the process and not the end of it," he explains.
Byju’s has made progress in cracking the business-to-consumer (B2C) market, one typically
thought to be very tricky because it involves not just engaging children, but convincing parents
that an app is a suitable substitute for real-world coaching, and trusting the company with their
child’s education.
 Getting people to pay
What Byju has done really, really well and why he is getting all this love from the market is
because he cracked the commerce part of the question very, very successfully. To get people to
pay at a $150 price point, almost Rs10,000 and get them to pay for this annually was a bold
move, because this is not your primary offering to parents. You have school, you have your
regular classes and this is the extra step that you take," says Murali. Byju’s is a part of InnoVen’s
portfolio. The fact that Byju’s had an offline presence has also helped in gaining parents’ trust in
the brand.

3.12 New Trends In BYJU’s
Byju's, India's most-funded educational technology platform has launched a new version of
its learning app to create a one-on-one learning experience for its app users through
personalisation using big data analytics.Featuring unique learn journeys, guided paths, actionable
feedback and intelligent recommendations, this version of the app aims to trace the learning
fingerprint fusers. “We started off by a 'one teacher to thousand students' approach in our offline
teaching model. Now, leveraging the technology we have built on our app over the past couple of
years, we aim to achieve providing a one-to-one learning experience for our users," said Byju
Raveendran, CEO of Byju's. Byju's, which counts International Finance Corporation (IFC), the
investment arm of the World Bank and Sequoia Capital among investors,

CHAPTER- 4
Analysis and Interpretation of Data
4.1 Introduction
4.2 Descriptive Analysis

CHAPTER- 4
Analysis and Interpretation of Data
4.1 Introduction
Data interpretation refers to the implementation of processes through which data is reviewed for
the purpose of arriving at an informed conclusion. The interpretation of data assigns a meaning
to the information analysed and determines its signification and implications.
The importance of data interpretation is evident and this is why it needs to be done properly.
Data is very likely to arrive from multiple sources and has a tendency to enter the analysis
process with order. While there are several different types of processes that are implemented
based on individual data nature, the two broadest and most common categories are “quantitative
analysis” and “qualitative analysis”.
The interpretation of data is designed to help people make sense of numerical data that has been
collected, analysed and presented. The purpose of collection and interpretation is to acquire
useful and usable information and to make the most informed decisions possible.

4.1 Descriptive Analysis
4.1.1 Table Showing Gender of respondents
Number of
Gender
Respondents Percent
Male 22 73.333
Female 8 26.66
Total 30 100.0
Analysis
From the above table showing total number of respondents is 30, out of 30 there are 22
male respondents and only 8 female respondents.
Chart 4.1.1
Interpretation
From the above graph showing there is a majority of male respodents that is 73.33 % and
only 26.7 % female respondents, this shows that the participation of female is less Buju’s online
training application

4.1.2 Table showing Age of Respondents
Age Number of Respondents

10 – 15 years 0
15 – 20 years 10
20 – 25 years 21
25 - 30 years 0
More than 30 years 0
Analysis
The above table showing the respondents falling under the different age group, the 10
respondents belongs to the age of 15 – 20years, the 21 respondents belongs to the age of 20 – 25
years and reaminig age group was not response properly.
Chart4.1.2
Interpretation
The above chart showing the respondents falling under different age groups. It can be
inferred that majority of respondents fall under 20 to25 years of age group i.e. 64.5% and the

remaining 32.3% respondents belongs to at the age of 15 to 25years. Remaining age group
people they don’t show there interest towards Byju’s application.
4.1.3 Table Showing Education Qualificarion of the Repondents
Education Qualification Number of Respondents

Class 6th – Class10th 4
PUC 6
Graduate 8
Post Gradute 12
Analysis
Above the table showing that education qualification of the respondents majority of the post
graduate they using the Byju’s app because they are preparing for competitive examination. The
graduate students also they are going to prefer the Byju’s app and also high school students can
prefer this app
Chart 4.1.3

Interpretation
From the above chart, it can be interpreted that maximum job aspirants they are taking
coaching through is 40% respondents. 26.7% graduate students which is taking classes through
Byju’s and remaining 20% and 13.3% P U C and school students.
4.1.4 Are you taking online classes
Have an account Percentage Frequency

Yes 96.6% 29
No 3.4% 1
Analysis
Above the table showing that 96 6% of the respondents they are taking online classes and
remaining 3.4% of the respondents they are not getting online classes. This shows the effective
interest of the people to take the online classes.
Chart4.1.4

Interpretation
From the above chart addressing the respondents which they involve themselves in to taking the
online classes 96.6% of the respondents have the proper interest to take the online classes and
remaining 3.4% of the respondents don’t have interest to getting the online classes.
4.1.5 Table showing that respondents taking online classes in to different

Applications
Applications No of Respondents
Byju’s 24
Gradeup 4
Unacademy 02
Vedantu 0

Analysis
Above the table is talking about the number of respondents towards different online
application, The 24 respondents have the interest towards byju’s app and Gradeup is 4 and
unacademy is 2. This shows the respondents have a more interest towards Byju’s app.
Chart4.1.5
Interpretation
The above graph shows that percentage of respondents interest towards online application
the 80% of the respondents they are going take online classes through Byju’s app, 13.3% of the
respondents take online classes through Gradeup app and remaining 7% of the respondents
taking online class through unacademy.
4.1.6 The table showing online classes regarding class 6 to class 10
Had Classes Percentage Frequency

Yes 74.2% 23
No 25.8% 7

Analysis
The above table showing that the respondents had online classes regarding class 6 to class 10
The 23 respondents had online classes about class 6 to class 10 total and remaining 7 respondents
they does not had online classes regarding class 6 to classes 10.
Chart
Interpretation
The above graph talks how much percentage of respondents had online classes regarding
class 6 to class 10. The 74. 2% of the respondents had classes and remaining 25.8% of the
respondents don’t had this classes this 7 respondents they don’t have any interest to get this type
classes.
4.1.7 The table showing number of respondents satisfaction towards different subject
Subject Rating 1 Rating 2 Rating 3 Rating 4

Science 2 2 5 8
Mathematics 1 2 9 4
Social Science 1 4 3 8
English 0 3 8 5
Analysis
The above table showing that number of respondent’s satisfaction towards different subject
5the respondents gave their rating towards different subject as per their rating many respondents
show their positive interest towards science and mathematics subject. Respondents said we had a
highest satisfaction towards these subjects.
Chart4.1.7
Interpretation

the above graph talks about the satisfaction of respondents towards different subject in Byju’s
app. Science, mathematics, social science and English these have proper teaching staff in Byju’s
app, the respondents show their positive interest towards these subjects.
4.1.8 The table showing respondents had online classes regarding JEE/NEET
Had classes Percentage Frequency

Yes 55.2% 17
No 44.8% 13
Analysis
The above table shows that respondents had online classes regarding JEE/NEET, 55.2% of the
respondents shows their interest towards NEET and JEE online classes remaining 44.8% of the
respondents have lack of interest to get these type of classes.
Chart 4.1.7
Interpretation
The above graph mainly talks about respondents interest towards online regarding JEE/NEET
so for the 17 of the respondents (55.2%) taking this classes and remaining 13 of the respondents
(44.8%) do not take JEE/ NEET classes in Byju’s app. This shows how the respondents going
very much prefer this app for the purposes of this classes.

4.1.9 The table showing reasons behind selecting the Byju’s app for JEE/NEET coaching
Reasons Rating 1 Rating 2 Rating 3 Rating4

Mock test was very
good 04 05 10 08
They provide very
useful material 0 7 15 06
about JEE/NEET
Specially NEET
coaching is better 0 06 15 07
than the other
coaching centre
Daily they provide
guidelines 02 08 13 04
Analysis
The above table explained regarding in which reasons the respondents they are had select this
app the above reasons have some rating which is given by respondents. This reason shows
respondents interest towards Byju’s app

Interpretation
The graph is mainly focus on reasons behind selecting this app, the respondents have the
proper interest to get the NEET and JEE coaching in the Byju’s app. The respondents said their
true opinion about this app in this scenario the above graph tells proper reasons
4.1.10 The table showing had online classes regarding competitive exam like IAS, IPS, and
IBPS etc..
Had classes Percentage Frequency

Yes 60% 18
No 40% 12
Analysis
The above table showing that the number of respondents had online classes regarding
competitive exam. As per research said the respondents shows their positive interest towards
Byju’s app, 18 of the respondents getting online classes about competitive exam and remaining
12 of the respondents will not show positive interest to take online classes in Byju’s app.
Chart 4.1.10
Interpretation: The above graph is mainly talks about respondents interest towards Byju’s app,
in this context the 60% of the repondents have taking online classes reagarding competitive exam
and remaining 40% of the respondents don’t have interest to take this classes.

4.1.11 Table showing different statement regarding Byju’s related to competitive exam
statements Rating 1 Rating 2 Rating 3 Rating 4

Byju’s cover
Entire prelims 0 03 06 06
subject
They provide
well resource 01 02 10 01
material to upsc
mains
Byju’s have well
Teaching staff 01 05 04 04
Byju’s provide
daily test series 0 03 06 05
Analysis
The above table showing that different statement regarding competitive exam, the number of
respondents gave different rating like 1 2 3 and 4 which was mentioned in the questionnaire.
This table is clearly mentioned that interest about competitive exam
Interpretation

The above chart shows reasons behind selecting the Byju’s app for taking online coaching
regarding competitive exam. As per the respondents feedback most of the respondents preparing
for UPSC exam so for this purpose many respondents they are going to prefer Byju’s app
because this app have effective training programmes throughout year
4.1.12 Table showing different Gadget used by the respondents to take online classes in
Byju’s
Gadget Number of respondents Percentage

I pad 07 23.3%
Laptops 07 23.3%
Mobile phones 17 56.7%
Tablets 0 00
Analysis
The above table showing that the different gadget used by the respondents for the purpose of
to taking the online classes through Byju’s app. In the I pad the 7 of the respondents getting
online classes, laptops 7 , mobile phones 17 and Tablets is 0. Most of the respondents they are
going prefer Mobile phones for the purpose of to take the online classes in Byju’s app.
According to our research the respondents said mobiles phone is good platform to getting the
online classes.
Chart 4.1.12

Interpretation
The above graph shows that different gadget used by the respondents during the online
classes, the 23.3% of the respondents use I pad to take online classes, 23.3% of the respondents
use laptops, 56.7% of the respondents use mobile phones to take the online classes.

4.1.13 The table showing time spend by the respondents in online classes at Byju’s
application
Time Number of respondents Percentage

Daily 15 50%
Once a week 05 16.7%
Quite often 06 20%
During exam 04 13.3%
Analysis
Above table tell that time spend by the respondents during the online classes, the 15 of the
respondents spend time daily to take online classes in Byju’s app. Remaining respondents spent
their time once in week, quite often and during exam.
Chart 4.1.13
Interpretation
above the graph shows time spent by the respondents to take online classes, the 50% of the
respondents spent time in daily, 20% of the respondents spent time in quite often and remaining
they spent in during exam and once a week
4.1.14 The table showing difference between online classes and school/college

Difference Percentage Frequency

Yes 79.3% 23
No 20.7% 6
Analysis
Above table showing that what difference between online classes and Physical classes, in this
context the 23 of the respondents said have the difference and 6 of the respondents said there is
no difference. As per the respondents feedback they said Byju’s provide effective training
compare to school and colleges and also they focus on students improvement.
Chart4.1.14
Interpretation
This chart shows difference between Byju’s online classes and school/college, this chart tells
how much quality of training Byju’s going to providing to the respondents. The 79.3% of the
respondents said Yes and remaining 20.7% o of the respondents No.
4.1.15 The table showing reasons for difference between Byju’s online classes and
school/college classes

Statements Rating 1 Rating 2 Rating 3 Rating 4

Teaching was
good 02 05 09 09
They provide
daily test series 0 08 14 02
Byju’s provide
Training with 0 05 09 11
Reasonable price
It concentrate on
Students 01 05 13 05
development
Analysis
Above table showing that different statement is reasons for taking the Byju’s online classes. The
above statements tells accurate answer for importance of online classes and the respondents gave
different rating for this reason.
Chart4.1.14
Interpretation
This graph is mainly talks about the what are the reasons for making difference between Byju’s
online classes and Physical classes. In this context Byju’s have effective training programme for

providing well online classes to the respondents. Above the chart have a proper statements this
describes how the Byju’s going to attract the student as well job aspirants towards his online
classes according to our research the respondents said Byju’s can provide a dynamic training
programme along with well resource material to the students and they concentrate more on
students developments.
CHAPTER-5
FINDINGS, SUGGESTION AND CONCLUSION

5.1 Findings
5.2 Suggestions
5.3 Conclusion
CHAPTER-5
Findings, Suggestion and Conclusion

5.1 Findings
 73.3% of the respondents were male and only 26.7% of the respondents were female, this
shows lack of participation from female towards Byju’s online classes.
 The students have huge interest to take the online classes in Byju’s it provide useful
material regarding their core subject.
 Majority of the job aspirants they are going prefer Byju’s app because it have effective
staff and also it provides resources regarding competitive exam.
 Majority of the students and job aspirants they use mobile gadget to taking the online
classes.
 As per the research Byju’s provide daily test series to the students as well as job aspirants
which helps to them to improve their preparation.
 Majority of the respondents they said we most like Byju’s classes compare to our
school/college and coaching center it more concentrate on how the students can
understand our teaching.
 In the urban area many respondents influenced by their parents they suggested to them to
take online classes in Byju’s because of it quality.
 Most of the respondents provides positive response towards Byju’s app and also they said
Byju’s providing online classes with a reasonable price it helps to poor students who
don’t have a proper financial security.
 Most of the UPSC aspirants they are going prefer Byju’s application, because in the
2019 UPSC results most of rank holder they had classes from the Byju’s so based on that
data many respondents getting online classes from the Byju’s.
5.2 Suggestions
 The Byju’s company need to create more and more awareness about their online classes
to female customers in order to increase their female customer base.

 Even though Byju’s have good online classes , material and staff but the thing is the
people have lack of awareness and information about Byju’s.
 If Byju’s provide proper mentor to UPSC aspirants defiantly more and more people will
take online classes in Byju’s
 Byju’s need to provide complete information about their online classes to rural
background students because they don’t have awareness about it that’s why company
should concentrate on rural students.
 Byju’s need to improve their advertising campaign to increase their subscriber and also it
helps to their sales revenue.
 Byju’s need to provide more and more resources regarding JEE/NEET to the students
why because many students want become engineer and doctor so they need effective
material about that exam.
5.3 Conclusion
In the present era many students and job aspirants taking online classes and also, they are using
many education applications to take the online classes. In India the online education companies

play a vital role in the students’ development, in this context Byju’s play an emerging role in the
online education. Byju’s it a one of the famous online education application in the India and it
created online education campaign in this country so for that purpose we made report on that. As
per my research Byju’s get a proper feedback from the respondents, now a days Byju’s providing
effective online classes to students as well as job aspirants and it also provides effective and
unique material to the respondents to their study purpose. Most of the respondents taking online
class according to their requirements like class 6 to class 10, JEE/NEET and competitive exam.
Byju’s have different teaching style compare to school/college and coaching center
therefore most of the respondents said yes means it have difference.
BIBILIOGRAPHY
WEBSITES

byjus.com
www.owler.com
www.elearningnc.gov
BOOKS
 The Gamification of Learning and Instruction – Karl M. Kapp

 Learning and Teaching – S K Mangal and Shubhra Mangal
JOURNALS
 International Journal for E- Learning Security

 Advanced Technology in Learning
ARTICLES
 "Why ed-tech start-up Byju's will build, not buy, for its global expansion".
J., Anand; Hector, Dearton Thomas (9 March 2018).
 "Parent connect app will track the child's learning journey, says Byju's CEO"
Venkatesh Ganesh
QUESTIONNAIRE
Dear sir/ madam,

I am Happy to introduce myself THARUN T as the student of Master of Business

Administration in Institute of Management Studies and Research, Kuvempu University
Shankaraghatta.
I have undertaken Dissertation work entitled, “A study on students and Job Aspirants
Perception towards BYJU’S Application, special reference with Shivamogga district ” the
partial fulfilment of the award of MBA degree.
Hence, I request you to spend few minutes in filling the questionnaire, the information provided
by you will be kept confidential and used only for academic purpose.
Thank you,
Yours Sincerely,
THARUN T
1. Name : _____________________________________
2. Gender :
A. Male [ ] B. Female [ ]
3. Age Group
Age Yes No
A) 10- 15 years
B) 15 -20 years
C) 20 - 25 years
D) 25 - 30 years
E) more than 30 years
4. Education Qualification
Education Yes No

A) class 6th - class 10th
B) P U C
C) Graduate
D) Post Graduate
5. Are you taking online classes

A. Yes [ ] B. No [ ]
6. If yes in which through application are you taking online classes

Applications Yes No
A) BYJU'S
B) Gradeup
C) Unacademy
D) Vedantu
7. Have You had online classes regarding class 6th - class 10th
A. Yes [ ] B. No [ ]
8. If yes Rank the fallowing subject which gives highest satisfaction to you from the Byju's
Subject Rating 1 Rating 2 Rating 3 Rating 4
Science

Mathematics
Social Science
English
9. Have you had JEE/NEET coaching in the Byju's application

A. Yes [ ] B. No [ ]
10. If yes Rank the fallowing reason for you select this application
Reasons Rating 1 Rating 2 Rating 3 Rating4

Mock test was very
good
They provide very
useful material
about JEE/NEET
Specially NEET
coaching is better
than the other
coaching centre
Daily they provide
guidelines
11. have you had online classes regarding competitive exam like IAS, IBPS, SSC in Byju's
A. Yes [ ] B. No [ ]
12. I yes, Rank the fallowing statement
statements Rating 1 Rating 2 Rating 3 Rating 4

Byju’s cover
Entire prelims
subject
They provide
well resource
material to upsc
mains
Byju’s have well
Teaching staff
Byju’s provide
daily test series
13. On which gadget do you use or access the Byju's Application
Gadget Yes No
A) I- pad
B) Laptops
C) Mobile phones
D) Tablets
14. How often do you spend time in the Byju's
Time Yes No
A) Daily
B) Once a week
C) Quite often
D) During Exam

15. Do you find any difference in teaching method opted by the Byju's compare to your
school, college/ coaching center
A. Yes [ ] B. No [ ]
16. If yes, Give the rating to fallowing statement for the difference
Statements Rating 1 Rating 2 Rating 3 Rating 4

Teaching was
good
They provide
daily test series
Byju’s provide
Training with
Reasonable price
It concentrate on
Students
development
17. Give your feedback and suggestion about Byju's application
………………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………………
……………………………………
Date:
Place: Signature

Students' and Aspirants' Perceptions of BYJU'S

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Students and Job Aspirants Perception Towards BYJU’S

Department of IMSR, Kuvempu UniversityPage 1

Department of IMSR, Kuvempu UniversityPage 2

Byju’s is an educational learning application with 10 million downloads. It is a Bangalore based

1.2 Literature Review

Department of IMSR, Kuvempu UniversityPage 3

1.2.3 Jose Hector, Darlington:

Department of IMSR, Kuvempu UniversityPage 4

1.2.4 Soni Sandeep:

1.2.5 Dwivedi, Vinay:

Department of IMSR, Kuvempu UniversityPage 5

1.2.6 Dubey, Tanya:

1.2.7 Venkatesh Ganesh:

1.2.8 Nair, Roshani:

Department of IMSR, Kuvempu UniversityPage 6

1.2.9 Malik, Yuvaraja:

1.2.10 Sayan Chakraborty:

Department of IMSR, Kuvempu UniversityPage 7

1.3 Objectives of the study:

1.4 Statement of the Problem

1.5 Scope of the Study

1.6 Research Methodology

Department of IMSR, Kuvempu UniversityPage 8

Research methodology is the specific procedures or techniques used to identify,

1.6.1 Type of Research

1.6.2 Sources of Data

1.6.3 Sampling Design and techniques

1.7 Limitations of the study

 Time is one of the major constraints.

Department of IMSR, Kuvempu UniversityPage 10

1.8 Chapters Scheme

Conceptual Frame work

Data Analysis and Interpretation

Findings, Suggestions and Conclusion

Department of IMSR, Kuvempu UniversityPage 11

2.2 Concept of E-learning

2.4 E-learning In India

2.5 Role of E-Learning in the Quality Improvement of Higher

2.6 Types of E- Learning

2.7 Popular Online Classes Applications in India

2.8 Interesting facts about Online education in India

2.9 Popular Online Courses in India

2.10 Top five strategies for success in online learning

Department of IMSR, Kuvempu UniversityPage 12

2.2 Concept of E-learning

E-Learning is learning through electronic technologies to access educational curriculum

Department of IMSR, Kuvempu UniversityPage 13

2.3.1 General Objective

 To find out the percentage of the economically affordable students

2.3.2 Specific Objective

 To analyse the number of students preferring the e-education provided by the

2.4 E-learning In India

Department of IMSR, Kuvempu UniversityPage 14

2.5 Role of E-Learning in the Quality Improvement of Higher Education

2.6 Types of E- Learning

 Computer Managed Learning (CML)

Department of IMSR, Kuvempu UniversityPage 15

 Computer Assisted Instruction (CAI)

 Synchronous Online Learning

 Individual Online Learning

Individual learning in this context refers to the number of students participating in

Department of IMSR, Kuvempu UniversityPage 16

2.7 Popular Online Classes Applications In India