JAIPURIA INSTITUTE OF MANAGEMENT

JAIPUR

PROJECT REPORT ON

BYJU’S The Learning App

Presented by

Anjali Maheshwari

Under ther supervision of

Dr.Akshay Kumar Mishra
 Acknowledgement

The projects inspiration and motivation have always played a key role in the
success.

It is a great pleasure for me to undertake this Project. I feel highly honoured

doing the project on BYJU’S THE LEARNING APP.

I pay my deep sense of gratitude to Dr. Akshay Kumar Mishra Assistant

Professor at Jaipuria Institute of Management, Jaipur to encourage me to the
highest peak and to provide me the opportunity to prepare the project.

This project would not have completed without his enormous help and worthy
experience.

At last, my parents are also an important inspiration for me. So with due regards,
I express my gratitude to them.
 TABLE OF CONTENT
1. Title page
2. Acknowledgement
3. Executive Summary
4. Chapter 1
Introduction
History
Founders and key executive officers
5. Chapter 2
Name, Tagline, Logo
Goals of BYJU’s
Target Audience
Business Model
Activities offered
Revenue Model
Funding & Investors
Acquisition
6. Chapter 3
Marketing Strategy
SWOT Analysis
Competitors & Market share
7. Education for all scheme
8. Impact of covid 19
9. Conclusion
 EXECUTIVE SUMMARY
Byju’s Classes is an India based education company which is a subsidiary brand
of Think and Learn Pvt Ltd. It was founded by Byju Raveendran in 2008 and
backed by Dr Ranjan Pai and T.V. Mohandas Pai of Manipal Group. It provides
professional coaching classes for CAT, NEET-JEE, Civil Services Examination,
GMAT, GRE and School Education. The total annual student base of Byju’s
Classes is more than 20,000. Byju has spent countless hours teaching maths
for entrance exams, and his zeal to transform the nature of learning, working
on innovation 24×7, has brought Byju’s so far ahead of being just another
test prep provider. To cut a long story short, Byju’s growth catalyst, along with
his ambition, was going mobile. Think and Learn Pvt Ltd. has been ranked as
the biggest Ed-Tech start-up in India under the esteemed guidance of Byju
Raveendran and his team.

BYJU’S generate its revenue from three sources:

• The first one is through the app. After the free trial of 15 days, students
have to purchase the courses to continue their educational journey on
BYJU’s.
• BYJU’s offers electronic tablets that customers need to procure when
they buy the course of their choice. This tablet has the videos, tests,
practice questions, quizzes, etc. pertaining to that course.
• The third revenue generation mechanism is through classroom teaching.
These classes are restricted to only a few cities.

BYJU's has raised its recent round of funding worth $800 million on March 11,
2022, where a range of investors including Sumeru Ventures, Vitruvian
Partners, and BlackRock had infused $400 million, and the remaining funding of
$400 million was infused by the Byju's boss, Byju Raveendran. Byju's valuation
is now estimated to be $22 billion at the conclusion of the round.

Now talking about acquisitions BYJU’S have done a total of 19 acquisitions.

With a total of 10 acquisitions under its belt in 2021, Byju's had spent over $2.4
Billion owing to its aggressive acquisition spree. Major companies which went
under acquisition by BYJU’S are

• Aakash Educational Institute

• WhiteHat Jr
• Osmo
• Whodat
• GeoGebra
• Great Learning and many more.

BYJUs has just captured the Indian market with his impressive teaching and
marketing techniques on education. It now has greater goals, greater challenges,
and greater team support. It is looking to expand its market to the US, UK, South
Africa and other African and Commonwealth markets. It is already present in the
Middle East.
 CHAPTER 1
INTRODUCTION
Byju’s is a Bangalore-based multinational technology company which was
founded by ‘Byju Raveendran and DivyaGokulnath in 2011 and runs on a
freemium model. It is India’s largest ed-tech company and is recognized as the
creator of India’s most popular and appreciated school learning app.

The ed-tech company was launched in 2015 after four (04) years of
development and offers, personalized and effective learning programs for
classes 1-12 (K-12), and aspirants who prepare for competitive exams such as
IIT-JEE, NEET, CAT, GRE, and GMAT. Byju’s app provides services and helps
lakhs of students to learn in unique ways rather than relying on traditional
learning methods.

The app was developed by Think and Learn Private Limited, the parent company
of Byju’s. They are the pioneers for conducting online live classes through
satellite enabling a reach to any number of students at any time, even in remote
areas. This use of technology is helping the company to grow exponentially
without compromising on quality which is its USP. It is successfully running its
training programs in 232 locations including some top engineering colleges like
NIT-K, NIT-W, NIT-Surathkal, NIT-Trichy, NIT-Calicut, MIT-Manipal, BITMesra
and SRM-Chennai. Think and learn has become one of the most recognized
brands in education. By the end of 2021, the company had 40 million users,
including 3 million paid subscribers.
History
Byju Raveendran from a small village in Kerala was an engineer with a shipping
company based in the UK. While he was working, he started to help his friends
prepare for the CAT exam, an entrance exam for getting into the best business
schools of India. To test himself, Mr. Byju also gave the exam and secured 100
percentiles. He did not join any of the IIMs but started teaching students for
their mathematics exams.

Initially, he took mathematics workshops for free and then started charging a
fee when he was confident about his prowess. At one point his workshops were
so popular that more than 20000 students participated in one such workshop.
In the year 2009, he started to record videos of the workshops he organized.

His former students who graduated from the IIMs encouraged him to start
BYJU’s classes. ‘Think and Learn Pvt Ltd’ was then formed to create content
for school students.In 2011, along with his wife, DivyaGokulnath, he founded
Byju’s. And after four years of development.They launched Byju’s – The
Learning App in 2015, and the app was downloaded by more than 5.5 million
people in the first year itself.
Founders and other executive officers

Founder

Byju Raveendran, BYJU's founder and CEO, was born in 1980 in Azhikode,
Kerela. He has a B.Tech (mechanical engineering) from Government Engineering
College in Kannur, Kerela. Before starting BYJU's, Byju Raveendran was working
in a multinational shipping firm as a service engineer. However, teaching was his
passion and inspired him to start BYJU's.

Cofounder

Divya Gokulnath is the wife of Byju Raveendran and a co-founder and director
at Byju's. Divya was a student of National College Jayanagar and R.V College of
Engineering, from where she completed her B.Tech in Biotechnology after which
she decided to co-found Byju's in 2011 with her husband.

Other executive officers

Chief operating officer - Mrinal Mohit

Chief Product officer -Ranjit Radhakrishnan

Chief Financial officer - Pv. Rao

Vice President - Puneet Bhirani (operations)

CHAPTER- 2
BYJU's - Name, Logo, and Tagline

• BYJU's tagline is "Fall in love with learning".

• Byju’s got its name from its founder's first name.
• Here is the logo of Byju’s

The Goals of BYJUs

The primary goal of BYJUs is to bridge the gap between the Indian education
system and help the students fall in love with what they learn. The teaching
content is delivered to the students in various forms such as quizzes, exercises,
visualizations and much more than just the theoretical knowledge.

BYJUs motive doesn’t only focus on the students who are interested and
motivated to learn instead focuses on everyone, being unbiased. It is trying to
create a situation where students take the initiative of learning instead of
content being spoon-fed to them in order to gain more score which happens in
99 percent of the cases in the country.
Target Audience

BYJUs has chosen the students as its target audience. Whether it is a student
of grade one or a student who is trying to clear entrance examinations such as
IAS, CAT, BYJUs has it all. BYJUs has chosen its target audience very wisely as
it covers every exam which is crucial and trending these days such as the JEE,
NEET or BITS.

Understanding the Business Model of Byju’s

The business model o BYJUs is a freemium business model where some of the
content is offered for free, while students have to pay a fee for advanced
levels. The app is now being used by 40 lakh students and, of these, 1.6 lakh
are paid subscribers. Some 25,000 paid users are getting on board every
month. “Once children see how fun and engaging learning can be, they start
learning on their own. This self-motivated learning has helped build the faith
of both students and parents

Activities offered by Byju’s

Byju’s provides courses for students in the K-12 segment and competitive
exams like CAT, IAS, JEE, and NEET. The company offers a personalized journey
for each student guiding them at every step.

Developers and teachers focus on making the content engaging, interactive, and
fun to retain more students and make the courses interesting. In fact, this is
what makes the company stand out. Today, the average time spent by a student
on the app is 71 minutes per day.

Various activities offered by Byju’s are:

The live-like online classes offered by Byju’s help the students understand and
grasp fundamental concepts with the help of animations and visual aids.
Technology is used to make classes engaging and fun.

The tests, in-depth analysis, and personalized feedback from mentors help the
students improve and strengthen their concepts. While tests are scary for
most students, Byju’s makes them interesting and fun in the form of quizzes,
bubble bursts, and word puzzles.
Byju’s also offers one-on-one monthly mentoring sessions where mentors
interact with students and parents. These sessions aim to track and analyze the
child’s growth and give some recommendations to improve the child’s
performance.

The study videos are offered in various languages so that the students can
learn at their convenience.
Byju’s also provides the students with comprehensive study material. The online
classes, along with course material, make a perfect combination for great
learning.

Byju’s also offers extensive programs for JEE and NEET

preparation (engineering and medical entrance). It is a 5-days-a-week program
where students are provided with video lessons, revisions, daily practice papers,
study material, doubt solving sessions, performance analysis, and AITS (All India
Test Series).

The company provides a comprehensive program to help aspirants crack

the UPSC exam (civil services entrance). Students can avail the program
through online classes, tablet mode, or offline classes. Students are offered one-
on-one mentoring, doubt sessions, test series, fortnightly unit exams, interview
preparation, and current daily affairs.
Byju’s is also popular among CAT aspirants. Its three-tier course structure
consists of concept sessions, advanced sessions, and pattern sessions. The
company brings forth a comprehensive and detailed program including mock
tests, modules on GD-PI, and practice modules on essay writing.
Byju’s, in collaboration with Disney India, offers a separate app for students
from LKG (lower kindergarten) to class 3. The app is specifically crafted for
young children aged between 6-8 years featuring timeless Disney characters
from Frozen, Cars, Toy Story, and Disney Princess.

Besides a great learning experience, Byju’s also provides free online

counselling sessions to the students where they can get all their academic and
career-related doubts cleared.
BYJU's - Business Model and Revenue Model
Byju’s works on a freemium business model wherein it offers customers both
complimentary and paid (premium) services. The company asks the students to
submit their details on its application or website and offers them a free 15 days
trial. Once the free trial is exhausted, the student has to buy the courses from
BYJU’s to access the complete content. The company provides one-to-one
mentoring to its subscribers and also provides feedback to the child’s parents.
BYJU’s also offers classroom coaching in Noida, Gurgaon, and some other areas.

BYJU’s generates revenue in three ways:

The first one is through the app. After the free trial of 15 days, students have to
purchase the courses to continue their educational journey on BYJU’s. The app
offers a variety of test series, courses, etc. which actually compels people to
make the purchase.

BYJU’s offers electronic tablets that customers need to procure when they buy
the course of their choice. This tablet has the videos, tests, practice questions,
quizzes, etc. pertaining to that course.

The third revenue generation mechanism is through classroom teaching. These

classes are restricted to only a few cities.
BYJU's - Funding and Investors
BYJU's has raised its recent round of funding worth $800 million on March 11,
2022, where a range of investors including Sumeru Ventures, Vitruvian
Partners, and BlackRock had infused $400 million, and the remaining funding of
$400 million was infused by the Byju's boss, Byju Raveendran. Byju's valuation
is now estimated to be $22 billion at the conclusion of the round.

The Edtech giant raised its previous funding from $1.2 billion via a debt
financing on November 8, 2021. Byju's raised around $286.61 million (Rs 2200
crores) from more than a dozen investors, on October 4, 2021, at a valuation of
$18 billion.

The Edtech giant seems to be on a fundraising spree as it has already raised

over $2 billion in 2021 alone. It has previously mopped up $350 million led by
UBS Group, Zoom founder, Blackstone, and around $50 million from IIFL and
Maitri Edtech.

In the year 2016, BYJU's became the first company in Asia to receive funding
from the Chan-Zuckerberg Initiative, an initiative by Facebook founder Mark
Zuckerberg and his wife Priscilla Chan.

BYJU's valuation was estimated at $16.87 billion after the September 2021's
round of funding of $150 million prior to which it was valued at $16.5 Billion in
June 2021 and became the most valued start-up of India after the funding
round led by UBS Group, Eric Yuan, Blackstone, and others. It was back in 2018
when Byju's turned unicorn. It was the 11th unicorn in India that year
when Byju's joined the unicorn club of Indian start-ups.
BYJU's – Acquisitions

BYJU's has acquired a total number of 19 companies to date. With a total of

10 acquisitions under its belt in 2021, Byju's had spent over $2.4 Billion owing
to its aggressive acquisition spree, which the company has embraced eyeing a
unilateral market.

Byju's acquired GeoGebra, an Austria-based Math learning tool start up on

December 8, 2021 in a deal that was later recorded at around $100 million
Founded by Markus Hohenwwarter in 2001, GeoGebra fuses geometry, algebra,
spreadsheets, graphing, statistics, and calculus on a platform that is easy to use
and efficient. Besides, it boasts of having a community of 100 million plus
learners across 195+ countries. As a platform GeoGebra aims to make math
learning fun and visually appealing. This acquisition will thus make Byju's Math
learning programs interesting and interactive.
Tynker was the last company that Byju's acquired before this present
acquisition on September 16, 2021. Byju's previously acquired the e-learning
app for competitive exam preparations, Toppr, and Edtech app, Great Learning
on July 24, 2021, and then Whodat. Great Learning again acquired recruitment
automation company, Superset on February 28, 2022.

Byju's Great Learning Acquired Northwest Executive Education on May 10,

2022, for around $100 million, in a cash and stock deal. This acquisition would
help both the companies further their offerings to markets like India, the US,
Europe, and Latin America.

Byju's was in final talks of acquiring the online tutoring platform, Vedantu. The
Edtech giant had already displayed a vibrant year of acquisition so doubts were
relatively lesser on the same. According to the reports, the Byju Raveendran-led
company had already offered an amount of $700-800 million for the deal, which
was pending necessary regulatory approvals. Vedantu has been among the most
prominent rivals of Byju's, and if the deal fleshed out, it would have been another
feather to the cap of Byju's, being the fourth major acquisition of the company so
far. However, Byju's acquisition of Vedantu was dismissed by the co-founder and
chief executive of Vedantu, Vamsi Krishna, who said that any talks of merger or
acquisition with Byju's are "100% inaccurate,” as per the reports on August 6,
2021.
Though the Edtech major has reportedly reached out to Unacademy and
Vedantu and offered them around $1 billion last year, none of the deals have
materialized this year. However, Byju's was then in talks to acquire Tynker, a
coding platform for kids from the US. The talks were at their initial stage, with
no confirmation of the figures of the deal, when reported on August 17, 2021.
Byju's has been ultimately successful in materializing yet another acquisition,
where it has acquired Tynker on September 16, 2021, for $200 million Tynker
Founder and CTO, Srinivas Mandyam has stated that the platform is so popular
in the US that 1 in 3 schools already use it in the States. This willsurely give
Byju's an extra edge for its expansion in North America. Byju coding class along
with Tynker and WhiteHat Jr. is meant to be something big in the long run.

The Edtech decacorn is now looking to acquire Hello English, according to the
news dated November 22, 2021, confirmed by sources close to the company.
The sources on request of anonymity have also claimed that the deal will
reportedly be valued at $25 million. Furthermore, they added that the term
sheethasalreadybeen signed.

Hello English [formerly known as CultureAlley] is an eight-year-old cloud-based

language learning platform that extends the facility of learning multiple
languages for the users including English, Chinese, Portuguese, Turkish, Nepali,
Indonesian, Thai, Arabic, Malay, Urdu, Malay, Bengali, Punjabi, Telugu, Tamil,
Kannada, and more. The acquisition of Hello English would be a landmark step
and will signal the foray of the Edtech tech into the language learning space.

Byju's is also reported to be acquiring Superset and is currently involved in the

late-stage conversation to finalize the terms, according to sources close to the
companies on request of anonymity. Superset is a campus recruitment platform
from Bangalore that aims to streamline the campus hiring process, thereby
making placements an easy affair for colleges, universities, and companies. It is
also alleged that the Superset founding duo, Naman Agrawal and Pranjal
Goswami will also join Byju's if the deal takes shape.
CHAPTER 3

Marketing Strategy
Byju’s is India’s latest ed-tech unicorn (unicorns valued at $ 10 Billion or above).
It has captured the imagination of millions of students and served them with
holistic learning experience. Byju’s marketing strategies may seem understated,
but they’re not to be sneezed at – they’re responsible for the success the
company has had in creating a significant presence in what is a highly
competitive space. It’s been able to build a billion-dollar business by relying
heavily on social media and word of mouth.

But the question arises what attracts 80 million students and 5.5 million annual
paid subscribers to these e-learning platforms. Here’s a detailed look on Byju’s
on how it broke the rules of stereotypical marketing instead of how it relied
upon something creative.
 1. Demographic Targeting

As kids, we remember how our parents would encourage us to study by

promising to give us gifts in return. Today’s generation of Indian students have
a great reason to study better – Byjus, India’s leading e- learning platform.

In a nation as diverse as India, it is an advantage for brands, who wish to expand

their customer base, to run regional language campaigns. When a brand runs
marketing campaigns in India, it has to pay attention to the different regions
and languages the people speak. This way, they can target customers from
different regions in their regional languages. Many international firms that have
entered into the business of running education programs and other digital
products launched in India have tried this method.

Byju’s, one of the most known educational apps in India has been able to target
the customers from different regions based on the demographic data they had
collected. They used the information they got from the users and focused on
certain demographics.

2. Brand Ambassador
One of the best strategies Byju’s has tried in recent times is the celebrity-owne
rship one. It hired film star Shah Rukh Khan as its brand ambassador in 2017.
The soft launch of the product was done by this superstar at a media interaction,
which made sure that everybody heard about Byju’s and it also made sure that
the kind of customer who would want to be Byju’s brand ambassador, an adult
learner, was attracted to the product.

The reason why you choose a brand ambassador is to market your brand, but
also to have someone that is capable of connecting with everyone. A great brand
ambassador knows how to do both.

3. Fun filled video Ads

The success of a video campaign depends on how well you incorporate social
media with it and how you convey your message to your customers, making
them understand what your brand does and how it can benefit them.

When it comes to marketing strategies, many companies come up with new

concepts and ideas which are not necessarily useful. One of the great marketing
strategies is based on videos. Videos have become increasingly popular and easy
to produce, especially through the advent of smartphones. It seems that video
content like so-called “explainer” videos are very advantageous in terms of
return on investment, engagement rate and time spent as compared to other
methods. The company Byju’s used this concept beautifully.

Creating a compelling ad which delights the audience is challenging, but there

are various ways to make an impactful ad that works wonders for your brand.
4. Sponsorships

Sponsorship is a marketing strategy used by companies to promote their

brands and products. The company creates an advertisement with the brand of
another company to reach its customers. This is done in return for a financial
benefit. One of the most effective styles of marketing is
collaborative/sponsorship marketing. In fact, as per a report by AdWeek, 74%
of advertisers and marketers consider sponsorships an effective part of the
marketing mix. The same is true about brands endorsing other brands for
promotion purposes. Sponsorship can be a promising medium for businesses
to promote their brands. Being the sponsor of an event means your brand is
exposed to a large audience base for a longer period.

Sponsorship of events is not a new marketing technique, but it is still an

effective one to promote a brand. Byju’s incorporated this concept in multiple
ways.
5. Digital Marketing at its best

Marketing strategies today are no longer restricted to your roots – you must
expand out to all channels so that you can find the audience you are looking
for. But every strategy that a brand adopts does not mean that it will
succeed. That’s why this ed-tech start-up has spread its wings across all
digital marketing areas from SEO to Paid marketing.

Every marketing strategy is devised keeping some key points in mind like
integrating the buyers with the business model of the firm. Thus, when we talk
about SEO and its influence on the ed-tech industry then we can say that SEO
is a vital part of any digital marketing campaign.

The Digital marketing Strategies that were implemented by Byju’s Education

include search engine optimization (SEO), Paid Search, Pay Per Click (PPC),
social media, and digital display. The team of Byju’s Education has developed
this strategy that would ensure to boost the number of app installs and sales.
The company also used the online video learning platform YouTube as one of
their marketing strategies to promote videos created by teachers on different
academic topics related to different grades levels in the Indian curriculum.
SWOT ANALYSIS
Strength of Company:

• One of the main strengths of our companies it has a tie up with IFC and
Facebook so funding won’t be a problem.
• Good team of employees who are experts in their own sector.
• The main strength is BYJU’S app

Weakness of Company:

• Slow logistics in remote areas

• Expensive Product
• No expansion of Byju’s Classes in major cities.
• Fluctuation in market is always a problem

Opportunities of Company:

• Money is the life blood of Business Company can grow higher.

• When compared to other growing companies same like we are better in
working.
• Expansion of product for all classes
• More financial options for clients

Threats of Company:

• Competitors like merit nation, unacademy etc.

• Courses are bit at costlier side.
Byju’s competitors in Edtech Industry

Years of
Companies Headquarters
Foundation

Vedantu Bengaluru 2014

Unacademy Bengaluru 2015

Khan Academy Mountain View, California 2004

Toppr Mumbai 2013

Simplilearn Bengaluru 201

Udemy San Francisco, California 2010

SkillShare New York 2010

Meritnation New Delhi 2009

Coursera Mountain View, California 2012

Upgrad Mumbai 2015

Market Share of Byju’s as compared
to CompetitorsByju’s

Market Share

6%
6%

8% 32%

12%

7%
14%
15%

Byju's vedantu unacademy khan academy udemy Test book Coursera Upgrad

Launches ‘Education for All’ Initiative

Byju’s published this video to start its Education for all scheme.
To make digital learning accessible to millions of children from underserved
communities, BYJU’S, an ed-tech company, announced the launch of its social
initiative - Education for All. The program aims at democratising education by
ensuring that children across all economic backgrounds get equal access to
quality learning opportunities.

To commence the initiative, BYJU’S has signed MoUs with mission-aligned

partners - The American India Foundation (AIF), Magic Bus, Save the Children,
United Way and Vadham Tea.

BYJU'S believes in the democratization of education to ensure that every child

gets an opportunity to learn. Through their tech-driven learning programs and
high-quality engaging content, they are reaching out to school-going children in
the most remote geographies and underserved communities through issuing
free-of-cost subscriptions to their products.

Projects Mission:

To empower 5 million children from the underserved communities by 2025.

Projects Pillars:

Making learning inclusive and fun:

Every child has the right to learn and they are striving to reach and empower
every child. Their curated learning programs uniquely suit the needs of every
individual.
Technology has been pivotal to their growth and development. It has helped
them scale their educational offerings and made it possible to connect with
millions of students around the globe.
Enabling learning through technology:
Technology has been pivotal to their growth and development. It has helped
them scale their educational offerings and made it possible to connect with
millions of students around the globe.

Creatingpersonalized learning experiences:

Every child is unique; they learn, process, and retain information differently.
Their learning programs are crafted to adapt to the learning needs of every
child. These programs contribute to a personalized learning experience by
understanding every child’s individual learning requirement. The combination
of mapping concepts, personalization, interactivity, adaptive teaching, and in-
depth analysis can hugely impact a student’s learning outcome, making them
lifelong learners.

COVID 19 Impacted BYJU’S

The Covid-19 pandemic helped edtech company Byju’s to become a decacorn
and cross $10.5 billion valuation after raising new funding of less than $100
million from Silicon Valley investor and analyst Mary Meeker's Bond Capital.
Byju's is rapidly narrowing the gap to become the most valuable start-up in the
country after digital payments firms Paytm, which is valued at around $16
billion. It has overtaken budget hospitality company Oyo, which was last valued
at $10 billion. Before that, in January it replaced ride-hailing firm Ola as the
third-largest unicorn after a funding round from Tiger Global Management,
where its valuation crossed $8 billion.
As the nation goes through the lockdown, ed-tech major BYJU'S said that it has
witnessed a 150 percent increase in the number of new students learning on its
app after announcing free access in March 2020

"The initiative, taken to support students to learn from home during the
disruption caused due to COVID-19, has received an overwhelming response
with students from metros and non-metros accessing lessons on the app. Over
6 million new students have started learning on the app in March 2020 alone,"
the company said in a statement.

To support students in their learning journeys further, the company has

introduced free 'Live Classes' on its platform. Students will now be able to learn
real-time from BYJU'S best teachers by reserving their preferred topic and slot
from the schedule on BYJU'S - The Learning App.

"In a list of 'Distance Learning Solutions' released by UNESCO for students to

continue learning during these uncertain times, BYJU's is the only Indian Ed-
Tech company to be featured under platforms offering a self-directed learning
content," it said. Mrinal Mohit, Chief Operating Officer, BYJU'S said: "We are
extremely heartened by the overwhelming response to the free lessons on our
learning app with 6 million new students learning in March 2020 alone. This
reiterates the fact that online learning mediums are a great enabler in helping
students when they learn from home."

CEO’S COVID Fund for the BYJU’S Family

As the first step towards supporting BYJUs family through these times of
hardships, it has set up a ₹20 crore CEO’s fund. One of our early employee-
driven initiatives, this fund covers COVID-19 related medical expenses and
hospitalisation costs for BYJUs family, their parents, spouse and children.

If the unfortunate situation arises where a member of our team or their family
member needs hospitalisation due to COVID-19, the BYJU family can seek
reimbursement of up to ₹ 5 lakhs from the CEO’s Fund for the same. That aim
to reimburse every request made to the fund within 7 days from when it was
raised.

BYJU’S Covid Vaccination Drive

To help BYJUs family with their healthcare needs, we have also initiated a “free
and facilitated” vaccination drive for all employees. As part of this initiative, we
are working with multiple service providers and trusted aggregators to offer a
safe and hassle-free corporate vaccination drive, PAN India.
Conclusion

“We’ve created students who are addicted to learning, and therein lies the
secret to our success”

-Byju Raveendran

When the whole world was suffering from the ongoing pandemic situation and
schools were shut down in different parts of India, Byju’s made the Byju’s app
free for the students till April 2020. As a start-up, the concept of Byju’s is
quite innovative and has earned massive success in the industry.

The Company along with its presence in the Indian market has captured and
established its presence in the Middle East as well. The main objective of the
ed-tech giant is to bridge the gap between the Indian education system and
help students fall in love with what they learn. It is creating a place where
students can take the initiative of learning themselves rather than being
spoon-fed.

As per Forbes list of India’s 100 Richest People (2020), Byju is India’s
youngest billionaire with a net worth of $3.05 billion. On June 21, 2021, Byju’s
raised another $50 million from India Finance Limited (IIFL) and Maitri Edtech.
From being born in a village in Kerala, Byju has taken the company to great
heights and now the ed-tech giant’s current valuation stands at $16.5 billion,
making it one of the most valuable start-ups ever.