SIP INTERNSHIP DOCUMENT

6
 TABLE OF CONTENTS

Chapter
no. PARTICULARS Page no.

1
INTRODUCTION 9-10

2
INDUSTRY PROFILE & COMPANY PROFILE 11-21

BUSINESS DEVELOPMENT INTERNSHIP 22-23

3

WORK DONE DURING INTERNSHIP 24-30

4

FINIDNGS, RECOMMENDATIONS & LEARNINGS 31-34

5

REFERENCES 35-36
6

7 APPENDIX 37-40
Executive Summary

The 2-months Summer Internship Program at Christ University (deemed to be university) is a

vital part of the 2-year MBA Course. Since majority of the students come without any prior
work experience, the Summer Internship adds worth to their CVs by giving each student
immense learning. At Christ University, a student can bag an internship through various means
since the institute gives us ample opportunities to interact with industry experts. But due to
Covid-19 Pandemic this year, the Internship programme got affected leading to less
opportunities for the students. I got my internship as a “Business Development Intern” at
Exam Lexicon through InternShala. Exam Lexicon is an online learning platform
providing online coaching to the students preparing for the MBA entrance exams for
reputed universities.

As an intern my role was to create brand awareness by promoting the brand on different social
networking sites and thereby identifying potential customers and converting them as a sale.
I thank Mr. Sagar Vijayvargiya for providing an opportunity to work for
the company and being a supportive Corporate Mentor and also being available for help. Apart
from Social Media, I had to call potential customers in my contact and convince them to take demo
and covert them as a customer. Earlier before joining I thought that it is just advertising the product
on social media but after joining, I learned about the importance of social media for any company
as well as how to convert sales through it. To sum up the internship, I would rather call it as a
combination of sales, Social Media Marketing and a Research on the Customers.
 CHAPTER 1

INTRODUCTION
This is a generation of social media especially among the people aged between 14-35. Therefore,
social media impacts the buying behavior of the people greatly. Anything and everything is
influenced by the peers and people have become more acceptable towards welcoming change and
wanting to explore new products. Thus the companies aren’t any behind to be present on all social
networking sites and create awareness theorugh them, thereby attracting customers and
influencing the consumer purchase. Advertisements, Promotional campaigns, marketing camps,
creating awareness, inbound marketing and etc., are all the efforts for the same reason.

Social Networking Sites enable ones to connect to their friends and relatives and know what is
happening in their life. Since almost everybody is now on these networking sites, it has become a
good market for the brands and companies. It is really effective in creating brand awareness as it
provides huge visibility to greater audience living in any geographical area.

Visibility is the term the companies use to do all the activities to be present in the minds of the
people. To increase the brand awareness and build the image companies do all these activities
like merchandising, digital marketing, etc.

In online education industry, digital marketing plays a major role as the target audience are the
people who uses technology and since the entire service is delivered online, the customers here
are easily converted. Social networking sites on the other hand create great brand visibility
thereby attracting customers and converting them. Almost all major players in the online
education industry are there on these sites and are actively targeting audiences from social media.

Thus my study is around social networking sites like Facebook, Instagram, Quora and how
effective are they in creating brand awareness and attracting customers, thereby leading to sale at
the end. The study is done without using any paid advertisements on these platforms. The
sampling process used is Convenience technique and judgemental sampling. The measurement
procedure used is qualitative data construct and the study is of descriptive analysis. The study
focuses on the conversion of the customer at the end. It highlights the importance of digital in
this dynamic era especially for online startups.

I have studied and understood the scenario and thus gave my recommendations in this report.
 CHAPTER 2(PART A)

INDUSTRY PROFILE
Online Education Industry
With the increasing adoption of the Internet due to Covid-19 and rise in awareness about e-
learning, the online education industry is already witnessing outstanding growth and is expected
to grow further at an increasing rate in the future.

The online education market in India was valued INR 39 billion in 2018 and is expected to reach
INR 360 billion or more by 2024 , expanding at a CAGR of ~43.85% during the 2019-2024
period. Flexibility, Ease of learning, Easy connectivity and interaction and a wide range of study
materials available online have influenced the overall growth of the industry.

However, the lack of formal recognition and accreditation, and abundance of freely available
content on search engines presents a critical threat to the growth of the sector. The industry is
moving towards the adoption of innovative technologies like Machine Learning (ML) and
Artificial Intelligence (AI) , Big Data Analytics, Blockchain and others to improve the learning
experience. But at the same time, people who aren’t tech savvy can’t be targeted for the market
and a huge population of the country is still illiterate or can’t afford technology.

Now, segmenting the online education industry, the market is segmented into primary and
secondary supplement education, test preparation, higher education, reskilling and certification
and casual learning. The online supplemental education segment which was valued INR 11.99
Bn in the year 2018 and it is expected to reach at INR 123.65 Bn by 2024, expanding at CAGR
~46.48% during the 2019-2024 period. The change in consumer behavior towards online
learning due to the factors mentioned in the above paragraph leading to surge in demand from
tier II and tier III cities are leading to the growth of the segment.

The online test preparation market is expected to reach at INR 94.75 Bn by 2024, expanding at a
CAGR ~50.84% during the 2019-2024 period. This segment is expected to be the fastest-growing
segment in the online education market as search engines do not provide test material for free.

The online reskilling and certification market is expected to reach at INR 93.81 Bn by 2024,
expanding at a CAGR ~36.95% during the 2019-2024 period. The growing business
landscape and dynamic and diverse business environment has widened the skill gap among
employees, which is why the demand for reskilling courses is picking up for training and
promotion of employees.

The online higher education market which was valued INR 5.01 Bn in the year 2018 and is
expected to reach INR 40.63 Bn by 2024, expanding at a CAGR ~40.74% during the 2019-
2024 period. The conventional education system is proving to be insufficient and
inconvenient for the growing population, and therefore students are switching to online
education.

Below is the market size of different segments of the online education Industry.
Growth Drivers

1. Convenience

Many prestigious and well known universities and institutes such as Harvard University,
Berkeley University of California, and Boston University provide online courses on
numerous subjects making it convenient for people from distance to have degrees from
such universities.

2. Easily accessible

These courses are easily accessible and generally do not require degree or any criteria for
enrolment. Anybody who wants to do the course can do it irrespective of any criteria for the
same.

3. Offers quality education

The enrollments for online education in India are expected to increase to around 10 million by
2021 according to Netscribes survey. The education quality of these courses online isn’t in
anyway less than the offline education. Due to advancement in technology, these online
platforms prove to be better than offline and also provide a scope of interaction.

4. Government initiatives

Government initiatives such as Digital India , SWAYAM, Rashtriya Madhyamik Shiksha

Abhiyan (RMSA), E-Basta and Skill India will make way for the infrastructure needed by
the students to study online. The government is also working on National Open University
for the availability of education to the masses. Apart from this, it is actively marketing and
promoting digitization of education and ease of internet access. It is also actively funding
such start-ups and giving them enough encouragement.

5. Increasing internet penetration

As per the data of April, 2020 around 409 million Indians had access to the internet but its steady
growth, particularly in semi-urban and rural areas, provides high potential for online education.
Netscribes estimates around 735 million internet users in India by 2021. This internet penetration will
 enable reach and increase potential customers for the online education players.

6. Low-cost initiative
Online skill development and enhancement courses are more affordable than offline alternatives. Also
most of them are freely available. These courses are usually available on Massive Online Open Courses
(MOOCS) which can be bought for free or with a minor fee.

Challenges

1. Abundance of free content and multiple influencers in decision making

Information available on Google and YouTube tutorials, etc. are easily accessible thereby making it
harder for online paid courses to penetrate to the market. Free or affordable educational content gets
more attraction from students. Furthermore, buying decisions are also influenced by course
descriptions, parents, and peers. There are many online institutes and online channels which allow
users to grasp the elemental understanding of the course. However, they are compelled to pay to
proceed into further advanced learning stages. Some users aren’t very comfortable in investing their
money because of the lack of trust in online channels, prompting them to take offline courses
instead.

2. Lack of awareness, slow Internet connectivity, and value of the offerings

Lack of awareness of online education and tutorials or language barriers proves to inhibit the
rapid growth of the industry. The value offered for many courses can seem quite expensive to a
lot of users due to low per capita income of the Indian crowd. Also, many areas in the country,
still are under internet-deficient regions or areas with only 3G connectivity. This affects the
growth of the online education market negatively in India.

3. Familiarity with offline education

Largely, online education is considered as a supplement to offline channels. Offline education

system poses a threat to the growth and demand of this market.
 Key trends

1. The emergence of a hybrid model

Many industry players are trying to create a hybrid of offline brick-and-mortar spaces with
respect to online courses in India. This is expected to gain a lot of attraction in the future as
many people still see the classroom environment better than online education. Offline
players are also leveraging these virtual classrooms to expand their network across
geographies.

2. Adoption of gamification

Many Indian companies are using gamification tools for their employees as an engagement tool.

MindTickle, a gaming start-up in India, helped the famous Indian online travel company, Make
My Trip design a training program where a new employee was to be given a pair of headsets and
asked to play the game. The game was so designed that it would get the employee well-acquainted
with the company culture and values. The adoption of gamification has thereby made it very easy
and fun leading to more attraction from the crowd.

3. Popularity surrounding micro-learning

Due to time-constrains, many learners, especially professionals generally opt to study only a certain
section within a full-fledged course. Micro-learning is designed and delivered in rich media and
provides just-in-time training, accessible for all through multiple devices. This allows the learner to
control what they want to learn and when they want to learn.

Effect of Covid-19 on Online Education Industry

When the initial cases of COVID-19 were documented in the country in January, some could anticipate
its impact on several different spheres of life. Yet now after 5 months of lockdown and unlock phases,
and our world has been transformed drastically. Everything from office meetings to grocery shopping
are now done online via laptops or smartphones, leading to heavy dependency on stable internet
availability like never before.
Considering these massive shifts in the lifestyle of the people, it is clear that technology has played the
major role in COVID-19 situation. However, it is common sense that a tech-driven transformation was
underway long before the pandemic had actually hit us.

The online education industry in India was not only valued at INR 19,300 crore in 2018, but it was also
forecasted to reach INR 36,030 crore by 2024. Reason for this growth was rising Internet penetration,
as well as simplification of innovative technology. More than anything else, the online education
industry has witnessed growth at a excessively fast pace due to professionals and students looking to
upskill themselves while balancing their career. Also, students who attended classes regularly
leveraged online learning to augment their education.
 CHAPTER 2(PART B)

COMPANY PROFILE
 Exam Lexicon

Exam Lexicon is an online learning platform which provides Online Courses and Mock Test
Series for various MBA Entrance Exams happening across India. Their Mission is to help
MBA Entrance Exams' aspirants to get into their dream B-School by providing them with
high-quality coaching at very affordable prices and that too at the comfort of their homes.

Also the company make sure that they use the latest technology and social media platforms to
facilitate the learning process for all the students who are willing to crack CAT and Other
Management Entrance Tests (OMETs).

Exam Lexicon believes in quality of content. Free materials available online will not offer a
world class experience and reliability. Moreover, getting the doubts cleared in such platforms is
questionable. Also,the timings of the sessions are designed in a way that the exam takers can
attend the live sessions at either night or morning, thereby not hampering their daily routine.
Also, personal interaction is much encouraged and doubts are cleared within 24 hours. By any
chance, if someone misses the live sessions, he can access the videos of the sessions anytime he
wishes to and can clear his doubts.

Exam Lexicon also provide study materials and mock series test designed keeping the CAT and
other management entrance tests in mind. The company initially provided only Quantitative
Aptitude course from the Management Entrance exams but is now extended to Logical
Reasoning and Data Interpretation as well. The courses are taught by the top faculties who have
already cleared these management programmes with 99+ percentile scores. The faculties are
generally IIM graduates and very well know how these exams work and have a good idea of
how to crack these competitive entrance tests. It also provides mock tests to give a feel of the

19
exam to the students and prepare them thoroughly for the same. The company is also planning
to get into the English section of the Entrance test once it establishes the other two sections
well. The Quantitative Aptitude course offered by the company is already doing well in the
market while The Logical Reasoning and Data Interpretation Section has been just launched by
the company. The students can choose to either opt for one or both the courses. However,
opting for both the courses will provide some discounts to the student. The company faces
major competition from Career Launcher, TIME Institute, 2iim. Iquanta, HitBullsEye. Since
the company is new and these are the major players already established in the market for
providing best online classes for MBA entrances, it is difficult to compete. But due to the
current Covid situation in the country, the line is booming as there is still a lot of consumers
who are to be served and comparatively less companies for the same.
SWOT Analysis of Exam Lexicon
Strengths
1. Outstanding faculties who have scored
99+ percentile in CAT and other MBA
entrance exams and are graduates from
IIM.
2. Specialization and focus on one subject
area.
3. Proven track records of the faculty.
Opportunities
1. Covid-19 has made more
customers shift to online education.
2. Government policies
supporting digitilization.
3. Decreasing purchase cost of mobile and
other gadgets.
4. Better quality and increase in
availability of 4G network
everywhere.
Weaknesses
1. Not very strong brand name.
2. Does not provide all the subjects
required for these entrance tests.
3. Lack of experience.
4. Lack of preloaded template for course
content.
5. Quality of audio and video can
be improved.
Threats
1. Increase in number of competition.
2. Lack of awareness for online education.
3. Major population of the country below
poverty line and still cannot afford the
facility.
 CHAPTER 3

BUSINESS DEVELOPMENT
INTERNSHIP

22
I was hired by Exam Lexicon through Internshala as a Business Development Intern for Social Media
Marketing and Sales.

OBJECTIVES OF THE INTERNSHIP:

1. To use social networking sites like Facebook, Instagram to create brand awareness.

2. To answer queries in Quora asked by potential customers and target them.

3. To find out directing customers to which site generates greater sale.

4. To understand the guidelines issued by the company in answering queries and its
effectiveness.

5. To convert sales using social networking sites and contacts.

6. To understand the perception of the customers towards the new online learning startup.

7. To understand the competitors well.

8. To identify the category of people who are most likely to purchase the product.
 CHAPTER 4

WORK DONE DURING INTERNSHIP

Objective 1:To create brand awarenessusing Social Networking Sites.

● Regular visual content were posted on Facebook and Instagram stories to create visibility
among the existing friends and followers.

● The content were created in a way that people could connect to it personally and
was relatable to look genuine.

● Brand content for Facebook and Instagram were created differently. Since people
active on Facebook are slightly older than people on Instagram, the content for facebook was
more subtle and for instagram it was more friendly and charismatic.

● I restricted on posting the same content on both the platforms.

● I was consistent in posting the content and promoting on both the platforms.

● I regularly sent invites to like the page or join the group of Exam Lexicon to people
who could be the potential customers as per my judgement on facebook.

● I targeted people on instagram by regularly posting about the company and its products on
my stories.

● I also took the help of my close friends to promote the brand on their social media profiles
and generated greater awareness.

● I made use of relevant hashtags to reach the right crowd looking for
similar products/service.

Interpretation : Social Networking Sites like Facebook and Instagram create easy and
cost-effective brand awareness among the potential customers and are a very good
source to reach the right crowd in almost no budget.

Objective 2: To answer queries in Quora asked by potential customers and target them.
 ● The queries related to MBA coaching on Quora were answered regularly as per
the guidelines given by the company.

● The major task was to direct such people who could be the potential customers to the
company’s Website.

● The queries were to be answered in such a way that the answer seeker is convinced about
the Product and the brand.

Interpretation: Quora served as a major platform to target the right customers as it was
already known in Quora who is interested in the product/service.

Objective 3: To find out directing customers to which site generates greater sale.

● Answer seekers on Quora were directed to either Website, Youtube channel, Facebook
Page and then it was analysed which site generated greater conversion.

Interpretation : Youtube generated the maximum conversion followed by facebook and

then the website. Since the videos on youtube gave a feel of the classes and faculties, it
generated greater confidence in the potential customers leading to greater conversions. On
the other hand, Exam Lexicon was very active on Facebook and let people join their
groups and zoom meetings for free to take demo, so the conversions there was also high.
Now coming to the website, it is still under construction and there is no demo videos
except for some testimonials from the existing or previous customers.

Objective 4: To understand the guidelines issued by the company in answering queries and its
effectiveness.
 ● As mentioned earlier, the guidelines to answer the queries was issued by the company.

● The guidelines were followed but at the same time, its effectiveness was also checked as
the main purpose was to get sales.

Interpretation: The guidelines were tested time to time by the people working in the
company and was highly effective.

Objective 5: To convert sales using social networking sites and contacts.

● The ultimate objective of the company was to generate sales.

● I was suppose to observe and judge people on my Facebook by sending them invites for
the entrance classes to understand who could be the potential customers and then chase
them to convert sales.

● Also, personal contact was to be used to convert customers.

Interpretation : A list of potential customers were created and it was easy to target and
contact people as it was clear that who is interested in the service already.

Objective 6: To understand the perception of the customers towards the new online learning
startup.

● Frequent conversations with the potential customers to convert sales was to be carried out.

● Talking to the potential customers and clearing their doubts gave an idea about
their perception regarding the new product and the company.

● These perceptions were then analysed and conveyed to the industry mentor.

Interpretation: Most of the customers had issues related to reliability. They doubted the
company to not be as good as the competitors but after attending the demo sessions, they
seemed pretty much convinced.

Objective 7: To understand the competitors well.

 ● The work required to keep an eye on the competitors and their strategies.

● Also, the bargaining power of faculties appointed to teach and bargaining power
of customers were analyzed as per the market situation.

● To do so porter’s five forces model was used.

Interpretation:

● Threat of New Entrants was High as the internship was taken during
Covid 19 situation and almost all offline coaching centers entered
online.

● Threat of Substitutes was High as the study materials were easily available on search
engines like youtube for free. Also there were free mock tests offered by many
companies.

● Rivalry among existing competition was High as there was a close competition and the
converting customers was not very tough. Whichever company targeted customers well
could convert them.

● Bargaining power of faculties(suppliers) were high as the company was new and there
was a lot of coaching centers which were started recently leading to high demand for
online professionals.
 ● Bargaining power of the customers were high in comparison with its competitors as the
service was new and not established in the market. It was more important to gain
customers by giving them a greater cost advantage.

Objective 8: To identify the category of people who are most likely to purchase the product.

● To understand the category of people who were more likely to purchase the product,
market segmentation was done.

● Such customers were then categorized as potential customers and targeted further.

Interpretation: The following interpretations were derived

● Geographic location was India, mostly people belonging to urban areas and we also saw a
huge Crowd from Tier 2 and Tier 3 cities.

● Age of the potential customer was generally between 20-26 and gender wise we saw the
ratio of 4:3 for boys and girls. The families of these people were generally middle class and
moderately Educated.

● The lifestyle was as a basic and social class was generally surrounded by students or
employees.
● The benefits sought were convenient timings of the classes and good equality of
education with Reliable reading material and personal interaction. They weren’t very resistant in
the acceptance of the given product considering its new in the market once they were convinced
about the reliability.
 CHAPTER 5

FINDINGS,
RECOMMENDATIONS
AND LEARNINGS
FINDINGS

● Exam Lexicon uses an innovative approach towards its product and believes in using
modern ways of marketing. It makes use of the technology.

● Exam Lexicon also teaches the customers who aren’t very much aware of the
technology to use the zoom platform for the online classes.

● Exam Lexicon believes in providing education at the lowest prices thereby keeping the
price of the service lower than its competitors. Also this is used as an effective marketing
strategy.
● Exam Lexicon is continuously working on its SWOT and is improving the strategies on
a monthly basis.

● The company is very much determined to grow and is approaching the best faculties in
its power.

● The company has made the use of this Covid-19 situation really well and focused into its
marketing vigorously during the past 5-6 months.
RECOMMENDATIONS

I would like to recommend the following strategies to the company to further achieve its target.

● The company provides classes for only Quantitative Aptitude, Logical Resoning and
Data Interpretation as of now. It should also start with English classes and should give
all courses in a package and also provide courses separately.
● The timings of the classes are either at late night or early morning which is good for
the working class but makes it inconvenient for the students. So, the company should
also conduct afternoon and evening batches.
● Exam Lexicon should also get into other forms of digital marketing like Email
Marketing, Google Ads, etc. and not only focus on social media marketing like it is
doing now.
● The number of batches and faculties should be increased.
● A proper survey should be conducted to know the preferable timings of most of the
potential customers and accordingly the batch timings should be decided.

● Exam Lexicon majorly focuses on CAT. It should conduct some sessions separately for
other entrance exams for MBA for other reputed institutions.

● The mock test series provided aren’t enough. There should be variations in the mock
series. Right now, they provide mock tests for only CAT and NMAT. Mock test series
for other competitive exams should also be included and different packages should be
designed as per the convenience of the customers.
● The company’s website is not very attractive and therefore Exam Lexicon fails to get
sale from the website. Therefore, it is very important to work on the website and make
the website the best it could be.
● Exam Lexicon can tie up with other startups and faculties who post videos on youtube to
get a shout out and can create brand awareness and attract customers from their
platform. The other startups can help in sharing the mock series for the time being.
● To create brand differentiation, Exam Lexicon can approach faculties who are
already popular through their youtube channel or can invite famous authors for some
guest lectures and make their videos and put it on the website.
These are some the recommendations given by me to the company during the course of my
Internship.
LEARNINGS

● Social Networking Sites like Facebook and Instagram create easy and cost-effective
brand awareness among the potential customers and are a very good source to reach
the right crowd in almost no budget and in no time.
● Quora serves as a major platform to target the right audience as people who ask
questions in quora are already interested in the service and are more likely to convert as
a customer.
● Potential customers who saw the youtube videos of the company explaining the
concepts were converted more than people who came to the company’s page on
facebook, instagram or company’s website.
● The service was also taken by the working class of youth in a good number.

● The right way of creating content for different social networking sites are different and
if not done in a right way, it can have a negative impact on the company’s image.

● Potential customers can easily be found for an online education business on

social networking sites rather than looking for customers from the traditional
method.

● Customers now a days have become very accepting towards online world and new
startups and is ready to invest if they are convinced about the reliability. Most of the
customers have issues related to reliability. Demo of these products/services are
much effective in gaining the trust of the people.
● After using the porter’s five forces model, it was concluded that for Exam Lexicon
Threat of new entrants and threat from substitutes is high, the rivalry among existing
competition is also high. Also, the bargaining power of suppliers and buyers is also high.
● After doing market segmentation, it was concluded that the potential customers for the
company are between age group of 20-26 years, generally living in Tier 1,2,3 cities of
the country and belong to the middle class group of the society. The gender ratio for
boys and girls was 4:3
 CHAPTER 6

REFERENCES
References

● https://examlexicon.com/

● https://www.facebook.com/pg/examlexicon/posts/

● https://www.youtube.com/channel/UCGXAdZGzkt7IGoKShixiHbA

● https://www.investopedia.com/terms/p/porter.asp
● https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pages/turn-fans-
into-customers.aspx

● https://www.digitaldoughnut.com/articles/2018/february/7-reasons-why-social-media-marketing- is-
important

● https://www.woveon.com/how-can-social-media-benefit-your-startup-business/

● https://inc42.com/features/from-k-12-education-to-test-prep-the-edtech-startups-setting-the-pace- in-
india/

● https://www.socialbeat.in/blog/quora-digital-marketing/
CHAPTER 7

APPENDIX
 SUMMER INTERNSHIP ASSESSMENT

Student’s Name: Surbhi Lath Date: 28-07-2020

Corporate Mentor : Sagar Vijayvargiya

Name: Sagar Vijayvargiya
Name of the Organization: Exam Lexicon
Designation: Founder and Owner
Address: Jaipur, Rajasthan

Contact No: 9682685946

Student’s Project / Assignment: Business Development (Sales and Marketing)

Dear Sir/ Madam,

Request you to please complete this evaluation at the end of the student’s work period. The evaluation
is a mechanism that the Institute of Management adopts as part of its continuous improvement
program; therefore, plays a pivotal role in the overall development of the student.

Request you to give an open and honest feedback based on your assessment of the student and his or
her work. To improve the efficacy of the feedback process, request you not share your feedback with the
student under evaluation.

PART I

Please use the scale below to evaluate your intern’s performance in the following areas:

1 2 3 4 5 6
Needs more Performing below Acceptable Above average Superior Not
training or expectations performance performance performance observed
education

1 General Workplace Performance

Attendance 1 2 3 4 5 6
Punctuality 1 2 3 4 5 6
Appropriate dress 1 2 3 4 5 6
Attitude towards work 1 2 3 4 5 6
Acceptance of criticism 1 2 3 4 5 6
Asks appropriate questions 1 2 3 4 5 6
Self-motivated 1 2 3 4 5 6
Behavioural Norms 1 2 3 4 5 6
Interaction with peers, supervisors, customers 1 2 3 4 5 6
2 Specific Job Assignment Performance
Sufficient knowledge to perform tasks 1 2 3 4 5 6
 Verbal communication skills 1 2 3 4 5 6
Written communication skills 1 2 3 4 5 6
Analytical skills – analyses problems and takes appropriate action 1 2 3 4 5 6
Uses technical skills required for the position 1 2 3 4 5 6
Meets deadlines 1 2 3 4 5 6
Takes initiative to get a job done, including overcoming obstacles 1 2 3 4 5 6
Sets priorities 1 2 3 4 5 6
Adaptability to accommodate change and perform a variety of tasks 1 2 3 4 5 6

How would you assess the intern’s overall performance?

□Outstanding □Above Average □Satisfactory □Below Average □Unsatisfactory

PART II
This section gives you the opportunity, as an experienced professional, to make recommendations that
would help in the professional development of the student as well as give the Institute of Management
some insight into the areas that may need more attention.

1) What do you consider the major strengths of this intern?

Punctuality, ethical & professional behavior and abilities to get the work done within the deadline.

2) What areas need improvement?

She was excellent at whatever work provided to her. Still, she can try and improve upon her
creativity, to give new ideas to the company from her side and eventually build an everlasting impact.
3) What would you recommend to make this student better prepared for the workplace? (e.g.
courses, activities, skills acquisition, programs)?

Courses: She can take on more Digital Marketing Live Projects or enroll to some Digital
marketing Certification to hone her Marketing skills.

4) Other comments, commendations, or recommendations:

None

5) Can the student be considered for future projects with your organization (short term live
projects)?

Yes  No

6) Do you think the student meets the expectations of the organisation to be given a Pre-Placement
offer?

Yes No