GRADES 1 TO 12 DAILY SCHOOL GUTAD NATIONAL HIGH SCHOOL GRADE LEVEL 11

TEACHER VERONICA SIMON LEARNING AREA Entrepreneurship

LESSON PLAN
TEACHING DATES AND
TIME June 9-13, 2018 QUARTER First

SESSION 1 SESSION 2 SESSION 3 SESSION 4

I. OBJECTIVES

A. Content Standards The learners demonstrates understanding of environment and market in one’s locality/town

B. Performance Standards The learner independently creates a business vicinity map reflective of potential market in one’s locality/town

C. Learning
Recognize the Importance of marketing mix in the development of marketing strategy
Competence/Objectives
TLE_ICTAN11/12EM-Ia-1

1. Market (locality/town)
2. Key concepts of market
II. CONTENT
3. Players in the market (competitors)
4. Products and services available in the market
III. LEARNING
RESOURCES
A. References Entrepreneurship, Ron Batisan

1. Teacher’s Guide Pages

2. Learner’s Guide Pages

3. Textbook Pages

4. Additional Materials from

Learning Resources (LR)
portal

B. Other Learning
Resources

IV. PROCEDURES

A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting examples/instances of
the new lesson
D. Discussing new concepts and
practicing new skills
E. Developing Mastery
F. Finding practical applications of
concepts and skills in daily life
Review topic from the
previous discussion about the
four most common methods
of collecting data from target
customers
Say: Marketing mix is a widely accepted strategic marketing tool that combines the original 4P’s with the additional 3P’s
Traditional marketing mix elements is comprised of the 4Ps of product, price, place and promotion. In 1981, Booms and Bitner extended it by 3 new Ps that
directly relate to the service provision industry namely people, physical evidence and process.
The marketing mix decisions are made for influencing the trade channels as well as the ultimate customers’ solutions, cost, convenience and awareness of
what is being offered in the market.
1. Product. The Product should fit 4.Promotion. Advertising, PR, Sales 6.People. All companies are reliant
the task consumers want it for, Promotion, Personal Selling and, in on the people who run them from
it should work and it should be more recent times, Social Media are front line Sales staff to the
what the consumers are all key communication tools for an Managing Director. Having the right
expecting to get. organization. These tools should be people is essential because they are
2. Pricing. The Product should used to put across the organization’s as much a part of your business
always be seen as representing message to the correct audiences offering as the products/services
good value for money. This in the manner they would most like you are offering.
does not necessarily mean it to hear, whether it be informative or 7..Process. The delivery of your
should be the cheapest appealing to their emotions. service is usually done with the
available; one of the main 5. Packaging Physical Evidence. customer present so how the
tenets of the marketing Almost all services include some service is delivered is once again
concept is that customers are physical elements even if the bulk of part of what the consumer is paying
usually happy to pay a little what the consumer is paying for is for.
more for something that works intangible.
really well for them.
3. Place. The product should be
available from where your
target consumer finds it
easiest to shop. This may be in
shopping malls or ordinary
stores, and the more current
option via e-commerce or an
online shop.
Together with your groupmates, go back to the entrepreneur you have interviewed before. Ask them how they apply the 7Ps of marketing by using
the following guide questions:
a. How do you develop your product/service?
b. How do you price fairly?
c. How do you provide the right place for the customer to access and experience your product/service?
d. How do you promote your product/service to create an impact, differentiate from competitors and further brand image?
 G. Making generalizations and
abstractions about the lesson
Choose one among the 4 traditional Create your own graphic organizer Short quiz
H. Evaluating learning elements of Ps of the marketing mix of the marketing mix
and discuss it further.
I. Additional activities for application
and remediation
V. REMARKS

VI. REFLECTION
No. of learners who earned 80% in the
evaluation

No. of learners who require additional activities

for remediation who scores below 50%

Did the remedial lessons work? No. of learners

who have caught up with the lesson

No. of learners who continue to require

remediation

Which of my teaching strategies worked well?

Why did this work?

What difficulties did I encounter which my

principal or supervisor can help me solve?

What innovation or localized materials did I

use/discover which I wish to share with other
teachers?