Table 2 shows the level of satisfaction on the services of the convenience stores in

General Santos City as perceived by the customers. The customers are satisfied with

the services offered and rendered by the staffs with a mean of 3.96. They are delighted

with the politeness shown by the cashier (wm=4.07). The convenience store makes the

customer feel comfortable and at ease (wm=4.00). Approachability of the service crews

pleased their clients (wm=3.97). Customers are also satisfied on how the security guard

expresses gratitude to every customer who visit and leaves the store (wm=3.80).

For the place, the customers are satisfied with the site and arrangement of the

store with a mean of 4.07. They are satisfied with the location of the store since it is

accessible (wm=4.18). They are contented that the store can accommodate large

number of customers (wm=4.10). The interior arrangement of the store offers

satisfaction (wm=4.01). The distance of each tables is satisfactory since it gives way to

other customers to pass through (wm=4.00).

Similarly, customers are also satisfied with the prices offered by the store with a

mean of 4.05. The prices offered by the convenience store is affordable to customers

(wm=4.15). Customers are fulfilled since the store can meet the demands on availability

of stocks (wm=4.00). They are also satisfied that the prices on the convenience store

are competitive with the other stores (wm=4.01).

Furthermore, in terms of promotion and advertising, customers are satisfied with

a mean of 4.04. Promotions and discounts offered is suitable to the needs of the

customers (wm=4.07). Their promotions can easily catch attention (wm=4.05). With the

stores promotion, customers are gratified and feels that they have made a smart choice
(wm=4.02). The discounts/ promotions helps the customers upgrade to a higher quality

product at the same price (wm=4.01).

Lastly, for the products offered in the store, customers are satisfied with a mean

of 4.09. The foods/products meet or surpass the expected taste (wm=4.14). Customers

are satisfied that there are different variants/brands to choose from (wm=4.12).

Presentation of the products is satisfactory that it can catch attention (wm=4.06).

Likewise, the products they offered are always fresh (wm=4.02).

The over-all mean percentage of the level of satisfaction on the services of the

convenience stores in General Santos City is 4.04 which show that the customers are

satisfied. It can be inferred that the services are pleasing and is satisfactory.