Joe Poirier

Texas Jet Case Study

Entrepreneurial Management
Professor Conrad

1. An FBO or Fixed Base operation is an organization granted the right to operate at the airport and
provide aeronautical services such as repairs, fueling, hangaring, tiedown and parking, aircraft
rentals and other similar services. Its customers are airplane companies, petroleum companies,
and the companies that provide services to those companies.
2. The Owner of Texas jet uses the Ritz Carlton as a business model and provides high quality
upper priced gas. He does this because he knows a lot of people who own private jets also stay
at fancy 5 plus star hotels. They don’t necessarily want the lowest cost option they want
something else. Texas jet offers a luxury experience to pilots and the passengers because if both
get luxury treatment then both are more likely to stop there again.
3. Texas jet won so much recognition because they go beyond the extra mile for pilots and
passengers. They have exceptional customer service, “ they handle every customer and every
interaction with a smile” according to the case study. They have hot food and drinks ready to go
for all customers and fresh apples in the lobby. Their attitude turns customers into friends and
family.
4. Texas jet is higher in the pricing range only because they know that lower cost fuel doesn’t
appeal to everybody. Some people would rather pay more to get the V.I.P experience and made
to feel welcome. Texas Jet also sells 2/3 of the fuel in their market with 13 re fueling stations.
5. Texas jet thinks of its self as more than a refueling station they want to be the Classiest refueling
station and they want to be the top of all competitors.