A STUDY ON

DEMAT ACCOUNT
With Reference to

ICICI BANK
A Project Report submitted to Andhra University, Visakhapatnam
In Partial fulfillment for the Award of the Degree of

BACHELOR OF COMMERCE

Submitted by
YELLAPU VINAY
(Hall Ticket No: - 115128303094)
Under the Esteemed guidance of
M. MADHUSUDHAN
M.Com

BRBM DEGREE COLLEGE

Andhra University

Visakhapatnam-530008

(2015 - 2018)

1
 DECLARATION

I hereby declare that the project work entitled “DEMAT ACCOUNT” with reference
to “ICICI BANK”, is a bonafide work done by me for the award of the degree of “Bachelor
of Commerce”, from Andhra University has been done under the guidance of

Miss/Mr./Mrs.Name of Guide, M. MADHUSUDHAN Lecturer, during the academic years

2015 – 2018, and my work has not been submitted to any other University or Institution for
the award of any Degree or Diploma.

YELLAPU VINAY
Hall Ticket No: 115128303094

2
 CERTIFICATE

This is to certify that the project report entitled “DEMAT ACCOUNT” with reference to “ICICI

BANK”, is a bonafide work done by YELLAPU VINAY, student of B.com, of Visakhapatnam, for

the award of the degree of “Bachelor of Commerce”, from Andhra University, done under my

guidance, during the academic years 2015 – 2018.

Date: M. MADHUSUDHAN
Place: Visakhapatnam M.Com
Lecture
BRBM DEGREE COLLEGE

EXTERNAL EXAMINER :

3
 ACKNOWLEDGEMENT

Firstly, I would like to thank Dr.NAGARAJU MA,PH.D, Principal, BRBM Degree

college for giving me an opportunity to take up this project work.

I would like to thank BRBM DEGREE COLLEGE for encouraging me to do this

project work .I would also like to thank my Project Guide,Miss/Mr./Mrs. M.

MADHUSUDHAN Lecture for her/his valuable guidance, keen interest and support which
was helpful in the completion of my project work.

I would like to express my sincere gratitude to the management and staff for giving
me permission to do my project work in their organization and helping me meticulously in all
the aspects of my project work.

I would also like to express my deep gratitude to all the teachers in the BRBM
DEGREE COLLEGE who have helped me in various stages of the project work.

Lastly, I would like to thank my family and friends for their constant help and
support which helped me a lot in finalizing this project within the limited time frame.

YELLAPUVINAY
Hall Ticket No:115128303094

4
 CONTENTS
TOPIC PAGE NO.

 CHAPTER-1 6-14
Introduction
Need of study
Objectives of study
Limitations

 CHAPTER-2 15-18
Company profile and Industry profile

 CHAPTER-3 19-32
Theoretical framework

 CHAPTER-4 33-49
Data and analysis

 CHAPTER-5 50-52
Finding
Suggestion
 BIBLIOGRAPHY 53

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 CHAPTER-I

 INTRODUCTION
 OBJECTIVES OF STUDY
 NEED FOR THE STUDY
 LIMITATIONS OF STUDY

6
 INTRODUCTION
WHAT IS DEMAT ACCOUNT :-

A Demat account is one that allows you to buy, sell as well as transact without the need of
any paperwork. DeMat accounts are very safe, convenient and secure.

What is a Demat Account?

Demat is nothing but a dematerialized account. If one has to save money or make cheque
payments, then he/she needs to open a bank account. Similarly, one needs to open a DeMat
account if he/she wants to buy or sell stocks. Thus, DeMat account is similar to a bank
account where in the actual money is being replaced by shares. In order to open a DeMat
account, one needs to approach the Depository Participants [DPs]

In India, a Demat account is a type of banking account that dematerializes paper-based

physical stock shares. The Demat account is used to avoid holding of physical shares: the
shares are bought as well as sold through a stock broker. In this case, the advantage is that
one does not need any physical evidence for possessing these shares. All the things are taken
care of by the DP.

This account is very popular in India. Physically only 500 shares can be traded as per the
provision given by SEBI. From April 2006, it has become mandatory for any person holding
a DeMat account to possess a Permanent Account Number (PAN).

Steps involved in opening a DeMat account

 Fill the DeMat request form or DRF ( this can be obtained from a depository
participant)

 Deface the share certificate/s which you want to dematerialize by writing across
surrendered for dematerialization

 Submit the DRF & share certificate/s to the DP. DP would then forward them to the
issuer or their R&T Agent

 Subsequent to dematerialization, your depository account with DP, would be credited

with the dematerialized securities

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Benefits of DeMat

 A safe, secure and convenient way for holding securities;

 Immediate transfer of securities;

 No stamp duty on the transfer of securities;

 Elimination of risks that are associated with physical certificates like bad delivery,
fake securities, thefts, delays, etc.;

 Reduction in paperwork;

 Reduction in transaction cost;

 No odd lot problem (even one share can be sold);

 Nomination facility;

 Change in address recorded with DP gets registered with all companies in which
investor holds securities electronically; thus eliminating the need to deal with each of
them separately;

 The transfer of securities is done by DP eliminating correspondence with companies;

 Automatic credit into DeMat account of shares, resulting from

bonus/split/consolidation/merger etc.

 Facility of holding investments in equity as well as debt instruments in a single

account.

Required Documents for a DeMat Account

The documentation required to open a demat account depend upon to your relationship with
the institution. If you plan to open a demat account with a bank, a savings, current and, or
other account for which the holder has been issued a cheque book, such holder has an edge
over a non-account holder. Actually, banks offer additional incentives to customers who open
a demat account with them. Along with the application form, photographs (with co-
applicants) and proof of date of birth/identity/residence need to be submitted. The DPs also

8
ask for a DP-client agreement to be made on a non-judicial stamp paper. Following is a broad
list of documents required:

 A cancelled check, preferably MICR

 Proof of Identification

 Proof of Address

 Proof of PAN card (mandatory)

 Recent photographs (one or more)

Marketing Mix of ICICI Bank - December 6th, 2010

ICICI Bank, formerly UTI Bank, is a financial services firm that had begun operations in
1994, after the Government of India allowed new private banks to be established. The Bank
was promoted jointly by the Administrator of the Specified Undertaking of the Unit Trust of
India (UTI-I), Life Insurance Corporation of India (LIC), General Insurance Corporation
Ltd., National Insurance Company Ltd., The New India Assurance Company, The Oriental
Insurance Corporation and United India Insurance Company UTI-I holds a special position in
the Indian capital markets and has promoted many leading financial institutions in the
country. The bank changed its name to Axis Bank in April 2007 to avoid confusion with other
unrelated entities with similar name.[2] After the Retirement of Mr. P. J. Nayak, Shikha
Sharma was named as the bank's managing director and CEO on 20 April 2009.[3]

As on the year ended 31 March 2009 the Bank had a total income of Indian rupee13,745.04
crore (US$ 3.12 billion) and a net profit of Indian rupee1,812.93 crore (US$ 411.54 million).

On 24 February 2010, Axis Bank announced the launch of ' ICICI CALL & PAY on atom', a
unique mobile payments solution using Axis Bank debit cards. Axis Bank is the first bank in
the country to provide a secure debit card-based payment service over IVR.[4]

THE SERVICE MARKETING MIX OF ICICI BANK

PRODUCT

The main products of AXIS Bank are Saving Account, Current Account and Demat Account.
The other products are Home loan, personal loan, Insurance, Credit cards, etc.

For better marketing of products, the products are categorized under Axis Bank and Axis
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Sales.

Products under ICICI Bank are

* Saving Account
* Current Account
* Forex Department
* Salary Accounts

Products under ICICISales are

* Home loan
* Personal loan,
* Demat Account

PRICE

The price of the product depends upon the services provided by the Bank on the respective
product to the customers. Detailed pricing changes from time to time and the same can be
found on the website of ICICI bank.

PLACE

Place plays an important role in tangibilizing service offerings. Quality of service is

perceived by many customers in the form of place of delivery- locational appeal, interiors,
ambience, etc. If a bank is located in a crowded market the place or location will be a
negative tangibilizes. Providing excellent tangibles in the form of place or location and
interiors is particularly important for appealing to the customers segment. More recently,
some of the private banks in India like AXIS Bank are providing very attractive tangibles in
the form of their locations, exteriors and interiors.

PROMOTION

Promotion can tangibilize services in different forms:

* Visualization
* Association
* Physical representation
* Documentation.

Visualization tangibilizes services through hoardings, TV and print campaigns or

advertisements. Physical representation in services has a good promotional appeal to
customers like use of colors to symbolize wealth and status. Service providers use
documentation in their promotions in support of their claims for dependability, popularity and
responsiveness

PEOPLE

People are a common factor in every service. And people tangibilize services. Good people
(means good performance) make good or successful services. Bad performers deliver bad

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services.

PROCESS

* Customer defined business process- Process innovations and continuous improve-

ment through people involvement.

* Result oriented approach- Each process has been designed by first planning the desired
results.
* Axis Bank is constantly taking initiatives to offer the best in class service that seek to
enhance customer experience.

PHYSICAL EVIDENCE

* Reduce paper usage- Due to technological innovations such as use of Finacle software for
core banking solutions.
* It has positioned it self as a bank which gives higher standard of services through product
innovation.
* Satisfies the diverse need of individual and corporate clients.
* It is customer centric, and service oriented
ICICI Bank is an Indian multinational banking and financial services company. As of 2014 it
is the second largest bank in India in terms of assets and market capitalization. ICICI Bank is
one of the Big Four banks of India, along with State Bank of India, Punjab National Bank and
Bank of Baroda.

 Year of Establishment - 1994

 MD & CEO - Ms.Chanda Kocher

 Chairman - K.V.Kamath

 Headquarters - Mumbai, Maharashtra, India

 Corporate Office - ICICI Bank Towers, Bandra-Kurla Complex, Mumbai 400 051

 Auditors - S.R. Batliboi & Co. LLP (Chartered Accountants)

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 Branches - 2,791 branches in India and 10,021 ATM in India

Outside India has branches in United States, Singapore, Bahrain, Hong Kong, Sri
Lanka, Qatar and Dubai. Total number of 10 branches outside India.

 Product Lines - Credit Cards, Consumer Banking, Corporate banking, Finance and
Insurance, Investment Banking, Mortgage Loans, Private Banking etc

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 Shares –

Total: 1,154,832,769

Resident Holding: 354,184,495

Non Resident Holding: 800,648,274

13
 Facilities - Supplementary Savings, Free Anywhere banking, Free collection of
outstation cheques, Free collection of outstation cheques, Free multi city Cheque Book
facility, Internet Banking.

 Subsidiaries –

Domestic: ICICI Prudential Life Insurance Company Limited, Insurance Company

Limited,ICICI Securities Limited,ICICI Securities Primary Dealership Limited,ICICI
Venture Funds Management Company Limited,ICICI Investment Management
Company Limited,ICICI Trusteeship Services Limited.

14
International: ICICI Bank UK PLC, ICICI Bank Canada, ICICI Bank Eurasia Limited
Liability Company , ICICI Securities Holdings Inc., ICICI Securities Inc. ,ICICI
International Limited

OBJECTIVES OF THE STUDY

 To study the preference of people for investment purpose current economic

conditions

15
.

 To study the popularity & success of ICICI BANK for Demat Accounts

 To study the extent of customers satisfaction holding Demat

Accounts in ICICI BANK.

To study the future expectations of customers at ICICIBANK

Demat accounts services.

NEED OF THE STUDY

16
The need of the study arises because of the reason that a trainee must understand the
company,Afrist step is enter in the stock market is demet account . its achievements and
tasks, products and services and also to collect information about its competitors, its
products and services offered. So that, after understanding and collecting information
aboutthe organization and its competitors, a trainee will be able towork well for the
organization. From the study I have learned very much, about the company’s well as
the strategy of the customers, which helps me a lot at my working days

LIMITATIONS

17
The following are the limitations as were found during the project:

a) People are not enough professionally sound to be the part of the organization in
delivering quality service to customers. They are under aged and failed to deliver
what the customer wants from them in making out a solution to the problems.

b) There is a limitation faced by ICICI BANK that despite earning a good brand
name in the baking sector era, still people hesitate to open their Demat Accounts
on a private banking institution. Although this limitation is eradicating due to
well promotion by the ICICI BANK.

c) Lack of knowledge of company policies and procedures create a great mess to

the personnel working therein which is the result of inadequate training and
development to the working persons.

d) There is an also a limitation that an individual has to wait for a fairly

considerable time for his services of trading.

e) If a file is declined then an individual cannot logged his same file for the further
6 months.

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 Chapter-2
Company and Industry Profile

Deposits
ICICI Bank offers wide variety of Deposit Products to suit your requirements. Coupled
with convenience of networked branches/ ATMs and facility of E-channels like Internet

19
and Mobile Banking, ICICI Bank brings banking at your doorstep. Select any of our
deposit products and provide your details online and our representative will contact you
for Account Opening.

ICICI Bank offers wide variety of Loans Products to suit your requirements.
Coupled with convenience of networked branches/ ATMs and facility of E-channels
like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep.
Select any of our loan product and provide your details online and our representative
will contact you for getting loans.

INVESTMENTS:

At ICICI Bank, we care about all your needs. Along with Deposit products and Loan
offerings, ICICI Bank assists you to manage your finances by providing various
investment options ranging from ICICI Bank Tax Saving Bonds to Equity
Investments through Initial Public Offers and Investment in Pure Gold.

ICICI Bank facilitates following investment products:

ICICI Bank Tax Saving Bonds

Initial Public Offers by Corporate

Investment in "Pure Gold"

Foreign Exchange Services

20
You can invest in above products through any of our branches. For select products
ICICI Bank also provides the ease of investing through electronic channels like
ATMs and Internet (ICICIdirect.com)

CARDS:

ICICI Bank offers a variety of cards to suit your different transactional needs. Our
range includes Credit Cards, Debit Cards and Prepaid cards. These cards offer you
convenience for your financial transactions like cash withdrawal, shopping and
travel. These cards are widely accepted both in India and abroad. Read on for details
and features of each.

 Mobile Banking

Bank on the move with ICICI Bank Mobile Banking. With ICICI Bank, Banking is
no longer what it used to be. ICICI Bank offers the Mobile Banking facility to all its
Bank, Credit Card, Demat and Loan customers. ICICI Bank Mobile Banking can be
divided into two categories of facilities:

Alert facility: The ICICI Bank Mobile Banking Alert facility informs you promptly
of the significant transactions in your accounts. It keeps you updated wherever you
go.

Request facility: ICICI Bank Mobile Banking Request facility enables you to ask for
your account information.

A user friendly automated service menu offers you convenient access to your
account coupled with security as, all your transactions are protected by a Atm Pin -
The Personal password to your Banks & Credit card Account and Tpin for your
Demat Account . But if you do need any assistance our officers will be glad to help
you

Self Phone Banking (IVR) access Mechanisms are as follows: For Deposits --The
customer would need to key-in his ATM/Debit Card Number and its corresponding
ATM PIN. For Credit Cards -The customer would need to key-in his 16 digit Card
Number and its corresponding ATM PIN.

21
 For Demat Account Holders -The customer would need to key-in his 14 Digit Demat
Account Number and its TPIN. For Bond Account Holders -The customer would
need to key in his Bonds holder Number only. Some of the services offered are listed
below

Demat Functionalities:

 ISIN query

 Holding statement

 Transaction History

 Submitting Delivery Instructions

 Request for Instruction Booklet

ATM

ICICI Bank's 24 Hour ATM network is one of the largest and most widespread ATM
Network in India. Our ATMs are located in commercial areas, residential localities,
major petrol pumps, airports, near railway stations and other places which are
conveniently accessible to our customers. ICICI Bank ATMs features user-friendly
graphic screens with easy to follow instructions. We have introduced ATMs which
interact with customers in their local language for increased convenience.

22
 Chapter-4
Theoretical framework

Introduction

23
Trading in the shares of the Company is compulsory in dematerialized form for all
investors. The Company has, therefore, enlisted its shares with both the depositories,
viz, NSDL and CDSL. This means that you have now had the option to hold and
trade in the shares of the Company in electronic form. While most of you may be
familiar with how a Depository functions, given below is a brief outline, in question
and answer format, which we hope will be useful to you.

Dematerialisation?

Dematerialisation (“Demat” in short form) signifies conversion of a share certificate

from its physical form to electronic form for the same number of holding which is
credited to your demat account which you open with a Depository Participant (DP).
Dematerialisation is a process by which the physical share certificates of an investor
are taken back by the Company and an equivalent number of securities are credited
in electronic form at the request of the investor.

An investor will have to first open an account with a Depository Participant and then
request for the dematerialisation of his share certificates through the Depository
Participant so that the dematerialised holdings can be credited into that account. This
is very similar to opening a Bank Account.

Dematerialisation of shares is optional and an investor can still hold shares in

physical form. However, he / she has to demat the shares if he / she wishes to sell the
same through the Stock Exchanges. Similarly, if an investor purchases shares, he /
she will get delivery of the shares in demat form.

Depository

A Depository (NSDL & CDSL) is an organisation like a Central Bank where the
securities of a shareholder are held in the electronic form at the request of the
shareholder through the medium of a Depository Participant. If an investor wants to
utilise the services offered by a Depository, the investor has to open an account with
the Depository through a Depository Participant. The Depository can legally transfer
beneficial ownership which a custodian cannot. The main objective of a Depository

24
is to minimize the paper work involved with the ownership, trading and transfer of
securities.

Depository Participant

Similar to the brokers who trade on your behalf in and outside the Stock Exchange;
a Depository Participant (DP) is your representative (agent) in the depository system
providing the link between the Company and you through the Depository. Your
Depository Participant will maintain your securities account balances and intimate to
you the status of your holding from time to time. According to SEBI guidelines,
Financial Institutions like banks, custodians, stockbrokers etc. can become
participants in the depository. A DP is one with whom you need to open an account
to deal in electronic form. While the Depository can be compared to a Bank, DP is
like a branch of your bank with whom you can have an account.

Operation of Depository System

The Depository System functions very much like the banking system. A bank holds
funds in accounts whereas a Depository holds securities in accounts for its clients. A
Bank transfers funds between accounts whereas a Depository transfers securities
between accounts. In both systems, the transfer of funds or securities happens
without the actual handling of funds or securities. Both the Banks and the
Depository are accountable for the safe keeping of funds and securities respectively.

DEMAT ACCOUNT & ASPECTS

25
Demat Account:

Demat account allows you to buy, sell and transact shares without the endless
paperwork and delays. It is also safe, secure and convenient.

Demat refers to a dematerialised account.

Just as you have to open an account with a bank if you want to save your money,
make cheque payments etc, you need to open a demat account if you want to buy or
sell stocks. So it is just like a bank account where actual money is replaced by
shares. You have to approach the DPs (remember, they are like bank branches), to
open your demat account.

Let’s say your portfolio of shares looks like this: 40 of Infosys, 25 of Wipro, 45 of
HLL and 100 of ACC. All these will show in your demat account. So you don’t have
to possess any physical certificates showing that you own these shares. They are all
held electronically in your account. As you buy and sell the shares, they are adjusted
in your account. Just like a bank passbook or statement, the DP will provide you
with periodic statements of holdings and transactions.

Features of a Demat account?

Trading in the shares of the Company is now under the compulsory demat segment.
With SEBI making demat mandatory on most of the traded scrips, electronic
transaction will be the only way everyone will trade.

No stamp duty for transfer of securities in the electronic form. In case of transfer of
physical shares, stamp duty of 0.5 percent is payable on the market value of shares
being transferred.

All risks associated with physical certificates such as delays, loss, in transit, theft,
mutilation, bad deliveries, etc. eliminated. Your shares can be kept in the “Frozen
Mode” by your Depository Participant under your specific instructions.

The concept of an “odd lot” in respect of dematerialized shares stands abolished, i.e.
in the demat mode, market lot becomes one share.

Dematerialised securities are most preferred by banks and other financiers for
providing credit facility against securities. Generally, demat securities attract lower

26
margin and lower rates of interest compared to physical securities.

Even in the electronic mode of trading, the payment mechanism (usually through a
broker) between the buyer and seller continues to be as before. Also the usual
brokerage charges would have to be incurred. However, after the settlement, pay in
and pay out are on the same day for scripless trading which means you get your
securities as well as cash immediately.

Shares bought or sold are transferred in your name on the very next day of pay out.
In case of physical shares, transfer of ownership takes 30 days or sometimes even
more.

No courier / postal charges for sending share certificates / transfer deeds.

Facility for freezing / locking of investor accounts, which enables you to make your
account non-operational, for instance if you are abroad.

Facility to pledge and hypothecate your securities available.

As the Depository System becomes popular, brokers will be increasingly reluctant to

deal with physical shares.

Investors prefer to buy shares which are already in dematerialised form.

Steps to fill Demat Account

Fill demat request form (DRF) (obtained from DP with whom your depository
account is opened).

Deface the share certificate(s) you want to dematerialise by writing across

Surrendered for dematerialisation.

Submit the DRF & share certificate(s) to DP. DP would forward them to the
issuer / their R&T Agent .

After dematerialisation, your depository account with your DP,

would be credited with the dematerialised securities.

Points to be considerd for opening a demat account:

27
 Only securities admitted by NSDL can be dematerialised. The list is available
with your DP.

Only securities registered in the name of the account holder can be

dematerialised.

Dematerialisation is normally completed within 15 days after the share

certificates have reached the issuer/ their R&T Agent. Thus it may take you a
month from the date you hand over shares, to receive demat credit.

Dematerialisation would be done only when the issuer / their R&T Agent is
satisfied of genuineness of securities & ownership status.

All the joint holders should sign the DRF.

The pattern of holding in the DRF should match the pattern of holding on the
share certificate & the pattern in which account is opened.

Demat requests with name(s) not matching exactly with the name(s) appearing
on the certificates merely on account of initials not being spelt out fully or put
after or prior to the surname, would be processed, provided the signature(s) of
the client(s) on the DRF tallies with the specimen signature(s) available with the
issuer/ their R & T agent.

If the signature in the DRF does not match with the signature available with the
issuer/ their R & T agent, the issuer/ their R & T agent may at the time of demat
confirmation, ask for additional documentation (like bank attestation/
notarisation, etc.) to prove that the certificate belongs to the person who
forwarded the DRF.

In case there is any problem in processing the DRF, contact your DP and if he
cannot resolve the problem you may contact NSDL.

Is a demat account a must?

Nowadays, practically all trades have to be settled in dematerialised form. Although

the market regulator, the Securities and Exchange Board of India (SEBI), has
allowed trades of upto 500 shares to be settled in physical form, nobody wants
physical shares any more. So a demat account is a must for trading and investing.

28
Importance of demat account:

The demat account reduces brokerage charges, makes pledging/hypothecation of

shares easier, enables quick ownership of securities on settlement resulting in
increased liquidity, avoids confusion in the ownership title of securities, and
provides easy receipt of public issue allotments. It also helps you avoid bad
deliveries caused by signature mismatch, postal delays and loss of certificates in
transit. Further, it eliminates risks associated with forgery, counterfeiting and loss
due to fire, theft or mutilation. Demat account holders can also avoid stamp duty (as
against 0.5 per cent payable on physical shares), avoid filling up of transfer deeds,
and obtain quick receipt of such benefits as stock splits and bonuses.

The benefits are enumerated below:-

 A safe and convenient way to hold securities;

 Immediate transfer of securities;

 No stamp duty on transfer of securities;

 Elimination of risks associated with physical certificates such as bad

delivery, fake securities, delays, thefts etc.;

 Reduction in paperwork involved in transfer of securities;

 Reduction in transaction cost;

 No odd lot problem, even one share can be sold;

 Nomination facility;

 Change in address recorded with DP gets registered with all companies in

which investor holds securities electronically eliminating the need to
correspond with each of them separately;

 Transmission of securities is done by DP eliminating correspondence with

companies;

 Automatic credit into demat account of shares, arising out of

bonus/split/consolidation/merger etc.

 Holding investments in equity and debt instruments in a single

account.

29
30
 DEMAT SERVICES BY ICICI BANK

DEMAT SERVICES

ICICI Bank Demat Services boasts of an ever-growing customer base of over 11.5
lacs account holders. In our continuous endeavor to offer best of the class services to
our customers we offer the following features:

 e-Instructions: You can transfer securities 24 hours a day, 7 days a week through
Internet & Interactive Voice Response (IVR) at a lower cost. Now with "Speak to
transfer", you can also transfer or pledge instructions through our customer care
officer.

 Consolidation Demat Account: Dematerialise your physical shares in various

holding patterns and consolidate all such scattered holdings into your primary
demat account at reduced cost.

 Digitally Signed Statement: Receive your account statement and bill by email.

 Corporate Benefit Tracking: Track your dividend, interest, bonus through your
account statement.

 Mobile Request: Access your demat account by sending SMS to enquire about
Holdings, Transactions, Bill & ISIN details.

 Mobile Alerts: Receive SMS alerts for all debits/credits as well as for any request
which cannot be processed.

 Dedicated customer care executives specially trained at our call centre, to handle
all your queries.

 Countrywide network of over 235 branches, you are never far from an ICICI
Bank Demat Services outlet.

Account Opening

31
You can download the account opening forms from the site and submit them at our
branches offering Demat services. Viewing these files would need Acrobat Reader
installed on your machine. This will use approximately 5MB of hard disk space.
Click here to download Acrobat Reader.

You can also visit the branches offering Demat service for opening the Demat
account. There is no fee for opening a DP account with ICICI. However, a nominal
fee will be levied towards services, as per our tariff. You can choose between
Standard Rate Card or Frequent Trader Rate Card as per your trading volume. Or if
you wish to hold your Bonds in Demat form you can choose Bond Rate Card.

Account Opening Form to Open Securities Account

Resident Non Corporate Account Opening Form

Resident Corporate Account Opening Form

NRI Account Opening Form

Declaration Cum Undertaking Form for NRI Repatriable Account

Checklist for Filling NRI Demat Account Opening Form

* Submission of Passport and Valid Visa Copy is mandatory for NRI Customers for
opening a Depository Participant (DP) Account with effect from 7th May 2007

Account Opening Form to open Commodities Account in NSDL

Resident Non Corporate Account Opening Form

Resident Corporate Account Opening Form

Clearing Member Account Opening Form

Note : The DP Client Agreement on pg.7 of the form should be franked with stamp
duty applicable to the state mentioned in the correspondence address.

DP account number will be intimated by by e-mail if the mail-id is written on the

application form or by Courier or by post.

Account Opening Form to open Commodities Account in CDSL

32
Resident Non Corporate Account Opening Form

Resident Corporate Account Opening Form

Clearing Member Account Opening Form

For NRI’s

No approval from the Reserve Bank of India (RBI) is required for opening a
Depository Participant (DP) Account. However, if you do not hold any shares at the
time of opening the account, please enter in the account opening form as follows:

1. Submission of Passport and Valid Visa Copy is mandatory for NRI Customers for
opening a Depository Participant (DP) Account with effect from 7th May 2007

2.RBI reference no: No Holdings

3.RBI approval date: Present date

If you hold shares that were allotted in the primary market (under the Direct
Investment Scheme), please enter in the account opening form as follows:

1.RBI reference no: Under General Permission

2.RBI approval date: Present date

If you are providing your foreign address as your address of communication. NRI
rate card will be applicable to you. Else you can open account in Standard Rate
Card.

NRI Investments are classified on the following basis:

1. Repatriability and

2. Mode of investment

A. Repatriable Repatriable funds (i.e. those which can be taken abroad) need to be
kept in a separate bank account, i.e. NRE Bank account. Typically, funds brought in
from abroad are permitted in such an account. Investments made from such funds
can be repatriated, i.e. proceeds from sale or otherwise from such investments can be
taken abroad. Such investments are maintained in a Repatriable Demat account.

B. Non-repatriable Non-repatriable funds (i.e. those which cannot be taken abroad)

need to be kept separate from repatriable funds in a separate bank account i.e. NRO
Bank account. Investments made from such funds cannot be repatriated, i.e.

33
proceeds from sale or otherwise from such investments cannot be taken abroad.
Such investments are maintained in a Non-Repatriable Demat account. Money once
transferred from NRE account to NRO account loses its repatriability and hence,
cannot be transferred back to NRE account.

Mode of Investment :

A. Portfolio Investment Scheme (PINS)

Portfolio Investment Scheme (PINS) is a scheme of the Reserve Bank of India (RBI)
under which the 'Non Resident Indians (NRIs)' and 'Person of Indian Origin (PIOs )'
can purchase and sell shares and convertible debentures of Indian Companies on a
recognized stock exchange in India by routing all such purchase/sale transactions
through their account held with a Designated Bank Branch . The Designated Bank
maintains a record of all investments done under PINS (PINS portfolio).

B.No pins

Any investment other than under PINS is Typically, this includes:

1. Subscription to Primary market offerings (IPOs)

2. Investments made when resident in India.

3. Investments in Mutual funds

4. Investments in derivatives

5. Gifts and Inheritance

Deciding Combination :

You may have to open demat accounts of a specific combination if you already hold
physical shares in that combination. The physical shares can be converted into
electronic form in your demat account by submitting the certificates along with a
demat request form. You should also open the required combination under the
correct type of demat account :

PINS NRE : For shares acquired earlier under PINS on repatriation basis.

PINS NRO : For shares acquired earlier under PINS on non-repatriation basis.

34
 Non-PINS NRE : For shares acquired earlier other than under PINS on repatriation
basis.

Non-PINS NRO : For shares acquired earlier other than under PINS on non-
repatriation basis and also when 'Resident' in India.

Revised Depository Service Charges for residents retail customers and corporates w.e.f
01/11/2006

Charge Head Standard Frequent/Sub-brokers

Charges Charges
A/c Opening Nil Nil
Annual Service Charges Rs. 500/- (Rs Rs. 1250/-
450/- for
customers
receiving
statements by e-
mail )
(Rs 1200/- for customers receiving
statements by e-mail )
Agreement Stamp Paper Rs. 100/- Rs. 100/-
Buy - Market and Off-Market Nil Nil
Sell - Market and Off-Market (% of
transaction value of each ISIN) – Max.
Rs. 500 for debt instruments
For trade done on Nil Nil
www.icicidirect.com

For instruction submitted through 0.04% (Min. Rs. 0.02% (Min. Rs. 5/-)
Internet (e-instructions) 10/-)

For instruction submitted through 0.04% (Min. Rs. 0.02% (Min. Rs. 10/-)
Call Centre (e-instructions) 15/-)

For instruction submitted through 0.04% (Min. Rs. 0.02% (Min. Rs. 15/-)
Branches 30/-)

Rejection/fails Rs. 30 /- Rs. 15/-

Extra charges for processing of
instructions submitted on the
execution date late (accepted at
Client's risk)

For instruction submitted through Nil Nil

Internet (e-instructions)

For instruction submitted through Nil Nil

35
 Call Centre (e-instructions)

For instruction submitted through Rs. 10/- per ISIN Rs. 10/- per ISIN
Branches

Dematerialisation
For each request form Rs. 35/- Rs. 35/-
Extra for each certifcate Rs. 2/- Rs. 2/-
Rematerialisation (For each request Rs. 20/- Rs. 20/-
form)
Closure of Account Nil Nil
Pledge
Creation/Closure/Confirmation/
Invocation

(% of value for each ISIN in each

request)

If ICICI Bank is the counter party 0.02% (Min. Rs. 0.02% (Min. Rs. 15/-)
15/-)

If ICICI Bank is not the counter 0.04% (Min. Rs. 0.04% (Min. Rs. 30/-)
party 30/-)

Additional Account Statements Rs. 20/- Rs. 20/-

NSDL charges are chargeable extra at actuals. Present NSDL Charges are :

Sell - Market and Off-Market Rs. 6/- per debit instruction (nil for
commercial paper & short-term debt
instruments)

Remat Rs.10 for every hundred securities or part

thereof ; or a flat fee of Rs.10 per
certificate whichever is higher.

Pledge Creation Rs. 25/- per instruction

Conditions:

The value of shares and charges is calculated as per NSDL formula and rates.

There will be a charge of Rs. 100/- for dishonor of any cheque or unsuccessful attempt to
recover payment through direct debit or ECS. The depository services are liable to

36
discontinuation if ICICI Bank is unable to recover charges from the customer for any reason
whatsoever. In such cases there will be a charge of Rs. 250/- for resumption of services and
the services will be resumed after a minimum of three working days from the date of receipt
of request at Central Processing Office, Mumbai.

Any service that is not indicated above will be charged separately as per the rates
applicable from time to time.

ICICI Bank reserves the right to revise the tariff structure from time to time, with notice of
30 days. The notice may be given by ordinary post or by an advertisement in a national daily.

If the Demat Account is closed during the year, no pro-rata refund of Annual Service
Charge will be made.

There are two options for the recovery of demat service charges:

Customers who have only a depository relationship with ICICI Bank, will be required to pay
an advance fee for each Demat Account, which will adjusted against service charges.The
customer will also undertake to replenish the balance immediately when it falls below the
threshold amount, as specified below :

Standard Frequent/Sub-brokers

Advance Amount Rs. 2,500/- Rs. 7,500/-

Threshold Amount Rs. 1,000/- Rs. 2,000/-

Option:2 Customers who have a banking relationship with ICICI Bank will provide a debit
authorization for recovery of charges.

37
 Chapter-4

DATA ANALYSIS & INTERPRETATION

DATA ANALYSIS
38
 Q.1 Are you aware with the term Market and securities?

10%

Yes No

90%

Inference: It was found that mostly 72 individuals were aware with the term market
and securities. Whereas 8 of the total 80 respondents are not aware due to
improperly awareness about the fact of trading in securities.

Q.2 If yes, Do you deal in the market securities?

18%

Yes No

82%

Inference: - From the positive reply holders of 72 respondents, 59 agreed that they
prefer to deal in the market securities, shares and bonds. Again 13 of them told us
that they do not trade in market securities.

39
 Q.3 If yes, have you listen the name of ICICI Bank (ICICI Direct.com)and traded with it?
50
45
40
Respondents Ratio

35
30
25
20 15
15
10
5
0
44
Yes No
Responses

Inference: - Out of the total 59, 44 individuals are very well aware with the trading
and dealing in securities with ICICI Bank (ICICI Direct.com) and are keen to open
De-mats accounts with the company. 15 of the total respondents have said no.

18%
Q.4 What perspective do you think regarding ICICI Bank, a leading Financial services organization?

5%

Suitable Fair
77%
Unsuitable

Inference – When further asked with the 44 respondents about the perspective of the
ICICI Bank, near about 34 find it suitable for all the trading activities in share
market and securities. 8 found fair whereas 2 of the individuals found it unsuitable
as they used to trade with their individuals brokers.

40
 Q.5 How do you trade in the market:

14%

27% Broker
5%
ICICI Bank
Agent
Other investment and
securities firm

55%

Inference: - It has been significantly noted that the fact regarding trading how the
respondents actually trade in the shares and securities. 24 of the individuals are
involved with ICICI Bank (ICICI Direct.com), 12 of them are through their one of
the other brokers, 6 of them with other investment and securities and rest 2 with
their agent.

Q.6 Are you aware with the term Dematerialization of accounts?

21%

Yes
No

79%

Inference: - From the known respondents of 72, it has been inferred that 57 of them
are known with the term Dematerialization of the accounts as it is very important in
today’s life for one to deal in the stock market. Rest 15 individuals are quite unaware
or less aware and need to be guided them properly so that they may be to deal
systematically in their securities via ICICI Bank.

41
 Q.7 Have you opened your De-Mat account while trading with securities?

13; 23%

Yes No

44; 77%

Inference: - Out of the 57 respondents who are aware with the term of
Dematerialization of the accounts, 44 individuals have already or opened their
accounts with us for their safe, secure and return growing investment trading. Still
13 of the individuals have not opened their accounts but positively they will open
their accounts.

Q.8 Do you wish to open De-Mat accounts with ICICI Bank which takes care of your all-financial services to the maximum satisfaction of yours?

35% 15%

Yes

No

later

50%

Inference: - When enquired from 72 respondents that they wish to open the De-mats
accounts with ICICI Bank for themselves or for their near ones who is interested in
trading in securities, 11 individuals agreed to open their accounts. 36 said later
because they have already opened their accounts. 25 said no as they have open their
accounts with one or other firms dealing in securities.

42
Q.9 If you haven’t traded in your life, do you wish to learn and join the world of market securities and investment with risk free through ICICI Bank (ICICI Direct.com) Money?

17%

Yes No

83%
Inference
: - We asked with the respondents who were unaware with the term market about if they wish
to look forward positively for risk and hassle free investment and want toget the accurate
information which can emerge the trading power in them via ICICI BANK (ICICI
Direct.com), we receive 83% of the total respondents who said yes, whereas 17% preferred
no as this field is not their cup of the tea.

Q.10 Where you preferably invest your money besides securities?

40
34
35
30
25
20
15
10
5
0
16 20 18
und A) anc
e
/RD
s
al F B/C ur C
utu F D/S Ins /NS
M ( In PF
In Ba nk In P
In

Inference: -Besides securities entire 60 respondent’s preferences to invest in the

following one or more of the financial services: -

In Mutual Fund  16 In Insurance  20

In Bank (FD/SB/CA)  34 In PPF/NSC/RDs  18

43
Q.11 Do you agree that to beat inflation and sustain in the Indian economy one has to invest his hardcore money in the high return generating scheme or plan where he can avail many benefits in a cost of one?

6.00%

Yes
No

94.00%

Inference: - it has been a group positive reply regarding if to sustain in the world of
inflation one has to make investment which gives high return so that they can be able to
meet their future requirements of their near ones with ear and comfort. People are now
more inflation conscious and feeling that to beat the inflation one has to secure his future
funds and to get potentially higher returns to sustain wealthy.

44
1 DATA ANALYSIS AND INTERPRETATION

Q1. In which of these Financial Instruments do you invest into?

Financial Instrument Percentage of respondent

Mutual Fund& insurance 75%
Bond 16%
Online trading 7%
Derivative 2%

Percentage of respondent

Mutual Fund & insurance

Bond
Online trading
Derivative

Figure 1

Result of Preference of Investment

Interpretation: This shows that although the mutual funds&insurance market is on the rise
yet, the most favored investment continues to be in the Share Market. So, with a more
transparent system, investment in the Stock Market can definitely be increased.

45
Q2. Are you aware of online Share trading?

Aware of online share trading Percentage of respondent

Yes 72%
No 28%

Result of awareness of online trading

Interpretation: With the increase in cyber education, the awareness towards online share

trading has increased by leaps and bounds. This awareness is expected to increase further

with the increase in Internet education.

46
Q3. Heard about ICICI securities ?

Awareness of unicon Broking Percentage of respondent

Yes 35%
No 65%

Result of Awareness of ICICIscecurities

35.00%

yes
no

65.00%

Interpretation:

This interpretation shows that 65% respondants are not aware of ICICI securities only 35%
are aware about this security..

Q4. Do you know about the facilities provided by ICICI stock Broking?

47
Awareness of unicon stock Broking Percentage of respondent
Services
Yes 36%
No 64%

Awareness of ICICI Facilities

36.00%

yes
No

64.00%

Interpretation:

Although there is sufficiently high brand equity among the target audience yet, it is to be
noted that the customers are not aware of the facilities provided by the company meaning
thereby, that, the company should concentrate more towards promotional tools and increase
its focus on product awareness rather than brand awareness.

Q .5 Are you satisfied with the company?

48
Company Name Percentage of respondent

Unicon 12

ICICI 20

Sherkhan 15

20
18
16
14
12
10
8
6
4
2
0
unicon ICICI sherkhan

Interpretation:-
30% have respondent of uniconsecurities , 30% have respondent of sherkhan, 40% have
respondent of ICICI.

Q.6 Which broking company Demat account offered you a large no. of services?

Company Name Percentage of respondent

Unicon 12

sherkhan 15

ICICI 20

49
 20
18
16
14
12
10
8
6
4
2
0
unicon sherkhan ICICI 4th Qtr

INTERPRETATION:

20% have respondent of unicon, 36% have respondent of HDFC, 44% have respondent of
ICICI.

Q.8 Which company provide a less BROKARAGE rate ?

Company Name Percentage of respondent

Unicon 22

Sherkhan 11

ICICI 17

50
 25

20

15

10

0
unicon sherkhan ICICI 4th Qtr

INTERPRTETATION:

44% have respondent of unicon, 22% have respondent of HDFC, 34% have respondent
of ICICI.

Q. 9 Which company provide you a large number of product and services?

Company Name Percentage of respondent

Unicon 22

HDFC 10

ICICI 18

51
 18
16
14
12
10
8
6
4
2
0
unicon sherkhan ICICI

INTERPRETATION:-

22% have respondent of uniconsecurities Ltd., 20% have respondent of sherkhan, 36%
have respondent of ICICI.

Represent a pie char

52
 USER OF DEMAT ACCOUNT
ICICI SHERKHAN UNICON

28.18%

40.91%

30.91%

OBSERVATION

53
To study the sales and distribution management and improve the Customer
Acquisition Process by analyzing the consumer behavior, response and
mindset towards the product and services the company offers.
 Preference of Investment:
Consumers want to invest 75% in Insurance Mutual funds, 16% in Bonds, 7% in
online trading and 2% in Derivatives.

 Awareness on Online Share Trading

72% consumers are aware of online share trading and 28% consumers are not
aware of online share trading.

 Awareness of unicon
48% consumers are know about unicon and 52% consumers are not know about
unicon

 Awareness about facilities provided by unicon securities :

36% consumers are aware about the facilities provided by unicon securities and
64% consumers are not know about the facilities provided by unicon.

 Availability of Bank
30% have respondent of uniconsecurities Ltd, 30% have respondent of sherkhan,
40% have respondent of ICICI.

 Which broking Demat account offered you a large no. of services?

15% have respondent of uniconsecuritites Ltd., 20% have respondent of sherkhan,
36% have respondent of ICICI.

 Provide a less BROKARAGE rate

44% have respondent of uniconsecuritites Ltd., 22% have respondent of sherkhan,
34% have respondent of ICICI.

 Provide a large no. of Products and services

44% have respondent of uniconsecurities Ltd., 20% have respondent of HDFC,
36% have respondent of ICICI.

54
 Chapter-5

SUGGESTIONS

BIBILOGRAPHY

55
 CONCLUSION

Training under a prestigious organization like ICICI BANK was more of a

knowledge based experience where I came to understand and realize the working

under corporate environment and with team efforts.

I came to realize the application of my managerial studies and come to a conclusion

that training is an essential curriculum of the managerial studies and one must go

through for his clear understanding of the topics he/she undertook in his previous

years of the management course.

The basic objective of my training was to analyze the Procedure of sanctioning of

Demat accounts services as conducted by ICICI bank and its services with respect to

trading in securities via ICICI Direct.com and Dematerialization of accounts and

what the customer of today perceive for our services. What significant was the name

of the ICICI upon which people are now imposing their trust and confident and

feeling secure in dealing with ICICI.

56
 SUGGESTIONS
Following can be given as suggestions for the upliftment of the company future
growth and successive track over other competitors:

 There should be a systematic way of documentation and dealing in the matter of

opening of Demat accounts with customers.

 ICICI BANK should develop its staff to inculcate to solve grievances of

customers as early as possible and therefore emphasis should be given to Training
& Induction of employees and orientation towards coming scenario and industrial
trends.

 There should be proper handling of customer grievances as well as his deposits

and withdrawal requests should be met as prompt desired.

 A regular track on his performance in making the payment of installations by the

customer as well as to facilitate in troubles due course of guidance and support so
that he may not feel isolated in grief.

 A regular reminder must be send by the company to review his account

performance to him.

57
 BIBLIOGRAPHY
BOOKS

1. Kothari, C.R. Research Methodology & Management, 4th Edition, 05

2. Pillai R.S.N. & Bagavathi, “Management Accounting,“ S.Chand & Company

Limited, Eight Edition.

3. Kotler Philip, Marketing Manager, 5th Edition, 2006

MAGAZINES:

a) Business World, “ICICI Bank Trading Bullish”2007, May

b) ICICI Brochures

MEDIA: -

a) The Economics times, Indian Banking on a rise, 2006, May

REFERENCES

WEBSITES: -

a) www.icicibank.com

b) www.ibef.org

c) www.ciionline.com

d) www.sebi.org

58