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  • 2.3. Recognizing The Potential Market PDF

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    karl Cabales
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    The document outlines five micro-market sources for new business ideas: 1) Consumer preferences, interests, and perceptions to understand current trends and customer wants. 2) Competitors' marketing strategies to position your business competitively. 3) Personal talents, hobbies, skills, and expertise. 4) Irritants in the marketplace like problems or delays that can be solved. 5) Location of the business. It also describes doing an opportunity assessment activity at a local high school to identify potential business opportunities.

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    2.3. Recognizing the Potential Market.pdf

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    The document outlines five micro-market sources for new business ideas: 1) Consumer preferences, interests, and perceptions to understand current trends and customer wants. 2) Competitors' marketing strategies to position your business competitively. 3) Personal talents, hobbies, skills, and expertise. 4) Irritants in the marketplace like problems or delays that can be solved. 5) Location of the business. It also describes doing an opportunity assessment activity at a local high school to identify potential business opportunities.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    42 views3 pages

    2.3. Recognizing The Potential Market PDF

    Uploaded by

    karl Cabales
    The document outlines five micro-market sources for new business ideas: 1) Consumer preferences, interests, and perceptions to understand current trends and customer wants. 2) Competitors' marketing strategies to position your business competitively. 3) Personal talents, hobbies, skills, and expertise. 4) Irritants in the marketplace like problems or delays that can be solved. 5) Location of the business. It also describes doing an opportunity assessment activity at a local high school to identify potential business opportunities.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Micro-market Sources

    • Consumer preferences, interests, and perception –


    current trends and wants of potential customers.
    • Competitors – the 4Ps of marketing will be
    competitively positioned if the entrepreneur is familiar
    with his/her competitors.
    • Talents, hobbies, skills, and expertise
    • Irritants in the marketplace such as deterrents,
    problems, complaints, and delays.
    • Location
    Group Activity: (25 minutes)
    • Do an opportunity spotting and assessment activity in
    Froilan D. Lopez High School. Identify the potential
    opportunities.
    Checkpoint:
    • What are the five micro-market sources of new ideas?

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