CÂU HỎI ÔN THI TIẾNG ANH THƯƠNG MẠI 1

Câu hỏi thi được phát triển dựa trên hệ thống các câu hỏi ôn thi sau:
1. Differences between the concepts of marketing in the past and at present?
2. Distribution: definition and role?
3. Selection of distribution channel for different types of products.
4. Similarities and differences between Franchise stores and chain stores
5. Four tools of promotions and their general targets
6. Advertising and its uses in product promotion?
7. Features and uses of personal selling in product promotion.
8. Sales promotion and its uses in product promotion.
9. Features and uses of PR in product promotion.
10.Definition of brand. The importance of building a good brand?
11.Definition of brand positioning. How can a brand positioned?
12.Necessary considerations in brand name selection.
13.Four options in brand sponsorship
14.4 options for brand development (advantages and disadvantages of each option)
15.Four stages of marketing analysis, planning, implementation, and control
16.Ways of classifying competitors
17.4 kinds of companies: market leader, market challengers, market followers and
market nichers
18.Competitive strategies for market leaders, market challenges, market followers and
market nichers.
19.Four elements of Marketing mix.
20.Market segment, target marketing and market positioning: concepts and
explanation