Emaar's Strategy and Performance

DISCLAIMER: This document is for presentation purposes only and should not be relied upon for any projections
of future performance, profits or yields.

“We are sharpening our strategy to be
one of the world’s most valuable, most
innovative and most admired companies.
Our goal is to be an unstoppable
company that creates enormous value
for our shareholders, stakeholders, and
the economy.”
- H . E M O H A M E D A L A B BA R
CHAIRMAN OF EMAAR PROPERTIES

ABOUT EMAAR
Founded in 1997, Emaar is the developer of elegantly designed
and exceptionally built property, malls, and hospitality projects
across the world. We create homes, offices, retail centres, hotels,
and leisure destinations that add to the quality of life.
Our single-minded purpose is to ensure that we deliver our

projects to the highest standards and provide superior customer
service across the customer journey.
Today, our projects add tremendous value to the local economy

and create thousands of jobs. We have taken our successful
development model to high-growth international markets,
where we develop world-class projects that underline our
competencies and commitment to quality.
DISCLAIMER: This document is for presentation purposes only and should not be relied upon for any projections of future performance, profits or yields.
RE VE N U E R E V E N U E G R OW T H NET P RO FIT
25.7Bn 37% 7.3Bn

AED
AED
F Y 2018 FY 2018 FY 2 0 1 8
N E T PRO F I T G ROW TH N E T P R O F I T MA R G I N M ARKET CAP
30% 28% 40.3Bn
USD
F Y 2018 FY 2018 FY 2 0 1 8
TOTAL U N I TS D E L I VE RE D F Y 2018 UNITS UNDER CONSTRUCTION LAND BANK
52 ,000+ 47 ,0 0 0 + FY 2018
150Mn SQ UARE M ET RES
TOTAL U N I TS D E L I VE RE D S I N CE 2002
K E Y FAC T S
ABOUT DUBAI
Population Tourists Ranks
3.01 15.7 13.6 25th 93.6%

minutes Average sense of security among
Million Million in 2017 Response Time to in judicial system local and residents
Emergencies efficiency in the
world
Ranks UAE is the region’s Education: Expo 2020 expected
91% 0% 7 TH top ranked economy

77
to welcome Approx.
20
of the total crime rate with a global
in Reliability of ranking of schools,
population are
Police Services in
26 32
expats Million visitors
the world over 6 months
in “ease of doing universities, of
business” which 80.6%
non-local students
S H E I K H Z AY E D R OA D 1 9 9 1 S H E I K H Z AY E D R OA D 2 0 1 7
K E Y FAC T S A B O U T
D U BA I R E A L E S TAT E
TAX
RERA a government agency EJARI a goverment Dubai Land Department Average price p/sqf
which forms, regulates and
authorizes the real estate
entity responsible for
all landlord/tenant
is authorized to regulate
the ownership of land and $544 0%
Tax on income, capital
sector in Dubai relation property in Dubai
USD gains and inheritance
Average Rental Yield Capital appreciation Long-term Residency Visa The Dirham is pegged to the
6.5%
Approx. with an investment of 4% US dollar, with a fixed rate of
37.5% 1 MIL AED Land registration fee. The

fee remains lower than that
1 USD =
3,6725 A ED
over 5 years (2012-2017) in free-hold of 110 real estate markets
Dubai properties around the world
ENTITIES
EMAAR DEVELOPMENT EMAAR MALLS E M A A R E N T E R TA I N M E N T E M A A R H O S P I TA L I T Y B U R J K H A L I FA
OUR COMMUNITIES
D UBA I M E T RO L I N E
FU T UR E M E T RO L I N E
I N T E R N AT I O N A L P R E S E N C E
THE CENTER OF NOW
K E Y FAC T S
ON
DOWNTOWN
DUBAI 90,000 35,000 75,000 10
Downtown Dubai Population Homes Work in Downtown Minutes to
Dubai Int’l Airport
Burj Khalifa, the The Dubai Mall,
1,800 4,000 2,000,000 tallest building in

the world
the largest mall in
the world
Retail Shops Hotels Rooms Sq. M Mega Development
S P E C TA C U L A R N E I G H B O R H O O D
O F A R T S A N D C U LT U R E
10,000 836,000
Population Sq. M Gross Floor Area
2,000 11 400
Seats Theatre Towers Hotels Rooms
THE NEW ICON OF THE 21ST CENTURY
A MONUMENT TO THE WORLD AND
AN ICON OF THE 21ST CENTURY
Inspired by the lily flower and traditional minarets, the column
is also accentuated by more modern architectural lines, unlike
anything the world has seen before. Every day following the sunset,
Dubai Creek Tower will emit a “beacon of light” from its peak.
K E Y FAC T S O N
DUBAI CREEK
HARBOUR 7,300,000 900,000
Sq.M Residential Sq.M Mall Retail
300,000 700,000 66,113 M 2
Sq.M Office Sq.M Parks & Open Space Culture Space
200,000 711,399 M 2
550
Residential Population Service Apartments Hectares
K E Y FAC T S O N
DUBAI CREEK
Preservation of
HARBOUR
450 5,800 24
Keys Hotels
Animal Species
A new global icon

set to reshape the
10 10 40
Minutes to Minutes to Minutes to
Dubai Skyline
Burj Khalifa/Downtown Dubai Int’l Airport Al Maktoum Airport
A CITY WITHIN A CITY
K E Y FAC T S O N
DUBAI HILLS
6,800,000 282,000 220,000
E S TAT E Sq.M GFA Sq.M GFA Regional Mall Sq.M Office GFA
6 Community Retail Centers 3 Office Parks
1,450,000 132,000 32,000 1,120,000

Sq.M Parks & Open Space Residential Population Residential Units Sq.M
49,000 Employees 28,000 Apartments / 1,840 Townhouses / 18 Holes Golf Course
1,266 Villas / 896 Golf Course Villas Clubhouse 60 Maisonnettes
K E Y FAC T S O N
DUBAI HILLS
E S TAT E 1,100 3 20-25
Keys Hotels Minutes to
Dubai Int’l Airport
3 2 3 20-25
Schools Public/Private Metro Stations Minutes to
Hospitals 2 Metro Lines Al Maktoum Airport
Integrated Bus Network
W H E R E T H E F U T U R E O F D U BA I TA K E S F L I G H T
K E Y FAC T S
ON
EMAAR SOUTH 6,700,000 53,300
Sq.M Land Area Sq.M Retail Mall
48 40,000 78,000 22,700

Hectares Parks & Open Space Sq.M Office Space Residential Population Residential Units
K E Y FAC T S
ON
EMAAR SOUTH
16 9 10 18
Clinics Schools & Nurseries Mosques Hole Golf Course
1,250 1,600 5 40
Sq.M Golf Clubhouse Hotels & Serviced Apartments Minutes to Minutes to
Al Maktoum Airport Dubai Int’l Airport
P R I VAT E B E A C H L I V I N G
K E Y FAC T S
ON
EMAAR 88,250 10,000 13,000
BEACHFRONT Square Meters of Land Residential Units Sq.M Retail Mall
27 1.5 km 25,000 85,000 20 45

Beachfront of Direct Access Sq.M Sq.M of Minutes to Minutes to
Residential Towers to Private Beach Amenities Hotel Space Dubai Int’l Airport Al Maktoum Airport
REDEFINING VILLA LIVING
K E Y FAC T S
ON
ARABIAN 2,577,152 5,800+ 247
RANCHES Square Meters of Land Residential Units Acre Golf Course
40+ 13 50 35 20-25 20-25

Retail and Food & Tennis Courts Swimming Pools Play Areas Minutes to Minutes to
Beverage Outlets Al Maktoum Airport Dubai Int’l Airport
FIRST AND LARGEST OF ITS KIND
WAT E R F R O N T D E V E L O P M E N T S
A path-breaking waterfront project by Emaar. The 50 million sq ft
Dubai Marina is an elegant waterfront community, which serves as a

template for similar projects across the region. Offering Riviera-style
living in a modern aesthetic setting, Dubai Marina by Emaar is one of
the first and largest of its kind waterfront developments in the region.
With a total development area of 50 million sq ft, Dubai Marina has a
large canal spanning 3.5 km offering access to the sea from both ends.
E M A AR .COM
For more information. please call 800 36227(UAE) or +971 4 366 1688 (International).
Visit our online sales centre at emaar.com or any of our sales centres across the UAE.

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DISCLAIMER: This document is for presentation purposes only and should not be relied upon for any projections

of future performance, profits or yields.

one of the world’s most valuable, most

innovative and most admired companies.

Our goal is to be an unstoppable

company that creates enormous value

for our shareholders, stakeholders, and

CHAIRMAN OF EMAAR PROPERTIES

Our single-minded purpose is to ensure that we deliver our

Today, our projects add tremendous value to the local economy

25.7Bn 37% 7.3Bn

N E T PRO F I T G ROW TH N E T P R O F I T MA R G I N M ARKET CAP

30% 28% 40.3Bn

TOTAL U N I TS D E L I VE RE D F Y 2018 UNITS UNDER CONSTRUCTION LAND BANK

3.01 15.7 13.6 25th 93.6%

Ranks UAE is the region’s Education: Expo 2020 expected

91% 0% 7 TH top ranked economy

37.5% 1 MIL AED Land registration fee. The

Burj Khalifa, the The Dubai Mall,

1,800 4,000 2,000,000 tallest building in

AN ICON OF THE 21ST CENTURY

Inspired by the lily flower and traditional minarets, the column

is also accentuated by more modern architectural lines, unlike

300,000 700,000 66,113 M 2

Sq.M Office Sq.M Parks & Open Space Culture Space

A new global icon

1,450,000 132,000 32,000 1,120,000

48 40,000 78,000 22,700

27 1.5 km 25,000 85,000 20 45

40+ 13 50 35 20-25 20-25

A path-breaking waterfront project by Emaar. The 50 million sq ft

Dubai Marina is an elegant waterfront community, which serves as a

living in a modern aesthetic setting, Dubai Marina by Emaar is one of

With a total development area of 50 million sq ft, Dubai Marina has a

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