Strategic Factors Weight Rating

S2 Strong Financial Position 0.3 4

S4 Corporate Governance 0.1 3

W2 Innovation 0.05 2
W3 Decline In Products 0.15 2

O1 Brand Recognition 0.05 4

O2 Customer Loyalty 0.05 4
O3 New Products 0.1 3

T1 Competitors 0.15 3
T4 Healthier Products 0.05 2

1
Weighted Score

1.2
0.3

0.1
0.3

0.2
0.2
0.3

0.45
0.1

3.15