Treet Corporation Limited is one of the oldest business groups in Pakistan.

The company has its

roots before the partition of subcontinent almost a century ago, when it was established as a
diversification from canteen and agricultural business. After the partition, the company explored
new business opportunities in automobiles, trucks, tractors, soap, ghee and razor. Recently, the
group has also ventured into production and trading of batteries for UPS and automobile sector
as well as the pharmaceutical sector with the purchase of the majority stake in Renacon Pharma
Limited.

TCL became a public limited company in 1977 and was listed on all the three stock exchanges of
the country. Treet Group of Companies (TGC) is a consortium of six entities with Treet
Corporation Limited (TCL) as the Holding Company. TGC has been operating for more than 55
years and exports to over 35 markets globally. Currently, Treet Group of Companies (TGC) is
principally engaged in the manufacturing & sale of blades, soap, corrugated packaging, motor
bikes as well as the recently added battery division

Treet's famous brands include TRBC (Treet Blade Coated) in Carbon Steel and TPS (Treet
Platinum Super) in Stainless Steel that enjoy high market share in double-edge blades category.
While in bonded razor category, Trim-II XL, Treet-II, and Treet Hygiene disposable razors are
leading brands in popular price segment of the market. Treet has become a significant player in
exports over the years. Currently, Treet is exporting its products to over 35 countries around the
globe with the majority going to the Middle East, China and Bangladesh respectively.

Condition of Treet in the Industry

The blade business is the oldest – and by far the largest – part of the Treet Corporation’s
business, accounting for Rs5.4 billion (63.6%) of the company’s total revenues of Rs8.4 billion
for the financial year ending June 30, 2017. The Treet brand of blades is by far the best-selling
blade in Pakistan.
With regard to the competition that Gillette leads the market here is a major misconception. In
reality, they don’t even control 5% of the Pakistani market. Gillette was manufacturing here
some time ago but they shut down the manufacturing plant because they couldn’t compete.
Besides Gillette only targets the ‘A’ class of consumers, but that’s not the majority of Pakistani
population and not our market, so Gillette is not even Treet’s competitor.
The main competition to Treet blades comes from India, Turkey, China and the brands operating
in and around Pakistan. New brands keep coming, but Treet’s major strength is the barber
segment and that remains intact. Treet’s biggest fear is counterfeiters using the Treet name,
which happened in 2007, when low-quality Chinese blades marked ‘Treet’ started flooding the
market, which made people think that our quality had deteriorated. It took away 50% of sales. To
maintain quality control, and to be able to detect counterfeiting, the company now has an
extremely detailed record of its production, distribution and sales.