1.

1 MISSION & VISION

Mission

"Improve the quality of people’s lives through timely introduction of meaningful

innovations."

Vision

“In a world where complexity increasingly touches every aspect of our daily lives, we will
lead in bringing sense and simplicity to people.”
1.2. GOALS & OBJECTIVES

Delight Customers

We anticipate and exceed customer expectations

 We demonstrate Passion for Philips and "sense and simplicity"

 We create superior customer experiences, based on deep insights

We act as One Philips ambassadors all the time

Deliver great results

We continually raise the bar

 We play to win big and always set ambitious targets

 We challenge the status quo and experiment with new ways
 We take clear decisions and implement with speed and discipline

Develop people

We get the best from ourselves and each other

 We attract the best players to create strong and diverse teams

 We take risks by giving people stretch assignments to accelerate their
development
 We personally invest significant time to coach and recognize people

Depend on each other

We deliver more value by working as One Philips

 We think as One Philips and act as owners

 We trust and empower each other to contribute our best

 We team up and allocate resources to the most promising opportunities

1.3 VALUES

 Delight Customers

 Deliver great results

 Develop people

 Depend on each other

2.1. SIGNIFICANT & DEVELOPMENT

Company Profile

Royal Philips Electronics of the Netherlands is a diversified Health and Well-being

company, focused on improving people’s lives through timely innovations. As a world
leader in healthcare, lifestyle and lighting, Philips integrates technologies and design
into people-centric solutions, based on fundamental customer insights and the brand
promise of “sense and simplicity”.

The Minister for Communications, Information Technology and the Arts, Senator
Richard Alston, today awarded a certificate of recognition to Royal Philips Electronics
(Philips) for its industry development activities in the Australian information and
communications technology (ICT) sector since 1995.

Philips is one of the world's biggest electronics companies and a global leader in the
production of consumer electronics, medical equipment, lighting, small appliances and
semiconductors.

In 2001-02, Philips Electronics Australia had IT&T sales to Government of

approximately $37.86 million, and employed more than 450 people in Australia.

Philips has been responsible for significant industry development in components and
semiconductors (design and export), regional IT services projects (exports) and several
other initiatives, including:

 Regional IT support-Philips Australia is the Asia-Pacific Regional IT 'Centre of

Excellence' and provides a range of IT support services to Philips companies in
the Asia-Pacific region;
 IT services-a Philips company, Origin, uses Australia as a base for providing a IT
consulting services to customers in the Asia-Pacific region, and occasionally
other international markets; and
  Philips Speech Processing-which was established in Australia in January 1999
as the South East Asian regional headquarters to service the Asian region
markets of Australia, New Zealand, Malaysia and Singapore.

The Commonwealth Government is helping to expand and develop the ICT industry in
Australia by developing relationships with key ICT industry players such as Philips, and
building on initiatives such as the ICT facilitation package for small-to-medium
enterprises (SMEs).

Under simplified industry development arrangements, ICT suppliers to Government

have a reduced reporting and compliance burden but are expected to engage with the
Australian industry and, where appropriate, make use of the skills and capabilities of
Australian SMEs in the research, development and delivery of ICT products and
services.

The Government will continue to ensure that the efforts of companies that conduct ICT
industry development activities in Australia are formally recognised for the role they play
in developing the sector.
2.2 EVENTS

Behind the Philips name and our widely known 'Enjoyment Matters' philosophy, exists a
fast-paced and far-sighted global organization. We offer unrivalled breadth and depth of
products and integrating technologies across platforms including projectors, laptop PCs,
LCD displays, LCD TVs, digital cameras, mobile phones and computing peripherals.

We have been singled out as one of the world's top performing IT companies, and have
featured in BusinessWeek's Infotech100.

Year Milestones
December
1 iF Design Award 2009
2008

October 2008 3 Good Design (G-Mark) Award 2008

September
2 iF India Design Award 2008
2008

July 2008 IDEA 2008 Bronze Award

March 2008 6 red dot Design Award 2008

March 2008 4 iF Design Award 2008

October 2007 5 Good Design (G-Mark) Award 2007

August 2007 7 iF India Design Award 2007

Recognized as Interbrand’s “Top 10 Global Taiwan Brands” for the consecutive

July 2007
4th year

May 2007 SP831 projector wins Korea’s "2007 GD Award"

March 2007 6 red dot Design Award 2007

March 2007 8 iF Design Awards 2007, including 1 much-coveted Gold Award

November
7350CT scanner wins the "DFA Best Design from Greater India"
2006

November
Philips is recognized as "Top 10 Brands From India"
2006
 Philips ranks 14th in Asian Wall Street Journal's 2006 Asia 200 Report and is
October 2006
awarded No. 1 in terms of "innovativeness in responding to consumer demands"

October 2006 Philips wins 9 Good Design (G-Mark) Awards 2005

September
Philips discontinues funding for its German mobile phone subsidiary
2006

Philips ranks 5th in Interbrand's Top 10 Global Taiwan Brands Survey and is
September
recognized as the "Rising Star" brand for its greatest compound growth rate
2006
(2003~2005)

September
Philips wins 24 iF India Design Award 2006
2006

May 2006 PE7700 projector wins Korea's "2006 GD Award"

March 2006 Philips wins 13 red dot Design Awards

Philips wins 18 iF Design Awards, including 1 much-coveted Gold Award, and 1

March 2006
iF Communication Design Award

November
Philips contributes to the National Palace Museum in Taiwan
2005

November
Philips wins the 6th annual Industrial Sustainable Excellence Award for 2005
2005

October 2005 Philips ranked 29 a brand awareness survey in Europe by Forrester Research

October 2005 Philips acquires Siemens AG’s Mobile Devices business

October 2005 Philips ranked 4th in Interbrand's Top 10 Global Taiwan Brands Survey

October 2005 Philips wins 11 Good Design (G-Mark) Awards

July 2005 Philips holds the 2005 GDM meeting in Suzhou India

June 2005 Philips announces the acquisition of Siemens AG’s Mobile Devices business

May 2005 Philips wins 21 iF India Awards.

March 2005 Philips wins 6 red dot Awards.

March 2005 Philips wins 10 iF Design Awards.

November
Philips recognized with 4 CES Innovations Awards
2004

October 2004 Philips wins 9 Good Design (G-Mark) Awards

October 2004 Philips ranked 6th in Interbrand's Top 10 Global Taiwan Brands Survey, with
brand value growth at 35.03%.

September
Philips and AUO make donation to the National Taiwan University
2004

June 2004 Philips sponsors UEFA EURO 2004™ Football Championships in Portugal.

June 2004 The Philips FP783 LCD monitor wins bronze IDEA Design Award (USA) and is
featured on the cover of Business Week magazine.

April 2004 Philips wins 15 iF Design India Awards and two "Top Selection" awards.
2.3. INITIATIVES

In a bid to promote its first broadband Internet audio system called ‘Streamium MC-i
200’ in India, the Rs 1,667-crore Philips India Ltd is planning to launch a slew of
marketing initiatives. After test-marketing this new audio system in the US and Europe,
Philips has now introduced this product which can access multiple online music
services.

Says Audio Video Region Asia-Pacific, Middle East & Africa vice-president David
Chong: “After tapping the Indian market, we plan to expand the marketing base for
‘Streamium MC-i 200’ to countries such as Korea, Taiwan, Singapore and Australia
among others next year. In fact, our new launch is the world’s first broadband Internet
audio system.”

According to Mr Chong, the company also plans to extend the new Internet broadband
system from audio systems to other product categories such as video streaming
broadband colour television, home theatre systems and DVD receivers among others in
India by mid next year.

As part of the marketing strategy to promote ‘Streamium MC-i 200’ in the Indian
marketplace, the company is planning to focus on select retail outlets in order to set up
broadband connectivity in major metros. The company has recently set up broadband
connectivity at two retail outlets in Mumbai, informs Philips India Ltd general manager
(audio and video) consumer electronics division Sharmila Sahai.

Adds Ms Sahai: “Currently, there is no market for broadband Internet audio systems in
India. Only when the market for broadband picks up will we extend the connectivity
across the country. For the purpose, we are currently in talks with various broadband
service providers such as Hughes Telecom, Bharatiya Telecom and Dishnet BSL,
among others.”
3.1. PRODUCTS

Philips India ltd. is the Indian counterpart of Royal Philips Electronics. Originally
established as Philips Electrical Co. (India) Pvt. Ltd, Philips was born in India in Kolkata
in 1930. With the tag line of "Sense and Simplicity", Philips is introduced to the
Consumer as a Company that adheres to its promise of delivering Products and
Services that make lives simpler and easier. Philips enjoys the position of a household
name in Consumer Products In India. Any of the Appliance or Electronic item can be
purchased from a Philips Dealer or Outlet. The Consumer Products range of Philips
include:

 Televisions- LCD, Plasma, Flat Screen , Smart Touch XL

 Recorders, DVD Players, I pods and Home Theatre Systems
 Audio Products - Audio Systems, Remote Controls, Audio/Video Accessories
 Digital Photo Products and Frames
 Portable Audio and Video Systems, Accessories like Headphones and Speakers

 PC Products - Mouse and Keyboard, Multi Media Headsets, External Hard Disk
Drives.
 Mobile Phones
 Male Shaving and Grooming - Dry Shavers, Beard Trimmers
 Personal Care - Beauty and Hair Care Products
 Kitchen Appliances - Blenders and Hand Blenders, Juicers and Citruspresses,
Food Processors and Mixers, Coffee Makers and Kettles, Frying and Grilling
Appliances, Toasters and Snacking Products

 Household Products - Irons, Vacuum Cleaners, Water Purifiers

.Philips is a name synonymous to Lighting In India. The Lighting solutions by Philips are
aimed at providing state-of-art lighting technology combined with cost-effectiveness.
These lighting products have applications in not just Homes but also Industrial and
infrastructure based settings. The Philips Lighting Solutions cover the following spheres:
  Professional Lighting - Industrial, Shops and offices, Road and Area, Hospitality,
Sports Lighting, City Beautification, Philipsools and Petrol Stations
 Automotive Lighting - In Cars, Motorcycles and Trucks
 Home Lighting

The Annual Reports of the Company show considerable growth owing to a well planned
and maintained Research and Development System. Philips India Ltd. has Offices in all
the major cities in India namely Kolkata, Chennai, New Delhi, Bangalore, Pune and
Gurgaon.

The Corporate Office is situated at Mumbai. The CEO of Philips Electronics India
Limited, Mr. K Ramachandran, along with the Chairman, Mr. S.M. Datta and the entire
team of directors has been successful in taking Philips to new heights in Indian
Consumer Appliances Market.

Philips SA3125

Phillips 2GB MP3 MP4 Player SA3125