Business Paul Emmerson Vocabulary Builder Intermediate to Upper-intermediate The words & phrases you need to succeed AGL A [2008 A MACMILLANacilen Eduction ewaen Tons Road, Oxford O¥4 3°? ‘Advison of Macmiln Publis inte Campane and repreanttes throughout the weld ‘son 978-0-230-71682-7 ‘et © Fal Emmerson 2008 Desgn aa usraten © Macrilan Publishers ited 2008 Fist published 2008, lights sere no part ofthis publication may be repreduce, sored ina reton system, vans any fox, or by any mean, elec, mechanical, protocapying, ectdng, ohn, without he pir wt emission ofthe publives Designed by Cron Gibson IMstated by Pte Harper and Juan Mosedsie over desig by Kate Stephens Authors adnowledgemenss The author woud ke o thank Anca Cowper for comisionng the book, Kate Sle or her usual ‘uttnding contuton en content ein, and Karen White er er thorough prof rating ad sesng eveything through to pubcaton. Thanks again to Marne Warne or warscibing te cia inteniews on ‘hich teeing srt are base Once again here were many stents at Iemaonal House, London nh gave up ther time o be inceiwefr the Lsteing mer ang | would keto thank Ana Saw, eine Perez lai Sel, Eitano Lia, Fabri Farin Francesca Merl Frank Kaiser, el Monsen dun Cowan and Massie Lehi. ‘he autor ar publishers would keto thank the allowing for persion to reproduce thei shotogreshs: tonbank con/Chals dasets 23, Carenntank caro Culum p57, Catoonbank camara Accel Matcatop7,Carteonbak. com BarbareSmaler 935, Crtoonbank.com/mes Stevenson p15, Cartoonbank Cae, ey 633. ‘his every tfr hasbeen made to locate the cues of coptght mate inthis book, there may have ‘been some cases when the pubishes have ben unable to contact tre overs. We shou be grateful to hese ‘rem anyone who recognises copyrght mater and whol unacknowledge, We shall e pleased o make te recessatyamerdients in ute eins ofthe bok Pinte and bound in Horg Kong 2013 2012 2011 2010 2009 . 30987654321Contents BUSINESS TOPICS The business world 1 The economy The business cycle International trade 2 3 4 Setting up and growing a business 5 Company types and corporate governance 6 Global issues for the 21st century Management 7 Management styles and qualities 8 Organizing time and work 9 Planning and setting objectives 10 Leading and motivating 11. Insurance and risk management Production and operations 12. Manufacturing and engineering 13 Inside a factory 14 Procurement and purchasing 15. Supply chain management and logistics 16 Lean production 17 Quality Sales and marketing 18 Sales 19 Customer service 20 Markets and marketing 21 Product 22. Distribution (place) 23 Promotion 24 Price 25. Marketing management Company finance 26 Income statement 27 Balance sheet 28 Cash flow statement 29 Managing cash flow 30 Profitability 18 20 2 24 26 28 30 2 Ea 36 38 40 42 46 43 so 52 5A 56 se 60 62 6a Financial markets 31 Financial markets 32. Investing in stocks Human resources 33 Recruitment 34 Pay and benefits 35 Issues in the workplace EFFECTIVE COMMUNICATION You and your job 36 Your background and career 37. Your company 38. Your job Telephoning 39. Telephoning ~ making and taking calls 40 Telephoning - messages 41. Telephoning ~ checking, clarifying, active listening 42. Telephoning - arranging a meeting 43. Telephoning - complaints 44 Telephoning - review 46 Emails - internal communication 47 Emails ~ commercial 48 Emails ~ customer issues 49. Emails - arranging a visit 50. Emails ~ review Presentations 51. Presentations - opening 52. Presentations - main body 53. Presentations - closing and questions 54 Presentations - trends | 55. Presentations - trends I 56. Presentations - review 66 68 79 n 14 16 78 80 82 34 86 83 90 92 94 96 98 100 102 104 106 108 10 2 4 16