i-level Media

 i-level Media Group Inc. (OTCBB: ILVL),

Sinomonitor (www.sinomonitor.com), one of China’s most respected media research
firms, interviewed 426 taxi passengers in Shanghai who had been exposed to an i-level
Mobile Media screen. Key findings included:

 Three-quarters (74.6%) of the passengers said they spent time watching the taxi
media screen.
 Of those passengers who watched some of the media, 95.6% could recall at
least one of the ads they had seen.
 For the four major brands advertised, viewers' average recall rate was 47.1%.
 Four in five (79.9%) of all viewers said they were satisfied or very satisfied with
the overall content displayed on the media.  Only 11.6% said they were
dissatisfied, and none said they were very dissatisfied (8.6% were unsure).
 More than four in five (81.7%) of the passengers said that one of their main uses
of taking a taxi is to go shopping.
 More than seven out of eight (88.3%) of the passengers said they have at least
one credit card.

Based on these and other results of the study, the Company said it now has reliable,
third-party research that confirms the findings of its internal studies.

The i-level Media Platform is one of the most effective advertising media as it reaches a
highly desirable audience in a captive setting and attracts viewers' attention with an
entertaining mix of content.  i-level's sales and marketing teams are now armed with
data that convincingly demonstrate the effectiveness and cost-efficiency of advertising
on our platform versus other media."

***************
About i-level:  i-level Media Group Inc. (www.i-levelmedia.com) is an emerging media
company delivering powerful digital media solutions for out-of-home advertising in
China.  The company owns and operates one of the largest digital in-taxi advertising
networks in existence and also licenses its technology and expertise to third parties
seeking mobile digital media solutions.  i-level’s proprietary technological platform,
consisting of high-quality LCD displays mounted inside the passenger compartments of
taxis, provides a consistent, reliable and high-impact channel for reaching consumers
on the go.  Through exclusive distribution agreements with China’s leading taxi
operators, i-level puts advertisers’ messages in front of a highly sought-after audience,
in a captive and intimate setting.

The Right Medium

 
The i-level Mobile Media Network delivers prolonged exposure to
a captive audience. The average taxi ride lasts approximately 18
minutes, meaning the rider has ample time to absorb in-depth
media messages. Unlike other forms of outdoor media, in-taxi
advertising provides an intimate viewing environment with few
distractions, assuring higher rates of absorption and recall. 

That means that with i-level, the advertiser's message is

Captive and intimate
more likely to be watched and remembered. 

 
The Right Timing
 
The i-level Mobile Media Network reaches consumers who are
on the move, who are in an impressionable state, and who are
ready to take action. Taxi riders viewing advertising while in
transit are able to adjust their route accordingly to make
purchases. Additionally, most passengers have a mobile phone
and can easily respond to a contact number in an ad. Our in-
house research revealed that 17% of viewers of the
i-level Mobile Media Network responded to an ad they saw on
An audience in action  our screens.

With i-level, advertisers can stimulate impulse buying

and generate superior response rates.

How it Works

Reliable delivery 
Each i-level advertising display unit (ADU) houses an 8.2 inch
high-resolution LCD display and stereo speakers. Passengers
riding in the back seats of i-level equipped taxis view a loop of
pre-programmed content and advertising that begins
automatically with each new trip. Riders have the ability to
raise, lower, or mute the sound, but are not able to turn the
displays off.

Maximum flexibility 
i-level's ADUs can display multiple formats of client advertising
from simple, cost effective JPEG-based still images, to Flash
animation, to full motion DVD-quality video. i-level clients can
choose spot durations from 5 to 60 seconds and campaign
lengths ranging from 2 weeks to 6 months.

For complete information on i-level's system, advertising

packages, and rates, please e-mail us at 
sales@i-levelmedia.com. One of our sales representatives will be
pleased to respond.

Content- Music videos, movie previews, reality shows, info on

travel destinations, Beauty and fashion tips, shanghai nightlife
and fashion, lifestyle and good life programmes, mini English
lessons.
 
 
 
Touchmedia

Touchmedia, the largest in-taxi interactive media company in China, has completed its
latest round of funding, raising RMB100m ($14.6m). The round was led by CDIB
Capital, affiliated China Development Financial Holdings, and included investors from
previous rounds, TLC Capital, Qiming Ventures and Mustang Ventures, as well as the
founder and CEO, Micky Fung and his affiliate companies.

Founded in 2003, Touchmedia currently has more than 100,000 taxis under contract
and is operating in four cities: Beijing, Shanghai, Guangzhou and Shenzhen. Fung said
that the system would be launched in a number of other cities within the next 12 months
and that international launches were being considered.

Managing director of CDIB Capital Lionel de Saint-Exupery said, "CDIB Capital is

delighted to lead this new round of financing which will allow Touchmedia to accelerate
the roll-out of its highly successful business model across China. This investment is
perfectly aligned with our strategy of supporting high-growth, innovative companies led
by exceptional management teams. We look forward to working closely with Micky and
his remarkable team to ensure the long-term success of Touchmedia.'' 

Fung added, ''To have been able to raise funds in such a difficult time, and to still have
been able to select a partner with a track record of success and strong strategic input,
such as CDIB, is a credit to the strength of the business and the success to date. We
will use the funds for expansion in both existing and new cities, as in some areas we are
already unable to meet demand.”

Ikabs Uk
The iKabs business has been formed by five business partners working with a security
company to install the CCTV systems – and paid for by advertising shown on screens
installed in the taxis.

Newcastle and Sunderland city councils are among the first local authorities to allow
the systems to be installed in hackney carriages.

Now the iKabs teams needs to sell enough advertising to pay for the technology to be
installed in all the cabs whose drivers want it. iKabs says other companies have tried to
convince councils to allow CCTV systems to be installed in taxis, but no system has
been licensed before now.

The hope is that with a business model which provides the system to taxi drivers free of
charge, the technology – from a company called Xtron in Birmingham – will prove
popular and help to keep drivers and customers safe. A camera is fitted at the front of
the vehicle to record all activity in the car on a disk, which can only be accessed by the
council which licences the vehicle, or by the police.

The driver does not even have to remember to switch the camera on as it will record
automatically.

Scott Moran, sales director of iKabs, said: “The great thing about this is that it is
supported entirely by advertising, which is displayed on a flat-screen monitor inside the
taxi. It won’t cost the driver or the local authority anything, so no costs are passed on to
the passenger or council taxpayer.”

iKabs says the system is important as assaults on taxi drivers are on the increase.

The company hopes to roll out iKabs nationally after dozens of local authorities around
the country showed an interest. Taxis with the technology will display the iKabs logo on
the vehicle, which is intended to act as a deterrent to would-be attackers and also
reassure passengers that they are safe.

Tony Brannon, another of the iKabs directors, said: “We’ve been inundated with taxi
drivers wanting it. At the moment we believe we are the only ones doing this. People
have tried to advertise in taxis before, but we are now fully endorsed by councils.

“It’s a way of getting CCTV in cabs, and for us to get advertising screens in there –
everyone is a winner.”

Mr Brannon said both the father and father in law of iKabs managing director Richard
Ellison are taxi drivers, which had helped generate and develop the business idea.

The company, whose directors come from backgrounds in sales, design, marketing
and security, started out in small premises on Pink Lane in Newcastle and is now about
to move to a 1,300sqft office on the same street.

Mr Brannon said the business was looking to hire between 15 and 20 sales staff
initially. The directors were also using telemarketing companies to spread the word.
BEIJING, China, SAN JOSE, Calif., USA, and TAMPERE, Finland – May 17, 2010
– Symbio, a leading innovator of outsourced product development solutions worldwide,
today launched its In-Vehicle Infotainment (IVI) services offering and announced its
membership in the GENIVI Alliance, a non-profit automotive and consumer electronics
industry association driving the development and adoption of an open IVI reference
platform.

According to a recent Automotive Infotainment Systems Market Tracker report by

Richard Robinson, principal analyst at iSuppli, the leading market research firm focused
on the electronics value chain, as the market recovers from 2010, the desire for
connectivity and the explosion in personal entertainment devices will drive the next
generation of delivery and broadcast formats in vehicle, creating new opportunities for
tier 1/OEM relationships as well as for the silicon and software suppliers that serve this
market.

The rapidly changing and expanding field within the automotive industry known as IVI is
one of the most challenging fields in the automotive space. It encompasses automotive
infotainment products and services including music, news, Internet and multimedia,
navigation and location, and telephony. The GENIVI Alliance was formed as a result of
the auto industry recognizing that infotainment expectations are set by the major
consumer sector players.

Symbio's advanced software developers and product engineers help meet automotive

infotainment development challenges with cutting edge graphics and
multimedia integration into vehicle hardware systems for superior consumer
experiences. Symbio provides lightweight high performance tool chains to help ensure
the quality of the user experience and safety of in-vehicle infotainment systems by
enabling User Interface (UI) designers to prototype their UI/HMI (Human Machine
Interface) or instrument visual design in an emulator environment. Symbio's tool chains
also provide robust graphics acceleration.

Symbio's mobile and consumer electronics expertise in software integration and user
interface implementation brings added innovation and capabilities to the GENIVI
Alliance as the interaction between automotive and consumer is a key factor in
competitive product development.

Symbio's goals for companies developing IVI equipment and software are in lock step
with GENIVI,” said Jacob Hsu, CEO of Symbio. “By aligning our services with the open
and scalable GENIVI platform, we help accelerate the pace at which new automotive
applications can be developed and reduce costs. With Symbio’s IVI services, engineers
and designers can focus on critical safety issues and the user friendliness of the
system, instead of spending valuable development time on graphics, multimedia
integration, optimization and implementation of tools.”
 Symbio’s IVI services include:

 Software development
 Software integration
 User interface and user experience implementation
 Software testing and quality assurance
 Technical consultation on the implementation of user interfaces
 Test and measurement systems
 Training on multimedia and graphics technologies and tool chains
About GENIVI Alliance
GENIVI Alliance is a non-profit industry association whose mission is to drive the broad
adoption of an In-Vehicle Infotainment (IVI) open source development platform. GENIVI
will accomplish this by aligning requirements, delivering reference implementations,
offering certification programs and fostering a vibrant open source IVI community.
GENIVI's work will result in shortened development cycles, quicker time-to-market, and
reduced costs for companies developing IVI equipment and software. GENIVI is
headquartered in San Ramon, Calif. www.genivi.org.

About Symbio
Symbio provides advanced software product development and user experience design
services to the world’s technology leaders. Symbio specializes in feature-rich software
products for companies embracing the digital convergence transformation in
communications and technology. By leveraging its deep expertise
in mobile, embedded, Web-based, enterprise and user experience driven technologies,
Symbio enables its clients to focus on their core competencies while building mission-
critical technologies and products to sustain, speed and secure the long-term success
for the business. World-leading companies like China Mobile, IBM, PayPal and Nokia
already rely on Symbio for faster, innovative, and highly cost-effective technology
outsourcing. With global headquarters in Beijing, China, San Jose, USA, Stockholm,
Sweden and Tampere, Finland, Symbio is the outsourced product development partner
companies trust to deliver truly integrated global software development with local
touchpoints in the client’s home market. For more information about Symbio,
visit www.symbio.com.
This required a thorough industrialisation of the solution, which comprises an industrial
box PC, two 7” touchscreens, GPS, a 3G modem and specially developed cables.

Data Respons has redesigned NewsCab’s prototype in close collaboration with AAEON,
one of Data Respons’ product partners in Taiwan. The prototype had shown that the
idea worked in practice, but, as is often the case with prototypes, it was a loose
assembly of various hardware devices, some control software and the application itself.

“We worked with many different partners in the development of our prototype,” says
Fritz Rendemann, managing director of NewsCab. “It worked, and it proved that the
idea was feasible, but it was far from being manufacturing-mature and would never
have worked in an environment exposed to the shock, vibration and high temperatures
that are found in the automotive industry.”

INTERACTIVE MEDIA EXPERIENCE 

From its head office in Copenhagen, NewsCab delivers a new media product featuring
online-based news, financial information and advertising via flat screens to back-seat
passengers in taxis. The new solution includes GPS, a 3G modem and touchscreens
installed in the headrests of the front seats, making the infotainment system mobile,
intelligent and interactive.

“What distinguishes this system from other solutions on the market is that we involve
the viewer to a much higher degree. The passenger can more or less choose the sort of
information that he or she wants to see; meanwhile, the system automatically targets
the information delivered based on the actual location of the taxi as provided by the
GPS system,” says Rendemann.

The system, which is continuously updated via the 3G modem, provides location-
specific information about various topics of interest that the viewer can actively choose
by means of the system’s touchscreen, resulting in a much more focused media
experience. According to NewsCab, this gives advert-isers’ messages much greater
impact than is achieved by competing media solutions.

MANUFACTURING MATURATION 
Once they had the prototype, NewsCab were now faced with a new challenge: adapting
the solution to the intended environment and maturing it for mass production.
“The environment in the automotive industry is highly demanding,” says Vagn
Rasmussen, sales director of Data Respons Denmark. “The product must be able to
withstand shock and continuous vibration, and at the same time be able to dissipate a
great deal of heat by passive cooling only, since the PC solution has to be sealed
against dust. In addition, the industry requires that the solution be e-marked in order for
it to be installed in vehicles,” he explains.

“In order to fulfil NewsCab’s requirements, we entered into a close collaboration with
one of our Taiwanese partners, AAEON, which develops and manufactures box PCs.
However, in order to do away with unnecessary components that would make the
solution more expensive, we decided to develop a semi-custom solution that would
meet NewsCab’s functional needs as well as the industry’s environmental requirements,
while also conforming to the e-marking,” continues Rasmussen. The close partnership
with AAEON allowed Data Respons to deliver a manufacturing-mature solution in less
than four months. Data Respons has handled the system redesign and the adaptation
of the box PC for the customer, as well as the integration of the peripherals, such as the
screens, GPS, 3G modem and specially developed cables.

LOOKING AFTER ALL ASPECTS

One of the decisive reasons why the manufacturing maturation could be accomplished
in just four months is that Data Respons has the ability to look after all aspects of the
process. This has been absolutely crucial in fulfilling all the requirements and in
optimising NewsCab’s time-to-market.“Data Respons has all the expertise necessary for
getting the product ready for mass production,” says Fritz Rendemann of NewsCab.
“When we were developing the prototype, we worked with multiple partners, which was
time-consuming and expensive. However, with Data Respons we were able to deal with
just the one partner, and thanks to their expertise in software, hardware, mechanical
components and project management, as well as their excellent network of product
partners and manufacturing partners, Data Respons was able to look after the whole
process. This streamlined the process and made it much easier to get exactly what we
needed. And of course this minimised the time it took to get the product to the market.”

Data Respons tests all the systems, which are shipped from Taiwan. This ensures that
all the systems are working as they should and that they satisfy all the prescribed
environmental standards. The completed solutions are then sent on to taxi companies in
Europe. “What Data Respons has developed is quite simply a plug-and-play solution. It
requires only minimal technical know-how to install the solution in the vehicles and to
get up and running,” concludes Rendemann. The taxi companies install the solution
themselves in the vehicles and configure them to their own area via the GPS. Right now
there are more than 50 completed units installed and undergoing testing.The test period
is almost over, to the great satisfaction of NewsCab, which is currently considering
putting the unit into production.

 
REDESIGN AND INDUSTRIALISATION OF PROTOTYPE
Data Respons has redesigned NewsCab’s prototype so that it
is manufacturing-mature for mass production and it conforms
to the automotive industry’s environmental requirements and
those for e-marking. The environmental requirements include
the ability to withstand shock, vibration and high
temperatures.

The solution includes a tailor-made, fanless box PC from Data

Respons’ partner AAEON, with a single-board computer (Core
Duo), a customised printed circuit board, plus a graphics card
and power supply. The two 7” touchscreens, GPS and 3G modem are connected by
means of specially developed cables. Production
The informative taxi ride
With NewsCab become a taxi ride interesting. Passengers keep updated with the latest
news from Danmarks Radio, financial information from Nordea Markets and commercial
spots. The distribution is mine. 70% news and finance, and max. 30% advertisements.
Multiple uses
With 150 NewsCab-taxis in Copenhagen are great exposure potential, and therefore
well suited for targeted B2B spots or in addition to media campaigns and city events

Extensive exposure

With NewsCab and our customized media planning has advertisers the opportunity to
determine exactly how many viewers they want, and when the day of exposure to
pressure down. NewsCab calculates one view per. per advertiser. trip.

Advertising pages are at the screen for 15 seconds

Between 6:00 a.m. to 6:00 p.m. costing £ 1,000 exposures 500, -

In the period from 6:00 p.m. to 6:00 a.m. costing 1,000 exposures DKK 350, -

Commercials of 30 seconds duration

Between 6:00 a.m. to 6:00 p.m. costing £ 1,000 exposures 1.000, -

In the period from 6:00 p.m. to 6:00 a.m. cost exposures 1000 kr 700 -
A passenger sensor ensures measurability, accurate statistics and reporting.

Efficiency in the media

The media and audiences have been analyzed so exposure potential can be exploited
optimally.

We divide the customer base into three categories:

Businessmen (driver taxi in everyday daytime)

Age Group 50 + (running in the taxi on weekday evenings)
Young people who go to town (driving taxi in the evening on nights and weekends)

Brand new technology

NewsCab uses advanced technology to disseminate content, and the result seen in 4:3
format on LCD flat screens. Advertisements and promotions can be updated from day to
day.

We can work with almost any formats and we can help with production of
advertisements.
 

Concept

NewsCab A / S is the first and only provider of online news of taxis. The concept was
developed in collaboration with Taxamotor, DR, Nordea Markets, Sonofon, Comtech
Holding and Pallas Informatik.

We service and mentor our clients so they get optimum exposure of the marketing
budget.
Our mission is to become an integral part of future advertising campaigns, and a natural
element in the median plan's toolbox.