News Release

AT&T Opens New Authorized Retailer Store in Ladysmith

New Store Provides Mobile Lifestyle Options and
Premier Entertainment Services in Convenient Location

LADYSMITH, Wis., July 11, 2019 – A new AT&T* store has opened in Ladysmith to meet the
growing needs of AT&T’s local customers. The store will bring options for the latest devices and
accessories, along with premier wireless and entertainment services.

The new store, owned and operated by E Wireless, LLC, is 800 square feet and is located at 812
Miner Avenue next to Ladysmith Family Restaurant.

“We’re excited to open this new store in Ladysmith and expand our retail presence in northern
Wisconsin,” said Scott T. VanderSanden, president of AT&T Wisconsin. “As we continue to
invest in our network in Wisconsin, we plan to open up new locations like this one in Ladysmith
for customers to have access to the latest mobile technologies and entertainment services.”

The new store’s hours of operation are: 9 a.m. to 6 p.m. Monday through Friday; 10 a.m. to 2
p.m. on Saturday, and closed on Sunday.

“Our goal is to provide an exceptional experience in every interaction. That starts with
conveniently located stores,” said David Ven Roy, Director of Sales for AT&T. “Customers want
the latest apps, services, devices and accessories to mirror their mobile lifestyles. They now
have another great location to find the right solution.”

Local community and business officials joined E Wireless and AT&T at the ribbon cutting for the
new Ladysmith store, including Mayor Alan Christianson, Jr., State Representative James
Edming and Dr. Robert Lecheler, president of the Greater Ladysmith Area Chamber of
Commerce.

“We are excited to welcome this new AT&T store to Ladysmith,” said Mayor Christianson. “In
today’s global marketplace, businesses are relying more and more on mobile technology to stay
competitive. This store is another choice for both businesses and residents looking for the
latest in mobile technologies and devices.”

“This new store is good news for the Ladysmith community,” said Representative Edming. “Not
only does it support our local economy, but it also provides residents with another option for
the mobile services they need to stay connected.”

July 11, 2019

© 2019 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.
AT&T in Wisconsin
AT&T has 22 company owned stores and 46 authorized retailer locations in Wisconsin, and also
sells its products and services in select national retail stores.

As we expand our retail presence, we’re also boosting network reliability and capacity. AT&T
invested more than $700 million in Wisconsin’s wireless and wired networks during 2016-2018.
In 2018, AT&T made 590 network investments in Wisconsin, including adding 41 new cell sites,
expanding LTE to 14 sites, and adding capacity to 509 sites. These investments drive a wide
range of upgrades to reliability, coverage, speed and overall performance for residents and
businesses.

These upgrades will also benefit public safety and first responders on FirstNet – public safety’s
dedicated communications platform. FirstNet is being built with AT&T in a public-private
partnership with the First Responder Network Authority. It’s designed to help first responders
in Wisconsin and across the country connect to the critical information they need – when they
need it – so they can keep themselves and the communities they serve safer.

*About AT&T Communications

We help family, friends and neighbors connect in meaningful ways every day. From the first phone call
140+ years ago to mobile video streaming, we innovate to improve lives. We have the nation’s fastest
wireless network.** And according to America’s biggest test, we have the nation’s best wireless
network.*** We’re building FirstNet just for first responders and creating next-generation mobile 5G.
With DIRECTV, DIRECTV NOW and WatchTV, we deliver entertainment people love to talk about. Our
smart, highly secure solutions serve nearly 3 million global businesses – nearly all of the Fortune 1000.
And worldwide, our spirit of service drives employees to give back to their communities.

AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at att.com/CommunicationsNews.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and
not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news
on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.

© 2019 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property
of their respective owners.

**Based on GWS OneScore Sept. 2018. Excludes crowd sourced studies.

For more information, contact:

Jessica Erickson, AT&T Wisconsin
608-692-5340
jessica.erickson@att.com

July 11, 2019

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