What ’s Your USP?

: How To Stand Out In Any Market

To succeed in business, you have to show people why they

should buy from you. What is it that makes you the best choice
for your customers? That reason is called your Unique Selling
Proposition, or USP.

The best USPs explain how your business uniquely benefits your
customers, in just a few words. Since a USP is so powerful, you
should incorporate it into as many marketing activities as you can.

Now that we’re clear on what a USP is and why it’s valuable,
let’s start creating one for your business. Below you’ll find a
simple 3-step process to help you craft your USP in a clear and
concise way.

Let’s get started!

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 What ’s Your USP? : How To Stand Out In Any Market

STEP 1:
ANSWER THE BELOW QUESTIONS RELATED TO YOUR BUSINESS
1. Differentiator / Market Gap

What are the 3-5 biggest benefits a customer gets from using your
product/service that they can’t get anywhere else?

Some examples…

• FedEx: Overnight shipping, great customer service, reliable international

shipping

• Domino’s Pizza: Fast pizza delivery, hot pizza every time, cheap prices

• M&M’s: Bite-sized chocolate that doesn’t melt in your hand, keeps clothes and
kids clean, easily transportable

Put your answer here:

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 What ’s Your USP? : How To Stand Out In Any Market

2. Target Audience & Problem

Who do you help? What individual need or challenge does your target
market face that your product/service can solve for them?

Some examples…

• FedEx: People who need to ship things quickly and hassle-free.

• Domino’s Pizza: Budget-conscious pizza lovers who don’t like waiting/don’t like
cold pizza.

• M&M’s: People who love chocolate and hate when it melts and makes a mess.

Put your answer here:

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 What ’s Your USP? : How To Stand Out In Any Market

STEP 2:
COMBINE YOUR ANSWERS ABOVE INTO ONE STATEMENT
You can use the below template if it helps. Your answers might overlap, so
try to rewrite it so that it makes sense.

I provide (differentiator / gap) ________________________,

to (target / problem) ________________________.

Some examples:

• FedEx provides fast overnight shipping with great customer service for
people who need to ship things quickly and hassle-free.

• Domino’s delivers pizza in 30-minutes or less (or it’s free) for people who
love inexpensive pizza and hate waiting for it to arrive/hate cold pizza.

• M&M’s provides a way to eat chocolate on-the-go for candy lovers who
hate melted candy that makes a mess.

Write your statement here:

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 What ’s Your USP? : How To Stand Out In Any Market

STEP 3:
EDIT YOUR STATEMENT TO CREATE YOUR USP
Now, take your results from Step 2 and condense it. You want your final
USP to be as specific and simple as possible.

Great USP’s are crystal clear in their message. That means as soon as you
hear them, you know exactly what they’re saying. The way to make this
happen is to do a few drafts until you arrive at your final USP.

Examples:

• FedEx: “When it absolutely, positively has to be there overnight.”

• Domino’s Pizza: “We deliver hot, fresh pizza to your door in 30 minutes or less,
or it’s free.”

• M&M’s: “Melts in your mouth, not in your hands.”

Create your USP here:

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 What ’s Your USP? : How To Stand Out In Any Market

AWESOME! GREAT JOB FIGURING OUT YOUR USP!

Now you might be thinking, “Okay, so what do I do with this, Harv?”

And that’s a great question. Knowing how to communicate your unique

value is just ONE important piece of the business success puzzle. Your
next step is to get the full picture. For that, join me for my signature
online training:

“The 500 Million Dollar Secret”

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 What ’s Your USP? : How To Stand Out In Any Market

When you attend, you’ll discover:

• A step-by-step model to sell anything, anytime, and make your sales

predictable

• How to instantly eliminate all fear, doubt, and non-supportive beliefs

around selling

• How to make 10X more income from one slight change to your business
model

• And much, much more!

This training is completely FREE, but it’s only available for a limited time.
Come find out what it takes to achieve real success and wealth

Click here now to pick the best date and time for you.

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