Professional Documents
Culture Documents
Reuters Market Light - WBDA Release
Reuters Market Light - WBDA Release
Development Award
o RML among 10 global companies recognized for its pioneering service to improve
lives of India’s agrarian community
Mumbai, November 9, 2010: Reuters Market Light (RML), the pioneer in creating a
professional micro-information service for India’s agricultural community, has won a
prestigious World Business and Development Award (WBDA) in recognition of its efforts for
improving the lives of India’s farming community.
RML is among the ten global companies that picked up a WBDA for improving the lives of
some of the world’s most disadvantaged communities and applying their inclusive business
expertise to the worldwide efforts to end poverty.
The WBDA Award ceremony is part of the special focus on the Millennium Development
Goals (MDGs) during the opening week of the United Nations’ General Assembly in New
York. The biennial WBDA is hosted by the International Chamber of Commerce (ICC), the
International Business Leaders Forum (IBLF) and the United Nations Development
Programme (UNDP).
Commenting on the prestigious international award, Mr. Amit Mehra, Founder and
Managing Director, Reuters Market Light (RML) said “The award recognizes our efforts to
help address some of the most pressing problems faced by countless Indian farmers. It is
very encouraging to know that through our innovative business model, we are contributing -
in our own modest way - to the global efforts to achieve Millennium Development Goals
outlined by the United Nations”.
The award stands testimony to the fact that businesses like RML can be an engine of both
growth and development and by mobilizing human and financial resources; they can be
valuable source of innovation to promote positive change.
This information service launched in India in 2007 offers agriculture related information on
various crops, pricing, market geographies, and climate/weather conditions and forecast
helping farmers to improve their production and reduce marketing risks. RML, which began
in 2007 in Maharashtra as a pilot project, has grown to a pioneering business that now
operates in 13 states of India. The service is estimated to have reached over a million
farmers and covers nearly 1,000 markets and over 250 crops and varieties.
Nilanjana Nangia
Genesis Burson-Marsteller
nilanjana.nangia@bm.com
+91 99860 74334