AMUL (Gujrat Cooperative Milk Marketing Federation Ltd)

The GCMMF (Gujrat Cooperative Milk Marketing Federation Ltd) is

the one of largest marketing organisation for Indian food products
with annual sales of 4.8 billion US dollars (2018-19). This receives
about 23 million litres a day from 18700 village dairy cooperative
societies, 18 member unions covering 33 districts, and 3.6 million
members of milk producers every day.

The organization Pinnacle of the Gujarat Daily Cooperatives, known

as the Amul, is aimed at providing farmers with lucrative returns and
also serves consumers 'interests by offering good value-for-money
quality goods. The success of the project was not only emulated in
India but also acted as a blueprint for the rest of the world. It is the
primary marketing business of licensed goods 'AMUL' and 'SAGAR.' It
operates through 61 sales offices and has a network of 1,000,000
distributors and ten lakh retailers, one of India's biggest. The product
portfolio of Amul comprises milk, milk powder, health beverages,
ghee, butter, cheese, pizza cheese, ice cream, paneer, chocolates and
traditional Indian sweets etc.

GCMMF is the biggest diary exporter in India. A "Trading House"

status was given. Most items can be found in the United States, the
Caribbean, Singapore, the Philippines, Japan, China and Australia.
Over the past 16 years, GCMMS has won the Government of India
APEDA Award for Diary Export Excellence. The GCMMF was awarded
the "Golden Trophy" for its excellent export output and contribution
by APEDA in the diary industry for the years 2009-2010. GCMMF
took gigantic steps to extend its regional activities in 2013-2014.
Amul has gained respect and appreciation worldwide because of its
presence on the GDT (Global Diary Trade) market, in which only the
top six regular players worldwide sell their goods. With GDT, GCMMF
was able to not only achieve better prices according to market
demand but also strongly placed Amul in the league of the world's
top diary players.
Over the years GCMMF has won multiple awards and recognitions
for its strong dedication to quality, customer service and reliability.
In 1999, he was awarded the Rajiv Gandhi National Standard Award.
GCMMF was awarded Business World for India's most prestigious
corporate award in 2002. The IMC Ramakrishna Bajaj National
Performance Award (2003) for the adoption of noteworthy logistics
and procurement management activities. The Biotic Ice-cream
GCMMF is India's first and only company to win in 2007 the largest
International Diary Federation Marketing Award. GCMMF was
awarded the 2013 Swamy High Performance Brand Award AIMA-RK
and CNN-IBN the 2015 Swamy High Performance Award to better
tomorrow. World Innovation Diary Awards – 2014 "Eat Milk with
Every Meal" for best marketing campaign. GCMMF won seven
successive Good Green Governance Awards from Srishti from 2007
to 2013 for its three plantations.

The Amul brand is a movement and not just a commodity. This

reflects the economic rights of farmers in one way or another.
Farmers have been bold in dreaming. To hope. To live.
GCMMF- An overview
Year of establishment 1973
Members 18 District cooperative Milk
producers’ unions
No. of Producer Members 3.6 Million
No. of village societies 18,554
Total milk handling capacity per
day
Milk collection (Daily Average
2018-19)
Cattlefeed manufacturing
capacity
Sales Turnover-(2018-19)
35 million litres per day
23 million litres per day
9200 MTS per day
Rs. 33150 Crores (US $ 4.8
Billion)