WALMART

Question : I think Walmart is too over acted for their defensive action. But it will be good if
they can find the win win solution, invite all the haters groups and ask them how to fix this
situation if america’s finance is on low line and Walmart need to cut off their budget

- Watch Walmart movie

- Review company corporate website
- Walfamartfacts.com
- Walmart watch
- Wake up Walmart site
- Greenwald Walmart documentary
- Watch the high cost of low price film
- Watch Why Walmart works film
- Watch why that makes people crazy film
- Compare Walmart watch , Wake up Walmart site , Greenwald Walmart documentary
- How Walmart could improve its communication to build and strengthen
relationships
- How to explain of corporate reputation management
- Learn about working family , what is it?

Walmart mistake :

o Large number of violations regarding wages and work hours for its employee
o Manager forcing employee to work off the clock , requiring associated to skip
lunch and short breaks and tampering with time and wages records
o Get critizied of gender discrimination against women associates
o Walmart being unjust and enforcing inewuality to the enviromentalists (
Walmart creates air and traffic pollution , decaying community land)
o Women being compensated unfairly as opposed to their male counterparts

What student can learn :

o How this large corporation handled criticism and opposition from various
organization and individuals
o Learn the many challenges PR practicioners face when dealing with a tainted
reputation as well as the ethical implications of representing a company where
expectations are that it will be a corporate leader in society
o Learn the importance of implementing sound public relations and corporate
communication strategy in order to cultivate and sustain relationships with its
stakeholders
o Learn about exploration of the emergence of internet campaigning and social
media
o Learn how to analyze strategized differently if there were in Edelman position
and how they would hace worked in order to reduce the opposition towards the
retail giant
 o How to evoking an environment of trust throughout the corporation

 Question 1 :
- With advance knowledge of the issues threatening to damage its reputation , what
proactive measures should Walmart have taken?
- Why should Walmart engage in these issues proactively instead of avoid them?

 Question 2 :
- What additional PR strategies and tactics could Walmart have undertaken to create
an open , trusting environment with its internal and external stakeholders?
- Could Walmart cooperate and collaborate with its associates and still maintain its
low price and its bottom line ?
- Should Walmart remove its anti union stance?
- How could have Walmart found a win win solution with its opponents?
- If a win win not possible, what should Walmart goals be?

 Question 3 :
- What actions could Walmart have undertaken to avoid the largest class action suit in
US history?
- What step should Walmart now take facing this current crisis?
- How can managing this crisi enhance or tarnish Walmart current reputation?

 Question 4 :
- How could have Walmart managed their reputation more successfully?

 Question 5 :
- Was it ethical for Walmart to create a blog in order to advance its own agenda?
- Would Walmart be as critizied as it is today without the internet and social media?
- How could Walmart use the internet and social media as its advantage?

Application page principles :

- Tell the truth

- Prove it with action
- Listen to the customer
- Manage for tomorrow
- Conduct PR as if the whole company depends on it
- Realize a company’s true character is expressed by its people
- Remain calm, patient and good humour
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