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  • Marketing 2: Union College of Laguna

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    kitkat
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    This document is a marketing report submitted by Jayson Resurreccion to Mrs. De Ramos. It discusses the consumer market and types of consumers. The consumer market consists of household consumers who buy goods for personal or family use. Consumer markets can be analyzed based on demographic characteristics like age, income, and education. They can also be examined based on psychographic characteristics like interests and attitudes or behavioral characteristics like brand loyalty. Different types of consumers include seasonal consumers, personal consumers, and impulse buyers.

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    Consumer behavior

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    mktg 2

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    This document is a marketing report submitted by Jayson Resurreccion to Mrs. De Ramos. It discusses the consumer market and types of consumers. The consumer market consists of household consumers who buy goods for personal or family use. Consumer markets can be analyzed based on demographic characteristics like age, income, and education. They can also be examined based on psychographic characteristics like interests and attitudes or behavioral characteristics like brand loyalty. Different types of consumers include seasonal consumers, personal consumers, and impulse buyers.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views4 pages

    Marketing 2: Union College of Laguna

    Uploaded by

    kitkat
    This document is a marketing report submitted by Jayson Resurreccion to Mrs. De Ramos. It discusses the consumer market and types of consumers. The consumer market consists of household consumers who buy goods for personal or family use. Consumer markets can be analyzed based on demographic characteristics like age, income, and education. They can also be examined based on psychographic characteristics like interests and attitudes or behavioral characteristics like brand loyalty. Different types of consumers include seasonal consumers, personal consumers, and impulse buyers.

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    © All Rights Reserved
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    of 4

    UNION COLLEGE OF LAGUNA

    MARKETING 2

    SUBMITTED BY: JAYSON RESURRECCION


    SUBMITTED TO: MRS. DE RAMOS
    OBJECTIVES
    After my report, my classmates should
    be able to:
     Understand my discussion carefully
     Explain my topics completely
     Enumerate the other topic

    Topics
     Consumer Market
     Types of Consumers
    Consumer Market
    It is a marketplace consisting of
    household consumers who buy
    goods for individual or family
    consumption.

    Characteristics of Consumer Market

    • Demographic Characteristic
    • Psychographic Characteristic
    • Behavioralistic Characteristic

    Demographic Characteristic
    This characteristic is based on
    gender, age, income, occupation,
    education and social class.
    Psychographic Characteristic
    Consumer market can also be
    psychographic in nature. This
    includes interests, opinions, values
    and attitudes.

    Behavioralistic Characteristic
    In this characteristic, the research is
    based on brand loyalty, status or
    how long they’ve been a customer.

    Different Types of Consumers

     Seasonal Consumers
     Personal Consumers
     Impulse Buyers

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