Center for Family Managed Business

S. P. Jain Institute of Management & Research

Batch: FMB-26
Contact: P3C1
Date: 9th July
Brand Management
Group Work Number 1

Theme/ Brand Deaths!

Topic
Guidelines/
References Form Groups according to the GW sheet as decide by the institute. Choose one brand
which has vanished from the market place. The brand chosen should be ideally Indian.
Reference could be taken from Marketing and Advertising Journals, Economic Times
and Internet.
Objectives To study the life cycle of a chosen brand, right from its origin up to the point where it
became obsolete. Find and analyze the reasons for the brand’s failure with respect
to the following: Organizational competence, financial competence, brand
promotion activities, market situation, competition, other brands, possible reasons
for failure. The group work would end with hypothetically possible suggestions which
could uplift the brand and save it from becoming obsolete.

Concepts Brand Life Cycle, Brand Management from “brand owner” perspective, Fundamentals
covered of Brand Building and Brand Evaluation.
through the
assignment
Marks:
Posthumous analyses of “why” brands fail.
Assignment 20

Due Date

Signature of
the Faculty Prof. Paritosh Pradhan