INTRODUCTION

The marketing strategy is the total and unbeatable instrumental or a

plan shaped and designed specially for attaining the marketing
objectives of a firm. A marketing mission and objectives tall we as to
where we want to go and marketing strategy provide us with the grand
design for reaching out there. To borrow the words of Prof. Jerome
Mccarthy "Strategy is the all part of the marketing. The one time
planning decision the most crucial decision that determines what
business the company is in and the general strategy, It will follows may
be more important than has over been realized". In world's of Mr.
Robertson's and Yoram wind, "There are three genetic strategies for
achieving success in the competitive market place. The first of these to
gain control over the supply or distribution the second competitive cost
advantage and the third product differentiation, making, as a discipline
is critical component of all these three strategies. Marketing as a
discipline is critical component of all these strategies. Marketing
performance a boundary role function in the firm's selection of an
appropriate strategy marketing spares the customer interface and
provides the assessment of needs which must ultimately guide all
ultimately guide all strategy development.

The quite Michal E. porter "Marketing strategy has mainly

one aim-to cope up with competition there are five major and vital
forces that decide the nature and intensity of competition-the threat of
new entrants, bargaining power of customers, bargaining power of
suppliers, threat of substituted products and jockeying among the
existing contest arts, the collective strength of these forces determine.
 COMPANY PROFILE
AUTOMOBILI LAMBORGHINI S.P.A.

Type Private[1]
Industry Automotive
Founded 1963; 54 years ago
Founder Ferruccio Lamborghini
Headquarters Sant'Agata Bolognese, Italy
Key people Stefano Domenicali, CEO
Production output 3,245 vehicles (2015)[2]
Revenue €586 million (2014)[2]
Profit €10.1 million (2014)[2]
Total equity €1.832 billion (2014)[2]
Owner Volkswagen Group
Number of employees 1,146 (2015)[2]
Parent Audi
Website www.lamborghini.com
MARKETING STRATERGY OF LAMBORGINI COMPANY

Automobile Lamborghini S. p. A. is popularly and simply known as

Lamborghini. It is a private company of Italian origins. The company is
associated with automotive industry and deals with manufacturing of
luxury vehicles. Lamborghini was founded in the year 1963 by its
founder Ferruccio Lamborghini.

Presently it is a subsidiary of Audi and is owned by its parent company

Volkswagen Group. Lamborghini sports cars are counted as the most
popular and fastest in the world with a total brand recall. Some of its
major competitors in automobile industry are as follows-

 Jaguar
 Aston Martin
 Porsche Carrera GT
 Ferrari
 Bugatti
 Rolls-Royce
 BMW

Marketing Plan
Executive Summary:-

Complete your Executive Summary last, and, as the name implies, this
section merely summarizes each of the other sections of your marketing
plan.

Your Executive Summary will be helpful in giving yourself and other

constituents (e.g., employees, advisors, etc.) an overview of your plan.

Target Customers:-

This section describes the customers you are targeting. It defines their
demographic profile (e.g., age, gender), psychographic profile (e.g., their
interests) and their precise wants and needs as they relate to the products
and/or services you offer.

Unique Selling Proposition (USP):-

Having a strong unique selling proposition (USP) is of critical

importance as it distinguishes your company from competitors.

The hallmark of several great companies is their USP. For example,

FedEx’s USP of “When it absolutely, positively has to be there
overnight” is well-known and resonates strongly with customers who
desire reliability and quick delivery.

Pricing & Positioning Strategy:-

Your pricing and positioning strategy must be aligned. For example, if

you want your company to be known as the premier brand in your
industry, having too low a price might dissuade customers from
purchasing.

In this section of your marketing plan, detail the positioning you desire
and how your pricing will support it.

Distribution Plan:-

Your distribution plan details how customers will buy from you. For
example, will customers purchase directly from you on your website?
Will they buy from distributors or other retailers? And so on.

Think through different ways in which you might be able to reach

customers and document them in this section of your marketing plan.

.
 PRODUCT PROFILE

ON ROAD PRICE

₹ 5.53 Crores

*Mumbai

VEHICLE SUMMARY

NAME:- Lamborghini Aventador

TYPE:- SPORTS
TOP SPEED:-350 km/h
 OBJECTIVES
1. To know the awareness of the market for great objective to the
strategy process.

2. How to write a brief for a market research project

3. To the use of strategy for operational process given by market.

4. It is involved planning to decision making.

5. The use of level marketing strategy to best level of the increasing to

the productivity, of the particular product.

6. In the practical knowledge are available to the “ Lamborghini

Mumbai showroom ” they are franchises to the Lamborghini company.

7. In the project by marketing strategy in Lamborghini cars & bikes they

have me good strategy process in the market.

8. To understand Price sensitivity (elasticity) of the product.

 HYPOTHESIS
1) Lamborghini Company provides the employment.

2) Company focus on costumes satisfaction always.

 Scope
1. The core concepts of marketing are customer needs, wants and
values products exchange communication and relationships.

2. Marketing is strategically concerned with the direction and scope of

the long-term activities performed by the organization to obtain a
competitive advantage.

3. There is no unique strategy that succeeds for all organization in all

situations.

4. Consider the organizations, approach to new product development

5. The challenge of marketing strategic is therefore to manage

marketing complexity.
 RESEARCH METHODOLOGY
INTRODUCTION

Methodology is defined as “The systematic objective

exhaustive search for the study of the facts relevant to any problem of
any field“.

Methodology may be described as method of getting

facts to be used by executive in formulation of policies and plant. it can
also defined as the systematic gathering recording and analysis of data
about problem relating to marketing goods and services. It is a
systematic search for the information it involves data collection. It is
analysis and interpretation research cannot draw decisions but can
helps researcher will never departed upon guess work he looks for
more accurate information through methodology.

There is a great need for wide variety of basic research

projects in marketing. The aim of this research is to study the customer
preference and perfection about the AUTOMOBILI LAMBORGHIINI S.P.A
Four wheeler’s and the effective media for promotion by the cellular
operator. The study will highlight the following objectives.

RESERCH METHODOLOGY
RESERCH PROBLEMS

To make comprehensive study of marketing strategy of

the AUTOMOBILI LAMBORGHIINI S.P.A Four wheeler’s. From dealers in
Maharashtra State.
 LIMITATION

The limitation that was experienced during the course of this project
is:-

 During the course of this project time constraint was this major
limitation. This project is very vast nature and it is difficult to do
through study of this project of in short means study has been
restricted to a sample size of around 50 so as to complete this
project in time.
 Limitation knowledge about the competitors product among the
sale personal arise many complication and confusion during the
study process
 Convenient sampling was used as the model of the conducting the
research
 The survey and analysis has been done only in NAGPUR region
 BIBLIOGRAPHY
The Marketing Strategy of the Lamborghini four wheeler cars in India

(MAHARASTRA) in the study taking the BOOKS, MAGAZINS and WEB-

SITES

Following Books, Magazines and web-sites are helps me

BOOKS REFFERED:-

 Marketing management
 Principle of marketing management
 Marketing and sales management

MAGAZINES:-

 Business Today

WEB-SITES:-

www. Google.com

www. LamborghiniOfficial.com