Promotion

Introduction

The marketing mix activities of a product planning, pricing, and distributionare performed mainly within
the organization or between the organization
andits marketing "partners". However, with promotional activities, the firmcommunicates directly with
potential customers.Promotion is the element in an organization's marketing mix that serves toinform,
persuade, and remind the market of the organization and its products.

Promotional Methods

The promotional mix is the combination of personal selling, advertising,

sales promotion, publicity, and public relations that helps an organization toachieves its marketing
objectives.

Personal Selling

Personal selling is the presentation of a product to a prospective customer bya representative of the
selling organization. Across all business, more moneyis spending on personal selling then on any other
form of promotion. Itsexample is "SPDs" which is introduced by Wall's.

Packaging

The activities of designing and producing the container or wrapper for a product. Packaging serves
several safety and utilitarian purpose. It may be a part of a company's marketing program and it is help
full to identifying product among the competitor. Today, however, the marketing significance
of packaging is fully recognized, and packaging is truly a major competitiveforce in the struggle for
markets.As walls is a perishable consumer product so it is carefully packed, so that itcan protect the
product in its way to the consumer, provide protection after the product is purchased, help in
acceptance of the product from middleman andhelp persuade consumer to by the product. Packaging of
wall's also containinginformation about the product.

Labeling

Labeling is another product feature that requires managerial attention. A labelis a part of a product that
identifies the product, describes several things aboutthe product who made it where it was made, when
it was made, its contents,

how is to be used and how to use it safely. A label may be a part of a package,or it may be a tag attached
directly to the product. Obviously there is a closerelationship among labeling, packaging and branding.
Finally, the label might promote the product thought attractive graphic. Descriptive label is used
for Wall's as it contains ingredients, nutritional contents and flavor of the icecream