Professional Documents
Culture Documents
BY-Muzaffar khan
MBA1 1ST SEM 2011
SWOT Analysis
• Agro – Business
• Agra-Exports
• e-Choupal
• Leaf Tobacco
• Hotels
• Group Companies
• ITC InfoTech; etc.
BRANDS
STRENGTH
• Management
• Brand
• ITC leveraged it traditional businesses
to develop new brands.
• Diversification
• Sustainability and CSR programmes.
WEAKNESS
Unrelated diversifications
The company is still dependant upon
its tobacco revenues
Heavy taxation policy
OPPORTUNITIES
• Rural market
• E-choupal
• Merger
• New business
• Franchise
THREATS