STRATEGIC MANAGEMENT

PROJECT

MMS-II (Sem- III)

 GROUP MEMBERS
• PRADNYA BHALERAO C-03
• SATISH RAJPAL C-30
• ANANDITA SINGH C-34
• PRATIKSHA RANE C-42
• JAYASHREE PRABHU C-43
GROWTH AND
STRATEGIES
 Company Background

• Incorporated on August 24, 1910

• I.T.C. Limited in 1974.
• ITC Limited in 2001
 VISION
Sustain ITC's position as one of India's most valuable
corporations through world class performance, creating growing
value for the Indian economy and the it’s stakeholders

MISSION
To enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering superior
and sustainable stakeholder value
 ITC’s CORE VALUES
• Trusteeship
• Customer Focus
• Respect For People
• Excellence
• Innovation
• Nation Orientation
 BOARD OF DIRECTORS

Audit Compensation Nomination

Committee Committee Committee

Investor Service Sustainability

Committee Committee

Corporate Management Committee

BE from IIT, Delhi
Joined-1968
Board of director-1984
Chairman -January 1, 1996
Business Person of the Year
Award 2006 by the UK Trade &
Investment Y .C . Deveshwar
Manager Entrepreneur of the
Year 2001 by Ernst & Young.
PRODUCTS
 Subsidiaries
• ITC Infotech- USA, UK
• Surya Nepal Private Limited (SNPL)
• Technico Pty Limited, Australia(agri-biotech)
GROWTH
• ITC - August 24, 1910 'Imperial
Tobacco Company of India Limited
• A leased office in Kolkata
• 16th birthday -purchased the plot of
land in Kolkata [Rs 310,000].
• I.T.C. Limited in 1974.
GROWTH
• Cigarettes and leaf tobacco
• ITC's Packaging & Printing Business was set
up in 1925
• In 1975 -'ITC- Welcomgroup Hotel Chola'.
• Creating value for the nation.
• Earn high levels of foreign exchange
• Create tourism infrastructure
• Employment.
In 1979, ITC Bhadrachalam Paperboards
Limited

In 1985, ITC set up SURYA TOBACCO CO. in

Nepal.

In 1990, ITC acquired Tribeni Tissues Division.

TTD - merged with the Bhadrachalam

Paperboards Division - Paperboards & Specialty
Papers Division in November 2002.

In 2000 - ITC InfoTech India Limited

• In August 2001 -'Kitchens of India' ready-to-eat
Indian dishes.

• In 2002, ITC entered the staples segments Mint-o

and Candyman confectionery and Aashirvaad Atta
(wheat flour).

• ITC's entered the fast growing branded snacks

category with Bingo! in 2007.

• 2003 - Sunfeast biscuits segment.

• In 2002, Safety Matches initiative.

• Aim, Aim Mega, Aim Metro

• In 2003 - ITC's Agarbattis

• In July 2005 ITC introduced Essenza Di Wills, bath &

body care products

• 'Fiama Di Wills‘-2007

• Vivel De Wills & Vivel range of soaps in February and

Vivel range of shampoos in June 2008.
 STRENGTHS WEAKNESS
•BRAND
•UNRELATED
DIVERSIFICATION

SWOT

OPPORTUNITIES THREATS
•RURAL MARKET •INCREASE IN TAX FOR
CIGARETTES
•HEALTH HAZARDS
STRATEGIES OF
ITC
Managing Diversity of Portfolio
Formal 3-tiered governance structure:
Corporate Strategies
Marketing Strategies
Cigarettes Business
Hotel Business
Paperboards Business
Branded Packaged Foods
Branded Packaged
Foods
FMCG Business Initiatives
Lifestyle Retailing
FMCG Business Initiatives
Incense sticks (Agarbattis)
FMCG Business Initiatives
Personal Care Products
ITC Infotech
Other businesses
e-choupal:Strategic
Thrust
 BCG MATRIX
•Hotels •Branded Packaged
HIGH •Paperboards Foods
•Lifestyle Retailing •Personal Care
•E – choupal Products
BUSINESS
•Agri-business
GROWTH
RATE

•Cigarettes

LOW

HIGH LOW

MARKET
SHARE
Restructuring and Rationalising
STRATEGIC FOCUS

Internationally Market
Benchmarked Orientation

Distinctive

Build Encourage
Loyalty Exports
 Major Strategic Thrusts
• Focus on Crop Development

• Modernisation of cigarette plants

• Strengthening Of Brand
 Challenges Inherent In
Repositioning
• Strategic moves will require larger investments.

• Gestation periods would be longer.

• Staying power and commitment to a business.

 CSR
• ITC's e-Choupal
• Social and farm forestry.
• Integrated Watershed Development
• Women's Empowerment
• Primary Education
CONCLUSION
 WEBLIOGRAPHY
• www.itcportal.com