Indian Tobacco Company Limited (ITC Limited)

Introduction
Leading Tobacco manufacturer. Second largest Hotel chain. Clear market leader in the Indian Paperboard and Packaging industry. Introducer of E-Choupal. India's fastest growing Information Technology companies.

History & Evolution

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. The name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974.

The first 6 decades they concentrated on the growth of Cigarettes and Leaf Tobacco business.
ITC's Packaging & Printing Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business. In 1975 the Company launched its Hotels business. ITC's unique and now widely acknowledged e-Choupal initiative began in 2000 with soya farmers in Madhya Pradesh.

 ITC also entered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited ITC Limited also moved into the Ready-to-eat products and confectionaries. ITC also forayed into biscuits and Snacks segment. The Company launched 'Fiama Di Wills', a premium range of Shampoos, Shower Gels and Soaps in September, October and December 2007 respectively. Vivel range of soaps in February and Vivel range of shampoos in June 2008.

Mission of ITC Limited

To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value.

Vision of ITC Limited

Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders

Core Values of ITC Limited

Trusteeship

Customer Focus

Respect For People

Excellence

Innovation

Nation Orientation

Board of Directors
Chairman Mr. Y.C Deveshwar

NAKUL ANAND Executive Director

P V DHOBALE Executive Directors

K N Grant Executive Director

ITCS PRODUCTS

COMPETITORS OF ITC
HINDUSTAN UNILEVER LIMITED.

RELIANCE INDUSTRIES LTD.

TATA GROUP OF COMPANIES.

PARLE

Corporate Strategies
Create multiple drivers of growth by developing a portfolio of world class businesses. Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri Business and Information Technology.

Benchmark the health of each business comprehensively across the criteria

of Market Standing, Profitability and Internal Vitality.

Marketing Strategies
Television Advertisements. Radio Advertisements. Hoardings & Posters. Newspaper and Magazine Advertisements. Sponsoring Events. Wall Paintings.

AV Vans. Contests.
Sales & Discount Offers

Products & Marketing Strategies