A

PROJECT PROPOSAL
ON
A STUDY OF PUBLIC RELATION
WITH REFERENCE OF NASHIK MERCHANT CO OPERATIVE
BANK LTD.

Submitted to

SAVITRIBAI PHULE PUNE UNIVERSITY

FOR THE PARTIAL FULFILMENT OF THE DEGREE
BACHELOR OF COMMERCE
UNDER SUBJECT

PUBLIC RELATIONS – PRACTICES AND APPLICATION

SUBMITTED BY
HEET SANJAY SHAH
T.Y.B.COM
ROLL NO - 529
GUIDED BY
DR. AVINASH CHINTAMANI

B.Y.K.(SINNAR) COLLEGE OF COMMERCE NASHIK

YEAR 2018-2019

1
 ACKNOWLEDGEMENT

I have pleasure in successful completion of this work titled “A PUBLIC

RELATION OF NAHSIK MERCHANT CO OPERATIVE BANK LTD.
The Special environment at B.Y.K College of Commerce, Nashik that always
supports educational activities, facilitated my work on this project.
I acknowledge the support, and encouragement, extended for this study by
Principal Dr. Ram Kulkarni.
I greatly appreciate the motivation and understanding extended for the project
work, by and the staff of the surveyed Organization who responded promptly and
enthusiastically to my request for frank comments despite their congested
schedules. I am indebited to all of them, who did the best to bring improvements
through their suggestions.
I am very much thankful to Prof. DR. AvinashChintamani for his encouragement
and guidance for this project work. It would not have been possible for me to
complete this work without his suggestion on every part of this work
I acknowledge the authors, whose works gave me sight and information related to
this project.
I am thankful to the library staff and Administrative staff of BYK College who,
directly, or indirectly, have all been helpful in one way or the another.
I thank my father and mother who encouraged me to extend my reach. With their
help and support, I have able to complete this work.

Date HEET SHAH

2
INDEX
SR TITLE PAGE
No No
1 Introduction
2 Organization profile
3 Service profile
4 Theory of public relation
5 Data Analysis & interpretation
6 Finding and recommendation
7 Summary and conclusion
8 Appendix

3
 CHAPTER 1

INTRODUCTION

4
INDEX
SR TITLE PAGE
No No
1.1 Introduction
1.2 Need of Study
1.3 Objectives of Study
1.4 Project Methodology
1.5 Limitations
1.6 Chapter Schemes

5
1. INTRODUCTION:

Public relations, is the management and delivery of communication between an

organization or
Individual and the public .It is an practice of managing of spread of information
between individual or an

6
Organization. Public relation is the idea of creating coverage for clients for free,
rather than marketing
And advertising .Public relation is a way of maintaining the brand image in the
eyes of its audience, stake
Holders, investors and all other associated with it
When we look at the history of banking approximately 57 years ago, it is very
difficult to get finance from banks not only in Nasik but the other parts of the
Maharashtra for a common man or a small industrialist or a small merchant for
their true needs.

In those days Banks policy was to collection of deposits from the rural areas and
distribute these deposits as a loan to specific industries as loan and to collect more
and more profits from it in the name of secured banking. So the actual needy
people are not getting the benefits of banking from such policies.

To this tradition, some prominent and hard working social activists came together
to remove such barricades between a common and needy people and the Bank, and
so "NAMCO", as it is popularly called, took birth on 11 June 1959 on a auspicious
day of Nagpanchami, in house no.99,Gaidhani Wada, at auspicious hands of
Principle S.G.Puranik. Other enthusiast social workers like late Visukaka
Kshatriya, late DadasahebPotnis, Memsahib Shukla, PrabhakarpantModak,
Gopalrao Pathak, Annasaheb Kulkarni, M.S.Aurangabadkar, BabubhaiRathi,
G.V.Ashtaputre, Narayan Vaishya and many other social workers gave an
excellent contribution .It is very difficult journey from 1959 to 1975 to emerge as a
bank for the common man.
2. NEED OF STUDY:
Following is the need to study Public Relation of Nashik merchant co operative
bank.
To study the human connection and interaction
To find out what Public Relation work is presently being done.
To study public relation in Bank

7
 To study the major public relation problem overcoming in Bank.

3. OBJECTIVES OF THE STUDY:

Objectives are as follow:
To study the development of professional standards in banking management.
To know the concept of the public relation and its use in day to day life.
To study the profile of Nashik merchant co-operative bank.
To focus the functioning of public relation organization of Nasik Merchant co-
operative bank.

4. PROJECT METHODOLOGY:

Project methodology the word methodology means method +logic. It means that
the method which is logically used for completion of project is called project
methodology .In project methodology the researcher will focus on following
aspects collection of data

8
There are basically primary source and secondary source of data which is
considered to collect.

1. Primary data
Data observed or collection directly from first-hand experience. Published data and
the data collected in the past or other parties is called secondary data.
We had lot of primary on the subject and could make an educated guess about the
reasonsbehind the outcome.
If you want to forecast how project might play out you must be able to understand
the primary data.
If you want to know what to expect from the project you need to gather all the
primary data you can before starting
Interview
Observation
Schedule
The researcher has to decide to use observation method to collect primary data
form the respondent.

2. Secondary data:
Secondary data means which is already available in printed from.
This data will be collected by using primary and secondary sources.

5. LIMITAIONS:
the project is limited up to period of three years only
the project is related up to information and data of Nasik district only.
The project work is based on the public relation department and the Bank only.

9
6. CHAPTER SCHEME:
The researcher will classify with collection information I following chapter scheme
may be as under:
1. Project methodology
2. Public relation
3. Organization profile
4. Data analysis and interpretation
5. Finding, conclusion and recommendation

CHAPTER 2

ORGANISATION PROFILE

10
11
 INDEX
SR TITLE PAGE
No No
2.1 Introduction to Nasik Merchant
Co.op.Bank Ltd.
2.2 Features of Nasik Merchant Co.op.Bank
Ltd.
2.3 Shareholders Criteria under Nasik
Merchant Co.op.Bank Ltd.
2.4 Deposit Scheme under Nasik Merchant
Co.op.Bank Ltd.
2.5 Service charges & fees under Nasik
Merchant Co.op.Bank Ltd.

12
INTRODUCTION TO NASHIK MERCHANT CO OPERATIVE
BANK
When we look at the history of banking approximately 57 years ago, it is very
difficult to get finance from banks not only in Nasik but the other parts of the
Maharashtra for a common man or a small industrialist or a small merchant for
their true needs.

In those days Banks policy was to collection of deposits from the rural areas and
Distribute these deposits as a loan to specific industries as loan and to collect more
and more profits from it in the name of secured banking. So the actual needy
people are not getting the benefits of banking from such policies.

To this tradition, some prominent and hard working social activists came together
to remove such barricades between a common and needy people and the Bank, and
so "NAMCO", as it is popularly called, took birth on 11 June 1959 on a auspicious
day of Nagpanchami, in house no.99,Gaidhani Wada, at auspicious hands of
Principle S.G.Puranik. Other enthusiast social workers like late Visukaka
Kshatriya, late DadasahebPotnis, Mamasaheb Shukla, PrabhakarpantModak,
Gopalrao Pathak, Annasaheb Kulkarni, M.S.Aurangabadkar, BabubhaiRathi,
G.V.Ashtaputre, Narayan Vaishya and many other social workers gave an
excellent contribution .It is very difficult journey from 1959 to 1975 to emerge as a
bank for the common man.

Some Glorious Achievements :

• Certified as a Sheduled Bank from RBI in 22 April 1996
• Certified as a Multistate Sheduled Bank from RBI in 25 Oct.2000
• Working areas : Maharashtra, Gujrat, Andhrapradesh
• Branches :including Administrative Office total Branches 81
In Nasik District 63 Branches
In Maharashtra 16 branches
Out of state 2 Branches

13
In the new edge of technology, there are vast customer services options to provide
better banking solutions. In India's 500 topmost software companies, 25% software
companies are in our Maharastra as well as 40% people using internet. In a such
situation the computerized banking concept is not only limited for the
cosmopolitan cities but it started on the rural areas too. So reach more and more
customers and provide them the fastest way of services, the Bank moves towards
the Core Banking Solutions. And successfully completed his core banking
solutions and implemented for all branches in March 2007. Because the strong
technology base bank is always ahead in banking.
To improve the strength of staff and officers bank arranges time to time training
schedules for the advance banking and better customer care. In the results we
proud to say that The Nasik Merchants C0-Op bank Ltd., is the first bank having
his own data centre with Core Banking solutions in North Maharashtra. At
celebration of 57 glorious year, Bank working as bridge between common man and
easy Banking with newest technology in a customer friendly way

14
FEATURES OF NASHIK MERCHANT CO OPERATIVE BANK

Dedicated Board, for Dynamic decisions.

All Branches are with core Banking facility.

Anywhere Branch Banking for all Branches.

Strong Reserves and Best CRAR at 28.32%

Consistency in Profit & Growth for last 56 years.

First Bank of North Maharashtra, having its own Data Centre with Core Banking
Solution.

Large Network of 80 Branches with Head Office

Value added services for the Customers, Such as Franking, Pan

Card,ECS,CTSFacility,Aadhar Card Linking , NEFT, RTGS, Facility,SMS
Facility, Lockers Facility etc.

24 x7 Banking, with Large ATM Network.

Working as a bridge, between Rural & Urban.

Transparency & Simplicity

15
SHAREHOLDERS CRITERIA UNDER NAMCO

The Eligibility For The New Shares

Types Of Shares :

A. Individual

B. Partnership Firm

C. Public Ltd.Co. / Public Trust / Educational Organization

Documents To Be Fulfill With The Share Form

A. For Individual Shares

1. Two Passport Size Photo For I card And Original Shares Form

2. Residential Proof. Such As Light Bill And Phone Bill

3. Ration Card

4. Photo Id Such As Voters Card, Pan card, Driving Lic. etc

5. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And Rs. 1/- As An Entrence Fee. If The Shares Require For HUF, Then
Family Members Declaration Is Must.

B. For Partnership Firms Shares

1. Registered Partnership Firm Deed.

2. Business Proof

3. Pan card Of Firm.

4. Name And Signatures Of All Partners On Shares Form

5. Residential Proofs Of All Partners / Photo I.D.

16
6. The Photographs Should Be Taken Of All Partners On Firms Letterhead With
Their Signatures In Front Of Photographs.

7. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And Rs. 1/- As An Entrance Fee.

C. For Public Limited Company / Trust / And Relevant Organizations

1. Memorandum Of Articles

2. Association Of Articles

3. Registration Certificate Of Business / Organizations

4. Photographs Of All Directors Should Be Taken With Their Signatures On

Co./Org./ Letterhead.

5. All Directors Name And Signatures On Shares Form.

6. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And

7. Pan Card Of Organization / Co. / Trust.

• Partnership Firm / Organization/ Trust Etc. Will Not Get Share I card.

• All Documents Should Be Attested.

• Shares Form Has To Fill Properly.

• All Rights Is Reserved For New Shares Is Kept With Bank.

• Terms And Conditions Apply.

17
DEPOSIT SCHEME UNDER NASHIK MERCHANT CO
OPERATIVE BANK

Saving Account can be opened by individual / Jointely/Huf /Trust/Reg.Soc. With

dynamic facilities & services at NO EXTRA cost.
With large ATM coverage and get connected to ATM across the Bank through
ATM / Debit Card with withdrawal Limit of Rs.25, 000/- per day for individuals
accounts only.
All branches of the Bank are connected and customers can Deposit/Withdraw and
transfer from any of our branches across the Branch network.
SMS banking facility for Balance Inquiry, last 3 transactions. And Transaction
Alerts

Customer can be maintained minimum balance of the Rs . 500/- without cheque

book And Rs.1000/- with cheque book, having ECS facility maintained minimum
balance of Rs .2000/- in the Saving Account..
Documents Required – Duly filled in Account Opening Form with valid residential
proof, PAN Number, Registration Certificate, 4 passport size photos for individual
and joint account

18
 Service charges & fees under Nasik Merchant Co.op.Bank Ltd.
Revised Service Charges Rate
Sr.No. Particular
(Including GST)
1 Stop payment charges Per instrument Rs. 60.00
Minimum Balance Charges (Current Every 3 month Rs . 150.00 (Minimum
2
A/c) balance Rs.2000/-)
Every 3 month Rs . 100.00 (Minimum
3 Balance Rs. 500/- and for Cheque book &
Minimum Balance Charges (Saving A/c) ATM Card Rs. 1000/-)
First 20 pages cheque book no charges
4
Cheque Book charges for Saving account after that Rs. 01.20 per instrument.
5 Cheque Book charges for Current & Rs. 01.50 per instrument .
Other account Above 100 cheques Rs. 5/- per instrument
6 Unused cheque charges at the time of
Per instrument Rs. 12.00
a/c closure
7 Non operative current a/c Rs. 60.00 Every Year
8 Cheque Book charges for Finance Rs. 12.00 per instrument
For all A/c uptoRs. 1,00,000/- no charges.
No charges upto Rs.1,00,000/- after that
per lac Rs 60/
or Rs 15 per packet whichever is higher
No charges uptoRs. 25,000/- for Saving
Accounts
Cash Handling Charges Above Rs.25000/-for Saving Accounts
9 For Home Branch and all other A/cs
For ABB Branch for any amount per thousand Rs. 2/- for
receipt ,
Payment uptoRs. 25000/- no charges
above Rs.25000/- Rs.1 per thousand
Exclude cash handling charges for
following:
i) Borrowers who utilize sanctioned limit

19
 75% and above
ii) Term Loan Installment accounts
iii)Cash deposited for fixed deposits.
1) Minimum Balance in C/A Rs. 2.00 lacs
or more depending upon average number
Non remunerative Current A/cs( Cash of transactons
Deposit in the A/c and same day outward
10 2)For RTGS / NEFT etc. use of funds on
RTGS/NEFT , Inward CTS cheques in
same day Rs 60/ per lac or Rs. 15 per
huge quantity)
packet whichever is higher.
3)For CTS debits will be allowed on
opening balance of the day.
Up to Rs 10,000 Rs. 4.00 per transaction
10,001 to 1,00,000 Rs.6.00 Per transaction
11 NEFT Charges 1,00,001 to 2,00,000 Rs.18.00 Per
transaction
Above Rs. 2,00,000 Rs.30.00 Per
transaction
12 RTGS Charges Rs. 2,00,000 upto 5,00,000 Rs. 30 per
transaction,
Above Rs. 5,00,000 Rs. 60 Per
transaction.
up to Rs 5000.00 = Rs. 6
Above Rs. 5000.00 = Per Thousand
Pay Order & PNB Bank DD 0.60 paise
13
commission

Within 1 year = 50.00 + Unused cheque

charges Rs. 12.00
14 A/c closure charges per instrument and Above 1 year Unused
cheque charges
Rs. 12.00 per instrument
Duplicate Passbook or Statement Rs. 30.00 & Account statement per
15
charges page Rs. 50.00

20
 Loss/ Damage of ATM/Debit Card
Rs.200.00 per card
New Issue ATM/Debit Card to New
16 ATM Charges customer –Free
Yearly service charges for ATM/Debit
Card Rs.120/-
Pin Reissue Charges Rs.50/-
For Current A/c. Rs. 120/- per month
If minimum balance is not in the A/c (Minimum balance Rs. 5000/-)
17
for ECS For Saving A/c. Rs. 120/- per month
(Minimum balance Rs. 2000/-)
18 O/w Cheque return Charges Per instrument Rs. 120.00

Rs.180/- Per instrument + Interest @

19 I/w Cheque and I/w ECS return charges
24% p.a.
Up to Rs. 500 no commission
Upto 5000 Rs. = Rs. 30 commission +
Postage
Rs. 5,000 Upto Rs.10,000 = Rs.60
20 OCC Cheque Collection Charges commission + Postage
Rs. 10,001 to 1,00,000 = Rs. 120
commission + Postage
Above Rs. 1,00,000 = Rs. 180
commission + Postage
Per Rs. 1 lac Rs. 100/-+All taxes extra
21 Solvency Certificate
at present 18 % GST
If the deposit is 100% then Rs. 1.00 %
+ GST
If the deposit is 25% & remaining
22 Bank Guarantee
portion by mortgage of real estate then
3.00% + GST.(Terms & conditions
apply)
Above one lac 1%,
23 Loan -processing Fee
For Vehical Loans above Rs.5 lac 0.50%

21
 Renewal of C/C & other A/c 0.50% every
three year.
List of Loan document verificaton for
24 Rs.1000/- Per Account
takeover by other bank /institutions
25 Custody Charges Every 6 month Rs . 30.00
CBDT Charges (Vat,Income Tax, Service
26 Rs.100/- Per Challan
Tax etc.)
NOC Charges / Signature Verification
27 Rs. 60.00 Every time
Charges
Unlimited Visits and Unlimited Operation
Locker Size
Yearly Locker Rent
(In inches)
a 4.6 X 6 X 22 Rs. 540/-
6X8X
b Rs. 900/-
22/20
4.6 X 13 X
c
22/20 and
Rs.1080/-
7 X 10 X
22/20
6 X 16 X
d
22/20 and
Rs.1620/-
28 Locker Rent 12X 8 X
22/20
10 X 13 X
e
22/20 and
Rs.2340/-
7 X 20 X
22/20
12 X 16 X
f Rs.2880/-
22/20
12 X 20.5 X
g
22/20
Rs.3780
15 X 20 X
22/20
15 X 23 X
H Rs.5220/-
22/20

22
CHAPTER 3:

SERVICE PROFILE

23
 INDEX
SR TITLE PAGE
No No
3.1 Introduction to Service Profile
3.2 Services by Nasik Merchant Co.op.Bank
Ltd.
3.3 Retail Banking Services
3.4 Treasury.
3.5 Limitations of the Strategy

24
INTRODUCTION TO SERVICE PROFILE

In the days of intense competition, the banks are no different from any other
consumer marketing company. It has become essential for the service firms in
general and banks in particular to identify what the customer's requirements are
and how those customer requirements can be met effectively. In the days where
product and price differences are blurred, superior service by the service provider
is the only differentiator left before the banks to attract, retain and partner with the
customers. Superior public relation enables a firm to differentiate itself from its
competition, gain a sustainable competitive advantage, and enhance efficiency
.The benefits of public relation include increased customer satisfaction, improved
customer retention, positive word of mouth, reduced staff turnover, decreased
operating costs, enlarged market share, increased profitability, and improved

25
financial performance. The construct of public relation has therefore been a subject
of great interest to service marketing researchers.
Public relation has been defined by various experts in various ways as: 'Public
relation is the difference between customers' expectations for service performance
prior to the service encounter and their perceptions of the service received.'
According to Gefan „Public relation is the subjective comparison that customers
make between the qualities of service that they want to receive and what they
actually get.' Parasuraman says, 'Public relation is determined by the differences
between customer's expectations of services provider's performance and their
evaluation of the services they received.
Public relation is 'the delivery of excellent or superior service relative to customer
expectations. Public relation is recognized as a multidimensional construct. While
the number of dimensions often varies from researcher to researcher, there is some
consensus that public relation consists of three primary aspects: outcome quality,
interaction quality, and physical service environment quality. Outcome quality
refers to the customer's assessment of the core service which is the prime
motivating factor for obtaining the services (e.g. money received from ATM).
Interaction quality refers to the customer's assessment of the service delivery
process, which is typically rendered via a physical interface between the service
provider, in person, or via technical equipment, and the customer. It includes, for
instance, the consumer's evaluation of the attitude of the service providing staff.
The physical service environment quality dimension refers to the consumer's
evaluation of any tangible aspect associated with the facilities or equipment that
the service is provided in/ with. It includes, for example, the physical conditions of
an ATM machine.
The most popular dimensions of public relation--features five dimensions:
tangibles, reliability, responsiveness, empathy, and assurance. The tangibles
26
dimension corresponds to the aforementioned physical environment aspect, the
reliability dimension corresponds to the service outcome aspect, and the remaining
three represent aspects of interaction quality. Both the costs and the revenue of
firms are affected by repeat purchases, positive word-of-mouth recommendation,
and customer feedback. Moreover, there is strong evidence that public relation has
either a direct influence on the behavioral intentions of customers and/or an
indirect influence on such intentions, mediated through customer satisfaction.
RATER is an instrument that might be used to define and measure banking public
relation and to create useful quality-assessment tools.

The RATER may finally provide the following benefits to the NAMCO bank:

1. It is the first approach to add and mix the customers‟ religious beliefs and
cultural values with other quality dimensions.

2. It provides for multi-faced analysis of customer satisfaction.

3. It links quality with customers‟ satisfaction and service encounter.

4. It provides information at several levels, already organized into meaningful

groupings.

5. It is a proven approach, which results in usable answers to meet customers‟

needs.

6. It is empirically grounded, systematic and well documented.

27
Banks managers can use the RATER model and its dimensions first to identify the
following issues

28
SERVICES BY NAMCO BANK:

NAMCO Bank offers a wide range of commercial and transactional banking

services and treasury products to wholesale and retail customers. The bank has
three key business segments.

Wholesale Banking Services The Bank's target market ranges from large, blue-
chip manufacturing companies in the Indian corporate to small & mid-sized
corporates and agri-based businesses. For these customers, the Bank provides a
wide range of commercial and transactional banking services, including working
capital finance, trade services, transactional services, cash management, etc. The
bank is also a leading provider of structured solutions, which combine cash
management services with vendor and distributor finance for facilitating superior
supply chain management for its corporate customers. Based on its superior
product delivery / service levels and strong customer orientation, the Bank has
made significant inroads into the banking consortia of a number of leading Indian
corporates including multinationals, companies from the domestic business houses
and prime public sector companies. It is recognised as a leading provider of cash
management and transactional banking solutions to corporate customers, mutual
funds, stock exchange members and banks.

29
Retail Banking Services

The objective of the Retail Bank is to provide its target market customers a full
range of financial products and banking services, giving the customer a one-stop
window for all his/her banking requirements. The products are backed by world-
class service and delivered to customers through the growing branch network, as
well as through alternative delivery channels like ATMs, Phone Banking, Net
Banking and Mobile Banking.
The NAMCO Bank Preferred program for high net worth individuals, the NAMCO
Bank Plus and the Investment Advisory Services programs have been designed
keeping in mind needs of customers who seek distinct financial solutions,
information and advice on various investment avenues. The Bank also has a wide
array of retail loan products including Auto Loans, Loans against marketable
securities, Personal Loans and Loans for Two-wheelers.
It is also a leading provider of Depository Participant (DP) services for retail
customers, providing customers the facility to hold their investments in electronic
form. NAMCO Bank was the first bank in India to launch an International Debit
Card in association with VISA (VISA Electron) and issues the Mastercard Maestro
debit card as well. The Bank launched its credit card business in late 2001. By
March 2010, the bank had a total card base (debit and credit cards) of over 14
million. The Bank is also one of the leading players in the “merchant acquiring”
business with over 90,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments. The Bank is well positioned as a leader in
various net based B2C opportunities including a wide range of internet banking
services for Fixed Deposits, Loans, Bill Payments, etc.

30
Treasury

Within this business, the bank has three main product areas - Foreign Exchange
and Derivatives, Local Currency Money Market & Debt Securities, and Equities.
With the liberalization of the financial markets in India, corporate need more
sophisticated risk management information, advice and product structures. These
and fine pricing on various treasury products are provided through the bank's
Treasury team. To comply with statutory reserve requirements, the bank is required
to hold 25% of its deposits in government securities. The Treasury business is
responsible for managing the returns and market risk on this investment portfolio.

31
LIMITATIONS OF THE STRATEGY:

 The study is only for the NAMCO Bank confined to a particular location and
a very small sample of respondents. Hence the findings cannot be treated as
representative of the entire banking industry.

 The study can also not be generalized for public and private sector banks of
the country.

 Respondents may give biased answers for the required data. Some of the
respondents did not like to respond.

 Respondents tried to escape some statements by simply answering “neither

agree nor disagree” to most of the statements. This was one of the most
important limitation faced, as it was difficult to analyse and come at a right
conclusion.

In our study we have included 50 customers of bank because of time limit

32
Chapter 4
INTRODUCTION OF PUBLIC RELATION

33
 INDEX
SR TITLE PAGE
No No
4.1 Introduction to public relation
4.2 Importance of public relation
4.3 Definition of public relation
4.4 Need of project work
4.5 Features of public relation
4.6 Advantages of public relation
4.7 Disadvantages of public relation
4.8 Scope of public relation
4.9 Role of public relation
4.10 Project methodology
4.11 Conclusion
4.12 Reference

34
4.1INTRODUCTION OF PUBLIC RELATION

Public relations (PR) is the practice of managing the spread

of information between an individual or an organization (such as a business,
government agency, or a nonprofit organization) and the public.[1] Public relations
may include an organization or individual gaining exposure to their audiences
using topics of public interest and news items that do not require direct
payment.[2] This differentiates it from advertising as a form of marketing
communications. Public relations is the idea of creating coverage for clients for
free, rather than marketing or advertising. But now advertising is also a part of
greater PR Activities.[3] An example of good public relations would be generating
an article featuring a client, rather than paying for the client to be advertised next
to the article.[4]The aim of public relations is to inform the public, prospective
customers, investors, partners, employees, and other stakeholders and ultimately
persuade them to maintain a positive or favorable view about the organization,
its leadership, products, or political decisions. Public relations professionals
typically work for PR and marketing
firms, businesses and companies, government, and public
officials as PIOs and nongovernmental organizations, and nonprofit organizations.
Jobs central to public relations include account coordinator, account executive,
account supervisor, and media relations manager.

4.2IMPORTANCE OF PUBLIC RELATION

In the business world, public relations and media relations are often used
interchangeably as they appear to be confusingly similar. But these are different
business processes. Public relations is the act of maintaining, fostering and
improving relations between others and your business. On the other hand, media
relations is a part of public relations limited to the company’s interaction with
journalists, bloggers, editors, reporters and others in the media business
Having public relations and media relations divisions, or at least a representative
for each one, is essential for every business. In order to maintain the distinction
between the two, we will consider the importance of public relations and media
relations separately.

35
PleaseEvery company needs a public relations department, or they must at least
outsource this work to a PR consultant or agency. It is an essential part of
maintaining and enhancing the organization and brand’s image in the public eye,
and sending a message to general public, customers and investors that you care.
This kind of positive approach will help improve trust and that adds directly to
your bottom line.

4.3DEFINATION OF PUBLIC RELATION

As mentioned above, it is basically a management function. The British institute of

Public Relations has given special attention to evolving a comprehensive definition
of the term public relations. According to them, Public Relations is ‘A deliberate,
planned and sustained efforts to establish and maintain mutual understanding
between an organization and its public.

This comprehensive definition given by the British Institute of Public Relations

says that PR is basically an effort to establish and maintains good relations
between the organization and the public. What type of efforts? It should be
deliberate, planned and sustained. ‘Deliberate’ because public relations practioners
try to make it clear that the success of their job depends on the promises and that
nothing should happen by an accident. It is ‘planned’ because a public relations
practioners is always in control of what is being done, he leaves nothing to chance,
so he must work to plan and on a planned basis. The thought is sufficiently vital for
it to demand the double emphasis of ‘deliberate’ and ‘planned’. It is also
‘sustained’ because a public relations practioners always tries to implement a
thought or an idea it continues for a long time.

4.4NEED OF PROJECT WORK

Every organization, no matter how big or small, needs public relations in some
way. In a climate of intensive competition, image and reputation is important for
36
businesses to set themselves apart from their competitors. Smaller businesses often
hire a PR firm to manage their public communication, bigger businesses and
corporations often have their own PR departments. The processes in PR are similar
to those in project management. A PR process usually comprises of 4 steps:

1. Analysis of the situation

2. Planning the strategy
3. Implementation
4. Evaluation

So a PR campaign always starts with a comprehensive communication plan that

entails information on time, cost and scope. Just like a project manager needs to
determine the project goals, the PR manager needs to set the communication goals
clearly.
On the other hand, project management relies on PR as well. Particularly high
profile and publicly funded projects depend on good PR to succeed. It’s vital to
promote the project and get the public’s approval if you want to implement the
project successfully

37
4.5FEATURES OF PUBLIC RELATION

(1) Securing Cooperation of Public:

Public relation is an activity to get support from public. Every organisation wants
to run successfully. For this public (i.e., all related protagonists like consumers,
employees, shareholders and society) support is essential or needed. And the
support of public can be earned through Public Relations.

(2) Successful relation with Public:

Sometimes Public develops negative attitude towards any company. This attitude
could be changed by establishing public relations which helps in developing better
relations with public.

(3) Satisfying different Groups:

ADVERTISEMENTS:

Public relation is an effort to satisfy different groups (like-consumers, employees,

shareholders and society). For example, with the help of Public relation, the
expectation of any particular group is acknowledged. The group is tried to satisfy
by most possibly meeting their expectations.

(4) Engaging in Dialogue:

Every organisation wishes to enjoy goodwill among all related protagonists. For
establishing good reputation it is essential to engage in dialogue (i.e., exchange of
ideas). During dialogue organisation provides information and this is possible only
through Public Relations.

(5) Ongoing Activity:

This is an effort which has to be repeated again and again. For example, to keep
the employees satisfied, meetings must be arranged with them from time to time.

(6) Specialized Activity:

Public Relation is recognised in the form of a specialized activity. For example,
like-the other activities (purchase, production, sale, finance, marketing etc.) in a

38
 business organisation, Public Relation activity is also performed under the same
series of activities. This is the reason why all big organisations establish Public
Relation Department separately.

4.6 ADVANTAGES OF PUBLIC RELATION

.

Benefits of public relations

The advantages of PR include:

 Influence – audiences are more likely to trust messages coming from an

objective source rather than paid-for advertising messages. It is one of the most
credible forms of promotion and can be persuasive.
 Reach – a good story can be picked up by several news outlets, exposing your
message to a large audience.
 Cost-effectiveness – PR can be an economical way to reach a large audience in
comparison to paid for advertising media placement, particularly if it is done in-
house.

4.7 DISADVANTAGES OF PUBLIC RELATION

Some of the downsides of PR include:

 No direct control – unlike advertising, you can’t exactly control how your
business is portrayed by the media, when your message will appear, and where it
will be placed.
 No guaranteed results – you may spend time and money on writing a press
release, getting suitable photography and speaking with journalists, but you can
never guarantee your story will be published. This can result in a poor return-on-
investment.
 Evaluation – it can be difficult to measure the effectiveness of PR activities. You
can count media mentions and published stories, but it’s harder to determine the
impact this has on your audience.

39
4.8SCOPE OF PUBLIC RELATION

1. PR is writing for various platforms.

From speeches to annual reports, PR professionals are often the company writers.
PR pros also write marketing copy for emails, brochures and web content.

2. PR is preparing your people.

PR professionals closely monitor media and share relevant news with leadership.
They help prepare background information to equip company executives for key
moments, whether it’s a media interview or speaking engagement.

3. PR is trade shows and events.

Many PR professionals participate in trade shows and events. While there’s

certainly a media component to trade shows and events, PR pros are often pulled
into other areas, such as planning logistics and booth staffing.

4. PR is monitoring social media.

PR professionals are constantly tuned in to social media. Whether they’re

monitoring conversations around a brand or product or creating content to lead the
conversation, all strategic PR teams make social media an integral part of their
communications plans.
Now that you know more about what PR professionals do, learn how to maximize
your PR investment

40
4.9 ROLE OF PUBLIC RELATION

It is in every organization’s interest to maintain a positive public image. Whether it

is a public sector organization or a private sector organization, both types of
organizations can only be benefit from proper management of their publics’
perceptions of the organization. Both types of organizations can reap benefits from
a positive public image which not only helps to increase confidence in the
organization on the behalf of the organization’s publics and key stakeholders but
also reinforce trust in the organization’s capabilities towards success.

It is often misunderstood that the organizations practice public relations only for
the purpose of publicity. But instead, the discipline of public relations (PR) deals
with shaping and maintaining the image and reputation of the organization in the
eyes of its various publics. It is the deliberate, planned and sustained effort to
institute and maintain mutual understanding between the organization and its
publics. It uses information to influence opinion for creating and maintaining
goodwill. It is the practice of managing communication between the organization
and its publics.

Publics, in PR terms, are the ones who ever have or ever will form an opinion
about the organization. Publics are the interested audiences that are important in
some way to an organization including current and potential customers, current and
potential employees and management, investors, vendors and suppliers, media,
government, and opinion leaders etc. They can be internal within the organization
or external to the organization.

4.10 PROJECT METHODOLOGY

The Project is entirely based on heuristic methods Heuristic approaches are

appropriate for analyzing a relatively unstructured universe of activities that are
neither strictly theory steered nor systematically knowledge or rule based much
work is unreflecting routine, intuitive, steered by hidden agendas following
“Private” Hypothesis done in the frame of certain schemes of distribution of power
on the working placement. The internal logic of such a system can be made better
transport with the help of heuristic methods.

The method adopted for the data gathering was the workshop a heuristic approach
to elaborate on certain topic. In our case we wanted to deal with the concept of
good quality in certain areas.

41
The goals is to cause the development of new ideas, the clarification of practice
and to make transparent the practices not structured consciously by discussions in
meeting

4.11 CONCLUSION
The researcher got to know the fact that the public relation is an essential
part of management which applies to the public and private sectors
connected public Relation is a two way street : not only must you
present your organisation and colleagues. Help them understand how the
public perceives their actions PR work should serve both your
organisation and the news media and also be a valuable contribution to
the greater public good
4.12 REFERENECE
1.www.ipr.org.uk
2.www businessdictionary.com

42
 CHAPTER 5
DATA ANALAYSIS AND INTERPRETATION

43
44
 INDEX

SR.NO TITLE PAGE

No
5.1 Introduction
5.2 Data analysis
5.3 Conclusion
5.4 Reference

45
5.1 INTRODUCTION
Analysis of data is a process of inspecting cleansing transforming and modeling
data with the goal of discovering useful information suggesting conclusion and
supporting decision making. Data analysis has multiple facets and approaches
encompassing diverse techniques under a variety of names in different business
science and social science domains.
Data mining is a particular data analysis technique that focuses on modeling and
knowledge discovery for predictive rather than purely descriptive purpose.
Business intelligence covers data analysis that replies heavily on aggregation
focusing on business information. For this reason it is Important to pay attention
when data analysis is presented and to think critically about the data and the
conclusion which were drawn.

5.2 DATA
 All programs relating public relation run successfully in Nashik merchant co
operative bank or not
 Only communication literate people
 The history about the Nashik merchant co operative bank
 The organized setup and working system of Nashik merchant co operative
bank.

DATA METHOD USED IN COLLECTING THE DATA :

1. Internet
2. Reference book
3. Visit

46
QUESTION NO 1
Table 5.1 sex of respondent
Sex FREQUENCY PERCENTAGE
Male 35 67
Female 17 33
Total 52 100

SEX OF RESPONDENT
35
30
25
20
15
SEX OF RESPONDENT
10
5
0
MALE 67%
FEMALE
33%

ANALYSIS
The sex of the respondent on the table above shows that 35 out of all respondent
which represent 67% are male and 17 people represents 33% are female

INTERPRETATION
The above chart shows that there are more males than females in NASHIK
MERCHANT CO OPERATIVE BANK.

47
QUESTION NO 2
TABLE 2 MARITAL STATUS OF RESPONDENT
STATUS FREQUENCY PERCENTAGE
SINGLE 14 26.9
MARRIED 38 73.1
DIVORCED - -
TOTAL 52 100

MARITAL STATUS OF RESPONDENT

40
35
30
25
20
15 MARITAL STATUS OF
10 RESPONDENT

5
0
SINGLE
26.9% MARRIED
73.1% DIVORCED
0%

ANALYSIS
The diagram indicates that out of 52 respondent 14 people representing 26.9%
are single 38 people representing 73.1% are married and there was no divorced
respondent.

INTERPRETATION
The above diagram shows that maximum staff in Nashik merchant co operative
bank is married that is 73.1%.

48
QUESTION NO 3
TABLE 5.3 AGE OF RESPONDENT
AGE (YEARS) FREQUENCY PERCENTAGE
BELOW 30 08 15
31-40 14 27
41-50 18 35
51-60 12 23
TOTAL 52 100

AGE OF RESPONDENT
18
16
14
12
10
8
6 AGE OF RESPONDENT
4
2
0
BELOW 30.
31-40. 27%
15% 41-50. 35%
51-60. 23%

ANALYSIS
The age of respondent on the diagram indicates 8 people representing 15% of the
respondent that are below 30 years 14 people representing 27% are between the
ages of 31 and 40 18 people representing 35% are between the age of 41and 50
and people representing 23% of the 51 and 60 years

INTERPRETATION
The above diagram clearly shows that age group between 41 and 50 are more in
numbers.

49
I

QUESTION NO 4
TABLE 5.4 EDUCATIONAL QUALIFICATION
RESPONSE FREQUENCY PERCENTAGE
FSLC 6 11.5
SSC 11 21
DEGREE/MASTER 35 67.5
TOTAL 52 100

EDUCATIONAL QUALIFICATION
35
30
25
20
15
10
5
0 EDUCATIONAL QUALIFICATION

ANALYSIS
On the table above on educational qualification 6 respondent 11.5% are FSLC
holders 11 respondent 21% are SSC holders 35 respondent 67.5% are
DEGREE/MASTER holder.

INTERPRETATION
The above diagram shows that maximum staff in the bank is
degree/master holder. It means there is more educated staff in the
bank.
50
QUESTION NO 5

TABLE 5.5 PERIOD OF EMPLOYMENT

RESPONSE FREQUENCY PERCENTAGE

1-5YEARS 24 46.2
6-10YEARS 13 25
11-15YEARS 9 17.3
16 AND ABOVE 6 11.5
TOTAL 52 100

PERIOD OF EMPLOYMENT
25

20

15

10
Sales
5

0
1-5YEARS
46.2% 6-10YEARS
25% 11-15YEARS
17.3% 16AND ABOVE
11.5%

ANALYSIS
The diagram above indicates that 24 people representing 46.2% of
employed respondent between 5 and 10 years have been in work 9
people respondent 17.3% represents 11.5% of employed respondent
between 16 years and above.
INTERPRETATION
The above diagram interprets that 46.2% people are employed for 1to 5
years.

51
QUESTION NO 6

TABLE NO 5.6 CRISIS WITH WORKERS AND EMPLOYEES

RESPONSE FREQUENCY PERCENTAGE

YES 41 78.8
NO 7 13.5
NO IDEA 4 7.7
TOTAL 52 100

CRISIS WITH WORKERS / EMPLOYEES

45
40
35
30
25
20
Sales
15
10
5
0
YES 78.8%
NO 13.5%
NO IDEA 7.7%

ANALYSIS
The diagram above indicates that out of 52 respondent 41 respondent
representing 78.8% accept that this bank have experienced crisis with
its workers / employees 7 representing 13.5% of the respondent
disagree while 4 respondent representing 7.7% had no idea whether
they have experienced or not.
INTERPRETATION
The diagram above indicates that there are some crisis which are faced
by maximum workers or employees .
52
QUESTION NO 7

TABLE 5.7 : DO YOU AGREE INTOLERANCE AMONG STAFF CAUSES CRISIS BETWEEN THEM ?

RESPONSE FREQUENCY PERCENTAGE

STRONGLY AGREE 16 30.8
AGREE 26 50
NO IDEA 8 15.4
DISAGREE 2 3.8
TOTAL 52 100

INTOLERANCE CREATE CRISIS

9
8
7
6
5
4
3 Sales
2
1
0
STRONGLY
AGREE 30.8% AGREE 50% NO IDEA
15.4% DISAGREE
3.8%

ANALYSIS
The diagram above indicates that out of 52 16 respondent representing 30.8%
strongly agree that intolerance among staff causes crisis between them 26
respondent representing 50% agree 8 respondents representing 15.4% have
nothing to say while 2 respondent representing 3.8% do not agree.
INTERPRETATION
The above diagram indicates that 50% staff agree that there are crisis created due
to intolerance amongst staff in the organisation.

53
QUESTION NO 8

TABLE 5.8: PUBLIC RELATION- A PEACE TOOL

RESPONSE FREQUENCY PERCENTAGE

YES 38 73.1
NO 4 7.7
NO IDEA 10 19.2
TOTAL 52 100

PUBLIC RELATION- A PEACE TOOL

40
35
30
25
20
15 PUBLIC RELATION- A PEACE
TOOL
10
5
0
YES 73.1%
NO 77 %
NO
IDEA19.2%

ANALYSIS
The above diagram indicates that 38 respondent representing 73.1% agree that
public relation was one of the tool used in maintaining peace in Nashik merchant
co operative bank 4 respondent representing 7.7% do not agree while 10
respondent representing 19.2% do not have any idea.

INTERPRETATION
The above diagram indicates that 38 respondent representing 73.1% agreed that
public relations are one of the tools used in maintaining peace in Nashik merchant
co operative bank.

54
QUESTION NO 9

TABLE 5.9: PUBLIC RELATION PLAYS A VITAL ROLE

RESPONSE FREQUENCY PERCENTAGE

STRONGLY AGREE 26 50
AGREE 13 25.7
DISAGREE 8 15.4
STRONGLY DISAGREE 5 9
TOTAL 52 100

PUBLIC RELATION PLAYS A VITAL ROLE

30

25

20

15

10 PUBLIC RELATION PLAYS A

VITAL ROLE
5
0
STRONGLY
AGREE 25%
AGREE 50% DISAGREE
STRONGLY
15.4%
DISAGREE
9.6%

ANALYSIS
The diagram above indicates that 26 respondent representing 50% strongly
agreed that public relation plays a vital role in crisis management 13 respondent
representing 25% agree that public relation plays a vital role 8 respondent
representing 15.4% disagree that public relations plays a vital role in crisis
management.

INTERPRETATION
The above diagram represents that 26 respondent representing 50% strongly
agree that public relation play a vital role in crisis management.

55
QUESTION NO 10

TABLE 5.10: PUBLIC RELATION PREVENT CRISIS

RESPONSE FREQUENCY PERCENTAGE

YES 32 61.5
NO 11 21.2
NO IDEA 9 17.3
TOTAL 52 100

PUBLIC RELATION PREVENT CRISIS

35

30
25
20
15
PUBLIC RELATION PREVENT
10 CRISIS

5
0
YES 61.5%
NO 21.2%
NO IDEA
17.3%

ANALYSIS
The diagram above indicates that 32 respondent representing 61.5%
said public relation functions can prevent crisis 11 respondent
representing 21.2% said it’s does not prevent crisis while 9 respondent
representing 17.3% do not have any idea whether it prevent or not.
INTERPRETATION
The diagram indicates that 61.5% respondent believe that public
relation can prevent crisis in an organisation.

56
QUESTION NO 11

TABLE 5.11: PUBLIC RELATIONS ENSURES HARMONY

RESPONSE FREQUENCY PERCENTAGE

YES 33 63.5
NO 10 19.2
NO IDEA 9 17.3
TOTAL 52 100

PUBLIC RELATIONS ENSURES HARMONY

35

30
25
20
15 PUBLIC RELATIONS ENSURES
10 HARMONY

5
0
YES 63.5%
NO 19.2%
NO IDEA
17.3%

ANALYSIS
The diagram above indicates that 33 respondent representing 63.5% agreed that
effective use of public relation can ensure harmony 10 respondent representing
19.2% disagree while 9 respondent representing 17.3% do not have any idea.

INTERPRETATION
The diagram above indicates that 33 respondent representing 63.5% agreed that
effective use of public relation can ensure harmony

57
 CHAPTER 6
FINDING AND RECOMENDATION

58
 INDEX
SR.NO TITLE PAGE
No
6.1 Introduction
6.2 Findings
6.3 Recommendation
6.4 Conclusion

59
6.1 INTRODUCTION
The effectiveness of public relation function in the company can be improved
through two basic approaches:
● Management Development : where you seek to develop the practitioners
themselves.
● Organisation Development: where you can work at improving their situation.
Most Organisation Development (OD) programs are generated by some kind of
probl3m, often crisis facing the organisation. The company can directly relate
changes to the current crisis.
The company can look at making changes in some areas like personnel
management there is still scope for innovative reforms in Employee Relations and
Employee Motivation techniques. More participation of employees in the decision
making process should be encouraged with established of upward channel of
communication. The company has a lot of scope in developing it's press Relations.
Some reliable press people could be developed. This would not only help in the
normal course of External public Relation but also would be of immense help
during crisis situations. All this could be done in making with the company poliCy
6.2 FINDING
1- More facilities and services of the organisation is useful for banking
2- the organisation will build setup
3- the department is accurate
4- it is helpful for future in job or any business

6.3 RECOMENDATION
1- there should be more automation in the Namco bank
2- they should be friendly and polite with the person those who are coming in the
bank
3- all the work should be done in a fast and systematic way in this bank
4- the staff should give proper information to the customer

60
5- to keep cordial relations with visitors hospitalisation is necessary
6.4 CONCLUSION
The researcher came to know about the problems faced by the bank employees
during the working hours and researcher tried to suggest some ideas to avoid those
issues in future and for the growth of the company

61
 CHAPTER 7
CONCLUSION

62
 INDEX
SR.NO TITLE PAGE
No
7.1 Introduction
7.2 Conclusion
7.3 Summary
7.4 Conclusion on project work

63
7.1 INTRODUCTION
almost every part of public relation revolves around the content. It is how you
market yourself and your bank to the public and its crucial that your bank have
engaging content to capture ur public's eye Ultimately you want to leave them
wanting more.
Throughout this series of intern blogs there has been a lot of focus of content via
social media, which is no coincidence. Social media has become the most
influential and efficient tool for connecting your bank to your bank's specific
public. For some it has become the primary tool for public relations professional to
release content quickly and efficiently.
While social media is a great tool to use to display content, there are other
mediums that might better correspond to the audience or demographics of your
bank/agency/firm. Whether it is newspapers, newsletters or email systems, there
are a wide variety of media to suit your needs. There is quite a lot of hype
surrounding social media today, and while social media is a great and cost efficient
method of releasing content, it is not the only way
With so many ways to push out content, you just have to find out what works best
for you or your bank, develop a content sharing strategy for your bank, and use
each platform to its greatest advantage.

7.2 CONCLUSION
From this topic selected for my project report he has came to know the importance
of public relation for the organisation and also know how the organisation
establishes a better relationship with the public within organisation and also public
outside organisation.
With the help of this project he has learn the different tools and techniques of
public relations. Which are used by this organisation
Every Bank has to keep healthy relation with the internal as well as external public
to achieve the goals of organisations.
This is possible only if the communication in an organisation is good in nature. At
the end he comes to conclusion that public relation is very Important role in

64
modern democratic business world. The whole publication transition depends upon
the public relation.
7.3 SUMMARY
Public relation is the practice of conveying messages to the public through the
media on behalf of a client with the intention of changing the public's actions by
influencing their opinions. PR practitioners usually target only certain segments of
the public (audiences) since similar opinions tend to be shared by a group of
people rather than an entire society. However by targeting different audiences with
different messages to achieve an overall goal PR practitioners can achieve
widespread opinion and behaviour change.
7.4 CONCLUSION ON PROJECT WORK
On the basis of information and data collected through the primary and secondary
sources we get to know about the bank and their management in detail. The service
need bright young and dedicated people with a high sense of morality integrity and
love for the nation who can readily adapt to challenges in India's economic
framework in th process of liberalization and globalization

65
CHAPTER 8

APPENDIX

66
 INDEX
SR.NO TITLE PAGE
No
8.1 Questionnaires
8.2 Bibliography

8.3 Executive summary

67
8.1 QUESTIONAIRE
1. Sex :
a) Male
b) Female
2. Marital status:
a) Single
b) Married
c) Divorced
3. Age:
a) under 30 years
b) 30-40 years
c) 41-50 years
d) 51-60 years
4. Educational Qualification:
a) First School Leaving Certificate
b) Secondary School Certificate
c) Degree Certificate
d) Professional Degree
5. How long you have been employed here ?
a) 5 years below
b) 6-10 years
c) 11-15 years
d) 16 years and above

68
6.Has the nashik merchant co operative bank ever experienced crisis
with its workers ?
a) Yes
b) No
c) No idea
7. Do you agree that intolerance among staff and customer causes
crisis amongst them ?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
8. Was public relation one of the tools used in promotion ?
a) Yes
b) No
c) No idea
9. Do you believe that public relation plays an important role in
welfare of organisation ?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
10. Can public relation prevent crisis in organisation ?
A) Yes
b) No
c) No idea

69
11.Do you agree that an effective use of public relation can ensure
harmony in nashik merchant co operative bank ?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
8.2 BIBLIOGRAPHY
 To enhance my project report more fulfilling and informative. I referred to
various books like and various websites time to time.

SR NO NAME OF THE AUTHOR PUBLISHER

BOOK
1 EVERYTHING Anthony davis Logan Page India
YOU SHOULD
ABOUT PUBLIC
RELATION

2 EFECTIVE PR Paul Winner Jaisi Publishing

MANAGEMENT House
3 PUBLIC Jim R Macnamara Prentice Hall
RELATION HAND
BOOK

4 PUBLIC Donald Treadwell Sag Publication

RELATION & Jill B. Treadwell
WRITING

70
8.3 EXECUTIVE SUMMARY

Every year student gets the opportunity to do a work on various subject and he
selects the subject NASHIK MERCHANT CO OPERATIVE BANK AND
PUBLIC RELATIONS.

As part of their regular review of debt management policies and programs,

the Department of Finance and the Nashik merchant co operative bank, on
behalf of the Government of Canada, are seeking the views of interested
parties on the design of the framework for distributing the government's
debt securities.

The purpose of the framework is to raise stable, low-cost funding for the
government and to support the government's debt strategy objective of
maintaining a well-functioning market for Government of Canada securities.

Within this framework, the government strives to attract broad, competitive

participation and active bidding at its auctions of marketable bonds and
treasury bills. The framework also seeks to reinforce the integrity of the
auction process

71