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LAUNDRY DETERGENT
EDITION NUMBER: 9 PUBLISHED: JUNE 2019
 Laundry Detergent

GLOBAL LAUNDRY DETERGENT MARKET TO 2025

Global Laundry Detergent Market Outlook and Growth Frequency, Time Period
Opportunities to 2025: By Type (Powder Detergent, Liquid - Base year Data for 2018
Detergent and Fabric Softener), By Application (Residential and - Five Year Annual Forecast, 2019-
2025
Industrial) and By Region - Updated on Annual Basis

Metrics

The 9th edition of Laundry Detergent market report focuses on Critical - Revenues ($)
factors for success, market size and forecast growth rates, industry structure - Prices
and dynamics, key companies, products and functions and trends and - Volumes
strategic issues.
This report assists chemical professionals to: Availability
 Assess market-by-market conditions, competition and outlook - Annual Subscription
 Forecast demand and prioritize your marketing efforts - single report purchase
 Analyze the strategies of leading players and their product profile
 Stay ahead of competition through detailed company analysis
 Identify the critical success factors for sustainable profitability

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Market Scope and Definition

TYPE APPLICATION
Powder Detergent Residential
Liquid Detergent Industrial
Fabric Softener

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COMPANIES

Amway Corporation
General Organics, Inc.
Procter & Gamble
Nirma
Henkel AG && Co. KGaA
Hindustan Unilever Limited
Church &Dwight Co, Inc.
Reckitt Benckiser Group plc.
Kao Corporation
Lion Corporation

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Market Overview

Global Laundry Detergent Market is poised to report 3.3% growth in 2019 as compared to 2018. The market is
characterized by presence of large and capital intensive companies, which invest significant portion of revenue in
R&D activities. This ensures emergence of new technologies and applications further propels market demand.

Increasing use of washing machines in developing economies is a driver for demand of liquid laundry detergents. In
addition, rising consciousness of e-commerce is pushing the growth of this market. Manufacturers are approaching to
customer base through online distribution channel, which propel the growth of laundry detergent market.

Strong rise in apparel market, in particular, high cost fabrics witnessing rapid growth, will drive the global demand
for laundry industry and thereby, detergents. Further, manufacturers are focusing on green laundry products, which
offer biodegradable components such as coconut oil, natural washing soda, and plant based enzymes, due to this,
laundry detergent market is expected to a significant growth in future.

Globalization trends are being observed across the industry with global suppliers expanding their business to
developing nations to boost their market share. However, adhering to local laws and regulations poses tough
challenges for these vendors.

In addition, as detergents are made of enzymes, surfactants, bleaches, and other chemicals, they consist of hazardous
chemicals, which can have negative impact on human health. This will restrain the laundry detergent market growth
over the years.

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Liquid detergent market is having rapid growth in United States

The report analyses the global laundry detergent market based on type as powder detergent, liquid detergent and
fabric softeners. Liquid detergents are preferred over other alternatives as it gets dissolved in water. U.S. dominates
the growing popularity of liquid products, which has tremendous growth in usage of liquid over powder detergents.
The trend to innovate product in terms of packaging and formula is the key factor driving product sales. The vendors
in U.S. are adopting the product bundling strategy to enhance the share in market.

Over the past two years, growth in smart phone usage and online shopping has been a major driver for liquid
detergent demand. Focus on hygiene, social media impact; lifestyle changes of middle income classes are
encouraging the shift from powder to liquid form. The liquid detergent segment is forecast to report a CAGR growth
rate of 4.0% between 2019 and 2025.

Liquid detergent is segmented in to both organic and in organic liquid detergents. Inorganic detergents are widely
used by the consumers, as they come at less price which appear to be more lucrative for the consumers. Liquid
detergents are used for commercial purpose, which are expected to propel the growth during the upcoming years.

Organic detergents are expected to maintain a rapid growth during the forecast period due to its eco-friendly
nature owing to the health and hygiene concerned consumer base. Environmental friendly labels are gaining
prominence over the globe.

Fabric care is used to prevent clothes from damaging. Additionally, these products are utilized by automotive and
aviation. Due to increase in population and disposable income of middle class customers the fabric care is driven by
growth in emerging markets. This segment has a huge growth in upcoming years, due to increase in awareness among
the customers about the benefits of the fabric care.

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Laundry Detergent
Industrial remains as the dominant application segment in global laundry detergent market

Residential and industrial are the two application segments analysed under global laundry detergent market. The
industrial application of laundry detergents is forecast to increase from $7.2 billion in 2018 to $10.96 billion in
2025.

The industrial laundry detergent segment consists of products used by laundry professional users in the industrial and
institutional sector. The industrial buying trends are being shaped primarily by environmental and energy concerns
such as washing in cool temperatures, hygiene concerns.

Further, in hospitals and food industry, disinfectant detergents and additives witness robust demand. In addition, the
requirements of industrial laundry are to maintain whiteness, low leftover residue on washed clothes, removal of
soiling and other laundry works.

Asia-Pacific laundry detergent market is anticipated to witness rapid growth over the years

Asia-Pacific laundry detergent market is poised to dominate over the forecast period 2019-2025, due to increase in
competition and rising popularity of regional brands. Key players such as Unilever and Proctor &Gamble are losing
market share in India owing to the presence of strong regional players like Nirma Limited and others.

China and India are in top in terms of population. Increasing urban population with rising disposable income is
expected to be the key driver for growth in regional industry.

Rising income, easy financing and increasing influence of modern living have distinguished washing machine from
luxury to a utility item. Further, the Laundry detergent market is also analysed for countries across Europe, Middle East
&Africa, North America, and South & Central America.

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Prominent key players of global laundry detergent market

Amway Corporation (United States), General Organics, Inc. (United States), Procter & Gamble (United States), Nirma
(India), Henkel AG & Co. KGaA (Germany), Hindustan Unilever Limited(India), Church & Dwight Co, Inc. (United
States), Reckitt Benckiser Group plc. (United Kingdom), Kao Corporation (Japan), and Lion Corporation (Japan).

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Scope of the Report

Long term perspective on the Laundry Detergent industry: 2018 (base year), 2019- 2025 (forecast period)

Laundry Detergent Market- Forecasts by Segments- Type and Application by geography.

 The report categorizes the global laundry detergent market on the basis of type into 3 categories including
powder detergent, liquid detergent and fabric softener.
 It provides the global laundry detergent market outlook by 2 applications that include residential and industrial
applications.
 The report analyses the global laundry detergent market across countries in 5 regions including Asia-Pacific,
Europe, North America, South & Central America, and Middle East & Africa.

Laundry Detergent Market- Strategic Analysis Review

 Key strategies opted by leading players

 Short to Long Term Industry Trends
 Porter’s Five Forces Analysis
 Supply side and Demand Side Drivers and Challenges

Laundry Detergent Market- Growth Opportunities

 Potential New Business Opportunities

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 Key Areas of Focus in forecast period

Laundry Detergent Market- Competitive Scenario

 10 companies are analysed in the report including Amway Corporation (United States), General Organics, Inc.
(United States), Procter & Gamble (United States), Nirma (India), Henkel AG & Co. KGaA (Germany),
Hindustan Unilever Limited (India), Church & Dwight Co, Inc. (United States), Reckitt Benckiser Group plc. (United
Kingdom), Kao Corporation (Japan), and Lion Corporation (Japan).
 Company Peer-to-Peer Comparison
 Company Profile and SWOT Analysis
 Financial Analysis

Recent Laundry Detergent Market News and Deals

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Table of Contents
1. Table of Contents

1.1 List of Tables

1.2 List of Figures

2. Introduction to Global Laundry Detergent Market

2.1 Global Laundry Detergent Market Snapshot, 2018

2.2 Laundry Detergent Industry Overview

2.3 Research Perspective

3. Global Laundry Detergent Market- Strategic Analysis

3.1 Short Term and Long Term Industry Trends Affecting Global Laundry Detergent Markets

3.2 Leading Laundry Detergent Types Targeted by Global Manufacturers

3.3 Key Consumption Patterns of Laundry Detergent

3.4 Potential Markets Vital for business Expansion

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3.5 Five Forces Analysis

3.6 Drivers and Restraints

4. Global Laundry Detergent Market Outlook and Growth Opportunities by Type

4.1Powder Detergent Market Outlook, 2019- 2025

4.2 Liquid Detergent Market Outlook, 2019- 2025

4.3 Fabric Softener Market Outlook, 2019- 2025

5. Global Laundry Detergent Market Outlook and Growth Opportunities by Application

5.1 Laundry Detergent Demand in Residential Application, Market Outlook, 2019- 2025

5.2 Laundry Detergent Demand in Industrial Application, Market Outlook, 2019- 2025

6. Asia Pacific Laundry Detergent Market Outlook and Growth Opportunities

6.1 Key Findings, 2018

6.2 Asia Pacific Laundry Detergent Market Outlook by Type, 2019- 2025

6.3 Asia Pacific Laundry Detergent Market Outlook by Application, 2019- 2025

6.4 Asia Pacific Laundry Detergent Market Outlook by Country, 2019- 2025

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7. Europe Laundry Detergent Market Outlook and Growth Opportunities

7.1 Key Findings, 2018

7.2 Europe Laundry Detergent Market Outlook by Type, 2019- 2025

7.3 Europe Laundry Detergent Market Outlook by Application, 2019- 2025

7.4 Europe Laundry Detergent Market Outlook by Country, 2019- 2025

8. North America Laundry Detergent Market Outlook and Growth Opportunities

8.1 Key Findings, 2018

8.2 North America Laundry Detergent Market Outlook by Type, 2019- 2025

8.3 North America Laundry Detergent Market Outlook by Application, 2019- 2025
8.4 North America Laundry Detergent Market Outlook by Country, 2019- 2025

9. South & Central America Laundry Detergent Market Outlook and Growth Opportunities

9.1 Key Findings, 2018

9.2 South & Central America Laundry Detergent Market Outlook by Type, 2019- 2025

9.3 South & Central America Laundry Detergent Market Outlook by Application, 2019- 2025
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9.4 South & Central America Laundry Detergent Market Outlook by Country, 2019- 2025

10. Middle East & Africa Laundry Detergent Market Outlook and Growth Opportunities

10.1 Key Findings, 2018

10.2 Middle East & Africa Laundry Detergent Market Outlook by Type, 2019- 2025

10.3 Middle East & Africa Laundry Detergent Market Outlook by Application, 2019- 2025

10.4 Middle East & Africa Laundry Detergent Market Outlook by Country, 2019- 2025

11. Competitive Landscape

11.1 Leading Players (Company Profile, SWOT Analysis, Laundry Detergent Products, Financial Analysis)

11.1.1 Amway Corporation (United States)

11.1.2 General Organics, Inc. (United States)

11.1.3 Procter & Gamble (United States)

11.1.4 Nirma (India)

11.1.5 Henkel AG && Co. KGaA (Germany)

11.1.6 Hindustan Unilever Limited (India)

11.1.7 Church &Dwight Co, Inc. (United States)

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Laundry Detergent
11.1.8 Reckitt Benckiser Group plc. (United Kingdom)

11.1.9 Kao Corporation (Japan)

11.1.10 Lion Corporation (Japan)

11.2 Company Benchmarking

11.3 Financial Analysis

12. Recent News and Deals Landscape

12.1 Mergers and Acquisitions

12.2 New Product Launches

12.3 Asset Transactions

12.4 Financial Announcements

13 Appendix

13.1 OGAnalysis Expertise

13.2 Sources and Research Methodology

13.3 Contact Information

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Research Methodology
Over 1000 companies rely on OGAnalysis research for accurate data and analytics for business development. Accordingly, we
have developed a robust methodology that has been redefined again and again over the past 10 years to arrive at the best-in-
class methodology.

We understand the importance of research for your business!

Our strategic market intelligence is uniquely designed to transform data points into actionable insights for strategic planning and
business development. Our methodology includes series of iterative processes integrating qualitative and quantitative research
methods.

Scope and Report Design Phase

Our well experienced team of experts carefully designs the study scope, objectives and deliverables. Through clear understanding
of research needs of our clients, we design a clear scope for all the segments and sub-segments of the report. Strong knowledge on
emerging trends, client interactions, conferences and latest thinking assist us in formulating the most suitable design process.

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Laundry Detergent
Data Sourcing

OGAnalysis has a large pool of industrial partners across companies and business functions. Data is sourced through extensive
primary and secondary research methods. Through collaborative efforts, primary data is sourced from industry organizations,
leading companies, suppliers, traders and consumers to ensure a comprehensive industry perspective.

Strong primary research abilities set us apart from crowd

In-house Proprietary Databases

Our proprietary databases with over 10 million data points act as a strong historic source for all the information gathered during
Data Sourcing phase. A dedicated team of analysts work on a daily basis- crawling thousands of websites and primary calls to
constantly update the information in our databases.

Data Triangulation

The benefits of data triangulation include boosting data trustworthiness, identifying novel ways of understanding, generating new
insights and gain clear understanding of markets. Through use of historical trend analysis, bottom-up and top-down demand
modeling coupled with comparative analysis, we assess the diverse and quantitative data gathered through primary and secondary
research methods.

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Data Triangulation Can Provide Novel Insights

Forecast methodology

Forecasting is no more a simple quantitative modeling exercise. It is an iterative operating process where identifying the right things
to forecast is followed by gathering and improving the data to include real-world scenarios. Emphasis on scalability and
adaptability of the model in current market conditions with confidence remains the key for any forecast model. The forecasting
process concludes with adaptability in business model so as to constantly improve the entire process.

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Related Products and Solutions

Low-Density Polyethylene
Laundry Detergent 3D Printing Plastic Crosslinking Agents (LDPE) Polymer Foam
Plastic 3D Printing Powder Dimer Acid Medical Polymers Polymer Gel
Dimethyl Terephthalate and Metal Soaps and Organotin Polymethyl
Polyamide Acrylic Sheet Terephthalic Acid Heat Stabilizers Methacrylate
Metalized Biaxially Oriented
Polyols Acrylonitrile Electrically Conductive Adhesives Polypropylene Films Polyolefin
Acrylonitrile Butadiene
Polypropylene Styrene Resins Electroactive Polymers Metallic Stearate Polyolefin Fibers
Adhesive, Composite,
Polystyrene and Coating Epoxy Emulsion Polymer Methyl Methacrylate Polyoxymethylene
Methyl, Ethyl and Other
Rosin Adipic Acid Engineering Plastics Cellulose Ethers Polyphenylene Oxide
Polyphenylene Sulfide
White Oil Aluminum Oxide Epoxidized Soybean Oil (ESO) Mulch film Resins
High Temperature Amine and Anhydride Epoxy and Polyester Corrosion
Resin Epoxy Curing Agents Resistant Resins Novolac Resins Polypropylene Resins
Low Temperature
Coating Amino Resins Epoxy Coatings Nylon 6 and 66 Polysilicon
Polytetrafluoroethylen
Maleic Anhydride Anti-Fog Additives Epoxy Resin Nylon Monofilament e
Medical Plastics Antimicrobial Plastic Epoxy Surface Coatings Nylon Resins Polyurea
Organic Coatings, Inorganic
Methacrylate Automotive Epoxy, Silicone, Polyurethane and Coatings and Other Barrier Polyvinyl Chloride
Monomers Polycarbonate Glazing Other High Temperature Adhesives Films Resins
Epoxy, Vinyl Ester and Polyester Purified Terephthalic
Opaque Polymers Azodicarbonamide Glass Flake Coatings Packaging Films Acid
Petroleum Resin Bakelite Ethylene Copolymers Paint Protection Film Reinforced Plastics
Rigid Transparent
Phenolic Resin Barrier Resisns Ethylene Glycols PET Polymer Plastics

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Plastic Additives Bio Plasticizers Ethylene Oxide Phosgene Shrink Film
Bio-based Polyethylene
Plastisols Terephthalate Ethylene Propylene Diene Monomer Plastic Compounding Smart Polymers
Styrene-Acrylonitrile
Polyamide Bio-based Polypropylene Extruded Polypropylene Foam Plastic Dielectric Films Resins
Styrenic Block
Polycarbonate Films Biodegradable Plastics Fiber Reinforced Composites Plastic Films and Sheets Copolymers
Fiber Reinforced Polymer
Polyetheramine Biodegradable Polymers Composites Plasticizer Alcohol Styrenic Copolymers
Biodegradable
Superabsorbent
Polymer Dispersions Materials Flexible Epoxy Resin Plasticizers Styrenic Polymers
Polymethyl
Methacrylate
Microspheres Bioplastics Fluorotelomers Polyacetal Resins Styrenics
Polyphenylene
Sulfide Bio-Polyamide Furan Resins Polyacrylamide Sulfone Polymers
Polypropylene Superabsorbent
Catalysts Biopolymer Furandicarboxylic Acid Polyamide Resins Polymers
Synthetic and Bio-
Polyvinyl Butyral Bioresorbable Polymers Glass Fiber Polyamide-Imide Based Polypropylene
Synthetic Water-
Precipitated Silica Bisphenol A Gum Rosin Polyaryletherketone Soluble Polymers
Thermoformed
Protective Films Blow Molded Plastics HDPE (High-Density Polyethylene) Polyarylsulfone Plastics
Thermoplastic
Polyester Engineering
PVC Additives Breathable Film HDPE Polyethylene Resins Polycarbonate Resins Resins
Thermoplastic
PVC Stabilizer Cellulose Acetate Heat Resistant Polymer Polychlorotrifluoroethylene Polyolefins
Saturated Polyester Thermoplastic
Resin Cellulose Acetate Flake Hexamethylenediamine Polyester Film Vulcanizates
Synthetic Latex
Polymers Cellulose Ester High Density Polyethylene Polyester Polyols Triethylene Glycol

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Cellulose Ether and Ultraviolet Curable
Transparent Plastics Derivatives Hydrazine Polyether Ether Ketone Resins
Tris Nonylphenyl Unsaturated Polyester
Phosphite Cellulose Films Impact Modifiers Polyether Polyols Resins
Chlorinated
UV Absorbers Polyethylene (PE-C) Injection Molded Plastics Polyethylene Furanoate UV Light Stabilizers
Chlorinated
Polyethylene Resins and Water Soluble
UV Stabilizer Elastomers Ion Exchange Resins Polyethylene Glycol Polymers
Wood Plastic
Water Based Resin Chromatography Resin LDPE Polyethylene Resins Polyethylene Naphthalate Composite
Water Soluble Film Coating Resins Linear LDPE Polyethylene Resins Polyethylene Terephthalate Solid-State Resins
Waterborne Epoxy
Resins Conductive Polymers Liquid Crystal Polymers Polyimides and Imide Polymers
Waterborne UV Corrosion Resistant
Curable Resins Resin Low Profile Additives Polymer Chameleons

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