OUR CORE BUSINESS

CO CREATING
JOBS FOR
WOMEN IN
RURAL INDIA
 BECAUSE A JOB
MEANS A BETTER LIFE
We have one clear aim:
to co-create jobs for
women in rural India
through acceleration of why: India: a large and rapidly expanding global economic
social enterprises that power. The middle class is growing along with it. Yet, the
employ these women. underclass lives on just two dollars a day. There is very little
And by doing so, taking paid work in rural India. Families lack income: there are high
families out of poverty. levels of poverty, malnutrition and illiteracy. Women on Wings
co-creates one million jobs for women in rural India.
A job means an income, economic autonomy and an escape
from the cycle of poverty. Research shows that women spend
their income on their families. Children can go to school, which
increases their chances of a better future.

how: ’Human Capital’ is the core of what we provide.

We provide business consultancy to Indian social entrepreneurs
that create employment for women in rural India. Our experts
share their time and skills pro bono. They have 15+ years of
experience in e.g. marketing, finance, product development,
production, retail, food, supply chain management.

what: We scale Indian social ventures, our business partners.

Either through ‘1 on 1’ consultancy: our experts work – on site
and off site – with the business partners to support scale their
business. Or we bring together multiple business partners facing
similar issues and work on solving those.
The aim is the same: improving the business of Indian social
enterprises, so more products will be sold and more jobs are
created. Thus, we co-create lasting impact.

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 ACTIVITIES AND THE RESULTS FROM A
SELECTION OF OUR BUSINESS PARTNERS
Business partner Women on Wings advised on
MoralFibre • Branding strategy
since 2015 | textiles • (Cost) pricing
• Sales
Rangsutra • Process analysis and
since 2008 | textiles redesign
• Internal communication
towards all stakeholders
• Strategic planning for next
stage of growth
Grameen Sahara • Business planning
since 2016 | food & agri • Social Media Strategy
• Internal and External
communication
• Organization Development
Ecoad • Business Planning & Sales
since 2016 | forestry Strategy
• Branding & Communication
• Process Automation &
Assembly line production
evaluation
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Results
• Brand manual for 2 brands
• Clear positioning in the market
• Sales plan for brands for
specific customer groups
• Process flow and solutions
for bottle necks
• Communication plan for
internal communication
• Focus on retail strategy and
execution
• Closure on the Contract with
the identified buyer of spices.
• Facebook page set up, regular
updation of the website and a
blog started.
• Better teamwork, improvement
in the decision-making process.
• Organization structure
developed, job descriptions
being created
• Clear direction & focus on
products of core competence
along with Clear sales approach
for existing and new customer
(segments)
• Defining the Brand Value
preposition and standardizing
the communication through all
tools & mediums
• Changing the production
methodology to complete
Assembly line process &
identifying steps for automation
Business partner Women on Wings advised on
Mandala Apparels • Sales and distribution strategy
since 2015 | textiles • Marketing plan
• Blue print for organization
in line with strategic plan and
growth
CropConnect • Sales workshop
since 2016 | food & agri • Communications workshop
• FY12017-2018 pre-planning
workshop
Swornajyoti • Accounting timelines, SoP’s
and key financial metrics
since 2015 | poultry
• Communication plan
• Marketing strategy and a
short -medium term sales
& distribution plan
• Assessment of small scale
back-yard poultry model in
collaboration with
Wageningen University
• Business Planning &
ROPE
Organization strategy
since 2016 | forestry
• Defining the Marketing
Communication for different
channels
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Results
• Clear sales approach for
existing and new customer
(segments)
• Organizational growth plan
• Clear roles and
responsibilities
• Sales plan formulated
• Strategic planning
• Newsletter developed
• Organization structure
developed, job descriptions
being created
• Increase in efficiencies
between the branch and
central offices
• Branch heads understand
budget and monitor costs
• Increase in Sales
• Efficient record keeping
• Clear direction & focus on
products of core competence
(Natural Fiber)
• Clear communication and
precise tools to marketing,
increased retail sales &
coverage
WE INVEST
WITH HUMAN CAPITAL
‘Human capital’ is the core of our service. Women on Wings provides
We work with
business consultancy to Indian social enterprises, our business partners,

35 35 60
which create employment for women in rural India. Women on Wings’
experts have a minimum of 15 years of professional experience in e.g.
marketing, finance, product development, production, retail, supply
chain management and distribution. funding, knowledge & Indian business ...and
network partners in India partners 60 Dutch experts
They offer their time and knowledge pro bono to the Indian business
and the Netherlands
partners, whom they regularly visit.

In FY 2016-2017, our 60 experts, consultants and our core teams in India

Our core values
and the Netherlands spent almost 3,000 working days supporting the
growth of our business partners in India Living up to
we do what we say and
we are specific
Examples of the activities of experts
Equality Energetic
we work on the basis people show enthusiasm,
of equality and with courage and energy for
respect for people the heart of the matter

• Stefan Bakker social media manager, moderated a social media summit Our business model
in Gurgaon with multiple business partners. In a two-day workshop
participants worked on creating a social media strategy and content plan,
including tactics for posting and targeting. He also explained the
importance of monitoring social media results in order to continuously
improve the social media engagement of the 35 participants present.

• Michèle van de Craats events and communication professional,

coordinates the organization of the 10th anniversary of 60 Women on Wings
experts 35 Indian
companies 230,000 jobs for
women
Women on Wings in the Netherlands. Since March 2017, she is the
Business knowledge Employment
driving force behind the project team that works on creating an
impactful business event on September 25, 2017.

• Carla van Aalderen HR & organizational development manager, Strategy

Development of sustainable social businesses in the focus sectors
worked with the team of Grameen Sahara in Guwahati on designing
the company’s new organizational structure and HR Policy.
TEXTILES & FOOD &
She also worked with the Maitree team in Tonk on developing their FORESTRY
HANDICRAFTS AGRI
organization structure and build capabilities of the human resources.

| 6 | 7
WOMEN ON WINGS
ORGANIZATION

Our team in India Women on Wings Foundation (India)

• SHILPA MITTAL SINGH and RONALD VAN HET HOF, managing directors
• ANUPAMA MAIRAL, fundraising consultant
• CHANDRA SHEKHAR DAS, driver and office support
• DEEPIKA SHARMA, senior consultant
• INEKE BEZEMBINDER, office manager & communications
• MANISHA DUA, researcher
• PUJA CHANDRA, researcher
• SEEMA DAWAR, communications support
• SHASHANK TEOTIA, senior business consultant
• SUPRIYA KAPOOR, senior business consultant
• TANVEEN RATTI, creative consultant
Women on Wings Foundation is registered in India as a company under
section 25 since March 2014. Donations to Women on Wings Foundation come
under section 80G of the income tax act, 1961. Per June 2017 the Board of
Directors (non-executives) comprises:
• SHILPA MITTAL SINGH, since 2015
• SMITA MANKAD, since 2016
• VIKAS CHATURVEDI, since 2014
• VIDYA SHAH, since 2014
• ELLEN TACOMA, permanent invitee
• MARIA VAN DER HEIJDEN, permanent invitee

Stichting Women on Wings (Netherlands)

Our team in the Netherlands
Stichting Women on Wings is registrered in the Netherlands as a foundation.
• HILKE TOL, human resources Women on Wings has the ANBI status (Algemeen Nut Beogende Instelling),
• JOSÉ VERBEEK, finance granted by the Dutch Tax Administration, therefore tax exemptions apply to
donations. Per June 2017 the Board of Directors (non-executives) comprises:
• MARTHA VAN DIJK, fundraising
• ELLEN TACOMA, chairperson, co-founder since 2007
• MARIA VAN DER HEIJDEN, secretary, co-founder, since 2007
• SMITA MANKAD, since 2017
• VIKAS CHATURVEDI, treasurer since 2012
• VIDYA SHAH, since 2014

| 8 | 9
SOME OF OUR FUNDING & NETWORK PARTNERS
SUPPORTING OUR GOAL AND APPROACH
C&A Foundation is working to transform
the apparel industry into a fair and sus-
tainable industry that respects the rights
of workers, improves livelihoods and
conserves the environment.
Motorola Solutions’ innovations connect
teams with secure communications
networks around the globe, helping officers
predict and prevent crimes or investing in
science, technology, engineering and math
(STEM) education for future leaders.
Achmea Foundation initiates and supports
projects related to issues that are in line
with Achmea's tradition (financial services,
healthcare and agriculture) that help to
permanently improve the lives of people
from socio-economically disadvantaged
backgrounds.
OUTCOMES
• Financial support for
Women on Wings
• C&A employees coach
business partners in the fields
of production of and
preparing for export of apparel
and fashion accessories to new
markets
OUTCOMES
• A substantial financial
donation for 2016-2017
• Aimed at creating jobs and
an income for women in rural
India
OUTCOMES
• 3 year program that aims to
co-create extra jobs in the
food & agri sector in India.
• Achmea emloyees share
knowledge, experience and
expertise with selected
business partners
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The Dutch embassy in New Delhi is a
warm ambassador of Women on Wings.
Women on Wings is invited to all official
business and social events hosted by the
Ambassador.
AIACA represents organizations in the
handicraft sector and creates an
environment for promoting sustainable
models of craft based livelihood.
Craftmark is a national certification program
designed and managed by AIACA which
authenticates genuine handmade high
quality handicrafts of India.
Antrix Corporation Limited is the
commercial arm of Indian Space Research
Organization (ISRO). Antrix promotes and
commercially markets the products and
services emanating from the Indian Space
Program.
OUTCOMES
• Participation in various economic
trade and networking sessions,
like the new Indus Forum
• Successful ‘Silent auction’
event at the Residence of the
Dutch Ambassador
OUTCOMES
• AIACA helps identifying its
Craftmark members who can
benefit from our interventions
• AIACA facilitates coordination
between us and the selected
members to help address their
key challenges
OUTCOMES
• Financial support to program
that aims to co-create extra
jobs for rural women weavers
in Karnataka, in tri-partnership
with GoCoop
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VOICES SUPPORTING
TO BUILD OUR SUCCESS
SUMITA GHOSE
Founder and CEO
at Rangsutra Crafts
“Women on Wings has given
us unwavering support during
a challenging and
transformational time.
The benefits are now being
seen through our increased
sales, increased number
of artisans in employment,
launching of our own retail
product range and
increasing number of grant
funding projects to train and
provide sustainable
employment to Indian
artisans.”
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CASPER SCHOENMAKERS
Expert in the area of
Go To Market
“As one of the few "man on
wings", I had the opportunity
to travel end 2016 to India on
behalf of Women on Wings and
meet and work with a number
of entrepreneurs in the field of
food, retail and textiles. If there is
one place in the world where the
need for the global development
goals is omnipresent, it's India.
Encouragingly, I´ve met super
talented, energized and
experienced professionals who
realize their dream of making a
positive impact to society and
create economic welfare through
leading social enterprises. It´s not
either OR, it’s an AND game and
the model of social enterprise
seems to be a sustainable way
for development. I’m really proud
to be a part of it. Looking
forward to contribute as ‘Man on
Wings’ in 2017!”
SIVA DEVIREDDY
Founder and CEO at GoCoop:
Without Women on Wings,
GoCoop would not be where it
is today. Their workshops gave
ILAN VUDDUMALAY us a good understanding of
C&A Foundation, how to work with international
Funding Partner retailers, their buying cycles HER MAJESTY
and how we should plan our QUEEN MÁXIMA
“Through this partnership sales and marketing activities OF THE NETHERLANDS
with Women on Wings, around these clients.
we want to enable more We now have a good plan on “Women on Wings has
women to earn their own creating specific B2B helped to improve the lives
income. Economic collections over the next few of more than 200,000
independence for women months and taking them to families in rural India.
means more children can market. Once, after a field By sharing knowledge and
go to school, more meals visit, we discussed the topics skills, it enables women to
per day for their families around sustainability and how earn their own living.
and communities, and the handloom co-operatives A wonderful example of
an overall better standard present a very different helping people make a
of living for them and alternative to the traditional better future for themselves
future generations.” textile supply chains across and their communities.”
the world. I am very hopeful
that we would get to take this
agenda forward and more
fashion brands and
retailers would adopt sourcing
of handmade fabrics through
co-ops. ”
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WOMEN ON WINGS HOW TO SUPPORT
IMPACT WOMEN ON WINGS

One million jobs Experts

We aim to co-create one million jobs for women in rural
Business professionals with at least 15 years professional experience

India by working with Indian social entrepreneurs that share
our vision of sustainable growth in jobs and income for women.
From the start in 2007 to June 2017, Women on Wings has
co-created 230,000 jobs for women in rural India.
10
who wish to make their knowledge and skills available –pro bono-
to social enterprises in India. For example specialists in marketing,
YEARS OF production, supply chain, communication, finance and retail.
IMPACT

Our impact so far

Funding Partners

230,000
We aim for longtime partnerships with companies and/or corporate
or private funds/financiers to make the needed long term and
consistent commitment to Indian social entrepreneurs possible. Aimed
sustainable jobs for women co-created at the sustainable development of jobs for women in rural India.

Network partners
The sharing of network, services and/or products to Women on Wings
for free or at significant reduced cost, is also supporting towards the
690,000 690,000 creation of jobs for women in rural India.
children to (a better) children spared from
school malnutrition
Friends
Individuals from the private sector, who understand the importance
of our work, believe in economic development and like to support
financially with a minimum of 100 euros or 5,000 INR per year.
Annual Report | 2013 Annual Report | 2013
230,000 Annual Report | 2013 Annual Report | 2013

Reaching the milestone of

Reaching families
the milestone of 2 meals a day
Reaching the milestone of
Reaching the milestone of

100,000 jobs 100,000 jobs 100,000 jobs 100,000 jobs

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 WOMEN ON WINGS
INDIA
Tower 24, Flat 602
Orchid Petals, Sohna Road
Gurgaon 122001, Haryana
India
Phone 0124 406 9950
or 98 1834 6771
12A and 80G registrations

WOMEN ON WINGS
NETHERLANDS
Woudenbergseweg 41
3711 AA Austerlitz
The Netherlands

IBAN NL64 RABO 0136489931

@September 2017 - Editor: Ineke Bezembinder - Design: neus creative pop-up team - Photos: Women on Wings, Anita

KvK Utrecht 30229787

ANBI - RSIN 818424692

info@womenonwings.com
www.womenonwings.com

10
YEARS OF
IMPACT