LEARNING TASK 1

Instruction: Read the statements taken from the four advertisements and decide what the
author means by stating it. Then, decide whether there is an implied meaning contained and
give evidence if possible.

Ads Statement / line Evidence

that have
implied Choice of word Meaning Lexico-
meaning Grammatical
Features

Ads 1 The shoe works The Nike Sweet “The shoe works if Imperative
if you do Classic High is you do”gives a Sentence
comfortable message that the
while still shoe will work and - The sentences
remaining in help us carry out “Stay fly, stay
style. With great daily activities when fresh, and get
quality and a we do it. These yourself a pair”
wide variety of shoes will give and “Just do it” are
color options, comfort and style to persuasive. It arises
these sneakers the wearer. the readers’ impulse
are perfect for to buy the product.
casual use. Stay
fly, stay fresh,
and get yourself
a pair.

Ads 2 We’re Real Real cheese “We’re Real Cheese Disjunctive

Cheese People people know People” gives a Clasue
which snack message that the
leads the protein people who choose - The
pack. Sargento snacks are sentences “Real
people who know Cheese People
that sargento is a know which Snack
snack that has very Leads the Protein
good and high Pack.We’re Real
protein content than Cheese People”give
other foods the readers sense of
closeness.

Ads 3 Your lovely Always fresh It means that these Comparative

breakfast donuts are foods that and Superlative
Best in town are very suitable for Adjective
eating as a breakfast
menu because they - Use superlative
are always fresh and
 best in the city adjective

“Always fresh,

Best in town” the

word “Best” gives
impression and
convince people that
this product is the
best donut in the
town.

Ads 4 Turn up the Re-energize It means that when

energy of your we use the soap, we
day will feel as if the
soap provides a
sensation of
increasing our
energy in living
everyday life.