PRESTIGE INSTITUTE OF MANAGEMENT GWALIOR

HUMAN RESOURCE MANAGEMENT

ASSIGNMENT

SUBMITTED TO : SUBMITTED BY :

Prof Chanda Gulati Yashika Pachori

MBA II C

Roll no. 57

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INTRODUCTION
Dabur ( Dabur India Ltd.) (Devanagari: डाबर, derived from Daktar Burman) is one of the
India's largest Ayurvedic medicine & natural consumer products manufacturer.
Dabur demerged its Pharma business in 2003 and hived it off into a separate company, Dabur
Pharma Ltd. German company Fresenius SE bought a 73.27% equity stake in Dabur Pharma in
June 2008 at Rs 76.50 a share.
 Dabur's Healthcare Division has over 260 products for treating a range of
ailments and body conditions, from common cold to chronic paralysis. Dabur
International, a fully owned subsidiary of Dabur India formerly held shares in the
UAE based Weikfield International, which it sold in June 2012.[6] Established in
1884 , more than 125 year of trust and excellence
 3rd largest FMCG company in India
 Strong brand equity

Vatika and Real are super brands

Dabur is a household brand

Real and Dabur honey amongst most admired brands in india

 Wide distribution networks covering 3.4 million retailers across the country

 17 world class manufacturing plants

 Strong overseas presence

HONEY
Honey is deemed as one of the best health foods across the globe. The benefits of honey, also
known as the thick golden liquid, have been valued since ages. After being sourced from
various beehives, raw honey is tested on various parameters; including adulteration. After
these tests, honey is blended in the right proportion to get that perfect texture, aroma, taste
and color. Before sealing the various Dabur Honey bottles, they are sterilized. And this is
why when it comes to best honey brands in India, Dabur has always been a leading brand on
the list.

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  JOB ANALYSIS :-
 Brand strategy, including the setting of style guides, brand guidelines, brand
vision and value proposition for short as well as long term
 Planning and execution of all communications and media actions on all channels,
including online and social media
 Assisting with product development, pricing and new product launches as well as
developing new business opportunities
 Creating and managing promotional collateral to establish and maintain product
branding
 Managing the budget for advertising and promotional items
 Competitor and customer insights analysis
 Analysis of sales forecasts and relevant financials and reporting on product sales

 QUALITIES OF GOOD BRAND MANAGER :

1. Courteous cooperation with others

2. Socially responsible

3. Fosters strong relationships through networking

4. Empathetic

5. Thoughtful communicator

6. Knows when to put out fires

7. Creatively analytical

8. Stays aware of the data

9. Trend-spotter

10. The great communicator

11. Emotionally intelligent

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 12. Innovative

13. Technologically savvy

 USP AND CREDENTIALS :-

 Bachelor’s degree
 Tally
 MS Office
 Good influencer
 Leadership
 Team work
 Ability to work under pressure

 INNOVATION :-
I would like to introduce new flavors of honey in the market because
everyone doesn’t like the taste of raw honey. That’s why I want to
introduce some new flovours of dabur honey in the market. My flavors
would be:
 Dabur orange blossom honey
 Dabur blueberry honey
 Dabur avocado honey

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