A RESEARCH PROJECT REPORT

The Best Digital Marketing Strategy Mix For New Product

Launch

PREPARED BY:-
HELISHA VARMORA

CLASS:-
TY BBA SEM 6

ACADEMIC YEAR:-
2022-23

SUBMITTED TO:-
SAURASHTRA UNIVERSITY

COLLEGE:-
SHREE SADGURU RANCHHODDASJI BAPU MAHILA
HOME SCIENCE COLLEGE

GUDED BY:-
PROF. CHARMI BADANI
COMPANY CERTIFICATE
 DECLARATION

I, Helisha varmora the student of SADGURU MJ

KUNDALIYA COLLEGE RAJKOT. Here by declared that this project
work is my own work. It has been carried out under the guidance of
PROF. Charmi Badani. This project has not submitted to any university
for any examination.

DATE:-
PLACE:- RAJKOT
SIGNATURE:-
 ACKNOWLEDGEMENT

First of all, I would like to thanks to the SAURASHTRA

UNIVERSITY for integrated in BBA Sem – 6 Such a very nice report
for our practical awareness.

I express my gratitude to my college Shree Lt.Meenaben

Jaytilal Kundaliya English Medium Commerce & BBA College . I also
would like to convey thanks to, vice counselor DR.ARJUN SIGH
RANA, Our respected principal sir and Prof. Charmi Badani for their
assistance guidance , encouragement to enthuse mu knowledge . My
parents, Family , Friends have optimistic and motivated me all through
this project . I like to say that without them. I would not able to make
this project.
 PREFACE

As we all know that there are two ways to study,

theoretical and practical. We have already gained theoretical
knowledge since 3 years of BBA. Now, it’s time to convert
theoretical knowledge to practical so we can easily know how
practical knowledge works out!

When we have to choose between two, we must have

practical knowledge about it. So, we can get clear idea about what
is better. Thus, in this academic year of 2022-23 we have to choose
a company by ourselves and prepare project on marketing research
on it.

Thus, from this we can have theoretical as well as

practical knowledge about marketing.
 INDEX

SR NO PARTICULAR PG NO

CH 1 GENERAL INFORMATION

1 Introduction
2 History
3 Information of product
4 Company profile
5 Location of the company
6 Forms of organization
7 Size of unit
8 Organization chart
9 Time keeping System
10 Market share
11 Employee Service
12 Awards & Achivement
 13 Vission & Mission
14 SWOT Analysis

CH 2 MARKETING DEPARTMENT

Introduction
2 Departmental chart
3 Market segmentation
4 Marketing Mix
5 1) Product in the marketing mix of
Himalaya
❖ Branding
❖ Labeling
❖ Packaging
6 Product Line
7 Guarantee/ Warranty
8 2) Price in the marketing mix of
Himalaya
9 3) Place in the marketing mix of
the Himalaya
10 Types of Distribution channel
11 4) Promotion in the marketing mix
of the Himalaya
❖ Advertisement
❖ Sales promotion
❖ Publicity
❖ Personal Selling
CH 3 INTRODUCTION OF TOPIC

1 Introduction of the best digital marketing

strategy mix for new product launch
2 Type of the best digital marketing strategy
mix for new product launch
3 Requirement of the best digital marketing
strategy mix for new product launch
4 Advantage of the best digital marketing
strategy mix for new product launch
5 Disadvantages of the best digital marketing
strategy mix for new product launch

CH 4 RESEARCH METHODOLOGY

1 Information of Himalaya
2 Objective of the study
3 Importance of the study
4 Scope of the study
5 Marketing Research process
6 Types of Research
7 Research Design
8 Sample Design
9 Data collection Method
10 Sources of Data
 11 Questionnaire
12 Analysis & Interpretation

FINDINGS , SUGGESTIONS &.

CH 5 CONCLUSIONS

BIBLIOGRAPHY &
CH 6 WEBLIOGRAPHY
INTRODUCTION OF PHARMACEUTICALS INDUSTRY
 The world ' Ayurveda’ comes from the word ' Ayur’ Meaning ‘life’ and
the word ‘Veda’ meaning ' to know' .’Ayurveda means ' the science of life
' and is a medical system practiced in India ,Shri Lanka and Nepal
Ayurveda ' s mythological origins through , are attributed to the Indo-
European Nasatya or AS wins , physicians of the gods of the ancient Indo
– European , pantheon. Four thousand year old references to the Nasatya
are found in the now extinct, hurrian and Hittite languages in Turkey , and
in the Sanskrit language in India . Ayurveds is considered the up Aveda
or accessory Veda to the Atharva Veda. The four Vedas are the world' S
oldest literary documents in an Indo – European language.
More recently, the German translation of an ayurvedic text that dates
back to less than 1000 B.C.E. the sysruta samhita , contributed to modem
medicine the discipline of plastic surgery. Sysruta mentions eight
branches in Ayurveda – General medicine . Surgery ,ENT and Eye
diseases , Toxicology , psychiatry , pedantries , Gynaecology , sexology
and virility.
The Himalaya Drug, Since 1930 , has blended ayurvedic with modern
research methodology , to extend the science of Ayurveda to produce
scientifically verified herbal solutions .
 HISTORY

The history of Himalaya began in India when India witnessed a

deep rooted Western influence on their culture during the early twentieth
century, making Mohammed Manal to perceive an urgent need to
contemporaries the Ayurveda through modern scientific research. Manal
possessed a love for nature, boundless curiosity and a firm belief in herbal
healthcare. Despite no formal scientific training, Manal successfully
launched Himalaya in 1930.
In the 1930s, people still believed in herbal goodness but the growing
influence of Western education meant that critical reasoning was
becoming important and traditional ideologies and belief systems were
being challenged. Mohammed Manal knew that if herbal medicine had to
be taken seriously it had to be validated by empirical evidence. Therefore
from the very beginning, Manal focused on research and scientific data to
prove safety and efficacy of Himalaya products, which at the time was at
the initial stage.
The big break came In 1955, when the company launched Liv.52, a liver-
protective herbal medicine that soon became its flagship brand. Even
today, Liv.52 is the crown jewel in the pharmaceutical portfolio,
registering over Indian Rupees 250 crore in revenues and being the only
herbal medicine in India’s top 10 selling drugs.
Himalaya moved its head quarter to Mumbai (then Bombay) during the
1950s and later his son Meraj Manal insisted his father to shift to
Bengaluru in 1975. In that same year Meraj managed to take Himalaya
to a next level by introducing it in the US. He pushed his team and
developed products according to US regulatory standards.

• 1930
Founded in 1930, the Himalaya legacy now spans over 90 years,
stretching from one man, to his son, to his grandson. From our humble
beginnings in India, our products are now offered in over 100 countries,
yet we’re still family owned
• 1934
In 1934, after 4 years of the incident and after countless sleepless nights,
failed attempts, and a lot of extensive research, the world’s first natural
anti-hypertensive drug was made.
M. Manal, the founder of Himalaya, and that herb was Rauwolfia
Serpentine., the inspiration that led to the creation of Serpina®, the
world’s first natural antihypertensive drug, launched in 1934.
• 1955
The second ground breaking discovery of Himalaya, in 1955, is the
Liv.52- world’s first ayurvedic liver-health medicine.
• 2001
In March 2001, Himalaya was granted a Good Manufacturing Practices
(GMP) certificate, issued by the Licensing Authority, Directorate of
Indian Systems of Medicine, Bangalore, India. Himalaya is the first
Ayurvedic facility in India to receive GMP certification.
• 2018
Himalaya introduced a range of mom care products in 2018, and before
that, pre and postnatal care was not a thing in India. Today, in India,
(almost) every mom uses a Himalaya product for her baby and a Himalaya
product for herself.
• 2022
Competition valid 1 – 15 July 2022 | First order must be R500 or more.
Reason behind Warren Buffett’s investment in Apple 6 Jun 2022
 INFORMATION OF PRODUCT

Today, Himalaya is a leading global herbal health and personal care

organization with close to 500 products in over 100 countries.
Himalaya provides products under seven different categories.
❖ Products of Mother
❖ Pharmaceuticals
❖ Wellness
❖ Personal care
❖ Animal Health
❖ Baby Care
❖ Nutrition Health
 Under pharmaceuticals it offers Herbal tablets and medicines which
are promoted by well established doctors. The wellness category of
products are used for addressing one’s life style related inadequate .
There are wellness products to improve weight, develop immunity ,aid
digestion, Improve memory etc. Himalaya has a new Range of doctor
endorsed baby products that are produced and developed using naturally
ingredients. The concern for allopathic medicine’ s side effects is an
advantage for ayurvedic products Himalayas offer calcium supplements
for bone development in animals herbal feed supplements for fish ,
poultry and livestock , natural pet grooming products are also available
under this brand.
 COMPANY PROFILE

• Name of the company :

Himalaya

• Type :

Private limited

• Industry :

Pharmaceuticals

• Founded :

1930 ; 93 Years Ago

• Founder :
 Muhammad Manal
• Headquarters :

Bengaluru , Karnataka , India

• Products :

Consumer Goods
Herbal
Ayurvedic medicine
Nutrition
Personal care
Child care

• Key people :

Shailendra Malhotra ( Global CEO )

Jayashree Ullal ( CFO / COO , India )

• Number of Employees :
 10, 000
• Area Served :

Worldwide

• Website :

WWW.Himalayawellness.com

• Company Logo :
 Himalaya Global Holdings Ltd. ( HGH ) ,
Is the parent of the Himalaya Drug company Worldwide I
also the global headquarters of all Himalaya Subsidiaries.
LOCATION OF THE COMPANY

Office Address - Shop No 2 , street No – 5 , Bedi Road . Opp.

Billing center, Patel colony , Jamnagar,
Gujarat 361008.

Phone No - 09898541719

Email ID – www.Himalayawellness.com

Website – https://store locator.himalayawellness.in

 FORMS OF ORGANIZATION

The Main object of any business is to earn maximum profit. It is

important that business owner seriously consider the different from of
organization there are four main form of business organization that are
as follows….
 I. Sole proprietorship :
Sole proprietorship is a type of business unit where one person
is solely responsible for providing the capital, for bearing the risks of the
enterprise and for the management of the business. For the successful
running of the enterprise , the span of management should be less. Only
small sized businesses units can be run in this form.
I. Partnership :
Any association as two or more person Who carry on a business
jointly with the intention of sharing profit and loss is called “
PARTNERSHIP “, A financer may need a management expert as well as
technical expert and all of them may combine to setup a business with
common ownership and management under a voluntary agreement such a
business talking the name of partnership.
 II. Co – Operative society :
It is an organisation where some person voluntary associate
together as human beings on a basis of equality for the promotion of
economics interest of them selves. It’s main object is organising and
rendering services to its numbers.
III. Joint stock company:
A joint stock company is a business entity in which shares of
the company’s stock can be bought and sold by shareholders . A company
means dorn of organization register under specification of the law.

• Public company:
A public company is a company is a company whose shares
can be bought by the General public.
• Private company :
A private company also. Known as a privately held
company or close corporation, is a business whose shares are not
traded in a stock market, as oppesed to a public company.

The firm HIMALAYA includes in category of private Limited

forms of Organisation.

SIZE OF UNIT
 • Small scale Industry :

The unit Having Investment In fixed assets up to 3 crore is

known as small scale unit .
• Medium scale Industry :
The unit where investment Are fixed assets ranges
between above 3 carore and 100 is knowns as medium scale Industry.
• Large scale Industry :
The where in investment in fixed and current assets is
about 100 carores is knowns as large scale Industry.

As per following this definitions “ HIMALAYA PVT, LTD. “

is a Large scale Industry.
 ORGANIZATION CHART

TIME KEEPING SYSTEM

 Time keeping System is important functional activity in the
organization . Time keeping System is useful to workers in absence of
time. Sunday is a off day of this company.

HIMALAYA PVT, LTD. Working shift are as follows :

Monday 8:30 am to 7:00 pm

Tuesday. 8:30 am to 7: 00 pm
Wednesday 8: 30 am to 7: 00 pm
Thursday 8: 30 am to 7: 00 pm
Friday 8:30 am to 7: 00 pm
Saturday 8: 30 am to 5: 00 pm
 MARKET SHARE

Himalaya’s personal care contributes 40% to turnover, face

care tops future strategy
Personal care has evolved over the years as a key business
category for the company. Last year, the segment contributed around
40% to turnover. It has three main sub-categories—face, oral and hair—
and over 35 product categories including skincare, foot care, eye care,
healthcare, lip care and body care. The consumer products division’s
revenue is growing at 25-30%.With rising demand in the personal care
segment, ITC, Garner, Pond’s and others are in fierce competition to
explore new markets and products as they seek to win more customers.
Bangalore-based Himalaya Drug Co., which clocked sales of more than
Rs 1,200 crore in FY14 and aims to be a billion dollar company by
2020, is also betting big on its consumer product division. The company
has been exploring the male grooming market.
Personal care has evolved over the years as a key business category for
the company. Last year, the segment contributed around 40% to
turnover. It has three main sub-categories—face, oral and hair—and
over 35 product categories including skincare, foot care, eye care,
healthcare, lip care and body care. The consumer products division’s
revenue is growing at 25-30%.
The company’s focus this year will be on face care, where it enjoys
strong brand recall. It also plans to roll out exciting customer outreach
programmes that will help deepen engagement and build a connect with
users.
According to a Nielsen survey, Himalaya’s Purifying Neem Face Wash
leads its category. Himalaya has a market share of around 19%, ahead of
brands such as Garnier, Clean & Clear and Pond’s. From an industry
perspective, the face wash segment is a Rs 1,200 crore category growing
at 17.5%.“Over the last five years, the market equity we enjoy in the
face care segment has increased significantly. Our aim is to further build
this through our new product innovations and communication,” said
Rajesh K, business head, consumer products division. The growing
emphasis on personal grooming has helped drive demand for products
such as packs and scrubs. Himalaya has a 12% market share in the face
packs/mask category.
The company competes In the personal care and healthcare space with
rivals such as Hindustan Unilever, Procter and Gamble, Dabur and so
on.The other two major business verticals—pharmaceuticals and animal
healthcare—together contributed about 50% to the business last year and
are growing at .
 EMPLOYEE & SERVICE

For increasing positive and good attitude towards work of employees it

should be necessary to give them extra benefits. Now a day’s All most all
the companies are given benefits. HIMALAYA PVT,LTD. Has provide
some facilities like,

➢ Bonus
➢ Medical Facilities
➢ Canteen Facilities
➢ Insurance
➢ Transportation Facilities
 AWARD & ACHIVEMENT

.
• Himalaya' s First Equity campaign

Building a unique proposition for Himalaya in the fast-growing

herbal segment and unifying our vast portfolio of over 500 products
under a single Brand philosophy, Himalaya launched an equity
campaign bringing alive the brand vision of “Wellness in every
Home, Happiness in every Heart”.Himalaya attained the position of
the 10th “Most Trusted Brand” in Personal Care in the Brand Equity
Survey by The Economic Times, India.

• Store in Singapore

An exclusive Himalaya store is opened in Singapore.

 • More footprints across India!

The company widened it’s retails presence through over 300

stores in India.

• Focus on expanding manufacturing

This Year Witnessed the setting up of a manufacturing facility in

south korea.
 Vission & Mission

➢ Our Vision :
Bring wellness and Joy to every home via herbal solutions based
on science .

➢ Our Mission :
Establish Himalaya as a science based. Problem – solving , head to
– heel brand , harnessed from nature' s wealth and characterized by
trust and healthy lives .
Develop Markets world wide with an in – depth and long – term
approach . Maintaining at each step the highest ethical standards.
Respect , collaborate with , and utilize the talents of each member of
the Himalayas family and the local communities , to drive our seed –
to – short adopt eco – friendly practices to support the environment
we inhabit .
 SWOT ANALYSIS

• STRENGTHS:

range of products- Pharmaceutical,

Wide
Personal care, Animal care.
• Strong brand image & global presence.
• Strong distribution channels, International consignment delivery
within 48 hours.
 • R&D-Regulatory certifications USFDA Quality assurance through
GMP,GLP & GCP.
• First company to produce 100% herbal baby products.

• WEAKNESS:

Basic image of Himalaya as an herbal health care company.

Limited no of botanical supplier and inappropriate methods of
collection and storage leading to sub optimal levels of active constituents.

• OPPORTUNITIES:

Huge demand of herbal and Ayurveda products in

International market.

• Next to IT & Biotechnology research in medicinal plant should

emerges as the most sustainable growth sector in the year to come.

• THREATS :

• Manufacturing costs & processing costs are high.

• Competition from synthetic brands.
 INTRODUCTION

The Himalaya Drug Company is an Indian multinational

corporation headquartered in Bengaluru, India. It manufactures health-
care products under the Himalaya Herbal Healthcare brand, that contain
ayurvedic ingredients. Under this very brand, they offer their largely
successful face wash which has captivated the Indian market with it’s
quality and marketing.

This case study will be focusing on Himalaya face wash-

decoding its marketing strategy, top competitors, market segmentation,
digital marketing presence and carrying out a SWOT analysis.
DEPARTMENT CHART
 MARKET SEGMENTATION

1) GEOGRAPHIC
Area:
Metropolitan cities and towns The company has targeted
metropolitan cities and town because of population and consumer
knowledge about the product is considerable and towns are upcoming
business places. As the products from the company are purely made of
herbal the end users must be well educated in order to know about the
advantage of using a herbal skin care product.

2) BEHAVIORAL:
Occasions:
Those who go to schools, colleges, offices
User Status:
Regular usage for better results
Attitude towards the product:
A necessary part of everyday skin care treatment.

3) DEMOGRAPHICS
Age:
16-26The target customers are teenagers and those who
give importance to their skin and who are well aware of the herbal
products and its importance.
Education:
Student or Graduates AS mentioned earlier the product entirely
deals with the ingredients of herbal and natural materials and
thereby the end-users must be educated to know about the
importance of the products and its use.

Sex:
Unisex The product was launched for usage of both male
and female to protect their skin from the polluted environment.

Occupation:
Students and office goersThe company has targeted
these people because the objective is to target the students and
young office goers as they will be more concentrated towards their
beauty and skin care.

Lifecycle:
Single and married male and female Any one of the
above mentioned target audience are those who will care for their
skin and those who don’t mind spending for their personal skin
care products that will give them a feel of esteem

Social Class:
Middle and Upper class people having enough money
to afford for the product are the upper and middle class as the cost
of extracting and manufacturing products of herbal ingredients is
high compared to other chemical skin care products.

Benefits: The products in the Himalaya skincare has used its

wealth of knowledge and research, in natural herbal remedies, to
formulate a range of personal care products that cater to your daily
 needs. The products are from natural herbal ingredients that can be
used daily and causes no side effects.

MARKETING MIX

Himalaya’s 4Ps Marketing Mix

Definition: The marketing mix refers to the set of actions, or tactics, that
a company uses to promote its brand or product in the market. The 4Ps
make up a typical marketing mix – Price, Product, Promotion and Place.
However, nowadays, the marketing mix increasingly includes several
other Ps like Packaging, Positioning, People and even Politics as vital
mix elements.
 A marketing mix includeincludees multiple areas of focus as part of a
comprehensive marketing plan. The term often refers to a common
classification that .Effective marketing touches on a broad range of areas
as opposed to fixating on one message. Doing so helps reach a wider
audience, and by keeping the four Ps in mind, marketing professionals
are better able to maintain focus on the things that really matter.
Focusing on a marketing mix helps organizations make strategic
decisions when launching new products or revising existing products.
The four Ps classification for developing an effective marketing strategy
was first introduced in 1960 by marketing professor and author E.
Jerome McCarthy.
It was published in the book entitled Basic Marketing: A Managerial
Approach. Depending on the industry and the target of the marketing
plan, marketing managers may take various approaches to each of the
four Ps. Each element can be examined independently, but in practice,
they often are dependent on one another.
In this way, people represent the employees who interact with
customers. A company may consider company culture as it relates to its
brand strategy. This may include customer relationship management
(CRM), which aims to increase brand loyalty among customers.
Physical evidence might include the packaging or the layout of a
physical store, which can reinforce a brand and create more value to the
customer.
Finally, the process identifies areas, often from a logistical standpoint,
that enable the customer to have the most seamless experience possible
with a product or service. This may include everything from delivery
logistics and shipping to managing third-party retailers.
1)PRODUCT IN THE MARKETING MIX OF HIMALAYA
Himalaya Herbal Healthcare has a very wide range of products, which
include “pharmaceuticals, personal care, baby care, well-being, nutrition
and animal health products.”[8] The Neem Face Wash is one of their
most popular and well known products.[9] Mother care products have
been launched in 2016 with foray intotensive research and development
in systems of ancient Ayurveda medicines of India. The company has a
presence in 106 countries.
Product includes of product variety, Quality, design, features, brand
name, packaging, sizes, services, warranties, and returns. In short
everything that is essential for a product to stand out in the eyes of its
target audience.
Example: Himalaya Neem face wash is a product of great quality, has an
exclusive tube design which makes it very appropriate to use and
provides satisfying service to its customers.

Animal care :
Himalaya special herbal animal care products are made for providing
your pet the best herbal care it needs, There are high quality and natural
health care products which have been made under the supervision of
some of the best vegetarians and scientific who work in the company.
Baby Care :

The Himalaya baby Care products are made for healthy and strong
physical and mental baby ‘ s body. It is made from 100% pure harbal
actives and the products strictly follow the guidelines and standards that
are set in the pharmaceutical industry. The company understands the
delicate nature of a baby’ s skin. Thus all products are made with that in
mind.
Children care :

Himalaya has been in producing special products for the needs of

children for some time. These products cater to different needs of the
body. Certain products are children health supplements which helps
improve the digestive system of a children or if he or she is having
trouble in digestion the these supplements can be used to bring the
functions of the digestive tract to normal.
Face care :
Himalaya has a range of products that are herbal and have been made
specifically to take care of your face.you buy the peel – off masks for
your face which is of various varieties for different usage.it has 24%
Market share for Himalaya and brings most of the revenue for the brand.
Hair care :

One of the most talked about cosmetic products of Himalaya deals with
their hair care products. This is because hair care and hygiene are very
necessary to be it for men or women Himalaya hair products are a great
help in maintaining the health of your hair.
Himalaya for Moms :
Women go through various physiological and hormonal changes when
they get pregnant and even after giving birth. These changes after their
health in various ways and so the care they need to maintain their well
being is different from other women. Himalaya knows this very well and
has created a line of products just to help women going through
pregnancy or women who have already given birth.

❖ Branding
The Himalaya Drug Company, India’s leading Wellness company, two-
day launched its first Brand campaign, - ‘Khush Raho, Khushaal Raho’
bringing to life its vision of “Wellness in Every Home, Happiness in
Every Heart”.

Having earned the equity and trust of millions of consumers for the last
eight decades, Himalaya remains committed to solving consumer
problems through its herbal products backed by science and research.

Philipe Haydon, CEO, The Himalaya Drug Company, said, “Herbal

brands today are gaining preference, and consumers are increasingly
considering herbal solutions as their first choice. With our range of over
500 herbal products, Himalaya continues to win hearts and offer well-
being to consumers across all walks of life. We’re extremely proud to
unveil the first-ever brand film bringing to life the vision of brand
Himalaya.”
Speaking about the campaign, Mr. Rajesh Krishnamurthy, Business
Director – Consumer Products Division, The Himalaya Drug Company,
said, “The genesis of the brand film is based on the key consumer
insight that small problems seem big when we don’t know how to solve
them. The philosophy of our brand is to solve consumer problems
through our wide range of herbal products and the campaign beautifully
captures this. It’s a moment of great pride for all of us as we seek to be
an integral part of consumers’ journey of Wellness and Happiness”.

The campaign has been conceptualized and executed by ad agency –

Chapter Five.

Prateek Srivastava, Founder, Chapter Five, said, “As a team, we are

extremely excited about this campaign that essentially establishes the
problem-solution equity of Himalaya. The different incidences captured
in the brand film communicate the message of happiness and showcase
how different products bring joy to people’s lives and hearts. The film
celebrates happiness through a happy song, happy situations, happy
people, and a happy message.”

❖ Labeling
Labelling is the display of label in a product. A label contains
information about a product on its container, packaging, or the product
itself. It also has warnings in it. For e.g. in some products, it is written
that the products contain traces of nuts and shouldn’t be consumed by a
person who’s allergic to nuts. The type and extent of information that
must be imparted by a label are governed by the relevant safety and
shipping laws.

Labeling is also an important part of the brand of the product and the
company. It helps the product stand out in the market, and identifies it as
a part of a particular brand. This is important in the era of high and
intense competition.
Importance of Labelling
Labelling is an important part of the marketing of a product. Labelling is
essential as it helps to grab the attention of a customer It can be
combined with packaging and can be used by marketers to encourage
potential buyers to purchase the product. Packaging is also used for
convenience and information transmission. Packages and labels
communicate how to use, transport, recycle or dispose of the package or
product.

Labelling is also used to exaggerate the product. Also, it is used for

identification. This kind of labeling helps a viewer to differentiate the
product from the rest in the shelves of the market. A person can find out
about the ingredients of a product. This helps to spread awareness
among the customers about the item they are consuming and labeling
also helps to mention ingredients.

Labeling is another very important factor in a product. It should show

the correct information about the product. This is all the more important
in products such as pharmaceuticals. Labeling should also contain
information relating to whether the product has harmful chemicals,
especially if it is a product that is meant for children.

❖ Packaging
Sustainable packaging is a priority for us at Himalaya. We are dedicated
to driving initiatives that help bring about changes to reduce our
packaging footprint. Aligned to this vision, we are adopting eco-friendly
formats and structures, enabled by strong material innovation. The entire
product development process attempts to lessen our carbon and
environmental footprint.

• Elimination of PVC from Supply Chain -

They are working towards using
eco-friendly, recyclable material for packaging. They have eliminated
the use of PVC and moved to PET for 50% of our product range. By the
end of 2022, they aim to eliminate PVC completely and replace it with
eco-friendly material for our portfolio, where it is currently used .
• Shift to FSC® (Forest Stewardship Council) Certified, Plantation-
Based Packaging –
Our goal is to use plantation-based material for
packaging that is sourced from responsibly managed plantations.
We have implemented FSC® (Forest Stewardship Council)
certification for cartons, shippers, tea filter paper, and our wipes,
which constitute more than 50% of our portfolio. Our aim is to
achieve 100% coverage for products by 2022.

We are moving to 100% biodegradable material for our baby

wipes, with recyclable mono-polymer outer packaging. This
transition will begin in 2021, and the movement of the entire wipes
portfolio to this configuration will be completed by 2022.

Himalaya calendars are printed with soy ink on eco-friendly paper

made from sustainable sources and are 100% recyclable. The paper
used is FSC® certified and a step forward in realizing our dream of
a sustainable ecosystem by reducing our carbon footprint.

• Plastic Waste Management Under EPR (Extended Producer

Responsibility) –
We have undertaken measures to collect, recycle,
process, and responsibly dispose of the plastic waste generated
from post-consumer use. The “Wealth Out of Waste” program in
our own retail stores encourages customers to return used product
packs. The collected packs go through a proper segregation and
reprocessing system, to be reused in the primary packaging stream.

• Moving Towards a Circular Economy-

 We have implemented a
process to recycle waste release liner. Through a first-of-its-kind system,
the waste that is currently being collected is made into pulp, which is
used to make cardboard, paper, and tissue. We are proud that Himalaya
has pioneered this process. The Three R’s of the Circular Economy We
follow the three R 's – Reduce, Reuse, and Recycle , which play a
critical role in our packaging development. We have significantly
reduced the use of plastic across our entire portfolio, including lotions,
shampoos, and face wash tubes, resulting in the decrease of our plastic
consumption by more than 500 tons. We are looking at further
accelerating this program by using polymer grades with better
functionality as well as adoption of technologies that help in reducing
our plastic consumption.
 PRODUCT LINE

Himalaya herbal is one of the leading health care FMCG brands based
Out of India. Himalaya operates in the market where several companies
are offerings similar kind of generic products. The only differentiation is
the benefits and the branding that the companies do to make the
offerings more acceptable in the market.

Here is the list of all the products from Himalaya grouped in different
categories :
Animal care Baby Care Body care Children ' s
Health
Derma care Eye care Face care General Health
General Hair care Health care Lip care
Wellness
Men ' s care Men’ s Health Oral care Oral Health
Pure Herbs Women ' s Himalaya Nutrition Health
Health Moms

Himalaya has a very broad product width and a great depth in their
Product Line. All their product packaging resembles nuture. It also
helps the brand to differentiate it from others and position itself as a
natural and ayurvedic brand their product comes with a lot of variety and
with a decent quality. Let ' s have a look at some of It' s product to
analyse these.
 GUARANTEE / WARRANTY

This site (the “Site”) is owned and operated by Himalaya Wellness

Company (“we” or “us”) for your information, education and
communication. Please feel free to browse the Site; however, your
access and use of the Site is subjected to the following terms and
conditions (“Terms and Conditions”) and all applicable laws. By
accessing and browsing this Site, you accept, without limitation or
qualification, the Terms and Conditions. If you do not agree with any of
the below Terms and Conditions, do not use this Site. We reserve the
right, in our sole discretion, to modify, alter or otherwise update these
Terms and Conditions at any time, and you agree to be bound by such
modifications, alterations or updates.

• Disclaimer of Warranties

.WITH THE SERVICES INCLUDING WITHOUT

LIMITATION, ANY LIABILITY FOR DAMAGE OR INJURY TO
YOU OR DAMAGE TO YOUR COMPUTER HARDWARE, DATA,
INFORMATION, AND BUSINESS RESULTING FROM THE
MATERIAL OR THE LACK OF INFORMATION AVAILABLE ON
THE SITE. ADDITIONALLY, WE SHALL HAVE NO LIABILITY
FOR:

1. ANY LOSS OR INJURY CAUSED, IN WHOLE OR IN PART,

BY OUR ACTIONS, OMISSIONS, OR NEGLIGENCE, IN
PROCURING, COMPILING, OR DELIVERING THE
MATERIAL;

2. ANY ERRORS, OMISSIONS, OR INACCURACIES IN THE

MATERIAL REGARDLESS OF HOW CAUSED, OR DELAYS
OR INTERRUPTIONS IN DELIVERY OF THE MATERIAL;
OR

3. ANY DECISION MADE OR ACTION TAKEN OR NOT

TAKEN IN RELIANCE UPON THE MATERIAL FURNISHED
AT THIS SITE.
We make no warranty, representation or guarantee as to the content,
sequence, accuracy, timeliness or completeness of the Material or that
the Material may be relied upon for any reason. We make no warranty,
representation or guarantee that the Material will be uninterrupted or
error free or that any defects can be corrected. For purposes of this
section, “we” shall include Himalaya Wellness Company, and its
subsidiaries, successors, shareholders, and their respective employees,
partners, principals, agents and representatives, and any third-party
providers or sources of information or data.
 PRODUCT LIFE CYCLE

Product life cycle as the name implies refers to the entire cycle a product
takes right from the time its launched till it declines. Different strategies
and business models are taken into consideration in different stages.
Product passes through four stages of its life cycle. Every stage poses
different opportunities and challenges to the marketer. Each of stages
demands the unique or distinguished set of marketing strategies. A
marketer should watch on its sales and market situations to identify the
stage in which the product is passing through, and accordingly, he should
design appropriate marketing strategies. Here, strategy basically involves
four elements – product, price, promotion, and distribution.
By appropriate combination of these four elements, the strategy can be
formulated for each stage of the PLC. Every stage gives varying
importance to these elements of marketing mix. Let us analyze basic
strategies used in each of the stages of the PLC, as described by Philip
Kotler.
The launch :
The product is introduced with rigorous advertising and
promotions and the focus is to build the brand and the product.

The Growth phase :

Sales now start to grow, prices now come down to attract
more consumers and focused marketing strategies are applied. Profits
start to come in.
The Maturity Phase :
Product now reaches the stage of maturity there is lesser sales,
profits start to decrease. In order to revive the product many brands
come up with variations in the product, it may be different packaging,
different kind of endorsements etc.

The Decline Phase :

The product at this stage starts to loose its appeal and audience
control. Profits turn into losses. The product gives in to the stiff
competition and may be forced to close in the future due to decline its
market share, sales and losses.

Himalaya company is the maturity phase.

2)PRICE IN THE MARKETING MIX OF HIMALAYA

A company has to keep in mind various factors while determining

the price of a product. Some such important factors are given here.
1] Cost of the Product
The most important factor affecting the price of a product is
the product cost. The same principle also applies in case of services. The
product cost will be inclusive of the cost of production, the distribution
costs and the selling and promotion costs. This cost will act as a
benchmark for setting the price.
In the long run, the company will obviously try to cover the entire cost of
the product. And in addition, it will set for itself a profit margin over and
above such cost. But perhaps in the short run, the company may set a price
lower than the cost of the product. This is a marketing strategy to boost
sales and capture a share in the market. But in the long run, no company
can survive unless the prices of the products/services do not even cover
their costs.
Let us also learn about the three types of costs of a company

• Fixed Cost: These costs are fixed. They have no relation to the level
of activity or production of the company. Even if there is no
production of goods these costs will occur. For example, the rent of
the factory is a fixed cost.
• Variable Cost: These are the costs that vary in direct proportion to
the production levels of an entity. Higher the production, higher the
cost and vice versa. The raw material is a classic example of a
variable cost
• Semi-Variable Costs: These costs also vary with the production
levels. But they are not directly proportional. Say for example the
salary of a manager is 10,000/- a month fixed and then 10% of his
sales. This is a semi-variable cost
2] The Demand for the Product
The cost of the product will only give you a benchmark to determine
the price. The upper limit of the price range will depend on the utility the
product has and hence its demand in the market. So the cost of the product
is the seller’s concern. The buyer’s concern is the utility of the product.
The demand for the product will depend on its utility and its price. The
law of demands states that lower the price higher the demand.
Another factor to consider when determining the price is the elasticity of
demand. This means the corresponding change in demand to the change
in the price of a product. If the demand is inelastic then the company can
charge a higher price for their products.

3] Price of Competitors
One factor that affects price termination is the price the competition
charges for their product. Not only their price but their products, its
features and other factors like distribution channel, promotions etc. should
also be studied.
In a market, with free competition, the prices have to be very
competitive. You cannot risk pricing yourself out of the market. But on
the other hand, if your products have special r additional features this must
be reflected in the price.
4] Government Regulation
The government has a duty to protect its citizens from unfair practices and
pricing. So it may impose certain laws and regulations with regards to the
pricing of a product. It can even regulate the prices of goods that it
considers essential goods.
This generally happens in the pharmaceutical industries. Manufacturers
charge exuberant prices for life-saving drugs and the buyers have no
choice but to pay. In such cases, the government may step in and regulate
the prices of these essential medicines.
 ➢ HIMALAYA PRODUCT WITH PRICE :

Anxocare Vet Tablets 120rs. 60 Tablets

Gentle baby soap. 260.rs 400ml.
Cocoa Butter Intensive Body Lotion 235rs. 400ml.
Bonnisan DROPS 50rs. 30ml.
Clarina ANTI-ACNE FACE WASH GEL 84rs 60ml.
Kajal. 135rs. 2.6g.
Purifying Neem Peel-Off mask 130rs. 100g.
Rumalaya LINIMENT 80rs 60ml.
Anti-Dandruff Shampoo 392rs 700ml.
Strawberry Shine Lip Care. 134rs 4.5g.
Himalaya MEN ACTIVE SPORT Face Wash 155rs. 100ml.
Oro-T Oral Rinse 150rs. 200ml
Soothing body butter cream 295rs 200ml
Jasmine
Menosan TABLETS 240rs 2x30s
Tablets
Menosan TABLETS 240rs 2x30s
Tablets
3)PLACE IN THE MARKETING MIX OF HIMALAYA

The company’s distribution channels are essential in getting it

into the nooks and corners of the Market. The demand for Ayurvedic
products is higher in southern regions of the country whereas the northern
region is emerging as the fastest growing regional market for Ayurvedic
products. The Indian Ayurvedic market comprises of products like
pharmaceuticals, dietary supplements,Ayurvedic medicines and Personal
care products.
In the domestic market, it manufactures most of its products and
distributes through a chain of retailers and wholesale druggists.
Himalayan Ayurvedic products are also exclusively sold in Himalaya
Stores which are present across the country.
Recently it underwent a Supply Chain modernization, with the focus on
inventory and warehouse management. A lot of Technological upgrading
has been done as most of the work was done manually earlier
Overseas .
Himalaya gets 50% of its revenue from international markets. Himalaya
produces its products locally and sells it in the foreign market. The raw
materials for manufacturing are provided by the parent company in
India. It identifies a partner in the foreign country and the technology of
manufacture and know-how is transferred to them. Each store comprises
of 60-70 sq.ft. self-contained shops-in-shops format departmental stores
and the exclusive retail stores are larger with 300 sq.ft. The Himalaya
pharmaceutical products are also stacked in pharmacies. Himalaya
products are available across 90 countries worldwide and reaches out to
millions of customers. The extensive reach and distribution of the brand
shows its strong place strategy.
 CHANNEL OF DISTRIBUTION

Distribution means the process by which we make the goods or the

service available to the end consumer. Generally, the place of production
is not the same as the place of consumption. So the goods have to be
distributed to overcome the barrier of place.
Now the distribution of the products can be done by the organisation itself
which is direct distribution. Or it can hire intermediaries and form
distributions channel i.e. indirect distributions. The plan will depend on
several factors, some of which are

Product :
Whether the product is perishable or durable will be a factor in
deciding its distributions model.
Market :
The size of the market will be a factor. In a large market, the
direct distribution may not be a perfect choice. Also if the markets are
scattered indirect channel will be more suitable
Company :
size of the company and its product-mix are also deciding
factors in the decision about distributions.
Marketing Environment:
In a slow economy or depression a shorter distributions chain is
preferable. In a healthy economy, there is a wider choice for alternatives.
Cost:
The cost of the channel like transportation, warehousing and
storage, tolls etc. are obviously a factor in this decision.
 ➢ Types of Intermediaries-
These are the middlemen that ensure smooth and effective distribution
of goods over your chosen geographical market. Middlemen are a very
important factor in the distribution process. Let us take a look at the types
of middlemen we usually find.
Agents :
Agents are middlemen who represent the produces to the customer.
They are merely an extension of the company but the company is
generally bound by the actions of its agents. One thing to keep in mind,
the ownership of the goods do not pass to the agent. They only work on
fees and commissions
Wholesale :
Wholesalers buy the goods from the producers directly. One important
characteristic of wholesalers is that they buy in bulk at a lower rate than
retail price. They store and warehouse huge quantities of the products and
sell them to other intermediaries in smaller quantities for a profit.
Wholesalers generally do not sell to the end consumer directly. They sell
to other middlemen like retailers or distributors.
Distributors :
Distributors are similar to wholesalers in their function. Except they
have a contract to carry goods from only one producer or company. They
do not stock a variety of products from various brands. They are under
contract to deal in particular products of only one parent company.
Retailers :
Retailers Are basically shop owners. Whether it is your local grocery store
or the mall in your area they are all retailers. The only difference is in their
sizes. Retailers will procure the goods from wholesaler or distributors and
sell it to the final consumers. They will sell these products at a profit
margin to their customers.
In the reality of the market, all producers rely on the distribution to
channel to some extent. Even those who sell directly may rely on at least
one of the above intermediary for any purpose. Hence the distribution
channel is of paramount importance in our economy.
Himalaya company is Two levels of a Distribution channel.

4)PROMOTION IN THE MARKETING MIX OF HIMALAYA

In promotion first includes creating awareness of our product.

Awareness will be created by television adds, magazines ,newspapers,
pamphlets. Also free samples will be given to the target costumers to
check the quality of our product .
➢ Promotional mix:

We are supposed to follow the following steps for the

promotional mix:
• Advertising
• Direct Marketing
 • Sales Promotion
• Personal Selling
• Public Relation

The Companies use various strategies and methods to create

awareness about their products and their benefits in the Market. These
promotional techniques are not only restricted to advertising, but focus on
creating demand for the product in a given Market demographic.
▪ Himalaya creates product awareness among its customers through
direct marketing and advertisements.
▪ Himalaya uses TV, online ads, print media ads, also its marketing
promotion and advertising strategy.
▪ There is a customer care portal available to address product related
issues and queries.
▪ The company has also endorsed celebrity-based ads to promote their
products like, John Abraham, Varun Dhawan, etc.
▪ To focus on launching different products using the company’s
herbal positioning.
▪ There are various product trials such as sampling, information
dissemination, advertorials and word-of-mouth publicity, etc.

❖ Advertising :
 Advertising means to advertise a product, service or a company with
the help of television, radio or social media. It helps in spreading
awareness about the company, product or service. Advertising is
communicated through various mass media, including traditional
media such as newspapers, magazines, television, radio, outdoor
advertising or direct mail; and new media such as search results,
blogs, social media, websites or text messages.

❖ Direct Marketing :

Direct marketing is a form of advertising where

organizations communicate directly to customers through a variety of
media including cell phone text messaging, email, websites, online
adverts, database marketing, fliers, catalog distribution, promotional
letters and targeted television, newspaper and magazine advertisements as
well as outdoor advertising. Among practitioners, it is also known as a
direct response.
 ❖ Sales Promotion :

Sales promotion uses both media and non-media marketing

communications for a pre-determined, limited time to increase consumer
demand, stimulate market demand or improve product availability.
• Personal Selling :

The sale of a product depends on the selling of a product.

Personal Selling is a method where companies send their agents to the
consumer to sell the products personally. Here, the feedback is immediate
and they also build a trust with the customer which is very important.

• Public Relation :
 Public relation or PR is the practice of managing the spread
of information between an individual or an organization (such as a
business, government agency, or a non-profit organization) and the
public. A successful PR campaign can be really beneficial to the brand of
the organization.

CH- 3 INTRODUCTION OF TOPIC

The best digital marketing strategy mix for new product launch of
Himalaya Information:

Riding on the high growth in personal care segment, Himalaya Drug

Company will launch two more products to further increase revenues
from this segment.
Personal care business contributes about 38 per cent to the company’s
total turnover of Rs 1,450 crore. The company aims to further increase
the revenue share from this category by launching more products in the
men’s grooming segment this year.
“We are the number-one in personal care segment particularly in the
women’s face wash. In the next one year, we will launch new products
in hair care and skin whitening for men’s grooming,” said Philipe
Haydon, Chief Executive Officer,Himalaya Drug Company.

INTRODUCTION OF THE BEST DIGITAL MARKETING

STRATEGY MIX FOR NEW PRODUCT LAUNCH

Launching a new product can be intimidating especially for small

businesses or startups; however, it is not so challenging if you follow a
wise and well-planned path through a successful digital marketing
strategy for a new product.
As reported by publicity.com, more than 90% of customer products
launched annually fail. One of the most common results for the failure is
that those businesses do not apply an appropriate marketing strategy, or
they do not have the required knowledge of digital marketing for a new
product.
If you are about to launch a new product, first you need to learn about
digital marketing and crucial strategies to ensure that you can excellently
be located in the marketplace, reach the target audience, and hit the big
time.
Here are some essential tips for you: Do not make promises you cannot
keep and do not launch a useless product to be brought by no one.
Here we provide you with a guideline, including several stages on how to
announce a new product launch to increase the chance of success in
marketing.
The following steps listed below will introduce you to how to start and
plan a new product launch with the right digital marketing strategies and
methods.

➢ Go-To-Market Strategy :
Before launching a product, companies and businesses must consider
what their product is worth to the target customers and why customers
should buy their product.
➢ Reconfiguration of the Product :
To ensure that your product will hit the market, first, you need to make a
prototype and test it to see whether there is any enhancement required
for the ultimate success. It should be part of your product launch
roadmap.
➢ Setting the Product Promotion Plan :
Figuring out why customers should buy your product leads you to plan
how to plug your product. Setting the product promotion plan should
include the purpose of raising awareness in the market. Preparation of
the product and selling the product are separate processes requiring
variant actions to be taken.
➢ Digital Agency Network :
Digital-marketing-strategy-for-new-product-launch
Launching a new product can be intimidating especially for small
businesses or start-ups; however, it is not so challenging if you follow a
wise and well-planned path through a successful digital marketing
strategy for a new product.

➢ Setting the Product Promotion Plan :

Figuring out why customers should buy your product leads you to plan
how to plug your product. Setting the product promotion plan should
include the purpose of raising awareness in the market. Preparation of
the product and selling the product are separate processes requiring
variant actions to be taken. First, you need to determine what kind of
strategies and advertising to use.
➢ Finding the Best Digital Strategy for Your New Product :
If you want to hit the sales, it is not enough to plan the beginning phases
and to know how to promote a new product launch. You also need to
think about the best digital strategy that will contribute to the recognition
and selling processes. While planning in the beginning stages, you need
to consider your long-term strategic objectives, too. In this way, you will
understand how your product will take place in the market over time and
continue meeting your customers’ needs.

➢ Right Timing for Announcements :

If you think that you are ready to launch your product, be careful about
the timing for announcements and promotions. Check out the
competitors and other businesses getting ready for a product launch just
like you. It would be best if you were sure that you would release your
product at the right time to optimize your product launch and sales.
They have different departments focusing on various areas, including
website design and development, social media management, digital
advertising, and search engine optimization. When you communicate all
the necessary information about your product and your targets, their
team plans and applies the most appropriate digital marketing strategies
that fit your goals.
Product marketing is the main force behind getting products to market,
so we also strongly suggest you learn more about the latest trends &
techniques in product marketing by taking online product marketing
courses. DAN Institute team has gathered together the best product
marketing courses to simplify your course selection process for you.
Start today and learn more about product marketing strategies to succeed
in the digital environment.

IMPORTANCE OF THE BEST DIGITAL MARKETING

STRATEGY MIX FOR NEW PRODUCT LAUNCH
It is very important for any firm to work with a solid goal and inspiration;
they should always be aware of what they want to achieve to be successful
in any industry and understand who they are striving with. Another main
thing to keep in mind is their goal should be smart as well.
According to a Smart Insights report, 67% of marketers were not utilizing
digital channels in 2012. That number has shrunk to just 44% in 2016,
which is quite commendable. This shows that marketers are realizing the
significance of digital marketing and taking steps to tap into its huge
potential.
The bad news, however, is that a majority of these digital companies
market without a strategy. The Smart Insights report indicates that only
35% of digital marketers have a digital marketing plan integrated into
their overall marketing strategy. Another 18% have digital marketing
strategies but these strategies exist separately – they aren’t part of the
overall marketing strategy. The remaining 47% have no digital marketing
strategy at all.

A digital marketing strategy helps in many ways for example:

 ➢ A strategy gives you direction -
Many companies without a digital marketing strategy lack clear strategic
goals. This makes it difficult to allocate sufficient resources to individual
marketing activities and even more difficult to measure, through
analytics, whether you’re hitting your targets.

➢ It enables you to better understand your market share -

It doesn’t matter if you have a digital marketing degree. Without a clear
strategy, you could easily underestimate the demand for your digital
services. Moreover, it’s likely that you won’t fully understand the
dynamics of the online marketplace including customer behaviour’s,
competitors, and customer profiles.

➢ It helps you develop an effective value proposition -

The online marketplace is very competitive. In order to succeed, you
need to differentiate yourself and stand tall among the crowd. Only a
well-thought digital marketing strategy can help you with this.

➢ You’ll better understand your customers -

Understanding your digital customers requires more than just analytics.
You need to utilize other forms of website feedback tools to identify and
address your weak points.

➢ Avoid time and resource-wasting duplication -

Sometimes you’ll find different parts of a marketing department
purchasing different tools or using different agencies to accomplish
similar marketing tasks. You can eliminate such costly duplication with
an effective digital marketing strategy.

➢ Avoid the risks that come with disintegration -

Marketing that is accomplished in silos, where the digital marketer sits
in the IT department, is a disaster waiting to happen. Digital marketing
is most productive when integrated with traditional media and response
channels.

TYPES OF THE BEST DIGITAL MARKETING STRATEGY

MIX FOR NEW PRODUCT LAUNCH

1)Content marketing :
Content marketing involves creating and distributing content—text,
pictures, multimedia— that adds value for your audience, instead of just
broadcasting an advertising message. If you’re in B2C (business to
consumer), ‘content’ can mean social media posts, blog articles and fun
videos; if you’re in B2B (business to business), it might be more white
papers or reports, webinars and educational videos.
2)Search engine marketing :
Search engine marketing is all about getting your website to appear at the
top of the results when someone searches for your brand, your products
and services and other relevant words and phrases. Think Google (let’s
face it, that’s the main one) but also Bing (often installed on business
computers, so good for B2B!). It includes both organic or natural search
(search engine optimization, or SEO) and paid search (pay per click, or
PPC) and both desktop computers and mobiles (as well as smart home
assistants these days—see number 10—audio marketing).

3)Display advertising :
Display advertising, also known as banners, is a lot like the traditional
print ads you’d get in magazines, except that they are online, and you can
target specific publications that you know your audience reads. It has
become much more sophisticated now with programmatic advertising
(where ads are booked, analyzed and optimized automatically using
algorithms) and retargeting (like when you look at a pair of shoes on your
favorite department store website and then those shoes follow you onto
every website you visit for months afterwards).

4)Mobile marketing :
Mobile marketing is almost as broad as digital marketing itself and will
overlap with a lot of the other types. It involves doing everything you’re
doing on desktop but adapting it to mobile, as well as doing mobile-
specific things like in-app advertising, sending text messages, and using
social messaging apps. It’s especially important if you’re targeting a
younger audience who spends all their time on their phones
5) media marketing :
Compared to other channels like TV, print and even online display
advertising, social media adds a whole new dimension of engagement
and interaction. Instead of just broadcasting messages out at a mass
audience, you can really interact with your customers and listen to what
they have to say. There are all sorts of channels—Facebook, Instagram,
Twitter, LinkedIn, Pinterest, YouTube, Snapchat—and options ranging
from organic—for example, Facebook groups, page posts, stories and
Messenger—to paid—like Facebook ads. Pretty much every business
should be on at least a couple of these social channels.
6)Email marketing :
Email may seem old school in a world where everyone is instant
messaging or Snap chatting, but email marketing is still one of the most
effective digital marketing tools. Especially e-commerce sites and retail
brands are seeing a lot of success with pushing seasonal promotions and
discounts (think Black Friday deals or Mother’s Day), while you can
also use email newsletters to ‘nurture’ your prospects by giving them a
lot of value beyond just pushing your products and services.

7)Influencer marketing :
Influencer marketing involves partnering with influencers—celebrities,
experts, authority figures—who have an existing audience. When they
promote your product to their audience, often on platforms like Instagram,
Snapchat or YouTube, loyal followers will jump on their recommendation
and buy from you. You might naturally think of the Kardashians or some
uber-cool young actress helping to promote your product to individual
customers, but influencers can also be effective for B2B—it’s just that
you’ll just be partnering with more serious and specific thought leaders or
experts in your industry.
8)Affiliate marketing :
Affiliate marketing means outsourcing to other individuals or companies
who will promote your products in return for a commission. It’s especially
popular with bloggers and with e-commerce sites (one of the biggest
programs is Amazon Associates). The affiliate will promote your product
on their website and if the customer clicks through and buys, then the
affiliate will automatically receive a commission for driving that sale.
9)Video marketing :
Video is the star of the show these days and if there’s one thing you should
be doing, whatever your business, this is probably it! It can be a short clip
or a longer format, educational or entertaining, pre-recorded or streamed
live, in real time. It’s no longer just the case of taking a TV ad and putting
that online but instead, you’re creating bespoke content for your digital
channels.
10)Audio marketing :
Radio has come a long way since the Golden Age of commercial
broadcasting back in the 1920s, 30s and 40s. As much as radio was
replaced by television, most people still listen to the radio every week—
especially now with the growth of internet radio.

REQUIREMENTS OF THE BEST DIGITAL MARKETING

STRATEGY MIX FOR NEW PRODUCT LAUNCH

Step -1 Define Your Audience -

Always lead with what your customer wants Perform thorough market
research to identify prospective customers’ pain points before
blueprinting a product.
Talk to 10 or 15 of your potential user persona groups, and ask what
problems they face with their current tools or solutions.
Get clarity on the exact issues they want to solve in an alternate product.
Ask precise questions to extract specific answers as there is no such
thing as too much data.
If you already have customers in the same domain using different
products from your company, prioritize conversations with them. These
individuals already value your services and will most likely purchase a
new product if it meets their requirements.
Step -2 Test Everything You -
Before considering a product launch, you must ensure that the product is
reasonably flawless. You won’t be expected to have every feature
integrated and ready for public use, but ensure that the basic
functionalities your customer will expect are in place and operating
under different real-world conditions.
Step – 3 Ensure Product Branding is On Point -
Establishing flawless features of a product is half the battle. First
impressions make a huge difference to modern customers because they
are spoilt for choice. These key pointers are essential for your product
designers.
The product packaging must also convey the brand identity via design,
color, images, illustrations, logos, fonts, and more.
Pay close attention to the text on the packaging and the product itself.
Ensure that it offers maximum clarity and avoids ambiguous or
controversial phrasing.
The product must also carry all necessary compliance and regulatory
approvals, primarily if it caters to a global customer.
Ensure your products appear they should online and offline. Real-life vs.
smaller screen size viewing can baffle your users.

Step – 4 Recheck Logistics -

Pre-launch, it is integral to double-check the product deliverability to
target areas. Verify that there is enough supply to meet projected
demand.Re-check that distribution channels are open and unhindered by
any bottlenecks. Whatever your production pipelines, they should match
up to sudden demand spikes.
Step – 5 Shape Your Go-to-Market Strategy -
Roughly, your go-to-market strategy should include:
A realistic launch date .
Branding elements to convey the desired impression – font, color, logo,
captions
Marketing avenues & spend budgets – social media, TV & radio
advertising, blogs, Google Ads, etc.
Promotional collaterals like sales decks and brochures.Press Releases
and Media Decks. Reach out to key journalists in the product domain to
get the word out. The final approved design of the product packaging.
Changes to the website with relevant updates regarding the new product.
Step – 6 Train Sales and Support Teams -
Before amplifying your product release velocity, sales representatives
should. Be trained to address customers about said product, highlight all
its features and demonstrate them as required.
Have access to updated sales materials about new features, market
statistics, and other relevant information.
Understanding the product’s nuances for helping users across phone
calls, video calls, and chat.
Have requisite technical documents – release notes, technical data
sheets, on boarding guides, templates, FAQs – at hand.
Create dedicated channels for user feedback. They should be able to
have their grievances heard and addressed as fast as possible, at least
within industry-standard timelines.
Step – 7 Finalize Product Documentation -
A product launch must be supported by easy-to-comprehend user
documentation:
Installation and on boarding guides, reference documents,
maintenance/training manuals, etc.
For foreign markets, ensure that documentation has been translated into
the correct languages.
A series of quick start guides should be created and prepared for instant
distribution.
Even video/visual content for those who need in-depth acquaintance
with all facets of the product.
Learn More: Core Practices for Visual Testing
Step – 8 Product Launch Day -
Once you have run through all the previous steps in the new product
launch checklist, launch your product. Prepare your team for the
pressures of launch day by giving them clear, defined roles, so they are
not overwhelmed by the inevitable barrage of customer questions and
engagement.
Step – 9 Product Launch Checklist -
For launch day, consider operating as part of the customer success team
where you can personally offer support to new customers. Not only will
this make for a better customer experience, but it will also help you get
first-person insight into their reactions. It will also show early adopters
how valued their opinions are to the company.
Step -10 Evaluate Results -
Once the numbers are in, you can study what went well and what didn’t.
Be prepared to make last-minute adjustments to your marketing strategy
if things don’t seem to go as well as expected.
As mentioned before, you should have metrics to assess the launch day’s
success. Check which metrics denote success and which do not. For
example, you generated as much awareness as you wanted, but initial
sales were low. Once you have clarity on which goals were not met, you
can regroup and use the learnings to rework the product launch plan
checklist for future releases
,

ADVANTAGES OF THE BEST DIGITAL MARKETING

STRATEGY MIX FOR NEW PRODUCT LAUNCH

The main advantage of digital marketing is that a targeted audience can

be reached in a cost-effective and measurable way. Other digital
marketing advantages include increasing brand loyalty and driving
online sales.
Once a company has developed an idea for a product, tested it in the
market and determined its readiness to launch, production begins and the
marketing campaign commences. For a successful product launch, you
must get out the word about your product and entice people to buy it.
Once the product is launched, the advantages for your company become
evident. stream that begins with the product launch can be consistent for
many years.

➢ Company Reputation -
If your newly launched product sells well or fills an unaddressed
consumer need – particularly one ignored by other companies – your
company can become an industry leader with a reputation for developing
industry-changing products and bringing them to market. When
consumers or target customers trust your company, your next product
launch is likely to sell well initially, based on the success of your
previous product and your overall company reputation.

➢ New Business Relationships -

A product launch can generate new partnerships or business
relationships. If your company is a startup, a successful product launch
can lead to larger companies making offers to acquire your company.
Others might want to invest in your company, based on your new
product, or might want to form a business relationship to sell your
product to more people in a revenue-sharing model.

➢ Advertising raises awareness of your new product -

Once a company has developed an idea for a product, tested it in the
market and determined its readiness to launch, production begins and the
marketing campaign commences. For a successful product launch, you
must get out the word about your product and entice people to buy it.
Once the product is launched, the advantages for your company become
evident.
 ➢ Company and Product Attention -
A product launch generates attention for your company. When you issue
a press release that gets published, people read about your new product
and, at the same time, learn about or get introduced to your company.
People often click through to your website when reading the story online
to learn more about the product; potential customers might read up on
your company, especially if it is relatively unknown. This attention can
lead to a larger customer base and more sales for both the new product
and other of your company’s products.

➢ Increase Revenue -
When you launch a new product successfully and it sells well, it can
cover the development and launch costs – generating a profit for your
company. If the product is evergreen – something that people will need
or use for a long time – the revenuer-sharing model.

DISADVANTAGES OF THE BEST DIGITAL MARKETING

STRATEGY MIX FOR NEW PRODUCT LAUNCH

Some of the downsides and challenges of digital marketing you should

be aware of include:
Skills and training – You will need to ensure that your staff have the
right knowledge and expertise to carry out digital marketing with
success. Tools, platforms and trends change rapidly and it’s vital that
you keep up-to-date.
Time consuming – tasks such as optimising online advertising
campaigns and creating marketing content can take up a lot of time. It’s
important to measure your results to ensure a return-on-investment.
High competition – while you can reach a global audience with digital
marketing, you are also up against global competition. It can be a
challenge to stand out against competitors and to grab attention among
the many messages aimed at consumers online.
Complaints and feedback – any negative feedback or criticism of your
brand is can be visible to your audience through social media and review
websites. Carrying out effective customer service online can be
challenging. Negative comments or failure to respond effectively can
damage your brand reputation.
Security and privacy issues – there are a number of legal considerations
around collecting and using customer data for digital marketing
purposes. Take care to comply with the rules regarding privacy and data
protection.
Most people don’t see the negatives of setting up a product launch, and
they will only experience these drawbacks once they are actually
planning out and organizing the event. Here are the disadvantages of a
product launch that you should know about to not get caught off-guard
with negative occurrences.
➢ Lengthy Planning Process -
A product launch cannot be successful without proper planning, and this
process may often take months since you would need to plan out
expenses, advertisement designs, and hiring the best people that will
organize the launching event. This lengthy planning process can be
exhausting, but if you are patient, you will be able to launch a powerful
marketing campaign for your new product through planning. In addition,
to make it faster and easier to plan out a product launch, it would be best
if you can create a team that will brainstorm ideas on how to properly
run and organize the launch.

➢ Can Be Costly -
The main drawback that many brand owners see when it comes to
planning a product launch is that it can be quite expensive, especially if
the company doesn’t really earn that well to have disposable income.
But, with good budgeting, you may be able to create a product launch
that is affordable but can still expand your reach and gain new
customers. However, if you are just a startup company that is just
beginning to sell products online or in physical stores, then a product
launch may not be advisable since you should only focus on earning and
not spending.

The disadvantages of a product launch will be the deciding factors if you

want to pursue planning a launch event or campaign for a new product.
If you know how to manage the disadvantages or downsides, then it
would be a great idea to create a product launch.
 INTRODUCTION
Himalaya has a well-defined Research and Development policy. It states
that no investment is too much when it comes to scientifically creating
safe drugs and therapies.
Himalaya’s history is one of innovation through research. The company
believes that the ideal healthcare system lies in the synergy between
Ayurveda and modern science. Himalaya’s constant endeavour is to
create innovative products that satisfy the health and personal care
requirements of contemporary living.
Himalaya prides itself on being a completely research-oriented
company. Indeed, it is this emphasis on R&D that allows Himalaya to
produce safe, efficacious and consistent remedies using ayurvedic
principles.
The R&D department is focused on product development, quality
control and standardization. All products are derived through rigorous
research and produced in state-of-the art facilities. The products
represent commitment to continuous investment in the best people,
practices and technology. Himalaya does not support “Borrowed
Science” or the practice of using published literature to substantiate
efficacy claims. Each Himalaya product undergoes years of primary
research and clinical trials before it reaches the market.
RESEARCH AND METHODOLOGY RESEARCH METHODOLOGY
The methodology that was adopted for the study includes both primary
source data as well as the secondary source of data. The methodology of
the study can be explained as follows : DATA COLLECTION Data
collection refers to a purpose gathering of information relevant to the
subject matter under study and methods depend mainly on nature, purpose
and scope of the enquiry to be undertaken on the available resources and
time. Data collection is one of the methods of research. There are mainly
two methods of the data collection.
 OBJECTIVE OF THE STUDY

Every case study have some objectives for the research of work. The
basic objectives. Of the study of the research has adopted for the study
are :
• To examine the marketing level of Himalaya Herbal Health care
products.
• Finding out the buying behaviour patterns of customer.
• Comparative study of the skin products based with the chemicals
with that of the herbal skin care products.
• To find out the effect of the price of Himalaya Herbal Health care
products.
• To know which factors are influencing the consumers to by the
products.
• To know the various products available in the industry and their
operations.
Since objective provide a firms a strengths to stand. Every firm being a
part of an industry should know what they want to achieve. The
objectives must be SMART enough to work upon. The word SMART
stands for:
SPECFIC : objective must be specific and firm should know what they
want to achieve.
MEASURABLE: It should be measurable wether we have achieved our
aim or not.
ACHIEVABLE: Objective should be achieve able and attainable. That is
unexpected goals should not be set up by the organization.
REALASTIC: Keeping in minds resources it should be realistic to
achieve predetermined objectives.
TIME: Within proper time objective should be ahieveable.
IMPORTANCE OF THE STUDY

One of the most important benefits of studying is that it helps you develop
problem-solving skills. In today’s fast-paced and ever-changing world,
being able to solve problems quickly and effectively is a valuable skill.
By studying and working through difficult problems, you will be able to
develop this skill.
Studying is a key skill used not only in education, but also in day-to-day
life. It builds knowledge and understanding of a subject area which helps
prepares you for your future. Whether that be progressing through
education or starting a new job or apprenticeship.
Studying at school is key when trying to achieve the targets and grades
you want, especially if you are considering moving on to further
education. Such as going to university. Study and research skills are also
something that employers look for when recruiting. It shows a willingness
to learn and understand what an industry is about. As well as showing
initiative when it comes to researching and developing skills.
Studying is not just important for educational development, but also
builds personal skills. Having good study skills can improve your
confidence, competence, and self-esteem. As well as helps reduce stress
and anxiety around deadlines and exams.
At Aspire, our training team is there to help and support you throughout
your time studying with us. We offer apprenticeships, short courses, and
qualifications in childcare. Business administration, leadership and
management, and customer service.
 SCOPE OF THE STUDY

1)The research work was connected in Coimbatore city through

Coimbatore city and collected 100 above responses.
2)The result of the study will help me to know about the satisfaction
level of consumers through Himalaya products.
3) To Know about the Marketing strategy of the company.
4) To Understand the psychology of customer behaviour and the
reactions of the customers in Kurnool city when they are approached.
5) To Understand various herbal products in the market and reason of
their preference.
6) To Understand customers perception about Himalaya products.
7) To Understand the customers perception related to customer
interaction.
 MARKETING RESEARCH PROCESS

The marketing research process follows a series of sequential steps that

allow you to focus your efforts on understanding and addressing
customer challenges.
Market research is only as good as the information it collects. That’s
why it’s critical to follow a step-by-step process that all leads to
gathering quality data that is accurate and actionable. The following six
steps offer the roadmap to success:
1)Define the problem :
When it comes to executing an effective marketing research
process it’s wise to begin with the end in mind. In short, what do you
aim to accomplish through your research? Clearly understanding the
outcome you’re aiming for will help you identify and frame the specific
customer problems you want to study and solve. Ultimately, you want to
take a deep dive into the challenges and desires of your target customers
so you can design products and position services that fully meet their
needs and craft supporting messaging that resonates deeply with them.
2)Develop your research plan :
The next step is to develop a plan of action that will drive toward the
outcomes you are seeking and provide a roadmap to keep you on track.
The initial phase of this planning focuses on choosing your data sources
– where you will get the information and insights you are looking for. At
the core of this effort is effectively identifying your target audience. This
is essential because you want to be sure that the feedback and data you
gather comes from the people who are most relevant to what you are
researching. SurveyMonkey can make sure you survey who you want
when you want to with powerful and easy-to-use audience targeting
tools.If you conduct primary research, you will gather quantitative and
qualitative data about your target audience.
3)Collect your informatio :
Now it is time to execute your research plan. A logical place to start is
often with secondary research to find out what existing data is available
from reputable sources that directly relate to your research question. The
benefits of this are two-fold. Through the process of reviewing
secondary research you gain a deeper understanding of what you are
studying. Additionally, you help ensure that you are not duplicating
research so you can focus your primary research on capturing fresh
insights and data.
4)Analyze your data :
After your primary and secondary data is collected, you’re now ready to
shift to the most meaningful phase of the process—analysis. Typically,
researchers use several statistical methods to analyze their data,
including advanced decision models and predictive analytics. Averages,
statistical regression, spreadsheets and charts may all be part of your
analysis.
5)Develop a strategy :
Depending on who paid for or sponsored the study, you will have to
create a formal research report that outlines your initial question, target
audience, research methods, data collection methods, audience
demographics, and finally your conclusion. You will want to clearly
state if you proved or disproved your research question and outline your
conclusions.
6)Take action :
Your research findings should serve as a guide to specific actions your
company can take to improve business results or deepen customer
relationships. If your concept testing was successful, it may be time to
move to the product development phase. If your updated branding and
logo received negative reviews, it’s time to go back to the drawing board
or make some major tweaks.

TYPES OF RESEARCH

There are several types of research methods. Exploratory, descriptive,

and causal are the three main types used in survey research. It helps to
familiarize yourself with these types before designing your survey
research.
 i. Exploratory research -
Exploratory research is an important part of any marketing or
business strategy. Its focus is on the discovery of ideas and insights as
opposed to collecting statistically accurate data. That is why exploratory
research is best suited as the beginning of your total research plan. It is
most commonly used for further defining company issues, areas for
potential growth, alternative courses of action, and prioritizing areas that
require statistical research.
ii. Descriptive research -
Descriptive research takes up the bulk of online surveying and is
considered conclusive in nature due to its quantitative nature. Unlike
exploratory research, descriptive research is preplanned and structured in
design so the information collected can be statistically inferred on a
population.
iii. Causal research -
Like descriptive research, causal research is quantitative in nature
as well as preplanned and structured in design. For this reason, it is also
considered conclusive research. Causal research differs in its attempt to
explain the cause and effect relationship between variables. This is
opposed to the observational style of descriptive research, because it
attempts to decipher whether a relationship is causal through
experimentation. In the end, causal research will have two objectives.

RESEARCH DESIGN
➢ A Research design is the specialization of methods and procedure
for acquiring the information method Research Design classified
under three broad categories – explanatory ,casual and descriptive.
➢ The study was conducted in order to find out the satisfaction of
customers in Coimbatore city.Hence,it was decided to adopt the
descriptive research for the purpose of the study.
➢ The Researcher prepared research design that states the conceptual
structure within which the study should be conducted the studies
descriptive in nuture.
➢ The Researcher Used descriptive study to descriptive the
awareness among the doctor and chemist with regard to
HIMALAYA , It’s demand, efficiency, brand image and it’s
features.

SAMPLE DESIGN
 ➢ The Following Question involves sampling?

1)Should we take a census or a sample?

2)What kind of sample should we take?
3)What size should the sample be?
• Step in sample planning
• Define census vs. sample
• Sample size
• Estimate cost of sampling
• Execute sampling process

Operationally , sample design is the heart sample planning.

Specification of sample design which includes the method of selecting
individual members , involves both the oretical and practical ( e.g.,..,
cost, time, labour involved and organization ) Considerations.

A sample of 35 person was taken rendamaly .

DATA COLLECTION
 The Researcher collected only primary data among draggiest of
Himalaya at different chemist stores to find out the level of awarecess of
Himalaya among different Ayurvedic medicines , it’s demand based on
prescription and it’s features in various angles.

➢ Secondary data was collected using internet and books.

❖ Primary Data –
The data collected for a purpose or for a particular
problem in original Know as primary data. The Research
adopted various methods to obtain the first hand information
. The chemist are considered a main source of information as
they can furnish important and original information
regarding demand of Himalaya drug based on prescription
generated by doctors it’s efficiency and it’s features.

❖ Secondary Data –
Secondary Data means data that are already available
researcher collected data from the published sources. The
various sources for obtaining secondary data are internet and
libraries .

SOURCES OF DATA
Collection of facts ( Raw facts ) is known as data . There are two types
of data :

❖ Primary Data –
This researcher work is done mainly on the basis of primary data. The
primary data is collected through administrating the questionnaire to the
responds.

❖ Secondary Data –
Collection of the data from internet , Family , Friends . In this research
Work , Secondary Data is also used .
 QUESTIONNAIRE

The Researcher collected the primary data through an effective tool

known as questionnaire. It consists of fifteen question printed in a
definite order and the researcher followed the prescribed sequence of
these fifteen specific questions and it is referred questionnaire consists
of both open – ended type questions . The Researcher used the main tool
“ QUESTIONNAIRE “ so that easy comparison is possible because of
same questions to the respondents .
 CH – 5 FINDING , SUGGESTIONS , & CONCLUSIONS

❖ FINDINGS

1)One of the company ' s key advantages is its position in the foothills of
the Himalaya. The name alone then the company ' s reputation.
2)One of India' s Herbal production companies , Himalaya, has received
a good Manufacturing practices certificate . (GMP )
3) to its purity and health guarantee, the Himalaya company is among
the top 10 Ayurvedic businesses.
4)Stress – relieving products were in demand during the COVID
pandemic ' s second wave. Balm and anti – stress product sales increased
by 50 – 80 %
5)When testing it’s herbal , Himalaya employees the liquid
chromatography – Mass Spector metry technique . A given extract ' s
molecules will be separated using LCMS, which also aids in determining
the product ' s chemical makeup .
6)Himalaya partnered with the online retailer snapdeal to Meet the rising
demand for ayurvedic goods in non – metro areas .
7) Himalaya Launched my lakshya campaign, a unique promotion that
significance of achieving one ' s drams as a consumer. The fundamental
goal of this effort was to close the gap between their ideal and current
careers.
8)Indian Ratings and Research ( IND – Ra) awarded Himalaya wellness
company an Atrating . In order to determine the ratings , Himalaya
Global Holding Ltd ( HGH) and Himalaya Drug company pvt Ltd (
HDCPL) are both taken into account .

❖ SUGGESTIONS

➢ Himalaya should organize comparign for gerneral awareness of

end consumers, because the consumers demand for the medicines
based on the suggestions and on their own wish or knowledge.
➢ Himalaya should organize free medical check-up camps over a
fixed duration of time. This will help in the fulfillment of corporate
social responsibility. This will also help in creating a brand image
in the consumers mind.
➢ Himalaya should also target market in Remote areas. Because in
remote areas people generally use medicines based on their own
knowledge or the Retailer suggestion. The company can hure the
retailer with some gifts or some special offer by achieving a fixed
sales target. In villages or in the less developed area Retailer are
generally treated as a doctor . They can suggest their customer for
the Himalaya.
➢ The executives of the company should also target the doctor in the
remote areas or villages, whether they are MBBS or not.
➢ The executives should be always in touch with doctor who are not
prescribing Himalaya or, not the care doctors for the company .The
Executives should try to motivate them by giving exiting gift to
them or, having a facility of good commission on sales made
through them.
➢ The doctors should be provided with gifts which will fit and look
good on their table. This will make recall to them about Himalaya
when they make prescription. This will also motivate them towards
the Himalaya.

❖ CONCLUSIONS
Himalaya drug company is the oldest Ayurvedic drug manufacturing
company in the Indian. In deals in both Pharma and FMCG both . In the
available Pharma range Himalaya is the most reputed company.
Himalaya mainly beliefs and engage in ethical promotion to doctor. It
helps executive motivate doctor for the presentation of Himalaya. Is also
helps executive to know the doctors requirement in turn of prescribing
the Himalaya. During the meeting they also become aware about the
competitors promotional strategy and the product available under their
brand.
Chemist who deals in Himalaya herbal are highly satisfied with their
business of Himalaya. According to the chemist the customers who are
conssing Himalaya are satised with the result. Although it is an
ayurvedic medicine it’s effects show but it is effective for long time
most of the chemist rated it as a average selling medical at their shop.
Few medicines are recogniszed as a very high seller at the chemist shop
eg – liv – 52 cystone , Rurnalaya forte.etc. Although there are several
competitors for the company. The main competitor for the organization
is Dabur.
Before I conclude industry on a highlyest organization. I would like do
submit public opinion in this favour. The pattern of job performance and
the quality of product is highly appreciated by the consumers. I would
like to congratulate entire Himalaya Drug company family for having
gained this superb popularity . Excellent impression and magnificent
image among the ayurvedic medicines lovers. My survey reveals the
facts which deter mine the stone Achivement of organization.
Finally I would conclude that industry stating that retailers and
customers of are satisfied with offers and they still needs good offers in
future days. Find the Himalaya is doing well in tenns of understanding
customers expectations and providing them good offers and products in
terms fulfilling their expectation. During the industry I would come to
know about differes promotion of Himalaya.What normal customer will
think before entering into Himalaya and the different type of factors
which includes customer to visit Himalaya.

➢ Himalaya can organize camps in the college for the gerneral

awareness about the Ayurveda. This will make people aware about
the benefits of Himalaya and motivate for the use of ayurvedic
medicines.
➢ Himalaya Should also enter in the surgical products. Because the
demand of the surgical products is increasing day by. This will
create a business base and market opportunities for the Himalaya.
The will surely get benefit of having a barand name.
➢ Himalaya should also try to get opportunity in the general
medicines, I e ,. Fover ,pain ,etc people having interest in
Ayurveda will get a good option for themselves and company will
have a great customer based.
➢ Himalaya should take suggestion from the doctors side for the new
medicines in doctors meet programme (DMP).
➢ Himalaya can sponsor the programmes which are directly related
to doctors, or which serves the doctors, this will motivate them and
make them to feel good towards the Himalaya. Eg – lions club
Rotary club, etc.

CH – 6 BIBLIOGRAPHY & WEBLIOGRAPHY

❖ BIBLIOGRAPHY
 • BOOKS

➢ B. S . Shah prakashan
➢ Jmnadas Management Book
➢ Human Resources Management
➢ Marketing Management
➢ Marketing Management : A decision Making Approach

❖ WEBLIOGRAPHY
• WWW.Himalaya.com

• WWW.Himalayawellness.com

• WWW.HimalayaDrugcompany

• WWW.Himalayastore.com

• WWW.HimalayaHealth&personalcare