A PROJECT REPORT ON

CUSTOMER SATISFACTION TOWARDS

HIMALAYA PRODUCTS

SUBMITTED TO

PANJAB UNIVERSITY CHANDIGARH

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

Submitted to Submitted By

Mrs. Rakhi Malhotra Harmanjot Kaur

16089604

DEPARTMENT OF BUSINESS MANAGEMENT

GURU NANAK GIRLS COLLEGE,

MODEL TOWN,LUDHIANA
 Declaration

I, undersigned hereby declare that this report entitled ‘Consumer

Satisfaction towards Himalaya Product’ is a genuine and benefited work
prepared by me is my original work. The empirical findings in report are
based on data collected by me. The matter presented in this report is not
copied from any source.
The work is humbly submitted to Guru Nanak Girls College for the
award of degree of bachelor of Business Administration.

Harmanjot Kaur

Certificate
This is to certify that this project report entitled “CONSUMER
SATISFACTION TOWARDS HIMALAYA PRODUCTS ”. Submitted
in the partial fulfillment of requirement of the award of BBA (Bachelor
of Business Administration) at Guru Nanak Girls College, affiliated to
Panjab University is a bonafide research carried by Harmanjot Kaur,
university roll no. under my supervision and no part of this project has
been submitted for any other degree.

Advisor
MRS. RAKHI MALHOTRA

Acknowledgement
I would like to express my special thanks to my teacher Mrs. Rakhi
Malhotra, who gave me the golden opportunity to do this wonderful
project of Marketing.
Who also help me in completing my project. I came to know about so
many new things I am really thankful to them.
Secondly, I would like to thank my parents and friends who helped me a
lot in finalizing this project within the limited time frame.

Harmanjot Kaur

Preface

Practical training constitutes an integral part of the management studies.

Training gives an opportunity to the students to expose themselves to the
industrial environment, which is quite different from classroom
teachings. The practical knowledge is an important suffix to the
theoretical knowledge.
One cannot rely merely upon theoretical
knowledge. It has to be coupled with practical for it to be fruitful.
Classroom lectures make the fundamental concept of management clear
but not their application in actual practice. The training enables the
management students to themselves see the working conditions under
which they have to work in the future. Thus it enables the students to
undergo those experiences, which will help them later when they join
any organization.

TABLE OF CONTENTS
Chapters Title Page no.

Chapter 1 Introduction of the study 1-31

Chapter 2 Review of literature 32-35

Chapter 3 Objectives 36-37

Chapter 4 Research methodology 38-44

Chapter 5 Data analysis and 45-60

interpretation
Chapter 6 Limitations 61-62

Chapter 7 Findings 63-64

Chapter 8 Suggestions 65-66

Chapter 9 Conclusion 67-68

Chapter 10 Biblography 69-70

Chapter 11 Annexure 71-74

 Chapter - 1
INTRODUCTION
 INTRODUCTION

THE HIMALAYA DRUG COMPANY established by MR. M. MANAL. In 1930 and based in
BANGALORE, INDIA. It produces health care products under the name HIMALAYA
HERBAL HEALTH CARE , which include AYURVEDIC ingredients .It is spread across
location in India ,The United States , The Middle East , and Europe , while its product are
sold in 60 countries across the world .

Its product include to ancient ayurvedic text selecting indigenous herbs and subjecting the
formulation to modern pharmacological soxicological and safety test to create new drugs and
therapies.

80 years ago, On a visit to Burma MR. MANAL say result less elephants being fed with root to
pacify them. The plant from which this was taken is rauwolfia serpentine. Fascinated every the
plants effect on elephant, He had it scientifically evaluated. After extensive research, serpinaa,
the wordlist first anti hypertensive drug, was launched in 1934.

The legacy of researching nature forms the foundation of Himalayas operations. Himalaya has
pioneered the use of modern science to rediscover and validate ayurvedas secrets. Cutting edge
technology is employed to create pharmaceutical-grade ayurvedic products. As a confirmation
that Himalayan is dedicated to providing the highest quality and consistency in herbal care, the
company was awarded an ISO 9001:2000 certification in 2003.
Himalaya is a worldwide pioneer in the field of scientifically validated herbal healthcare. Its
reputation is for clinically studied, pure, and safe herbal healthcare products that are based on
extensive scientific validation and stringent quality controls. Himalaya is the present portfolio of
pharmaceuticals, personal care, baby care, well-being and animal health products; Himalaya has
evolved into a ‘head to-heel’ herbal wellness company. To observe how Himalaya’s most
important asset and investing in them is vital to Himalaya. From giving them the creative
freedom to push the boundaries of research to fostering a culture of open communication and
diversity, we believe that there nurturing work environment brings out the best in their team and
allows Himalaya to develop the best products. Each and every Himalaya employee is unique and
contributes to the success of the organization. Pioneering research by Himalaya’s Research
center has converted Ayurveda’s herbal tradition into a complete range of proprietary
formulations dedicated to healthy living and longevity.

Today, worldwide, the Himalaya brand is synonymous with safe and efficacious herbal
healthcare. Science and research lie at the heart of product development at Himalaya. Although
our scientists have studied more than 10,000 herbs and developed a range of over 300 products,
we continue on our journey to unravel the mysteries of nature. Economists have divided all
industrial and economic activities into 3 main groups’ primary, secondary and tertiary.
Primary activities include agriculture, fishing and forestry. Secondary activities cover
manufacturing and construction and tertiary activities refer to the services and distribution.
Daniel Bell in his book “The coming of the post industrial society” called this period of
dominance by the services sector as the post industrial society. According to him “If an industrial
society is defined by the quality of goods as marketing a standard of living, the post industrial
society is defined by the quality of life as measured by the services desirable and possible for
everyone .There are the business and professional services such as advertising, marketing
research, computer- programming legal and medical advice.

By remaining true research ethic, they built credibility for our range of herbal personal care
products and gained the trust of customers.
 BRAND IDENTITY:

“The promise of health, well-being and a prescription for good living”

The Himalaya brand has much in common with mountain range from which it draws its name.
For centuries the Himalaya has been an icon of aspiration of man’s quest to unlock nature’s
secret. They respect purity and lofty ideals. The fact that the Himalayas are the source of many
of the herbs that are used in our products makes our brand name all the more appropriate.

OUR IDENTITY:

The Himalaya brand has much in common with mountain range from which it draws
its name. For centuries the Himalaya has been an icon of aspiration of man’s quest to unlock
nature’s secret. They respect purity and lofty ideals. The fact that the Himalayas are the source of
many of the herbs that are used in our products makes our brand name all the more appropriate.

Our logo is a visual definition of our brand identity. The leaf that forms the crossbar of
the letter H evokes our focus on herbal healthcare. The teal green reflects our closeness to nature,
while the orange is evocative of warmth, vibrancy and our commitment to caring.

Everything that carries our logo is accompanied by the high quality that has always
been the Himalaya hallmark. The Himalaya brand carries with it the promise of good health and
well –being. It is our endeavor to ensure that our logo becomes the symbol of a promise
delivered.
OVERVIEW:

 Himalaya commitment to the community is part of our core values. Our

mission is to make positive difference to the communities in which we
operate.

 We believe that human being has a fundamental right to\or a good quality
of life. This involves access to health, education, a clean environment and
freedom from poverty.

 Through our several community inititiatives, which include program aimed

ensuring better health, education, sustainable development and econo0mic
empowerment; we do our best to bring happiness to the lives of people who
are marginalized and poor.

 Our social philosophy is very simple-if we want to prosper as a business we

need to ensure that the community prospers with us. By investing in the
community we are investing in our business.
We are talking about the year 1975 - that's nearly 40 years ago when Himalaya moved its base
from Mumbai (then Bombay), the commercial capital of India, to a deserted outpost in
Bangalore, a city known for its greenery and weather. This decision, however, changed the
course of the company .Today, this plot of land in Bangalore has transformed into Himalaya's
28-acre sprawling campus with an EU-GMP-certified manufacturing facility, an 80,000 square
feet R&D and a lush green organic garden .It is also the company's headquarters for its India
operations .The move to Bangalore came with its share of heartache .The founder of Himalaya,
Mohammed Manal had started the company in 1930 in Dehradun with a mission to
contemporaries Ayurveda through modern scientific research.

Although he had no formal scientific training, he possessed a love for nature, boundless
curiosity and a firm belief in herbal healthcare .But he was equally convinced that if herbal
medicine had to be taken seriously it had to be validated by empirical evidence. This was a far
reaching thought.

In the 1930s, people still believed in herbal goodness but the growing influence of
Western education meant that critical reasoning was becoming important and traditional
ideologies and belief systems were being challenged.

From early on, Manal focused on research and scientific data to prove safety and efficacy of
Himalaya products, which at the time were a handful of brands. The big break came in 1955,
when the company launched Liv.52, a hepato-protective that soon became its flagship brand.

Even today, Liv.52 is the crown jewel in the pharmaceutical portfolio, registering over Rs 250
crore (Rs 2.50 billion) in revenues and being the only herbal medicine in India's top 10 selling
drugs.
Himalaya moved to Bombay in the 1950s. All the action was happening there. So when our
founder's son, Meraj Manal, told his father that he was thinking of relocating the business to
Bangalore, obviously it didn't go down too well. In fact, he self-financed this move by selling his
flat in Mumbai to build a manufacturing unit here. The Bangalore facility gave Himalaya the
infrastructure it needed to develop high quality products. It was one of the first herbal
manufacturing units in India to be granted a good manufacturing practices (GMP) certificate.
The fact that Himalaya now churned out a much higher quantity of tablets and had succeeded in
standardizing the manufacturing process, translated into greater acceptability from doctors of
modern medicine. Most importantly, the facility allowed Himalaya to flex its muscles overseas,
something Meraj Manal had always dreamed for the company.

The year 1975 was both a good and tough period for Himalaya - an inflection point .
We moved to Bangalore and then took the decision to enter the US, the world's largest and most
competitive market. At the time it seemed more reckless than bold. But now we know that these
were watershed moments in our company's history. Today we are present in 91 countries and by
2020, global revenues will account for 50 per cent of our business. Entering the US market was
like baptism by fire for Himalaya . It was also a humbling experience for the team - back then no
one knew much about India, let alone a small herbal company called Himalaya. To stay alive in a
market like the US, we needed to fight harder and smarter . Meraj Manal moved to the US and
studied the market, paying close attention to quality and safety standards. He pushed the R&D
team to develop products that met US regulatory standards .This raised the level of compliance
across the board and it helped Himalaya India make a stronger case for its products with doctors
here. The mantra of quality, safety and efficacy was even more deeply entrenched in the
Himalayan psyche and in due course it gave the company its competitive edge.
 HIMALAYA PURE HERBS

Himalaya pure herbs is a range of individual herbs extracts. The actions of these extracts benefit
the body, irrespective of individual body constitution, state of health and metabolic functions. Everyone
can benefit from the goodness of these herbs, irrespective of age, sex body type or other health related
factors.

The herb that features in the pure herb range has remarkable benefits. The Himalaya pure herbs
range delivers to you, a herb in a capsule, with all its attendant benefits. While it may have a therapeutic
and nutritive value for a weakened body, its primary action is to stimulate or ameliorate particular organic
functions. Its action has benefits both in good and ill herbs .Its works to help you stay healthy.

“Himalaya USA Pure Herbals Blend”

Himalaya Pure Herbs is a range of individual herbs extracts. Each pure herb is the result of strict
monitoring from the farm to the lab. Himalaya proprietary techniques are used to extract the optimum
value of each herb. This is followed by rigorous tests by R & D team for potency and consistency.
 . Himalaya product range
PHARMACEUTICAL
Inspired by Ayurveda, Himalaya's pharmaceutical range, promoted exclusively through doctors,
addresses multiple health conditions. Our 60 strong product portfolio includes therapeutics,
wellness products, prescription dermaceuticals and oral health products for men, women and
children. The information in this section is not intended to be a substitute for professional
medical advice .We urge you not to use the same to diagnose or treat your problem .Our photo
pharmaceuticals’ address lifestyle disorders, chronic illness like diabetes and osteoporosis and
life-threatening disease like Hepatitis B. Our complete range of preventative care products
enhance immunity and assist in the management of health. Derived from herbs, each product is
backed by eight to ten years of research, undergoing clinical trials, mutagen studies and toxicity
tests to ensure safety and efficacy.

Today, Himalaya is ranked thirty-one amongst 500 top pharmaceutical companies in

India. Our brands, Liv.52, Cystone, Bonnisan and Septilin are leaders in their categories. In fact,
Liv.52, a hepato-protective, is the only herbal medicine to be ranked amongst the top ten
bestselling medicines in the country.
HIMALAYA HERBAL BABY PRODUCTS

Baby’s skin is still under the process of development and thus, it is very sensitive. Doctors
suggest using products specially formulated for a baby because the ingredients used to prepare
are very mild and there are very less chances of your baby’s getting any irritation or allergy from
using these products .It is best to use herbal products for your baby as they are safe,
hypoallergenic and free from preservatives. Before buying baby products make sure you go
through the label to know about the quality and their expiry dates.

Himalaya Healthcare founded in 1930 and is a trusted brand in healthcare, personal care and
baby care products. Himalaya skin products are 100% natural and safe. This brand has a range of
products which can suit people of all age groups with products ranging from hair care, skin care,
foot care, body care and baby care. This makes it a trusted brand among people of all age groups.
Himalaya Healthcare is a trusted name when it comes to baby products.
HIMALAYA HERBAL PERSONAL CARE PRODUCTS

Himalaya Herbals is one of the best herbal brands available in India. It is a well known brand
that sells quality products at affordable prices. If you are into herbal skin care, then you will
have at least one HG from this brand .Today I’m going to share top 10 best working Himalaya
Herbals products, their photos and short reviews.

  Himalaya's personal care range was born out of the research strength of our pharmaceutical
products. By bringing the credibility of our pharmaceutical research to our personal care
portfolio, we offer solution-based products that cater to your daily personal care needs. The
range offers the goodness of natural solutions for everyday use, with no side effects. Made from
herbs that are gentle and safe, our range includes skincare, hair care, oral care and healthcare
products.

Himalaya Herbals is a range of 100% natural and safe products with rare herbs
collected from the foothills of the Himalayas. Each product combines the best of Ayurveda with
years of dedicated research. Batch to batch performance and complete purity and safety are
assured through the application of advanced pharmaceutical technology at every stage of
manufacture. So go ahead and give us a try! We guarantee that you will be pleased.

Today, Himalaya manufacturing unit has the largest coating capacity in Asia .
Researching Ayurveda and capturing its benefit in formulation. Himalaya products has made
available to people all over the world.
HIMALAYA HERBAL NUTRITION HEALTH PRODUCTS
Himalaya's nutrition health range combines the knowledge of Ayurveda with modern science, to
give children and adults a daily herbal nutritional health supplement that provides the benefits of
scientifically validated age-old herbs along with essential vitamins and minerals.

HIMALAYA HERBAL ANIMAL HEALTH PRODUCTS

Himalaya believes that natural health solutions work best for animals too. To this end, we offer
herbal remedies and daily care products for animals, specifically livestock, poultry, aquaculture
and pets. Our range comprises calcium supplement for bone development in animals, herbal feed
supplement for fish, livestock and poultry and natural grooming products for your beloved pets.
OUR MISSION:

 Establish Himalaya as a science –based , problem –solving,

 Head – to- heel , harnessed from nature wealth and

 Characterized by trust and healthy lives.

 Develop markets worldwide with an in –depth and long term

 Approach, maintaining at each step the highest ethical standards.

 Respect, collaborate with and utilize the talents of each member of the Himalaya family and the
local communities where Himalaya products are developed and/or consumed, to drive and to
rigorously adopt eco-friendly practices to support the environment we in habit.

 Ensure that each Himalaya employee strongly backs the Himalaya promise to exceed the
expectation of the consumer. Each time and every time. Nothing less is acceptable.

OUR VISION:

”Put Ayurveda on par with modern medicine”

MARKETING MIX
1. Product
The product is either a tangible good or an intangible service that is seem to meet a specific
customer need or demand. All products follow a logical product life cycle and it is vital for
marketers to understand and plan for the various stages and their unique challenges. It is key to
understand those problems that the product is attempting to solve. The benefits offered by the
product and all its features need to be understood and the unique selling proposition of the
product need to be studied. In addition, the potential buyers of the product need to be identified
and understood

2. Price
Price covers the actual amount the end user is expected to pay for a product. How a product is
priced will directly affect how it sells. This is linked to what the perceived value of the product is
to the customer rather than an objective costing of the product on offer. If a product is priced
higher or lower than its perceived value, then it will not sell. This is why it is imperative to
understand how a customer sees what you are selling. If there is a positive customer value, than a
product may be successfully priced higher than its objective monetary value. Conversely, if a
product has little value in the eyes of the consumer, then it may need to be underpriced to sell.
Price may also be affected by distribution plans, value chain costs and markups and how
competitors price a rival product.

3. Place
Place or placement has to do with how the product will be provided to the customer. Distribution
is a key element of placement. The placement strategy will help assess what channel is the most
suited to a product. How a product is accessed by the end user also needs to compliment the rest
of the product strategy.

4. Promotion
Product promotion is communication spread through advertising, publicity, and sales promotion.
The marketing communication strategies and techniques all fall under the promotion heading.
These may include advertising , sales promotions, special offers and public relations. Whatever
the channel used, it is necessary for it to be suitable for the product, the price and the end user it
is being marketed to. It is important to differentiate between marketing and promotion.
Promotion is just the communication aspect of the entire marketing function
 PROMOTIONAL STRATGIES:
 Doctors meet Programmed (DMP)

 Reward Programmed: Cash &Gift Pack

 Doctors kit to passing out students of Ayurvedic college

 Gifts to Doctors

 Gift to chemist on achieving a target sales

 Special gift for core doctors

 Seasonal PROMOTIONAL activities

1. Special promotional campaign on special occasion, focused on specific medicines

2. As for example: World Kidney day (11 March), mother day, etc

3. Sponsoring for special events

Doctors Meet Programmed (DMP):

Himalaya organizes Doctors Meet Programmed generally once in a month. The doctors
are invited fir dinner (party) in a good hotel or some good location. The executives of the
Himalaya meet with a doctors and they try to know their requirement .A recognition by doctors
on a very few products. All the aspect of the product is defined by panel of experts and well
trained executives.

In the DMP doctors were presented with some special gifts. The special focus was
given on the core doctors.

Reward Activities:
The Himalaya uses to doctors kit or some special gift to the top 3 rank holders of the Government.
Gift to Doctors :
Himalaya presents gift to doctors to motivate them for more prescription. They give special focus on
their core doctors to keep them motivated and loyal for the Himalaya. On achieving a fixed target they
will be provide by a special gift from the Himalaya.

Top Himalaya herbal products

1. Himalaya herbal purifying neem face wash

This face wash is my HG product in summer. This neem face wash has a gel
like consistency and it is light green in color. It lathers enough and rinses out
all the dirt and impurities from the skin. It prevents acne up to a very great
extent – and that’s the reason why it is so famous among Indian teenagers.
This face was is best suitable for oily skin types.

2. Himalaya herbal moisturizing lip butter

This lip butter comes in a mini pot. It has a thick butter like consistency and it is smooth in
texture. The lip butter moisturizes your lip with its
cocoa butter, kokum butter, mango butter and sal
butter extracts. It smells extremely sweet like cocoa
butter and glides smoothly onto the lips. It keeps
lips moisturized for a long time; and with regular
usage, it heals cracked lips like magic.
3. Himalaya herbal fairness cream
It is one of the best fairness creams available in India for oily skin.

This fairness creams claims to contain aloe Vera and

other herbs to lighten and whiten the skin tone. It is
thick in texture, but spreads well and gives a matte
finish. It brightens up the face instantly after
application. It removes tan and makes skin even toned
with regular usage. I often use it in summers.

4. Himalaya herbal foot care cream

For only 45 bucks, it is really a good foot cream. It is not greasy or oily unlike the other heavy
foot creams available in today’s market. It is thick, smells
okay and spreads well, leaving feet moisturized. You will
love this if you have sweaty feet. It repairs cracked heels with
regular usage. However, if you have very dry feet, it will not
help in winters.

5. Himalaya herbal protein shampoo

Himalaya Protein Shampoo is specially formulated with proteins and nutrients to help rough and
damaged hair regain its lost luster. For best
results, it should be used with Protein
Conditioner. The combination of the two products
will leave your hair healthy and shiny.
6. Himalaya herbal anti hair fall hair oil
If you are a person who suffers from bad hair fall, this
Himalaya hair fall control hair oil is the best affordable
option for you! It is light, non greasy in texture and prevents
hair fall up to a great extent with regular usage. This hair oil
makes hair smooth, shiny and manageable. It claims to
contain bhringaraja and amalaki as its main ingredients.

7.Himalaya Herbal Kajal

Kohl is a very familiar item in every Indian woman’s
vanity and this product is a great one. It contains camphor
and cools the eyes, relieves the stress and also does not
clog pores. It is also very affordable and comes in a user
friendly packaging which is easy to carry.

8. Himalaya herbal extra moisturising baby soap

This soap will keep the baby skin moisturized and prevent it
from dry patches. It contains the goodness of Indian aloe,
almond oil and olive oil which keeps skin hydrated and
nourished. It also maintains the softness of baby skin. It
lathers up well and is mild
9. Himalaya herbal gentle baby wipes
Infused with the goodness of Aloe Vera and Indian Lotus extracts, Gentle Baby Wipes are mild
enough to soothe baby's bottoms during a diaper change.
The wipes can also be used to gently cleanse baby's skin.
The natural ingredients ensure that baby remains
bacteria-free throughout the day. Ideal for use when
travelling.

10. Himalaya herbal Liv-52

Liv.52 maintains the functional efficiency of the liver. It detoxifies
and protects liver cells from harmful toxins and supports the liver's
ability to regenerate itself . Liv.52 promotes optimum liver
function and as a daily health supplement, it helps to improve
appetite and the digestion and assimilation processes

11. Himalaya herbal lip balm

A heavy duty lip balm which is not greasy at all. This particular lip balm by Himalaya is clear,
without any kind of tint. It claims to contain natural sunscreen but doesn’t
mention anything. I cannot find any con accept that. It’s one of the oldest
products in my vanity Strawberry Shine comes in the classic, twist-up,
plastic packaging. Redder than the color of strawberries! It has got
a yummy, strawberry flavour.

12. Himalaya Herbal Mud Face Pack

This face pack is similar to the fruit face pack in terms to packaging and texture. But it suits the
oily skinned people well. It removes excessive oiliness from the skin. And it cleanses the skin
well like fullers earth. I love using this face pack in summers!

13. Himalaya herbal Rumalaya forte

Rumalaya forte from Himalaya Herbals is a
powerful herbal ayurvedic formulation with the dual
advantage of Boswellia and Guggul. Rumalaya
forte helps to maintain the integrity of joints and
muscles and connective tissue. It promotes normal
strength and flexibility of the
joints and muscles.

14. Himalaya herbal nourishing body lotion

Himalaya's Nourishing Body Lotion combines 100% herbal actives
to restore your body's water content, as varying weather conditions
make skin lose its moisture. The non-greasy body lotion leaves
skin feeling soft, supple and toned .Blended with all natural
ingredients such as Aloe Vera and Winter Cherry, which are
known for their intense hydrating properties, our body lotion
deeply penetrates into the skin to moisturize it fully.

15.Himalaya Herbal Ashvagandha

Himalaya Ashvagandha is a pure herb extract. Ashwagandha is the most famous ayurvedic
rejuvenative herb. Often called the "Indian Ginseng",
Ashvagandha improves the body's ability to maintain
physical effort and helps the body relieve stress, fatigue
and sleeplessness. Ashwagandha is rich in
phytochemicals such as with ananine, choline, trapino,
and alkaloids. Ashvagandha is a unique herb with anti-
stress adaptogenic action that leads to better physical
fitness and helps cope with life's daily stress
 SWOT
ANALYSIS
Strengths:-
1. Strength in terms of its ideal location at the foothills of the Himalayas with the freshest of air
and the richest of soil.
2. It was India’s first frozen foods company
3. Known for satisfying the needs of its customers through innovative and customer fit products.
4. It is known for fresh, good quality and hygienic products.
5. There is direct involvement of highest-level executives in setting quality goals and policies,
allocation of resources, and monitoring of results.
Weaknesses:-
1.High requirement of working capital.
2. Seasonality of raw material
3.Pests can affect produce and create a lot of problems.

Opportunities:-
1. Opportunities in terms of opening of global markets
2.Favourable demographic profile and changing lifestyles
3.Opportunities in terms of diversification into other product categories.
4. Advertise and promotion opportunities still largely untapped

Threats:-
1. High inventory carrying cost
2.Threat from global players planning to enter the market.
3. Economic instability and inflation in the country.
COMPANY
PROFILE
THE HIMALAYA DRUG COMPANY
Type Private

Founded 1930

Headquarter Banglore,India

Area served 92 Countries

Key People M.Manal (founder),

Philipe Haydon(CEO)
Products Herbal Medicine

Tag line Himalaya sab se pahle

Logo

COMPANY PROFILE
 The Beginning . . .making of an Indian multinational
The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear visitor to
bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000
year old system of medicine. This included referring to ancient ayurvedic texts, selecting
indigenous herbs and subjecting the formulation to modern pharmacological, toxicological and
safety tests to create new drugs and therapies.

Eighty years ago,80 years ago , On a visit to Burma MR. MANAL say result less elephants being
fed with root to pacify them. The plant from which this was taken is rauwolfia serpentine.
Fascinated every the plants effect on elephant, He had it scientifically evaluated. After extensive
research, serpinaa, the wordlist first anti hypertensive drug, was launched in 1934.

The legacy of researching nature forms the foundation of Himalayas operations. Himalaya has
pioneered the use of modern science to rediscover and validate ayurvedas secrets. Cutting edge
technology is employed to create pharmaceutical-grade ayurvedic products. As a confirmation
that Himalaya is dedicated to providing the highest quality and consistency in herbal care, the
company was awarded an ISO 9001:2000 certification in 2003.

Since its inception, the company has focused on developing safe, natural and innovative
remedies that will help people lead richer, healthier lives. Today, Himalaya products have been
endorsed by 30,000 doctors around the globe and consumers in 67 countries rely on Himalaya
for their health and personal care needs.
 CHAPTER: -2
REVIEW OF
LITERATURE
REVIEW OF LITERATURE
Many empirical studies have shown that customer satisfaction secures future revenues (Bolton,
1998; Fornell,1992), reduces future transactions costs (Reichheld and Sesser, 1990), decreases
price elasticity (Anderson, 1996), and minimizes the likelihood of customers defecting if quality
falters (Anderson and Sullivan, 1993).Customer satisfaction is regarded as customers can get
more benefits than their cost (Liu and Yen, 2010). The goal of the supplier to recommend the
possible purchaser of products for sale, the quality, utility, efficiency, availability, cost and every
supplementary feature of information that could negatively impact the purchaser decision in
buying the Himalaya products constitute the business objectives (Shrimp, 2008). The study
discussed that antecedents and consequences of customer satisfaction (Kotler, 2006), but seldom
has any paper integrated Kano’s model and the customer satisfaction index model to create more
meaningful value.

1. Michael Plain’s 2000-mile journey along a mountain range of mystery, adventure and
challenges. ‘It was a great adventure, in busy, lively cities, beautiful countryside, and among
magnificent peaks, glaciers, snow-fields and isolated, spectacular villages. From the highest
point of the journey, just over 18000 feet to the lowest, floating out into the sunset on the Bay of
Bengal, the scenery is breathtaking, but as usual, its the people we meet along the way- who
really make the journey amazing’.

2. KIWIFI (Fiona) 2009, ‘I expected brilliant cinematography and good information and was not
disappointed. The bonus that really made the difference though, was the character of the
presented and following him through this journey.

3. Many empirical studies have shown that customer satisfaction Secures future revenues
(Bolton, 1998; Formal, 1992), Reduces future transactions costs (Reich held and Sesser 1990),
decreases price elasticity (Anderson, 1996), and Minimizes the likelihood of customers defecting
if quality Falters (Anderson and Sullivan, 1993).Customer satisfaction Is regarded as customers
can get more benefits than their Cost (Liu and Yen, 2010).

4. The goal of the supplier to recommend the possible purchaser Of products for sale, the
quality, utility, efficiency, Availability, cost and every supplementary feature of information
That could negatively impact the purchaser decision in Buying the Himalaya products constitute
the business Objectives (Shrimp, 2008)

5. The study discussed that antecedents and consequences of customer satisfaction (Kittler,
2006), but seldom has any Paper integrated Kano’s model and the customer

YEAR EVENTS 1992 - Himalaya International Ltd. (henceforth referred to as the Company)
was incorporated in the name and style of Himalaya Cement & Calcium Carbonate Ltd. in
January. The Company obtained the certificate of commencement of business on 4th March.
- The company entered into an Agreement with Himalaya Calcium (P) Ltd. on 10th April, and
took over its Assets and Liabilities at a total consideration of Rs. 70 Lacks. 

1994 - The name was changed to Himalaya International Ltd. on 19th April & Fresh Certificate
of Incorporation was obtaining from ROC-NCT of Delhi and Haryana.

1995 - The Company has entered into marketing agreement with Metro Trade Inc. U.S.A. for the
sale of it additional production.

2000 - Himalaya International has tied up for consultation with Cap Gemini USA Inc and DMR
consulting Inc. It will provide consulting services to US information technology companies and
will have a division for building websites, hosting websites on its dedicated servers and
maintaining these sites.

- Himalaya International, the wholly owned subsidiary of HIM InfoTech proposes to list its
shares on NASDAQ by the year end.

- The Company has signed an Mau with the US company for exporting 70 containers of
mushrooms annually.

2004-Himalya International ties up with Natural Agro Technologies

2005-HIL signs agreement with HP potato growers for contract farming

2006- Himalaya International secures US $ 1.7 mn order from US food service company.

- Himalaya International Ltd (HIL) has begun its first phase of cheese production at its new plant
in Himachal Pradesh.

- Himalaya sets up mozzarella unit in HP.

- Himalaya International Ltd has informed that the Company has developed a new generation of
Organic Manure. 

2007- The Company has received a major order for its Mini Potato Skins from one of the largest
North American Potato Processor.

2008- "Himalaya International Ties Up with USA Food Store Chain - ALDI Foods".
2009- "Himalaya International Signs MOU at Vibrant Gujarat Summit 2009".

- "Himalaya International takes possession of Land for Mega Food Project in Gujarat".

2010- Himalaya Launches Real Fruit Yogurts in Metro Cities.

2011- "Largest Food Processing Plant Starts Commercial Product in Gujarat".

- "Himalaya international India & J R Simplot Company, USA sign MOU to form Joint Venture
in India".

2012- Himalaya International today said it has kick-started the production at its Rs 160 crore cost
food processing plant in Gujarat.
 CHAPTER:- 3

OBJECTIVES
OBJECTIVES

 To remain eco-friendly with the nature.

 Ensure that each Himalaya employee strongly backs the Himalaya promise

to maintain good relationship with the customer.

 To set up our product internationally in the market.

 To maintain and retain brand loyalty of our product.

 To observe how to manage and test various samples through various instruments in the
labs.

 Analyse the Quality of the product.

 Provide eco-friendly and high quality products at affordable cost.

 To remain eco-friendly with nature.

 Establish Himalaya as a Science based, problem solving ,head to Heel Brand, harnessed
from natures wealth and characterized by trust and healthy lives.

 Being committed to Integrity, Fairness ,Transpracy and Innovation. To protect

Biodiversity ,Collect Herbs in a sustainable way and promote good agricture practices.
 CHAPTER:- 4
RESEARCH
METHODOLGY

RESEARCH METHODOLOGY
MARKETING RESEARCH
Marketing research is the function, which links the consumer, customer and public to the
marketer through information.
Information used to identified and define marketing opportunities and problems: generate, refine
and evaluate marketing action, monitor marketing performance, and improve understanding of
market as a process.
Marketing research specifies the information required to address these issues, design the method
for collecting information, manages and implements the data collection process, analyses the
results, and communication the finding and their implications.

The marketing research process involves a number of interrelated activities, which overlap and
do not rigidly follow a particular sequence—

Define the Research Objective

Research Design

Sample Design

Data Collection

Data Analysis

RESEARCH DESIGN
A research design specifies the methods and procedures for conducting a particular study.
Research design is the plan, structure and strategy of investigation conceived so as to obtain
answers to research questions and to control variance.

Types of Research Design

Research design have been classified in different ways, such as—
 Descriptive Research Design

Descriptive Research Design:-

Descriptive research studies are those studies which are concerned with described the
characteristics of particular individual. In descriptive as well as in diagnostic studies, the
researcher must find be able to definite clearly, what he wants to measure and must find adequate
methods for measuring it along with a clear cut definition of ‘population’ he wants to study.
Since the aim is to obtain complete and accurate information in the said studies, the procedure to
be used must be carefully planned. The research design must make enough provision for
protection against bias and must maximize reliability, with due concern for the economical
completion of the research study.

I have choosen descriptive research descriptive research design which is well structured. The
objectives of such is to answer the “who, what, when and how” of the subject under
investigation.

Descriptive studies can be divided in to two broad categories cross sectional and longitudinal.

So, here I have choosen a cross sectional study which is concerned with a sample of elements
from a given population. Cross sectional studies are two types-

 Field Studies
 Survey

I have taken survey research because a major strength of survey research is its wide scope.
Detailed information can be obtained from a sample of a large population. Besides, it is obvious
that a sample survey needs less time than a census inquiry.
SAMPLE DESIGN
To carry out the study-

Type of Sample Design

The type of sampling that was carried out was probability (convenience) Sampling due to
limited resources available.

In non probability sampling, I have choosen random sampling. Because this was best sampling
method to do market survey. On other aspect, to cover all consumers in Ludhaina was easy task.

DATA COLLECTION
The study was conducted by the means of personal interview with respondents and the
information given by them were directly recorded on questionnaires.
For the purpose of analyse the data it is necessary to collect the vital information. There is two
types of data, these are-

 Primary Data
 Secondary data

Primary Data:-
Primary data can be collected through questionnaire. The questionnaire can be classified in to
four main types---
(A) Structured non disguised questionnaire
(B) Structured disguised questionnaire
(C) Non-structured non disguised questionnaire
(D) Non-structured disguised questionnaire
For my market study, I have selected structured non disguised questionnaire because my
questionnaire is well structured, listing of questions are in a prearranged order and where the
object of enquiry is revealed to the respondents.
To making a well structured questionnaire, we have adopted three type of questions-

(a) Open ended questions

(b) Dichotomous questions
(c) Multiple choice questions
These types of questions are easy to understand and easy to give required answers.

Secondary data:-

Secondary data means data that are already available i.e. they refer the data which have already
been collected and analyzed by someone else. When the researcher utilizes secondary data, than
he has to look into various sources from where he can obtain them, in this case he is certainly not
confronted with the problems that are usually associated with the collection of original data.
Secondary data may either be published data or unpublished data. Usually published data are
available in: (a) Various publications of the central, state and local government; (b) Various
publications of foreign government or of international bodies and their subsidiary organization;
(c) Technical and trade journals; (d) books, magazines and newspapers; (e) Reports and
publications of various associations connected with business and industry, stock exchanges, etc.;
(f) Reports prepared by research scholars, universities, economists etc.; (g) public records and
statistics, historical documents and other source of published information.

The source of unpublished data are many; they may be found in diaries, letters, unpublished
biographies and autobiographies and also may be available with scholars and research workers,
trade associations, labour bureaus and other public/private individuals and organization.

Measurement Techniques
In the questionnaire most of the questions asked based on attitude rating scale, which consisted
rating scales and composite scales.

Scope of the Study

The project under taken was to study “A Study of Marketing Strategy of the Himalaya products”.
The study area was the Ludhiana. My study is helpful for many players in Home Appliances to
make following strategies related to advertising for any particular company: -

 Advertising strategy according to the age of final users.

 To analyze the brand recall of other products in the same segment.
 To analyze the perception of consumers related to ads of durables.

Tools of Analysis

The role of statistics in research is to function as tool in designing research analyzing its date and
drawing conclusions there from most research studies result in a large volume of raw data.
Which must be suitable reduced so that the same can be read easily and can be used for further
analysis.
Descriptive statistics concern the development of certain indices from the raw data
where as inferential statistics concern with the process of generalization.
 CHAPTER:- 5
DATA ANALYSIS
AND
INTEPRETATION
Q1. What is the number of consumers dealing with Himalaya products?

RESPONSE %

YES 98

NO 02

SALE

INTEPRETATION-
This Pie Chart shows that 98 % consumers deal with Himalaya product and only
2%were not using the Himalayas product.
Q2. How do rate the Himalaya drug Company?
CATEGORY %

BEST IN CLASS 60

GOOD 18

MODERATE 15

NOT GOOD 07

RATING OF HIMALYA DRUG COMPANY-

INTEPRETATION:-
This table shows that 60% of the best in class and 18%in good, 15%are moderate
and 07% are not good in rating of Himalaya drug company .
Q3. How do you rate the product efficiency?
CATEGORY %RESPONSE

BEST IN CLASS 30

GOOD 28

IMMEDIATE RESPONSE 12

SLOW RESPONSE 30

PRODUCT EFFICIENCY:-

INTEPRETATION:-
This graph shows that 30%people said that Himalaya gives good result in
long time.28% good, 12%immediate responsae,30%slow response in product efficiency of
Himalaya

Q4. Why do consumers like Himalaya product literature?

CATEGORY %RESPONSE

Easy to understand 23

Highly Knowledgeable 20

Both easy to understand and knowledgeable 35

Tough to understand 16

Not adequate knowledge 6

PRODUCT LITERATURE

INTEPRETATION:-
This graph shows that 35% both easy to understand and
knowledgeable, 23% easy to understand, 20% highly knowledgeable,16% tough to understand
and 6% not adequate knowledge in product literature of Himalaya products.

Q5. Are consumers satisfied with the behavior of Himalaya consumer?

CATEGORY %RESPONSE

VERY MUCH 72

YES 20

NOT GOOD 08

Satisfaction Level with Behavior

INTERPRETATION:-
This pie chart shows that satisfaction level with behavior 72% very much, 20%
yes and 08% are not good in the category of satisfaction .
Q6. What is the mode of demand made by the consumers for Himalaya Drugs
Company?
DEMAND TYPE % RESPONSE

PRESCRIPTION BASED 65

OWN DEMAND 18

SUGGESTION BASED 17

MODE OF DEMAND

prescription based
own demand
suggestion based

INTERPRETATION:-
This table shows that 65% demand based on prescription, 18% own demand
and 17% suggestion based in the category of mode of demand .
Q7.What is the demand of product?

DEMAND OF HIMALAYAS %RESPONSE

HIGH SELLING 29

LOW SELLING 16

AVERAGE SELLING 55

SELLING OF HIMALAYA

INTEPRETATION:-
This table shows that 29% high selling, 16% low selling and 55% average selling
of Himalaya product.
Q8. What are the products consumers deal mostly?
PRODUCT %RESPONSE

LIV-52 36

BONNISAM 11

CYSTONE 25

RUMALYA 28

MOSTLY PRODUCT DEALS:-

INTERPRETATION:-
Consumers said that 36% was liv-52 Bonnisam was 11% and Cystone was 25%
as well as 28%was Rumalaya forte in the Himalaya product which were mostly dealed by
consumers .
Q9.Among all these selling which Himalaya product are highly competitors ?
COMPETITOR %RESPONSE

DABUR 36

BAIDYANATH 30

ZANDU 30

HIMANI 04

CLOSEST COMPETITOR:-

INTERPRETATION:-
This table shows that 36% of the people told that Dabur is the closest competitor to
the Himalayas. Only 4%recommended Himani as the competitor for the Himalaya. Other two
major competitor for the Himalaya is the Baidyanath and Zandu by the percentage of 30% .
Q10. Show people satisfaction level as being a Himalaya product dealer?

SATISFACTION LEVEL:-
Factors Highly Satisfied Neutral Dissatisfied Highly
60
satisfied dissatisfied
50
Price 15 37 36 8 4 Price
40
Margin 34 38 17 16 5 Margin
30
Discounts 15 30 52 - 3 Discounts
20
Gifts
Gifts 2110 51 14 7 7
0
l
fi ed fi de tra fi ed fi ed
atis atis N eu atis atis
s S ss ss
ly Di di
igh hl
y
H g
Hi

INTEPRETATION:-
This table shows that 36% in neutral price ,38% in margin satisfied, 52% in neutral
discount and 51% satisfied with gifts in the category of satisfaction level .
Q11. Show satisfaction level of Himalaya with a comparison with its closest
competitors?

Competitors Highly Satisfied Neutral Dissatisfied Highly

satisfied dissatisfied

Himalaya 57 17 05 15 06

Dabur 68 10 02 14 05

Baidyanath 35 23 10 11 06

Zandu 23 45 04 20 08

Himani 13 08 60 12 07

HIMALAYA COMPARISON WITH ITS COMPETITORS:-

80
70 Himalaya
60
50 dabur
40 baidyanath
30 zandu
20
10 himani
0
d e l d d
fie fid tra fie fie
s s u s s
ati Sa
ti Ne ati ati
y s iss iss
g hl D
ly
d
Hi g h
Hi

INTEPRETATION:-
This table shows that the closest competitor to the Himalaya is the
Dabur. 68% of the consumers are highly satisfied and 10% were satisfied with Dabur. While
14% of the consumers are dissatisfied and 17% were satisfied with the Himalaya.
Q12. Which age group is effective customer?
AGE GROUP %CUSTOMER

0-20 17

21-40 15

41-60 33

61-ABOVE 35

CLASSIFICATION OF CUSTOMER BASED ON THE AGE GROUP

INTERPRETATION:-
According to the customer asking for the Himalaya medicines are mainly in the
age group of 61 and above with a percentage of 35. Customers among the age group of 41 and 60
are n 2nd position with a contribution of 33%.
Q13. Who is your closest competitor among these?

NAME OF BRANDS COMPETITOR%

DABUR 36%

BAIDYANATH 12%

ZANDU 6%

HIMANI 46%

COMPETITOR %

INTERPRETATION:-
HIMANI 46% and DABUR36% of competitor to Himalaya products and
remaining products are baidyanath and zandu 12% and 6% to competitor with Himalaya
products.
Q14. Which age group of customer visit frequently?

AGE GROUP % CUSTOMER

0-20 17

21-40 15

41-60 33

61-ABOVE 35

35
30
25
20
15 % customer

10
5
0
0-20 21-40 41-60 61 and
above

INTERPRETATION:-

According to this table up to 20 age group of 17% customers ,21-40 of 15%

customers , 41-60 of 33% , 61 to above are 35% customers.
 CHAPTER:-6
LIMITATIONS
 LIMITATIONS
1. It is an Ayurvedic product and there are so many international companies present in the
market so it is threat for the company.

2. Due to high price of the product it may be unaffordable for people of rural areas to pay for the
product.

3. Ayurvedic product.

4. There are no shortcuts to success.

5. Work hard, go out and experience the world. Let the working environment be your teacher.
CHAPTER:-7
FINDINGS

FINDINGS
1. 98% of the retailer deals in the Himalaya product.

2. 60% retailer recommends it best among the available Ayurvedic medicines.

3. 30% retailer told Himalaya is best in term of effectiveness than other available medicines.

4. 35% retailer told that product literature provided with Himalaya is very easy to understand and
gives sufficient knowledge about the product. It helps them to know and understand the
combination of the products.

5. 72% retailers are highly satisfied with the behavior of executives of the Himalaya .They help
them and clarify their doubts if any to the maximum possible extend. This shows that executives
at Himalaya are highly and effectively trained.

6. 65% of the total sales for the Himalaya are made through the doctor’s prescriptions .17% of
the sale is made through the retailer suggestion to their customer.

7. 55% retailer recommended Himalaya as a average selling medicine, while 29% recommend it
as a high selling Ayurvedic medicine.

8. Approx all the products of Himalaya have good demand in the market. But during my project
period Liv-52 has higher selling among Himalaya product with a share of 36%, because during
the summer people faces a lot of stomach related problem. Cystone has share of 25%. Its demand
is also very high in summer due problem of water loss and kidney stone.

9. 98% customers highly satisfied with retailer’s service.

10. The most for the Himalaya products are within the age group of 61 and above with a share of
35%. People of age group were also close with a share of 33.
 CHAPTER:-8
SUGGESTIONS:

SUGGESTIONS
 Himalaya should organize campaign for general awareness of end consumers, because
the consumers demand for the medicines based on the suggestions and on their own wish
or knowledge.

 Himalaya should organize free medical checkup camps over a fixed duration of time.
This will help in the fulfillment of cooperate social responsibility. This will also help in
creating a brand image in the consumers mind.

 Himalaya should also target market in remote areas. Because in remote areas people
generally use medicines based on their own knowledge or on the retailer suggestion.

 The company can inure the retailer with some gifts or some special offer by achieving a
fixed sales target. In villages or in the less developed area retailer are generally treated as
a doctor. They can suggest their Customers for the Himalaya.

 The executives of the company should also target the doctor in the remote areas or
villages. Whether they are MBBS or not.

 The doctors should be provided with gifts which will fit and look good on their table.
This will make recall to them about Himalaya when they make prescription. These will
Also Motivate Them towards the Himalaya.

 The executives should be always in touch with doctors who are not prescribing Himalaya
or, the core doctors for the company. The executives should try to motivate them by
giving exiting gift to them or, having a facility of good commission on sales made
through them.

 Himalaya can organize camps in the school or colleges for the general awareness about
the Ayurveda. This will make people aware about the benefits of Himalaya and motivate
for the use of Ayurvedic medicines.

 Himalaya should also enter in the surgical products because the demand of the surgical
products is increasing day by day. This will create a business base and market
opportunity for the Himalaya. They will surely get benefit of having a brand name.

 Himalaya should also try to get opportunity in the general medicines i.e. fever, pain etc.
People having interest in Ayurveda will get a good option for themselves and company
will have a great customer base .Himalaya should take suggestion from the doctor’s side
for the new medicines in doctors meet programmed.
 CHAPTER:- 9
CONCLUSION:

CONCLUSION
 Himalaya Drug Company is the oldest Ayurvedic drug manufacturing company in the
India. It deals in both Pharma and FMCG (cosmetics) both. In the available Pharrma
range Himalaya is the most reputed company.

 Himalaya mainly beliefs and engage in ethical promotion to doctors. It helps executive to
motivate doctors for the prescription of Himalaya. It also helps executive to know the
 doctors requirement in turn of prescribing the Himalaya. During the meeting they also
become aware about the competitor’s promotional strategy and the product available
under their brand.

 Consumers who deals in Himalaya herbal are highly satisfied with their business of
Himalaya. Consumers who are consuming Himalaya are satisfied with the result.
Although it is an Ayurvedic medicine its effect is slow but it is effective for long time.
Most of the consumers rated it as a average selling medicine , example – Liv-52,
Cystone, Rumalaya forte etc. Although there are several competitors for the company, the
main competitor for the organization is Dabur.

 Before I conclude my project on highly esteemed organization, I would like to submit

public opinion in this favor. The pattern of job performance and the quality of product is
highly appreciated by the consumers. I would like to congratulate entire Himalaya Drug
Company for having gained this superb popularity, excellent impression and magnificent
image among the Ayurvedic medicines lovers. My survey reveals the facts which
determine the milestone achievement of organization.

 Finally I would conclude that project starting that the retailers and customers of Ludhiana
are satisfied with offers and they still needs good offers in future days. And the Himalaya
is doing well in terms of understanding customer’s expectations and providing those good
offers and product in terms fulfilling their expectations. During the project I would come
to know about differs promotions of Himalaya? What normal customers will think before
entering into Himalaya? And the different type of factors which influence customers to
visit Himalaya.
 CHAPTER:- 10
BIBLOGRAPHY
Referred Book

Marketing research-(D.D.Sharma)

Research methodology –C.R.Kothari

Principles of marketing – Philip Kotler &Kevin Keller edition 12

Kothari (C.R)(2004)

“Research methodologies $ technology. “New age international publishers, New Delhi, 2 nd edition.

WEBSITES:-

 www.himalayawellness.com

 www. himalayaherbal.com

 www.wikipedia.com

 www.himalayaproductabout.com

 www.google.com

 www.himalayaayurveda.com

 www.himalayahealthcare.com
CHAPTER:- 11
ANNEXURE
QUESTIONAIRE:
NAME: --------------------------------------------------------------------------------------------------------

AGE: -------------------------------

ADDRESS: ---------------------------------------------------------------

1. What is the number of consumers dealing in Himalaya product?

(a) Yes (b) No

2. How do consumers rate the Himalaya drug company?

(a) Best in class (b) Good

(c) Moderate (d) not good

3. How do consumers rate the product efficiency?

(a) Best in class (b) Good

(c) Immediate response (d) slow response

4. Why do consumers like Himalaya product literature?

(a) Easy to understand (b) Highly knowledgeable

(c) Both easy to understand and knowledgeable

(d) Tough to understand (e) Not adequate knowledge

5. Are consumers satisfied with the behavior of the Himalaya consumer?

(a) Very much (b) Yes

(c) Not good

6. What is the mode of demand made by customers for Himalaya drugs?

(a) Prescription by doctors (b) Own demand by the customers

(c) Suggestion by chemist

7. What is the demand of product?

(a) High selling (b) Low selling

(c) Average selling

8. What are the products consumers deal mostly?

(a) Liv-52 (b) Bonnisan

(c) Cystone (d) Rumalaya Forte

9. Among all these selling which Himalaya product is high?

(a) Liv-52 (b) Bonnisan

(c) Cystone (d) Rumalaya Forte

10. Show your satisfaction level as being a Himalaya product dealer ?

Factors Highly Satisfied Neutral Dissatisfied Highly

satisfied dissatisfied

Price

Margin

Discounts

Gifts

11 .Which age group is your effective customers?

(a) 0-20 (b) 21-40

(c) 41-60 (d) 61 and above

12. Show your satisfaction level of Himalaya with a comparison with its closest
competitors?

Competitors Highly Satisfied Neutral Dissatisfied Highly

satisfied dissatisfied

Himalaya

Dabur

Baidyanath

Zandu

Himani

13. Who is your closest competitor among these?

(a) Dabur (b) Baidyanath

(c) Zandu (d) Himani

14. Which age group of customer visit frequently?

(a) 0-20 (b) 21-40

(c)41-60 (d)61 and above

15. What is the efficiency of Himalaya product(In RS./ Month) of Himalaya

product?

(a)0-25000 (b)25000-50000

(c)50000-100000 (d)100000&above