Microsoft for Startups

Spurring growth, enabling scale

South Asia and Gulf

Regions
South Asia and Gulf

London Berlin
Seattle
Beijing

Microsoft for Startups, Tel Aviv Shanghai

Bengaluru engages
innovative, scalable Bengaluru
startups in emerging
economies in the Sydney
Global South

Jordan UAE Sri Lanka Pakistan Bangladesh

Kuwait Qatar Lebanon Turkey

Microsoft for StartUps Programs
1 Depth: ScaleUp Program
From Market Ready to Enterprise Ready
Leverage our in-house expertise and access to
enterprise clients worldwide through our “Co-
sell” motion, a no cost-no equity program for
startups
• Cutting edge technology interventions
• Hands on advice on your business model
and strategy
• Access to international top tech VCs in the
global arena
• Go-to-market: access Microsoft’s
enterprise clientele via the Co-sell motion
• Access to $250k of Azure credits
2 Breadth: MfS offer
Credit support + dedicated account manager
Enabling startups to experience the true power
of Azure along with AI/ML/Cognitive Services,
IoT and other cutting-edge technologies
• $25k for 1 year
• $120k for 2 years
Microsoft’s credit offering comes with a
dedicated account manager who will work with
you on the deployment of your solution on
Azure and be your POC for all Azure support
and deployment requirements
 Growth Stage tech enabled B2B startups and
select, innovative and competitive B2C startups

Seed or Series A funded, (up to $20M in funding)

Who qualifies Less than $10M in revenue

for ScaleUp? In business for not more than 5 years

Eligibility criteria
Product companies – services businesses do
not qualify

Already on or willing to migrate some or

all of their business to Azure

Promotes and supports diversity and

inclusion in its business practices
 A founding team that is willing to work with
Microsoft for technology driven scaling with
proven product traction and existing revenue
stream.

What we need Startup solutions in the following segments:

• AI/ML, (Big) Data, Cloud, IoT,
from startups VR/AR/Mixed Reality, Blockchain
Access to industry leading events

Azure credits for build and migration

ScaleUp Benefits
Technology Architecture and Design

Active Support Innovation on Azure Microsoft Research

• Migration roadmap to • Leverage Azure’s built-in • Access to industry leading
Azure capabilities and the broadest experts in Data Science/ AI
• Optimizing Cloud certifications portfolio in the & ML.
Architecture & Usage industry.
• Tailored technology guidance in
your product development to
enable you to build a version 2 of
your product
7
ScaleUp Benefits
Grow your top line with Co-sell
Sell into Fortune 500
Co-sell movement
Engage over 40k incentivized
sellers and numerous channel
partners
Microsoft Market Place World Wide GTM Readiness
Global success management Credibility and Access
programs, with access to an Being a Microsoft Partner opens doors
international network of in B2B enterprise sales.
entrepreneurs and customers,
plus multiple local and global
events
ScaleUp Benefits
Co-sell motion in depth
ScaleUp Benefits
A global team of Success Managers

4
Startup Spotlight:
Productivity tool for Marketing, Sales Enablement,
and Customer Service
Enabling rapid response to leads, faster onboarding “MFS program opened doors
of new sellers and shortening of the sales cycle big time into Microsoft’s
4 co-sell deals completed with $590k in earnings sales & marketing engine
from Microsoft leads that helped us to gain
significant traction and
aggressive growth globally.
In additional, MFS enabled
us for several strategic
partnerships with global
An AI-led speech-to-text startup supporting 10 consulting & IT firms!”
Indian languages
Microsoft for Startups worked with Liv.ai to
accelerate tech development
Acquired by Flipkart pre-revenue
ScaleUp Benefits
Access to Industry Leading Events
New York, 2019
NRF is the worlds largest association
for retail, while the Big Show is a
unique opportunity for startups to
connect with relevant retail players
from around the world to find
synergies and drive Go-To-Market
partnerships.
Germany, 2019
World's leading Trade Fair for
industrial Technology, attended by
over 200k+ trade visitors from 75+
countries. All key technologies and
core areas of industry—from R&D,
industrial automation and supply,
production technologies and services
etc. — can be found here. Microsoft
has been one of the top ten
exhibitors at the fair since 2015 and
the single largest presence in the
Digital Factory fair in the past three
years.
Bangalore, 2019
At Microsoft’s 5th Partner Leadership
Conclave (PLC) in India, Microsoft for
Startups curated and conducted a
Startup-Advisory showcase. A first of
its kind by exposing startups to
Microsoft’s extensive partner
network and allowing them to
present their innovative solutions to
advisories, SI’s and customer account
teams. (We had 20 startups
participate, 3 PoC’s were signed as a
result immediately after)
ScaleUp Benefits
Media Exposure
ScaleUp Benefits
Media Exposure
Publication Title Page - Section Tone

PickMe and Linear Squared join global program for startups –

Daily FT IT/Telecom Positive
Microsoft ScaleUp

Ceylon Today PickMe and Linear Squared join Microsoft Scale Up Business Positive

PickMe and Linear Squared join global program for startups –

Daily FT IT/Telecom Positive
Microsoft ScaleUp

PickMe and Linear Squared join global program for startups -

LBN.com Technology Positive
Microsoft ScaleUp

PickMe and Linear Squared join global program for startups—

Daily Mirror.lk Business Positive
Microsoft ScaleUp

Ceylon Today PickMe and Linear Squared join Microsoft Scale Up Business Positive

PickMe and Linear Squared join global program for startups—

Lankapuvath.lk Business Positive
Microsoft ScaleUp

PickMe and Linear Squared join global program for startups—

CBR.lk Business Positive
Microsoft ScaleUp
ScaleUp Benefits
Credit Support
Setting Expectations
Your journey for success and scale
Migration
Depending on your star tup tech platform, migration to Azure
typically takes 3 -12 weeks. Credits and roadmap are provided

Marketplace

In our experience, marketplace provisioning takes 8-10 weeks.

Co-Sell
Co-sell wins are dependent on star tup product sales cycles and
other factors such as deal size, focus industr y and no. of deals etc.
 Building Closing the
Creating
Enabling Digital Coalitions Skills Gap
Sustained
Transformation for Responsible & Enhancing
Societal Impact
Innovation Employability

1 2 3 4

AI for Good Grant Program: Provides access to Microsoft Cloud and AI

technologies through Azure credits

AI For Earth AI For Accessibility AI For Humanitarian

Action
Current Portfolio

Startup: Let’s Venture Startup: Linear Squared Startup: Option3

Funding: Accel, IDG, Ratan Funding: BOV Capital, JLN Funding: Seed Funded
Tata, Rohit Bansal, Nandan Investments
Nilekani

Startup: Finbox Startup: Edge Networks Startup: PickMe

Funding: Angel Funded Funding: Kalaari and Venture East Funding: International Finance
Corp.

Startup: Smarten Spaces

Funding: Seed Funded
Meet the Team
Microsoft for Startups Bengaluru – South Asia and Gulf

Lathika Pai | Country Head – SAARC & MENA Muniraju Pulipalyam | CTO-in- Residence
lathika.pai@microsoft.com munipuli@microsoft.com

Nabeel Shah Udai Chopra Suha Mohamed Anu Padmanabha

Program + Success Manager Deal Flow Manager Partnerships + D&I Manager Project Co-ordinator
v-nas@microsoft.com v-udchop@microsoft.com v-sumo@microsoft.com v-anpad@microsoft.com
Thank you
To apply:
v-udchop@microsoft.com