Fabric Care

Procter & Gamble has two of its world-leading detergents – Tide and Ariel, in India to cater to the main
concerns of the Indian households, namely, outstanding whiteness and stain-removal.

Ariel Front-O-Mat

Ariel 2 Fragrances

Tide Detergent

Tide Bar

Ariel Front-o-Mat is introduced in India exclusively for front load

washing machines. The unique tumble wash technology of front-
loading machines needs a special chemistry, which Ariel Front-o-
Mat provides. Using Ariel Front-o-Mat completely eliminates the
need to bucket soak and a scrub. 

How to use: Use one and a half scoops (scoop provided in the
pack) for a normal wash load and two scoops for very dirty
clothes. This should ideally be used at 25-40 deg C for nylons,
polyester, acrylics, 40-60 deg C for cotton synthetic blends and
60- 90 deg C for white cottons. These temperatures give the best
results. Ariel Front-O-Mat is available in 1 kg and 1.5 kg packs. 

Superior cleaning in a choice of Two Fragrances – Ariel

Spring Clean & Ariel Fresh Clean Another Breakthrough
Innovation from Ariel for the Indian Family 

Ever wished that your clothes could smell mesmerizing

and fragrant like your perfumes? Procter & Gamble, the
makers of leading international fragrances such as Hugo
Boss, Lacoste, Old Spice and Valentino now make your
wish come true, with the launch of Ariel in a choice of two
exciting fragrances – Ariel Spring Clean with a floral
fragrance, and Ariel Fresh Clean with a refreshing
fragrance. The two unique fragrances of Ariel now offers
Indian consumers an unbeatable combination of ‘superior
cleaning’ and ‘a choice of fragrances’ with the launch of
Ariel Spring Clean and Ariel Fresh Clean.
Research conducted by Ariel on the Indian laundry market indicates that ‘fragrance’ in detergents is
an important factor of delight for the home-maker in her daily laundry chore. Inspired by the roses
that bloom in Indian spring time, Ariel Spring Clean has a flowery fragrance. And inspired by the
subtle refreshing scent of the jasmine flower, Ariel Fresh Clean has a fresh fragrance catering to the
Indian consumers’ special fondness for mogra. 

Ariel is the world’s leading detergent and epitomizes ‘stain removal’. Introduced in India in 1991,
Ariel has continuously led other detergents in product innovation. It was the first to bring the
‘compact detergent’ technology in India; the enzyme technology for superior and safe stain-removing
power; the proprietary ‘smart eyes’ technology which helps detect and remove stains better than any
other detergent; and now for the first time superior cleaning in a choice of fragrances. Over the
years, the brand has enjoyed endorsement from celebrities such as actress & social worker
Shabana Azmi, Begum of Pataudi, successful actress and homemaker of the Pataudi family
Sharmila Tagore, TV’s most popular ‘saas-bahu’ duo Smriti Iraani and Apara Mehta, and lakhs of
homemakers in India. 

Ariel contains safe ingredients for normal fabrics and skin under recommended usage conditions for
laundry, and meets the Company’s stringent human and environmental safety standards. 

Ariel in its choice of two fragrances – Spring Clean and Fresh Clean, is available at all leading
general and chemist stores and the price remains unchanged at Rs. 145 for 1.5kg; Rs. 99 for 1kg;
Rs. 50 for 500gm; Rs. 22 for 200gm and Rs. 2 for a 20gm sachet. 

Tide is the World’s Oldest & Most Trusted Detergent brand and is the
Market Leader in 23 Countries around the world. 

Launched in India in mid-2000, Tide provides ‘Outstanding Whiteness’ on

white clothes & excellent cleaning on coloured clothes as well. This is
possible, due to its ‘anti-redisposition’ global technology which Tide
employs. These Anti-redeposition Agents help keep soils from re-settling
on clothes after they have been removed during the wash itself. Tide’s
Fabric Whitening Agents deposit on fabrics during laundering to enhance
brightness of light coloured fabrics. Tide improves the washing
experience through its pleasant "lemon" perfume that lingers on the
clothes hours after the washing and leaves clothed bright white and
prevents them from turning yellow. It does not bleach or remove colour
from a garment. 
Creative Advertising starring Shekhar Suman, ‘White Stripe’ Campaign
and the recent ‘Bagbhan’ Commercial have help made Tide a household
name. 

Tide enables the homemaker to spend more time with her family and
keeps her family looking their best through clean and 'bright white'
clothes. It is available in packs of 200 gm, 500 gm, 1 kg and 2 kg and 20
gm single use sachet. 
For consumers who craved for Tide’s surprising whiteness in the form
of a bar, try the New Tide Bar that provides superior whiteness
through tough dirt removal. The New Tide Bar is unique as compared
to the available detergent bars because of its three unique features: 

1) It has green speckles called Whiteons, a P&G proprietary

technology to deliver superior whiteness, which is further enhanced
when clothes are being dried under the sun, as Whiteons release a
unique whitening action on reacting with sunlight; 

2) Its technology also ensures that it lasts longer, does not dissolve
easily and delivers a good balance between bar-hardness and ease
of application on clothes and; 

3) It has a lemony & refreshing fragrance that lingers on clothes hours

after wash. 

It provides outstanding whiteness on white clothes and provides excellent everyday cleaning for
colored clothes too, and is available at Rs. 5 for a 75gm. bar, Rs. 8.50 for a 125gm. bar, and Rs. 13
for a 200gm. bar.