HOW TO BECOME A YOUTUBE INFLUENCER AND 10X

YOUR BUSINESS

LET’S ROCK!
POP QUIZ
Q1. - WHAT IS THE TOTAL NUMBER OF PEOPLE WHO USE
YOUTUBE?
A. 1.8 Billion people
B. 1 Billion people
C. 800 Million people
D. 500 Million people
WHAT IS THE TOTAL NUMBER OF PEOPLE WHO USE
YOUTUBE?
A. 1.8 Billion people

(Expected to grow to 2 Billion

in the near future)
Q2. - HOW MANY HOURS OF VIDEO ARE UPLOADED TO
YOUTUBE EVERY MINUTE?
A. 300 hours
B. 100 hours
C. 30 hours
D. 3 hours
HOW MANY HOURS OF VIDEO ARE UPLOADED TO YOUTUBE
EVERY MINUTE?
A. 300 hours

(1440 minutes X 300 hours = 432,000

hours of video being uploaded to YouTube
every single day)
Q3. - HOW MANY VIDEOS ARE BEING WATCHED ON
YOUTUBE EVERY SINGLE DAY?
A. About 5 Billion videos
B. About 1 Billion videos
C. About 500 Million videos
D. About 100 Million videos
HOW MANY VIDEOS ARE BEING WATCHED ON YOUTUBE
EVERY SINGLE DAY?
A. About 5 Billion videos

(YouTube attracts about 1/3 of all

users on the internet)
ARE YOU READY TO

CHANGE YOUR LIFE

WITH VIDEO?
WHAT WE’RE GOING TO COVER TODAY…

▸ About me: My online journey

▸ Why you MUST be using YouTube RIGHT NOW to grow your business
▸ How to get people to trust you, love you AND BUY from you
▸ How to find UNLIMITED content ideas and GROW YOUR CHANNEL AND BUSINESS
▸ How generate 101 leads PER DAY
▸ How to get YouTube to PAY FOR YOUR BUSINESS ADVERTISING
▸ REVEALED: Create a WEALTH MACHINE using YouTube
ABOUT NATHAN LUCAS

PRESENT DAY
▸ Happily married to my wife Samantha (WA State)

▸ Work full-time in the USAF and part-time on my passion

(online business)

▸ Run a YouTube channel that has over 250,000 subscribers

(Freedom Influencer)

▸ Generate 150-500 leads EVERY DAY

▸ Multiple 6-figure affiliate marketer (Plan on hitting my first

MILLION $ in the next 6-months #goals)

▸ Wake up every day with GRATITUDE AND A HUNGER to

become the best version of myself and make a bigger
impact
BUT, IT WASN’T ALWAYS
THIS WAY…
ABOUT NATHAN LUCAS (CONT.)

STARTED ONLINE IN 2014

▸ When I first knew that I COULD use the internet
to create a successful business

▸ Just wanted to grow my MLM business

▸ Uploaded my FIRST video (December)

▸ Didn’t have a clue what I was doing

▸ Ignorance on FIRE

▸ Obsessed with creating success from the start

ABOUT NATHAN LUCAS (CONT.)

FOUND OTHER PEOPLE WHO WERE CREATING SUCCESS

▸ Started seeing more and more success stories

▸ Got inspired to take action

▸ Still didn’t have a clue what I was doing

▸ I had borrowed belief

NICK ANDERSON - CO-FOUNDER RANK UP NOW

ABOUT NATHAN LUCAS (CONT.)

2015 - THE LIGHTBULB YEAR

▸ When I first knew that I WOULD create an online
business that could change my life

▸ Uploaded about 40 videos

▸ Discovered attraction marketing

▸ INVESTED in myself and my business with

programs and trainings

▸ Went into LEARNING mode and took very little

action

▸ Actually started to GENERATE LEADS online

ABOUT NATHAN LUCAS (CONT.)

2016 - GAME ON!

▸ Started Making COMMISSIONS

▸ Uploaded about 120 videos

▸ Went to my first marketing event

▸ Hit first two leadership ranks

▸ Got recognized on stage

▸ Made my first $2,000 online

ABOUT NATHAN LUCAS (CONT.)

2017 - NO EXCUSES!
▸ Changed to a business MINDSET

▸ Uploaded about 200 videos

▸ Started taking MORE ACTION

▸ Started providing more VALUE

▸ Hit higher leadership levels

▸ Became Member of the month

▸ Made my first $10,000 online

ABOUT NATHAN LUCAS (CONT.)

2018 - ANYTHING IS POSSIBLE

▸ GOT LASER FOCUSED

▸ Well over 200 uploads

▸ From 14,000 to over 250,000 subscribers

▸ Hit Level 5 Leader

▸ Became the Top Affiliate with Legendary

Marketer

▸ Had my first $10,000 day and my first 6-

figure month

▸ Purchased My Dream Home

▸ SUCCESS IS A MINDSET
ALL OF THIS IS POSSIBLE
WITH…

YOUTUBE
WHY YOU MUST BE USING YOUTUBE RIGHT NOW TO GROW YOUR BUSINESS

THE STATS
▸ YouTube is the second most popular website on the internet - source* alexa

▸ It’s the second largest search engine in the world

▸ On average, 8 out of 10 18-49 year-olds watch YouTube - source* brandwatch

▸ On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV
network - source* brandwatch

▸ Over 1 BILLION hours of YouTube videos are watched PER DAY. That’s more than Netflix and Facebook
video combined - source* brandwatch

▸ On average, there are ONE TRILLION mobile views PER DAY - source* brandwatch
WHY YOU MUST BE USING YOUTUBE RIGHT NOW TO GROW YOUR BUSINESS

REAL WORLD STATS

WHY YOU MUST BE USING YOUTUBE RIGHT NOW TO GROW YOUR BUSINESS

WHAT THIS MEANS

LEADS
LEADS
LEADS
BUSINESS GROWTH

WHY BUILD AN EMAIL LIST?

WHY YOU MUST BE USING YOUTUBE RIGHT NOW TO GROW YOUR BUSINESS

Recent Promotion Example:

WHY BUILD AN EMAIL LIST?
Created two videos The Results…

Sales

Sent two emails

$2,300 profit

‣ Email marketing is POWERFUL

‣ Email marketing WORKS!

‣ Guess what… I’m not the best

HOW TO FIND UNLIMITED CONTENT IDEAS AND GROW YOUR CHANNEL AND BUSINESS (CONT.)

YOUTUBE TOOLS & RESOURCES LIST

▸ canva.com (FREE) for creating thumbnails

▸ VidIQ (FREE) Chrome extension for TAGS and other optimization - ALT
TubeBuddy

▸ ANY CAMERA/PHONE (HD)

▸ ANY EDITING SOFTWARE

▸ ANSWERTHEPUBLIC.COM (FREE) Website for finding what your

audience wants

▸ KEYWORDS EVERYWHERE (FREE) Chrome Extension

▸ UberSuggest - https://neilpatel.com/ubersuggest/

▸ SocialBlade.com for channel statistics

▸ fiverr.com for tons of different things

▸ upwork.com for outsourcing tasks

HOW TO GET PEOPLE TO TRUST YOU, LOVE YOU AND BUY FROM YOU

EVERY VIDEO NEEDS A PURPOSE

▸ 1. Inspire

▸ 2. Connect

▸ 3. Entertain

▸ 4. Teach

▸ People LIKE to see you succeed, but they LOVE when you
help them succeed

▸ Deliver valuable information (are they better for watching

your video

▸ Put your personality out there

HOW TO FIND UNLIMITED CONTENT IDEAS AND GROW YOUR CHANNEL AND BUSINESS

BEST TYPES OF VIDEOS TO CREATE

▸ ‘How to’ videos

▸ Listicles ‘Top 10’, ’10 Best’, ’10 ways’

▸ Reviews

▸ Product vs Product

▸ Tutorials
HOW TO FIND UNLIMITED CONTENT IDEAS AND GROW YOUR CHANNEL AND BUSINESS (CONT.)

HOW TO WIN WITH VIDEO OPTIMIZATION - DEMONSTRATION

▸ 1. Optimize your video headline (keyword)

▸ 2. Optimize your video description

▸ 3. Optimize your TAGS (VidIQ), thumbnail file

▸ THAT’S IT! Don’t overthink it.

▸ STOP Trying to RANK and just CREATE

▸ HERE’S WHY…
HOW TO FIND UNLIMITED CONTENT IDEAS AND GROW YOUR CHANNEL AND BUSINESS (CONT.)

VIDEO OPTIMIZATION SUCCESS FORMULA

▸ What’s the formula for success?…

▸ Basic S.E.O. + Consistent + Value = WIN

HOW TO FIND UNLIMITED CONTENT IDEAS AND GROW YOUR CHANNEL AND BUSINESS (CONT.)

CREATING CONTENT THAT ROCKS - INSTANT GROWTH FORMULA

▸ Model after successful channels in your niche

▸ Model after successful videos

HOW TO FIND UNLIMITED CONTENT IDEAS AND GROW YOUR CHANNEL AND BUSINESS (CONT.)

Example: Fitness - “How to get rock hard abs”

CREATING CONTENT THAT ROCKS - DEMONSTRATION
Search Topic Channels - “Fitness Channels”

▸ Search for topic in your niche and find the top

CHANNELS

▸ Make a list of 15-25 channels

▸ Go to a channel home page and select

‘VIDEOS’ then sort them by ‘MOST POPULAR’

▸ Model (do not steal) these videos yourself or

use them as inspiration
HOW TO FIND UNLIMITED CONTENT IDEAS AND GROW YOUR CHANNEL AND BUSINESS (CONT.)

THE “IT’S SATURATED” OBJECTION

▸ Understand that YOU are your business

▸ If you consistently give value to the

marketplace, they will respond

▸ They will start to know you, they will like you

and guess what… they will BUY from you
HOW GENERATE 101 LEADS PER DAY (MLSP)

THE YOUTUBE LEAD GENERATION FORMULA Do THIS Over and Over

Over and Over
▸ Tell them WHO you are Over and Over
Over and Over
▸ Tell them WHAT the video is about Over and Over
Over and Over
▸ Deliver VALUE Over and Over
▸ TELL them where they can get MORE

▸ Give something away for FREE (Ebook, or

Video) “Click the link in the description”

▸ Tell them WHY they should subscribe

HOW TO GET YOUTUBE TO PAY FOR YOUR BUSINESS ADVERTISING

HEY YOUTUBE…PAY FOR MY ADS! THANKS!

▸ You MUST have 4,000 hours of watch time within the last
12 months AND 1,000 Subscribers for this to work

▸ Create content… DON’T STOP!

▸ Enable ads on your videos

▸ Start making money from your videos

▸ DON’T SPEND THIS MONEY FOR PLEASURE

▸ REINVEST IT INTO ADS (Facebook ADS, YouTube ADS ect.)

▸ Continue making videos

▸ Here’s the result…

HOW TO GET YOUTUBE TO PAY FOR YOUR BUSINESS ADVERTISING (CONT.)

HEY YOUTUBE…PAY FOR MY ADS! THANKS!

REVEALED: CREATE A WEALTH MACHINE USING YOUTUBE

THE MACHINE TO CREATE WEALTH

CREATE CONTENT

ENABLE ADS

EMAIL YOUR LIST $ BUILD YOUR LIST

RUN ADS

SELL SOMETHING
$ $